Published on 28/10/2025 – 16:58 GMT+1 •Updated
16:59
Apple’s stock reached new heights on Tuesday, trading above $269 a share and pushing the company’s market capitalisation to a record $4 trillion (€3.4tr). That followed stronger-than-expected demand for its latest iPhone 17.
The Cupertino-based technology giant therefore joins the elite club with Nvidia and Microsoft, which both surpassed the same valuation earlier this year.
Nvidia, the semiconductor powerhouse, became the first company in history to hit the $4tn milestone in July 2025. News of soaring AI investments and the firm’s strong profit outlook have continued to lift its share price since then, now approaching $4.7tn (€4tn).
The so-called Magnificent Seven, the seven largest publicly traded technology companies in the world, have been cashing in on the AI boom this year, with tech share prices rising accordingly. Since January, Apple shares are up more than 18%, Nvidia’s nearly 40%, and Microsoft’s close to 30%.
However, Apple has mostly stayed out of the race to invest billions in AI projects. Current market enthusiasm for the iPhone maker’s stock instead stems from the successful launch of its updated iPhone range, along with signs of easing trade and tariff pressures.
According to Counterpoint Research, the iPhone 17 series has outsold the iPhone 16 range by 14% during its first ten days on sale in China and the United States.
Five members of the Magnificent Seven, Alphabet, Apple, Amazon, Microsoft, and Meta, are reporting earnings this week. They will need to demonstrate strong growth and justify the massive spending currently underway in artificial intelligence, amid growing concerns that the sector may be forming a bubble reminiscent of the dot-com boom that burst in 2000.
According to Kate Leaman, chief market analyst at AvaTrade:”Markets move on leadership, and right now, the leadership of Microsoft, Meta, Alphabet, Amazon, and Apple is inseparable from the risk appetite of investors worldwide.”
She noted that more than 40% of S&P 500 gains this year have come via these giants.
“But with that concentration comes fragility,” she added, saying that even as revenues climb, the commentary provided by executives “will critically frame how far and how confidently the market can chase the AI story into 2026”.
Watch: BBC News joins police officers on dawn raids targeting gang behind phone smuggling
Police say they have dismantled an international gang suspected of smuggling up to 40,000 stolen mobile phones from the UK to Chinain the last year.
In what the Metropolitan Police says is the UK’s largest ever operation against phone thefts, 18 suspects have been arrested and more than 2,000 stolen devices discovered.
Police believe the gang could be responsible for exporting up to half of all phones stolen in London – where most mobiles are taken in the UK.
BBC News has been given access to the operation, including details of the suspects, their methods, and to dawn raids on 28 properties in London and Hertfordshire.
The investigation was triggered after a victim traced a stolen phone last year.
“It was actually on Christmas Eve and a victim electronically tracked their stolen iPhone to a warehouse near Heathrow Airport,” Detective Inspector Mark Gavin said.
“The security there was eager to help out and they found the phone was in a box, among another 894 phones.”
The left-hand box contained the phone that sparked the whole investigation – it was heard ringing inside
Officers discovered almost all the phones had been stolen and in this case were being shipped to Hong Kong. Further shipments were then intercepted and officers used forensics on the packages to identify two men.
As the investigation honed in on the two men, police bodycam footage captured officers, some with Tasers drawn, carrying out a dramatic mid-road interception of a car. Inside, officers found devices wrapped in foil – an attempt by offenders to transport stolen devices undetected.
Two men are arrested as part of a mid-road interception by an unmarked police car, as seen on bodycam footage
The men, both Afghan nationals in their 30s, were charged with conspiring to receive stolen goods and conspiring to conceal or remove criminal property.
When they were stopped, dozens of phones were found in their car, and about 2,000 more devices were discovered at properties linked to them. A third man, a 29-year-old Indian national, has since been charged with the same offences.
Det Insp Gavin said “finding the original shipment of phones was the starting point for an investigation that uncovered an international smuggling gang, which we believe could be responsible for exporting up to 40% of all the phones stolen in London”.
Last week, officers made a further 15 arrests on suspicion of theft, handling stolen goods and conspiracy to steal.
All but one of the suspects are women, including a Bulgarian national. Some 30 devices were found during early morning raids.
Multiple phones, some wrapped in foil, were found in the car after the two Afghan nationals were arrested
The number of phones stolen in London has almost tripled in the last four years, from 28,609 in 2020, to 80,588 in 2024. Three-quarters of all the phones stolen in the UK are now taken in London.
More than 20 million people visit the capital every year and tourist hotspots such as the West End and Westminster are prolific for phone snatching and theft.
A growing demand for second-hand phones, both in the UK and abroad, is believed to be a major driver behind the rise in thefts – and many victims end up never getting their devices back.
Phone snatchers often use e-bikes or mopeds to make off at speed
“We’re hearing that some criminals are stopping dealing drugs and moving on to the phone business because it’s more lucrative,” Policing Minister Sarah Jones said.
“If you steal a phone and it’s worth hundreds of pounds you can understand why criminals who are one step ahead and want to exploit new crimes are turning to that world.”
Senior officers said the criminal gang specifically targeted Apple products because of their profitability overseas.
The Met Police investigation discovered street thieves were being paid up to £300 per handset – and the force said stolen devices are being sold in China for up to £4,000 each, given they are internet-enabled and more attractive for those trying to bypass censorship.
Commander Andrew Featherstone, the Met’s lead for tackling phone theft, said: “This is the largest crackdown on mobile phone theft and robbery in the UK in the most extraordinary set of operations the Met has ever undertaken.
“We’ve dismantled criminal networks at every level from street-level thieves to international organised crime groups exporting tens of thousands of stolen devices each year.”
Many victims of phone theft have been critical of police – including the Met – for not doing enough.
Frequent complaints include officers not helping when victims report the exact real-time locations of their stolen phone to the police using Apple’s Find My iPhone or similar tracking services.
Last year, Natalie Mitchel, 29, had her phone stolen on Oxford Street, in central London. She told the BBC she now feels on edge when visiting the capital.
“It’s really unnerving being here and obviously I’m not sure who is around me. I’m worried about my bag, I’m worried about my phone,” she said.
“I think the Met Police should be doing a lot more – possibly setting up some more CCTV surveillance or seeing if there’s any way they’ve got some undercover police officers just to tackle this problem.
“I think because of the number of cases and the number of people getting in touch with them, they don’t have the resources and capacity to deal with all these cases.”
For its part, the Metropolitan Police – which has taken to TikTok and other social media platforms with various videos of officers tackling phone snatchers in recent months – says personal robbery has been reduced by 13% and theft is down 14% in London so far this year. It says up to 80 more officers are joining the West End team to focus on crimes such as phone robbery.
The force will have to lose almost 2,000 officers, as well as cut a number of services to deal with a £260m hole in its budget over the next year.
BLACK FRIDAY has long been the moment to score serious savings on Apple’s handsets, and this year looks no different.
The timing is especially sharp; Apple’s latest iPhone launch has nudged prices down across the range, and we’re already seeing early iPhone 16 Black Friday deals.
1
The annual Black Friday sale is the ideal time to save on Apple’s handsets
The timing is especially sharp; Apple’s latest iPhone launch nudges prices down.
For anyone eyeing an upgrade, this is a smart window to start watching the sales.
Retailers tend to slash prices on premium tech throughout November, and while Apple rarely leads with markdowns, there are tried-and-true places to find them.
The recent flagship release adds an extra twist: older models are dropping in price at the same time seasonal Black Friday promotions begin.
That combination makes the iPhone 16 a particularly attractive buy.
But if you’re hoping to save on the 16, we’ll be tracking the best Black Friday deals on the iPhone 16 right here, so it’s worth keeping this page bookmarked.
Below, you’ll find the early deals we’ve spotted, plus a look back at last year’s discounts.
Apple iPhone 16 review
The Sun’s Senior Tech Editor, Sean Keach, reviewed the Apple iPhone 16 series when it launched last year, and this is his verdict…
Pros:
New Camera Control button makes snapping quick
Action Button adds handy custom shortcuts
Faster A18 chip improves speed and photos
Big battery life boost
Fresh colour choices
Cons:
May feel like a modest step up if you have a recent model
Rating: 10/10
I’ve been trying out Apple’s new line of iPhones.
There’s the iPhone 16 and 16 Plus, and the iPhone 16 Pro and Pro Max.
All of them get a new Camera Control button for quick access to the clever snapping feature. Taking photos has never been easier.
And the regular iPhone 16s are upgraded with the Pro’s Action Button, which I’m using to identify songs with Shazam – but you might want to set it up to translate foreign languages, or just turn the torch on.
There are loads of new colours for both models. My favourite is Teal on the iPhone 16, and Desert Titanium on the iPhone 16 Pro Max.
Powerful new A18 processors make photos look better, and battery life gets huge gains. Video playback hits a whopping 33 hours on the iPhone 16 Pro Max. I can’t run it down.
That’s my favourite model, also in part thanks to its giant 6.9-inch screen.
But I think the iPhone 16 is now so good that most people will get on just fine with it.
When is Black Friday 2025?
November 28, 2025, is the date to know, but you can expect deals to land earlier in the month, with the best reserved for the big day.
The sale always falls on the day after Thanksgiving, as per the American tradition.
But while it may have begun over in the States, Black Friday has now snowballed into one of the biggest events across the world.
Apple doesn’t tend to discount its tech, and the brand doesn’t join in Black Friday shenanigans.
So third-party retailers are your best bet, and often where you’ll find the biggest discounts on Apple products during the sale period.
The likes of Argos, Amazon, John Lewis, and Currys will almost certainly have offers to jump on, as well as mobile phone network providers.
We’ll handle the hard work for you by updating this page with the best discounts as soon as they drop.
So, keep checking back to snap up a bargain.
What to expect from Apple’s Black Friday sale 2025
This Black Friday, we’re expecting to see some deals on the iPhone 16, although the discounts may not be major.
If you’re shopping with big savings in mind and aren’t fussed about having the absolute latest features, it’s a smart idea to search for deals on older models like the iPhone 15 and iPhone 15 Pro.
The iPhone 15 will continue to be supported by Apple until at least 2028.
What was in Apple’s sale last year?
We spotted several amazing deals on Apple’s iPhone 15Credit: Amazon
In 2024, the former flagship in November was the Apple iPhone 15, and we spotted several deals worth jumping on.
Here are a few of our favourite offers from last year:
iPhone 15
Apple iPhone 15, 128GB, £678 (was £699) from Amazon – buy here
Apple iPhone 15, 128GB, £679 (was £699) from John Lewis – buy here
Apple iPhone 15, 128GB, £678 (was £799) from Very – buy here
Apple iPhone 15, 100GB, £38/month from Sky – buy here
Apple iPhone 15, 150GB, £50/month (£25 upfront) from Three – buy here
Apple iPhone 15, 100GB 500GB, £36.99/month (£9 upfront) from Mobiles.co.uk – buy here
Apple iPhone 15, 25GB 60GB, £39.55/month (£20 upfront) from GiffGaff – buy here
iPhone 15 Plus
Apple iPhone 15 Plus, 128GB, £779 (was £899) from Very – buy here
Apple iPhone 15 Plus, 128GB, £779 (was £793.61) from John Lewis – buy here
Apple iPhone 15 Plus, 128GB, £779 (was £799) from Amazon – buy here
Apple iPhone 15 Plus, 128GB, £779 (was £799) from AO – buy here
Apple iPhone 15 Plus, 100GB, £42/month from Sky – buy here
Apple iPhone 15 Plus, 150GB, £58.75/month (£35 upfront) from Three – buy here
Apple iPhone 15 Plus, 25GB 60GB, £43.92/month (£25 upfront) from GiffGaff – buy here
iPhone 15 Pro
Apple iPhone 15 Pro, 512GB, £1,149 (was £1,219) from Amazon –buy here
Apple iPhone 15 Pro, 150GB, £63.25/month (£35 upfront) from Three – buy here
iPhone 15 Pro Max
Apple iPhone 15 Pro Max, 256GB, £1,049 (was £1,119) from Amazon – buy here
Apple iPhone 15 Pro Max, 256GB, £1,049 (was £1,099) from John Lewis – buy here
Apple iPhone 15 Pro Max, 150GB, £71.13/month (£55 upfront) from Three – buy here
When is Cyber Monday 2025 and is Apple taking part?
This year, Cyber Monday takes place on Monday, December 1.
Back when Black Friday was a bigger brick-and-mortar event, Cyber Monday was reserved as an exclusive online-only event.
These days, things have moved on, and the day is more of an extension to the month-long event, with pretty similar deals across the board.
That’s not to say there are no surprises, but where iPhones are concerned, the deals will only last as long as the stock does, so with hot ticket items like this, it pays to snag them early.
While Apple doesn’t typically offer direct discounts on its products during Cyber Monday, plenty of other retailers do.
We’ve listed several UK retailers below, so make sure to check them out.
How much does Apple’s shipping cost?
Apple offers free standard shipping for all online orders in the UK.
That said, if you’re shopping for a bargain, you likely won’t be shopping there.
So, the shipping costs will vary from retailer to retailer.
To avoid any surprises, check your chosen retailer’s shipping costs before checking out.
Does Apple offer any other discounts?
If you are shopping with Apple directly, there are a few types of discounts offered.
First, there are discounts for students, teachers, and educational staff, which are available through Apple’s education store.
This typically includes savings on Macs, iPads, and accessories, along with discounts on AppleCare and Apple Music subscriptions.
There’s also a trade-in programme that allows you to trade in eligible devices for credit toward a new purchase or an Apple Store Gift Card.
Plus, you can check out the certified refurbished products page, which features discounted items that have been tested and come with a full warranty, often making them a cost-effective option.
For more information on refurbished devices, visit our refurbished tech guide.
Which retailers have the best Black Friday iPhone 16 deals in the UK?
As Apple is one of the most well-known brands worldwide, many major UK network providers and retailers will be selling the smartphone.
If you want to land the best deals, check out the sites listed below.
More Black Friday Tech Deals
Visit our tech Black Friday deals hub to shop more of the best discounts from the top brands.
Find your favourite brand’s Black Friday deals in our A-Z directory
Sept. 12 (UPI) — Apple is postponing the release of the latest version of its iPhone in China over regulatory issues related to the company’s eSIM, a digital version of a traditional SIM card used in wireless phones.
China’s three large telecom companies have yet to obtain the necessary approval from the country’s government to sell devices using the eSIM technology.
Apple China’s website has a message that says “release information will be updated later,” for the new iPhone Air.
The California-based tech giant announced this week it would start selling the ultra-thin iPhone Air, as well as the new iPhone 17 Pro and iPhone 17 Pro Max models, on Sept. 19.
Global pre-orders for the devices began Friday.
The iPhone 17 uses the traditional, physical SIM card that can be removed from the device.
The iPhone Air does not contain the chip, with the eSIM built into the phone.
“It’s eSIM only, and so we were able to take the battery and extend the battery to areas that previously had the physical cell,” Apple CEO Tim Cook said Friday during an interview with CNBC.
The iPhone Air is the company’s thinnest so far, coming in at 0.22 inches.
The base model of the phones is expected to retail for $799.
A quiet $100 change could matter more to Apple’s financials than flashy features.
Apple(AAPL -3.17%) shares dipped slightly on Tuesday as the tech giant unveiled its latest iPhones. The company behind the world’s most popular premium smartphone now has fresh hardware headed to stores later this month. Investors will be watching early demand closely, but one detail from the event deserves special attention: pricing. Apple raised the starting price of the iPhone 17 Pro to $1,099 in the U.S., $100 above last year’s Pro entry point.
Apple’s iPhone business has already regained momentum. In the quarter ending Jun. 28, Apple posted record fiscal third-quarter revenue, with double-digit growth in iPhone and an all-time high in services. Management also highlighted growth across every geographic segment and said the installed base of active devices hit a new high. Those are the right conditions heading into a price-supported product cycle.
Image source: Getty Images.
Recent results point to a healthier iPhone backdrop
Apple‘s fiscal third quarter showed the core engine is running well again. Total revenue rose to $94.0 billion, up 10% year over year, while iPhone revenue climbed 13% to $44.6 billion from $39.3 billion a year ago. Services revenue reached $27.4 billion, also a record for the June quarter. All of this pushed earnings per share for the quarter up 12% year over year. This mix shows iPhone still doing the heavy lifting while services keeps compounding on a larger base.
Apple CEO Tim Cook captured the tone in the company’s fiscal third-quarter release in late July: “Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and services and growth around the world, in every geographic segment.” That comment, paired with an all-time-high installed base noted by the CFO, underscores the company’s momentum as new models arrive later this month.
Apple stock’s valuation reflects high expectations. As of Tuesday’s close, the stock traded around the mid-30s on a trailing price-to-earnings basis and sported a market cap near $3.5 trillion. Premium valuation multiples require sustained growth, so whether the iPhone lineup can support another leg higher matters for returns from here.
A Pro price bump and a new Air could lift iPhone revenue
The most consequential change this fall may be simple: Apple lifted the iPhone 17 Pro’s starting price to $1,099 from $999 for last year’s 16 Pro. Even before any unit growth, that change can nudge average selling prices higher, especially if Pro models continue to draw enthusiasts who want the iPhone models with the best cameras and performance. Apple also doubled the entry storage on 17 Pro to 256GB, which supports the higher entry price while still benefiting revenue recognition.
Additionally, Apple introduced iPhone Air — the thinnest iPhone yet — with a polished titanium frame and new Ceramic Shield 2 front and back that Apple says is more scratch- and crack-resistant than prior models. Priced below the Pro line at $999, Air offers a sleeker and tougher design that should appeal to mainstream upgraders who have waited. Together with iPhone 17, this broadens the ladder for buyers and may support both units and richer configurations. Preorders begin Friday, with availability next week.
These product dynamics line up with the fundamentals Apple reported in late July: iPhone is growing again, services is setting records, and the installed base is larger than ever. A higher Pro entry price, a compelling non-Pro option in Air, and the usual mix of trade-in and carrier promotions could translate into higher iPhone revenue in fiscal 2026, potentially in the double digits, if Apple sustains healthy Pro demand and nudges more mainstream buyers to upgrade. The risks are clear, including price sensitivity at the high end, macro softness in key regions, and intense competition. But Apple’s scale, brand strength, and rapidly growing services business help cushion those pressures.
In short, Apple just made its most popular premium phones more valuable — and more expensive — while adding a new, tougher design at a slightly lower price point than Pro. If that combination drives strong Pro mix and steady upgrades, it can lift average selling prices and total iPhone revenue next year. With services already at record levels and the installed base expanding, that is a reasonable path for the stock to maintain a premium valuation over time, allowing the stock price to grow with earnings growth.
Daniel Sparks and his clients have positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
I WAS one of the first people in the world to have a go with the new iPhone Air.
Details about the ‘thinnest ever’ Apple mobile had leaked before this week’s launch event and I was expecting to think it was a bit pointless. But actually, it’s quite brilliant.
5
The new iPhone Air is slim but still very powerfulCredit: Sean Keach
5
The iPhone Air is a brand new mobile category for AppleCredit: Apple
I had a chance to go hands-on with the ultra-svelte smartphone at Apple Park in California this week.
Apple showed off four new mobiles including the iPhone 17, plus three upgraded Apple Watch models and a fresh pair of AirPods.
But the iPhone Air – with its shockingly skinny 5.6mm side profile – stole the show.
It’s what everyone is talking about. Just trying to get a hold of it at the Apple event felt like entering a warzone.
Once I managed to squeeze past an army of influencers and the world’s tech press, I got a good 10 minutes with the new model.
Here’s what I was worried about.
Firstly, I’m quite used to giant phones. I usually use the Pro Max models, and they fit in my pocket just fine.
Secondly, when you make a phone very thin, you usually have to make some compromises.
It often means sticking a rubbish camera on the back, or slashing battery life, or both.
Apple has managed to produce what is an extremely pocketable mobile with seemingly very few compromises.
Apple unveils iPhone 17 & ‘thinnest ever’ iPhone Air plus new AirPods and Apple Watch with life-saving tricks
The screen is a fairly giant 6.6 inches, making it bigger than the iPhone 17 and iPhone 17 Pro.
It’s also very lightweight at 165 grams.
By comparison, my iPhone 16 Pro Max is 227 grams. The difference is night and day.
The iPhone Air felt feathery in my hand, even though it’s built from weighty (and tough) titanium.
5
The iPhone Air is just 5.6mm acrossCredit: Sean Keach
It’s also nice to hold because of the slim frame.
Apple has crammed most of the core components into the camera bump, leaving the rest of the phone’s body free for battery.
It’s impressive engineering and looks great.
On top of that, my early fears about camera and battery life might come to nothing at all.
WHAT WAS ANNOUNCED?
Here are all the new gadgets from today’s Apple event…
iPhone 17
iPhone Air
iPhone 17 Pro
iPhone 17 Pro Max
Apple Watch Series 11
Apple Watch Ultra 3
Apple Watch SE
Apple AirPods 3
Apple says you’ll get a very healthy 27 hours of video playback per charge from the iPhone Air.
I think as long as it gets you through a day comfortably, it’s perfectly fine.
Of course I won’t know for sure until I test it out, but Apple has made a promising…promise.
The camera also looks quite clever.
5
Apple is promising 27 hours of video playback on the new modelCredit: Sean Keach
I had a quick (and successful) demo in the Steve Jobs Theater, but it’s a beautiful and brightly lit room, so that doesn’t tell me much.
But on paper, the camera sounds decent enough.
You’ve got a 48-megapixel Fusion camera system that allows for multiple focal lengths, plus a telephoto-style system that delivers 2x zoom to what Apple calls “optical quality”.
And it can even capture video in 4K Dolby Vision at 60 frames per second.
The phone packs in Apple’s brand new and very powerful A19 Pro.
And at £999/$999, it’s cheaper than both of Apple’s top-end models – the iPhone 17 Pro and iPhone 17 Pro Max – by £100/$100 and £200/$200 respectively.
It’s one of the most striking iPhone models we’ve seen in years, and I’m excited to test it.
Air we go…
5
Apple says the iPhone Air is well-equipped on the photography frontCredit: Sean Keach
Sept. 9 (UPI) — Apple debuted its new iPhone 17 during its annual Apple Event on Tuesday, with four new models including the thin iPhone Air, a base model and the iPhone 17 Pro and iPhone 17 Pro Max models.
The phones go on sale Sept. 19, with preorders starting Friday.
The Apple Watch 11, Apple Watch Ultra 3 and Apple Watch SE 3 are the company’s latest smartwatches, with Apple launching a new standard smartwatch, and other entry-level and premium wearables. Apple also unveiled new AirPod Pro 3 earbuds.
The base model phone, which has upgraded storage, still starts at $799. The iPhone 17 Pro now costs $1,099, which is a $100 price raise from the iPhone 16 Pro. But the new phone comes with 256GB of storage.
The iPhone 17 Pro Max starts at $1,199, the same as last year’s model.
The new iPhone Air debuts at $999. It’s $100 more than the iPhone 16 Plus it replaces in the lineup.
Apple says it made changes to the iPhone 17 Pro to manage the temperature of the device. There’s a new vapor chamber to help dissipate heat and deliver thermal performance.
Apple also launched iOS 26 with a new design, Apple Intelligence capabilities and improvements to apps. The new design is called Liquid Glass, which “makes apps and system experiences more expressive and delightful, bringing greater focus to content while keeping iOS instantly familiar,” Apple said. It will be released Monday.
Apple Intelligence now translates text and audio with Live Translation, helping users communicate across languages in Messages, FaceTime and phone, the company said.
Apple also introduced N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. N1 improves the overall performance and reliability of features such as Personal Hotspot and AirDrop, the company said.
The new Apple Watch 11 offers longer battery life, more durable cover glass and 5G cellular capabilities in the thinnest design yet, Apple said. The new watch can notify users of chronic high blood pressure and better sleep insights. The watch has up to 24 hours of battery life and new glass that’s more scratch-resistant.
The new watch OS 26 has Workout Buddy, powered by Apple Intelligence, a wrist flick gesture and new watch faces. The Watch 11 is available for pre-order now and is available Sept. 19.
The new AirPods Pro 3 claims the world’s best in-ear active noise cancellation, removing up to two times more noise than the previous-generation AirPods Pro. The updated design helps AirPods Pro 3 fit better and offers better in-ear stability during activities. The AirPods Pro 3 can now measure heart rate and track over 50 workout types in the Fitness app on the iPhone. They also offer Live Translation. Pre-orders are available and the AirPods will come out Sept. 19.
Apple’s latest product announcements apparently didn’t excite investors. Apple shares were down about 1.5% when the event was over.
During an earnings call in July, Apple chief executive Tim Cookmentioned the company was working on a more personalized Siri, and it is expected to be released next year.
Apple TV+ has implemented an 11% price rise but there are ways to watch hit shows like Severance, Slow Horses and The Morning Show for less.
This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
Apple TV+ has quietly upped its prices for new and existing customers
Apple TV+ has quietly increased the price of a monthly subscription, but there are several ways to get it cheaper if you know where to look. Last month, the streamer upped its subscription fee £8.99 to £9.99 for both new and existing customers.
This 11% rise may not seem like a huge increase, but it makes Apple TV+ one of the more expensive platforms compared to the basic subscription tiers of Netflix (£5.99), Disney+ (£4.99) and Prime Video (£8.99). However, each of these plans has adverts, while Apple TV+ is ad-free.
Apple told the BBC that while the new price applies immediately for new users, existing subscribers have until 30 days after their next renewal before they start paying more. It comes as Apple TV+ is gearing up for the return of hit shows including The Morning Show (September 17) and Slow Horses (September 24).
Also on its 2025 slate is Matthew McConaughey survival drama The Lost Bus (October 3) and Pluribus (November 7), a new sci-fi series from Breaking Bad creator Vince Gilligan. With this in mind, we’ve pulled together several ways to get an Apple TV+ subscription for less.
Watch for free with a seven-day trial
New Apple TV+ members can watch everything on the platform without paying a penny by signing up for a seven-day free trial. This is ideal for those only wanting to watch a particular series as it allows members to binge every episode in one week, just remember to cancel the trial before it moves to a paid subscription.
However, there is a way to reduce the cost for those happy to stick with the service.
Apple TV+ members can save £30.88 by paying for a year up front.
Save £31 with an annual plan
Members who have no intention of cancelling their subscription anytime soon may want to consider an Apple TV+ annual plan. Paying for a year’s access up front has not increased so still costs the usual £89, while 12 monthly payments will now end up costing £119.88 on the new rate.
This means those who are loyal to Apple TV+ can save £30.88 if they’re happy to make the commitment.
Sir Gary Oldman will return as Jackson Lamb later this month.
Get 3 months free with an eligible device
Apple offers three months of Apple TV+ access to shoppers buying an eligible Apple device including iPhones, iPads and MacBooks. They don’t have to be bought from Apple, with new devices bought from retailers including Sky Mobile and Amazon usually eligible for the deal.
One of our favourite options at the moment is Sky Mobile’s iPhone 16e deal, which is down to a record low price of £18 when spreading the cost. The catch with this plan is that it only comes with 100MB of data, but larger allowances are available for those happy to pay a little more.
Sky also offers the new MacBook Air 13” M4 for £20. Other options include Amazon’s £101 discount on an iPhone 16 for £698, or £70 discount on the latest iPad Air M3 for £529.
Save 44% with Apple One
This option is ideal for customers subscribed to multiple Apple services such as Apple TV+, Apple Music and iCloud. An Apple One bundle rolls all of these into one monthly subscription offering discounts up to £28.99 per month compared to paying for each service separately – a saving of 44%.
A subscription can also be shared by up to five people on select plans, perfect for cutting costs for the whole family. Apple One comes in a choice of three plans:
Aug. 26 (UPI) — Apple announced Tuesday that it will unveil the iPhone 17 at an event in September that could include notable upgrades to one of the company’s signature gadgets.
The tech giant has been tight-lipped about what to expect about the September 9 event at its Cupertino, Calif., campus. Apple CEO Tim Cook wrote in a post on X to prepare for an “awe dropping” event that included a glowing image of the company’s logo.
The latest iPhone will include a “super thin” version at 5.5 millimeters thick, making it the thinnest iteration of the device to date, according to MacRumours. Other highlights of the event will include Pro versions of the iPhone, which will have an improved camera and will come in new colors, as well as better noise cancellation for AirPods.
Apple is also expected to update its Apple Watch Series 11, Ultra 3, and SE 3, reported TechCrunch.
The company previously showcased its iPhone 16 model at its annual hardware event on the same date last year. The model included artificial intelligence and the company also announced its upgraded Apple Watch would include a sleep apnea feature and its AirPod would have clinical-grade hearing aid functions.
But Apple says it doesn’t actually save battery life at all.
“You should only close an app if it’s unresponsive,” Apple said.
The iPhone maker continued: “Typically, there’s no reason to quit an app.
“Quitting it doesn’t save battery power, for example.”
In fact, it could even be making things worse.
After you move to a different app, the old one will be “suspended”.
“After you’ve switched to a different app, some apps will run for a short period of time before they’re set to a suspended state,” Apple explained.
“Apps that are in a suspended state aren’t actively in use, open or taking up system resources.”
iPhone 16e review – I’ve secretly tested Apple’s cheapest mobile and I love the new button but that’s not the best bit
They’re kept in a suspended state so that it’s quicker and more power-efficient to relaunch them.
But if you fully force-quit an app, it will need to reboot from scratch, which is slower and takes up more power.
So it’s better to just leave them in a suspended state unless there’s an actual issue with the app – like it keeps freezing or crashing.
HOW TO CHECK WHAT’S REALLY DRAINING YOUR BATTERY
So what are you supposed to do if your iPhone’s battery life isn’t as good as you’d like?
3
You can quickly investigate your iPhone’s battery drain to see what’s responsibleCredit: Apple
Well you can very easily check to see which apps and features are draining the most battery.
Just go into Settings > Battery and you can look at a long list of apps order by how much charge they’re using.
If there are any high-drain apps you don’t really care about, consider deleting them.
Or try turning off Background App Refresh for that app if you don’t want it to periodically check for new info (like email notifications). Just note that this might make the app work less well.
BATTERY SWAP
Another option is to check up on the health of your iPhone’s battery.
Over time – as you charge and discharge them – phone batteries get worse. This is just the nature of lithium ion batteries.
That means the more you use your iPhone, the less charge it will hold over time.
So your iPhone will run out of battery more quickly.
IPHONE BATTERY SWAP – HOW MUCH WILL IT COST?
Here’s how much you’ll pay for iPhone battery replacements in the UK and the US..
iPhone 5 Series
iPhone SE Series
iPhone SE (1st gen) – £N/A / $69
iPhone SE (2nd gen) – £65 / $69
iPhone SE (3rd gen) – £65 / $69
iPhone 6 Series
iPhone 6 – £N/A / $69
iPhone 6s – £N/A / $69
iPhone 6s Plus – £N/A / $69
iPhone 7 Series
iPhone 7 – £65 / $69
iPhone 7 Plus – £65 / $69
iPhone 8 Series
iPhone 8 – £65 / $69
iPhone 8 Plus – £65 / $69
iPhone X Series
iPhone XR/XS Series
iPhone XR – £85 / $89
iPhone XS – £85 / $89
iPhone XS Max – £85 / $89
iPhone 11 Series
iPhone 11 – £85 / $89
iPhone 11 Pro – £85 / $89
iPhone 11 Pro Max – £85 / $89
iPhone 12 Series
iPhone 12 mini – £85 / $89
iPhone 12 – £85 / $89
iPhone 12 Pro – £85 / $89
iPhone 12 Pro Max – £85 / $89
iPhone 13 Series
iPhone 13 mini – £85 / $89
iPhone 13 – £85 / $89
iPhone 13 Pro – £85 / $89
iPhone 13 Pro Max – £85 / $89
iPhone 14 Series
iPhone 14 – £95 / $99
iPhone 14 Plus – £95 / $99
iPhone 14 Pro – £95 / $99
iPhone 14 Pro Max – £95 / $99
iPhone 15 Series
iPhone 15 – £95 / $99
iPhone 15 Plus – £95 / $99
iPhone 15 Pro – £95 / $99
iPhone 15 Pro Max – £95 / $99
iPhone 16 Series
iPhone 16 – £95 / $99
iPhone 16 Plus – £95 / $99
iPhone 16 Pro – £109 / $119
iPhone 16 Pro Max – £109 / $119
Picture Credit: Apple
You can get to see how degraded your iPhone’s battery has become by going into Settings > Battery > Battery Health.
Normally you’d expect to be at around 80% capacity versus new after two years – or roughly 500 “charge cycles”, which are full charges and discharges.
That means your phone only holds 80% of the charge it held when it was new.
There’s no way to fix that beyond getting a new battery.
3
Check your iPhone’s battery health – it might be worse than you realisedCredit: Apple
Apple will replace your iPhone’s battery at the Apple Store. It usually costs somewhere between £60 and £100 / $60 and $100 depending on the model, but it could be more or less than that.
This will give you like-new battery life, and costs far less than buying a new iPhone.
You might even find that your iPhone’s performance improves, as sometimes processor speed can be limited as a protection feature if your battery is severely degraded.
LOOKING to upgrade your iPhone without breaking the bank? Our guide to the best iPhone deals this month has you covered.
Finding a good deal can be a daunting task that inevitably gets pushed to the bottom of your ‘to-do’ list, but fear not – we’ve found several spring savings that you won’t want to miss.
1
Find the best iPhone deals in our guideCredit: Reuters
We’ve scoured the market to bring you the top deals from leading mobile networks and retailers, ensuring you’ll get the best value for your money.
So, whether you’re after the cutting-edge features of the iPhone 16 Pro Max or you’re looking to spend less and bag the iPhone 16e, we’ve rounded up the best promotions available.
Best iPhone deals May 2025
* Prices are accurate at the time of writing and are subject to change. To ensure you’re getting the best deal on a new iPhone, make sure you shop around.
iPhone 16e deals
iPhone 16e pay-monthly deals include:
Apple iPhone 16e 128GB, £33p/m, £19 upfront, unlimited data from Vodafone, from Fonehouse – buy here
Apple iPhone 16e 128GB, £35.99 p/m, £19 upfront, unlimited data from ID Mobile – buy here
Apple iPhone 16e 128GB, £39p/m, £25 upfront, 150GB of data from Three – buy here
Apple iPhone 16e 128GB, £32 p/m, £0 upfront, 50GB of data from O2, from Sky Mobile – buy here
SIM-free iPhone 16e deals include:
Apple iPhone 16e 128GB, £599 from Apple – buy here
Apple iPhone 16e 128GB, £599 from Argos – buy here
Apple iPhone 16e 128GB, £599 from Currys – buy here
Apple iPhone 16e 128GB, £599 from John Lewis – buy here
To save money and get more storage, check out deals on the 256GB and 512GB options from the retailers listed above.
More iPhone 16 deals
The best iPhone 16 pay-monthly deals include:
Apple iPhone 16 Pro Max 256GB, £44.99 p/m, £79 upfront, 100GB of data from ID Mobile, from Mobiles.co.uk – buy here
Apple iPhone 16 Pro 128GB, £48 p/m, £29 upfront, unlimited data from Three, from Affordable Mobiles – buy here
Apple iPhone 16 Plus 128GB, £42.99 p/m, £9 upfront, unlimited data from ID Mobile – buy here
Apple iPhone 16 128GB, £36 p/m, £19 upfront, unlimited data from Three, from Affordable Mobiles – buy here
We’ve also listed several SIM-free iPhone 16 deals below.
Apple iPhone 16 Pro Max, 256GB, £1,049 (was £1,199) from Very –buy here
Apple iPhone 16 Pro 128GB, £849 (was £999) from Very – buy here
Apple iPhone 16 Plus 128GB, £749 (was £899) from Very – buy here
Apple iPhone 16 128GB, £649 (was £799) from Amazon – buy here
iPhone 15 deals
The best iPhone 15 pay-monthly deals include:
Apple iPhone 15 Pro Max (Refurbished-Pristine) 256GB, £55 p/m, £30 upfront, unlimited data from Vodafone – buy here
Apple iPhone 15 Pro (As New) 256GB, £53 p/m, £29 upfront, unlimited data on Vodafone, from Mobile Phones Direct – buy here
Apple iPhone 15 Plus 128GB, £43 p/m, £25 upfront, unlimited data from Three, from Fonehouse – buy here
Apple iPhone 15 128GB, £34 p/m, £19 upfront, unlimited data from Three, from Fonehouse – buy here
For SIM-free iPhone 15 discounts, you’ll want to check out these deals:
Apple iPhone 15 Pro Max 256GB, £939.06 from Amazon – buy here
Refurbished Apple iPhone 15 Pro 256GB, £869 (was £1,019) from Apple – buy here
Apple iPhone 15 Plus 128GB, £649 (was £799) from Amazon – buy here
Apple iPhone 15 128GB, £549 (was £699) from Very – buy here
iPhone 14 deals
Our list of the best iPhone 14 pay-monthly deals includes:
Refurbished iPhone 14 Pro Max 128GB, £40 p/m, £9 upfront, unlimited data from Vodafone, from Fonehouse – buy here
Apple iPhone 14 Pro 265GB, £49 p/m, £19 upfront, unlimited data from Three, from Mobile Phones Direct – buy here
Apple iPhone 14 Plus 512GB, £54 p/m, £24 upfront, unlimited data from O2, from Sky Mobile – buy here
Apple iPhone 14 128GB, £31.99 p/m, £0 upfront, unlimited data from ID Mobile – buy here
For iPhone 14 SIM-free savings, take a look at the retailers listed below.
Refurbished Apple iPhone 14 Pro Max 128GB, £945.90 from Amazon – buy here
Refurbished Apple iPhone 14 Pro 256GB, £759 (was £999) from Apple – buy here
Apple iPhone 14 Plus 128GB, £549 (was £699) from John Lewis – buy here
Apple iPhone 14 128GB, £469 (was £599) from Very – buy here
iPhone 13 deals
Pay-monthly offers include:
Refurbished Apple iPhone 13 Pro Max 128GB, £59.99 p/m, £30 upfront, unlimited data from O2 – buy here
Refurbished Apple iPhone 13 Pro 128GB, £57.39 p/m, £30 upfront, unlimited data from O2 – buy here
Refurbished Apple iPhone 13 mini 128GB, £25 p/m, £9 upfront, 300GB of data from Three, from Affordable Mobiles – buy here
Apple iPhone 13 128GB, £26 p/m, £0 upfront, 300GB of data from Three, from Fonehouse – buy here
SIM-free offers include:
Refurbished Apple iPhone 13 Pro Max 128GB, £763.90 from Amazon – buy here
Refurbished Apple iPhone 13 Pro 256GB, £751.90 from Amazon – buy here
Refurbished Apple iPhone 13 mini 128GB, £379 (was £649) from Apple – buy here
Check out the stores listed below to shop for the best offers:
What is the latest iPhone?
The iPhone 16e went on general sale on Friday, February 28, 2025.
The Sun’s Tech Editor Sean Keach has tried and tested Apple’s newest smartphone and in his iPhone 16e review, he describes it as ”a phoenix rising from the ashes”.
He also praised its battery life, beautiful OLED display, and the useful Action Button that replaces the Mute Switch.
READ MORE:
How much is the latest iPhone?
If you want to buy a standalone handset without entering a contract, the iPhone 16e starts from £599.
We’ve listed several iPhone 16e deals above, including pay-monthly options, so make sure to check them out.
What’s the cheapest iPhone to buy outright in the UK?
The cheapest iPhone to buy is the newest kid on the block, the iPhone 16e.
While it is the cheapest to buy outright, you can also get some incredible offers on refurbished models, too, with plenty of deals to be found on Amazon.
When is the next iPhone coming out?
The iPhone 17 Air model is expected to be released alongside Apple’s 17th line-up in September – if the rumours hold true.
The new alleged design measures just 5.5mm at its thinnest point.
When is the best time to buy an iPhone?
Every time Apple releases a new phone, each previous generation of the iPhone generally goes down in price.
So if you’re looking for a newer device without having to break open the piggy bank, it might be worth looking at a slightly older generation, like the iPhone 15, to save a few quid.
Since the release of the iPhone 16, many retailers have reduced the price of the iPhone 15 and iPhone 14.
As long as you don’t have to have the latest iPhone, go back a generation or two around the Apple launches, and you can save yourself a bundle.
It’s also worth shopping around to see if you can bag any spring savings or Easter offers.
In addition to slashing the cost of select Apple models, shoppers can enjoy free next-day delivery when they buy a new smartphone.
Very has also slashed the cost of several smartphones ahead of Easter, and that’s not all.
Shoppers can claim up to £560 when they trade in their old device.
What is the best iPhone?
iPhone 16e
iPhone 16e, from £599
Features:Aluminium design, 6.1‑inch (diagonal) all‑screen OLED display, A18 chip, 48MP Fusion camera, Action Button, 4K Dolby Vision video recording, up to 26 hours of video playback.
Pros
Massive battery life
Future-proofed (A18 chip for Apple Intelligence, USB-C)
Useful Action Button replaces the Mute Switch
Bigger 6.1-inch screen and Face ID
Beautiful OLED display
Great value for money
Cons
No MagSafe charging
Only two colours
The iPhone 16e is a sort of spiritual successor to the old iPhone SE series and features a large 6.1-inch OLED display.
It boasts an Action Button, Face ID, an AI-friendly chip, and an impressive battery life.
Our Tech Editor adds: ”If you can overlook a couple of minor niggles (lack of MagSafe and a price increase) then you’ll be able to bag one of the best-value smartphones available today.”
iPhone 16 Pro / iPhone 16 Pro Max
iPhone 16 Pro, £999 and iPhone 16 Pro Max, £1,199
Features: Titanium design, Pro Max has a 6.9‑inch Super Retina XDR display and up to 27 hours of video playback, Pro has a 6.3-inch Super Retina XDR display and up to 33 hours of video playback,48MP Pro Camera System, action button, Camera Control button.
Pros
The Pro Max has a 6.9-inch panel is the biggest on any iPhone ever
Built from a lightweight titanium
Upgraded A18 Pro chip
48-megapixel Fusion camera
Cons
Expensive
Large size might not suit you if you prefer a smaller device
As with the iPhone 16, which is listed below, you will enjoy an array of features, including Dynamic Island, Action Button, and a new Camera Control.
The Action Button replaced the Mute Switch on the iPhone 15 Pro in 2023.
Both models feature impressive displays, with the Pro boasting a 6.3-inch display, and the Pro Max has a 6.9-inch panel – that’s the biggest on any iPhone ever.
There’s also a new 48-megapixel Fusion camera that’s capable of shooting 4K video in Dolby Vision at 120 frames per second, and you can capture footage at 4K120fps in Slow-Mo.
iPhone 16 / iPhone 16 Plus
iPhone 16, £799 and iPhone 16 Plus, £899
Features: Aluminium design, Dynamic Island, Action Button, a new Camera Control button, A18 chip, 48MP Fusion camera, 6.1‑inch Super Retina XDR with up to 22 hours of video playback (iPhone 16), 6.7‑inch Super Retina XDR with up to 27 hours of video playback (iPhone 16 Plus)
Pros
New Camera Control button
Action Button
Powerful new A18 processors
Dynamic Island
Five new colours
Cons
60Hz refresh rate remains
No change in brightness
The dynamic island is either a love-it-or-hate-it feature
Also part of Apple’s 16 series is the iPhone 16 and the iPhone 16 Plus.
There’s an Action Button and a Camera Control button – click it once to launch the camera, and then again to take the snap.
You’ll also enjoy a new Ceramic Shield on the outside that’s supposed to be 50% tougher than the original version.
Like the Pro models, there’s a new A18 chip inside and an impressive camera system.
Apple’s iPhone 16 has a new Ultra Wide lens for macro photography.
iPhone 15 Pro / iPhone 15 Pro Max
iPhone 15 Pro Max, £939.06
Features: Titanium design, 48MP Main camera (enables super‑high‑resolution photos), A17 Pro chip, customisable Action button, USB-C connector with support for USB 3 speeds, Pro Max has a 6.7-inch display, 5x Telephoto camera and up to 29 hours of video playback, Pro has a 6.1-inch display, 3x Telephoto camera and up to 23 hours of video playback.
Pros
Super-high-resolution photos with the 48MP Main camera
Pro Max has the longest optical zoom in iPhone ever
A17 Pro chip is great for gaming
First iPhone to feature an aerospace‑grade titanium design
Lightest Pro models ever
First iPhone to support USB 3, ‘for a huge leap in data transfer speeds’
Cons
Large size might not suit if you prefer a more compact device
While improved, battery life may still fall short compared to some competitors
Powered by the advanced A17 Pro chip for exceptional performance – ideal if you’re a gamer, thanks to Apple’s best graphics yet.
Both feature Super Retina XDR displays with ProMotion technology, enhancing visual fluidity.
The Pro Max stands out with its larger 6.7-inch screen compared to the Pro’s 6.1-inch display, offering a more expansive viewing experience.
Camera capabilities are also superior in the Pro Max, including a 5x optical zoom (the longest optical zoom of any iPhone ever) versus the Pro’s 3x which let’s face it; is still really impressive.
Both models feature a titanium frame for enhanced durability and reduced weight, which Apple boasts uses ‘the same alloy that spacecraft use for missions to Mars’.
There’s also an Action button which you can set as a fast track to your favourite feature, and up to 20x faster file transfers courtesy of the new USB 3 capabilities.
Three iPhone models were discontinued after Apple announced theiPhone 16line-up.
However, both models are available to buy from retailers such as Amazon.
iPhone 15 / iPhone 15 Plus
iPhone 15, £699 and iPhone 15 Plus, £799
Features: Dynamic Island, 48MP Main camera (enables super‑high‑resolution photos and 2x Telephoto), colour‑infused back glass, aluminumdesign, USB‑C connectivity, A16 Bionic chip, 6.1-inch display and up to 20 hours of video playback (iPhone 15), 6.7-inch display and up to 26 hours of video playback (iPhone 15 Plus)
Pros
Next-generation portraits with Focus and Depth Control
Incredibly durable
Splash, water and dust resistant
All-day battery life
USB-C connector means you can use the same cable as the one for your Mac or iPad
Cons
No always-on display on the iPhone 15
No improvement to charging speed
A16 Bionic chip is the same as before
The dynamic island is either a love-it-or-hate-it feature
Both bring significant upgrades, offering enhanced performance and efficiency.
Each model features a Super Retina XDR display, providing vibrant colours and high brightness levels.
The improved dual-camera system includes a 48MP main sensor for superior photo and video quality, along with advanced photography features.
Design-wise, they retain the sleek aesthetic of previous models, with ceramic shield front covers for durability.
The key difference is in their sizes: the iPhone 15 has a 6.1-inch display, while the iPhone 15 Plus boasts a larger 6.7-inch screen, offering a more immersive viewing experience.
Battery life also varies, with the iPhone 15 Plus providing longer usage due to its larger size.
Both models support USB-C for faster charging and connectivity.
Overall, you can expect a winning blend of performance, design, and camera enhancements from whichever one you opt for.
iPhone 14 Pro Max
Refurbished iPhone 14 Pro Max, £759
Features: 6.7-inch Super Retina XDR OLED display, IP68 dust/water resistant, 6GB RAM. Quad main cameras: 48 MP Main, 12 MP wide, 12 MP 2x Telephoto, 12 MP 3x Telephoto, TOF 3D LiDAR scanner. Dual front cameras: 48 MP Main and 12 MP wide. A16 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Best durability on an iPhone
Class-leading camera
Outstanding speakers
Cons
The dynamic island is either a love-it-or-hate-it feature
Heavy and larger than most smartphones
Slow to charge
The iPhone 14 Pro Max is the predecessor to the iPhone 15 series and features an A16 Bionic chip, a 6-core CPU with two performance and 4 efficiency cores, as well as dynamic island.
The camera system is incredibly standout: there’s a 48 MP Main, 12 MP Ultra Wide, and 12 MP telephoto.
The front camera is 12 MP and now features autofocus.
When it comes to capturing video, it can record videos in cinematic mode in 4k HDR.
There’s also an Action Mode setting that helps capture videos of high-speed action.
Apple no longer produces the iPhone 14 Pro Max, so you’ll have to shop around to get your hands on a refurbished device.
iPhone 14 Pro
iPhone 14 Pro, £754.47
Features: 6.1-inch Super Retina XDR OLED display, IP68 dust/water resistant, 6GB RAM. Quad main cameras: 48 MP Main, 12 MP wide, 12 MP 2x Telephoto, 12 MP 3x Telephoto, TOF 3D LiDAR scanner. Dual front cameras: 48 MP Main and 12 MP wide. A16 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Impressive 48-megapixel camera
Gains the always-on feature
Compact design
Cons
The camera isn’t a huge step up from the 13 series
3x optical zoom is low for a pro model
The camera is large for a smaller device
The iPhone 14 Pro is almost identical to the iPhone 14 Pro Max other than its smaller screen of 6.1 inches.
Both models have a Super Retina XDR display with Pro Motion that allows the Always-On display feature to be possible for the first time.
The iPhone 14 Pro also features the first-ever 48 MP camera on iPhone.
The introduction of the Photonic Engine, which improves low-light photos, is another stellar feature and is included on all the iPhone 14 models.
Security has been a priority for the new phones, and they now all come with emergency SOS via satellite.
Apple also no longer produces iPhone 14 Pros, so we recommend shopping around if you have this model in mind.
iPhone 14 Plus
iPhone 14 Plus, £549
Features: 6.7-inch all-screen OLED display, IP68 dust/water resistant, 6GB RAM. Dual-camera system: 12 MP Main, 12 MP Ultra Wide, 2x optical zoom out, 5x digital zoom, Dual front cameras: 12 MP Main and 12 MP wide. A15 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Bigger display for less than the Pro Max
Great battery life
The camera is on par with Android’s cameras
Cons
Only comes with a 60Hz display
No telephoto lens
Could benefit from faster charging
Similar to the iPhone Pro Max, the iPhone 14 Plus features a large 6.7-inch screen.
Many of the iPhone 14 Plus features are similar to previous models, but there are a few notable improvements, such as the 5-core GPU and Bluetooth 5.3.
The camera updates also mean that photo quality will be improved slightly, especially in situations with poor lighting.
There’s also a new darker blue colour option that doesn’t exist for the iPhone 13.
iPhone 14
iPhone 14, £469
Features: 6.1-inch all-screen OLED display, IP68 dust/water resistant, 6GB RAM. Dual-camera system: 12 MP Main, 12 MP Ultra Wide, 2x optical zoom out, 5x digital zoom, Dual front cameras: 12 MP Main and 12 MP wide. A15 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Great OLED display and Dolby Vision
Impressive speakers and output
The selfie camera now comes with autofocus
Cons
Not a huge step up from the iPhone 13 series
Low refresh rate at just 60Hz
Fast charging could be better
At a step up from the iPhone 13, you’ll find the iPhone 14.
The main difference between the iPhone 14 and the iPhone 14 Plus is the screen size: the iPhone 14 measures 6.1 inches, the same as previous models.
If you’re not too fussed over a larger screen but are keen on an upgrade, then the iPhone 14 is the way to go.
The phone has 5G capabilities and offers fast charging.
The battery has also been slightly optimised to last longer.
There is a range of five colours – Blue, Purple, Midnight, Starlight and Red.
iPhone 13
iPhone 13, £399
Features: 6.1-inch Super Retina XDR OLED display, IP68 dust/water resistant, 4GB RAM. Dual main cameras: 12 MP wide, 12 MP ultrawide. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A15 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Impressive battery life
Excellent camera for a base model
Great all-round performance
Cons
Capped at 60Hz refresh rate
No upgrade to the selfie camera
No major design changes
The screen size of the iPhone 13 is the same as the Pro, together with its A15 Bionic chip processor and 5G connectivity capabilities.
The iPhone 13 has two main cameras instead of four, and its RAM is 4GB against the 6GB of the Pro and Pro Max.
Apple discontinued the iPhone 13 in September 2024.
iPhone SE 2022
iPhone SE (2022), £429
Features: 4.7-inch Retina HD display, Water and dust resistant, 12MP Wide camera, next-generation Smart HDR, and 4K video, 7MP front camera, Touch ID, A15 Bionic chip, Wireless charging, 5G
Pros
Comes with the A15 Bionic chipset
Is long-wearing with years of software updates
5G compatible
Cons
Capped at 64GB base storage
Tired looking design
No night-mode photography
The 2022 version of the iPhone SE features solid specs, a good camera and a wide choice of apps on the Apple Store.
Want a cool iPhone without spending a fortune? This is the one for you thanks to its fast processor and 5G capabilities.
More handsets
It is pretty standard procedure for the predecessor of a flagship to be discontinued, as Apple wants you to go for the most recent model instead.
However, these devices can still be widely purchased from other stockists as well as refurbished sites.
We’ve found some of the best ones below.
iPhone 13 Pro Max
iPhone 13 Pro Max (refurbished), £679
Features: 6.7-inch Super Retina XDR OLED display, IP68 dust/water resistant, 6GB RAM. Quad main cameras: 12 MP wide, 12 MP telephoto, 12 MP ultrawide, TOF 3D LiDAR scanner. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A15 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Comes with a 3x optical zoom telephoto lens
Excellent performance
Impressive 120Hz ProMotion screen
Cons
No on-off setting for macro photography
The large design may be offputting to some
Only capable of 1080p cinematic mode
The iPhone 13 Pro Max is a real powerhouse, with the blazing-fast A15 Bionic chip and a smaller notch.
The cameras here are particularly remarkable, with a 6x optical zoom range and Dolby Vision HDR video recording up to 60fps in 4K.
The LiDAR scanner enables night-mode portraits, faster autofocus in low light and enhanced Augmented Reality (AR) experiences.
The iPhone 13 Pro Max is also compatible with MagSafe accessories and wireless chargers.
iPhone 13 Pro
iPhone 13 Pro (refurbished), £589
Features: 6.1-inch Super Retina XDR OLED display, IP68 dust/water resistant, 6GB RAM. Quad main cameras: 12 MP wide, 12 MP telephoto, 12 MP ultrawide, TOF 3D LiDAR scanner. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A15 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Compact design for a high-end device
The camera and video are impressive all-round
Bright OLED display and 120Hz refresh rate
Cons
Heavy for a compact device
No major design changes from the 12 series
Battery life could be better for a Pro handset
A little step down from the top of the iPhone ladder, the iPhone 13 Pro shares a lot of hardware with its bigger brother, including the whole camera compartment.
The main difference here is the 6.1-inch screen, as opposed to the 6.7-inch of the Pro Max.
A smaller phone means a smaller battery, and so the iPhone 13 Pro offers up to 22 hours of video playback on a single charge (the Pro Max should last up to 28 hours).
All in all, the iPhone 13 Pro is still a serious flagship device, and if you don’t mind a smaller screen, it’s worth scoring a saving.
iPhone 13 mini
iPhone 13 mini (refurbished), £379
Features: 5.4-inch Super Retina XDR OLED display, IP68 dust/water resistant, 4GB RAM. Dual main cameras: 12 MP wide, 12 MP ultrawide. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A15 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Same performance as the iPhone 13 in a compact design
Large 128GB base storage
Bright display
Cons
Lacks a telephoto zoom lens
Capped at 60Hz refresh rate
The notch looks clunky on the smaller handset
With a substantially smaller screen, this 5.4-inch iPhone still comes with all the perks of the iPhone 13 family.
Featuring the same cameras as the iPhone 13, the mini offers wireless fast charging, 5G capabilities, and a wonderful Super Retina XDR OLED display.
The battery is a bit smaller than the iPhone 13, but with the A15 Bionic chip, you won’t suffer any lag or find apps slowing down.
Just like its older sibling, the mini comes in Black, White, Pink, Red, and Blue colours.
iPhone 12
iPhone 12 (refurbished) £208.95
Features: 6.1-inch Super Retina XDR OLED display, IP68 dust/water resistant, 4GB RAM. Dual main cameras: 12 MP wide, 12 MP ultrawide. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A14 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Comes with MagSafe charging
Solid battery life
Excellent camera
Cons
Capped at 64GB base storage
Only has a 60Hz refresh rate
No major performance upgrades
Before the Pro and Pro Max versions of iPhones debuted, Apple used to consider its now-base models as flagships.
The iPhone 12 is essentially that, minus a few perks reserved for the Pro and Pro Max. The screen size of the iPhone 12 is the same as the Pro, together with its A14 Bionic chip processor and 5G connectivity.
The iPhone 12 has two front cameras instead of four, however, and its RAM is 4GB against the 6GB of the Pro and Pro Max.
The optical range of the iPhone 12 is 2X, and the device does not have LiDAR scanner capabilities included in newer models.
Other than that, the iPhone 12 is not very different from the Pro, sharing the same battery life as well as a ceramic shield front.
iPhone 12 mini
iPhone 12 mini (refurbished), £158
Features: 5.4-inch Super Retina XDR OLED display, IP68 dust/water resistant, 4GB RAM. Dual main cameras: 12 MP wide, 12 MP ultrawide. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A14 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
Pros
Compact design
5G connectivity
Comes with the A14 Bionic chipset
Cons
Below-average battery life
No telephoto lens
Clunky looking design
With a substantially smaller screen, this 5.4-inch iPhone still offers most of the perks of the iPhone 12 family.
Featuring the same cameras as the iPhone 12, the mini features wireless fast charging, 5G capabilities, and a gorgeous Super Retina XDR OLED display.
The battery is a bit smaller than the iPhone 12, but with the A14 Bionic chip, you won’t experience any apps slowing down using this iPhone.
iPhone 12 Pro Max
iPhone 12 Pro Max, (refurbished) £308.50
Features: 6.7-inch Super Retina XDR OLED display, IP68 dust/water resistant, 6GB RAM. Quad main cameras: 12 MP wide, 12 MP telephoto, 12 MP ultrawide, TOF 3D LiDAR scanner. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A14 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
With the very fast A14 Bionic chip and an overhauled design, the Pro Max is a modern flagship in its own right.
The camera compartment is more than solid, with a 5x optical zoom range and Dolby Vision HDR video recording up to 60fps.
Just like in the iPhone 13, the LiDAR scanner enables Night Mode portraits, faster autofocus in low light and enhanced Augmented Reality (AR) experiences.
The iPhone 12 Pro Max is also compatible with MagSafe accessories and the majority of wireless chargers on the market.
iPhone 12 Pro
iPhone 12 Pro (refurbished), £255
Features: 6.1-inch Super Retina XDR OLED display, IP68 dust/water resistant, 6GB RAM. Quad main cameras: 12 MP wide, 12 MP telephoto, 12 MP ultrawide, TOF 3D LiDAR scanner. Dual front cameras: 12 MP wide and SL 3D depth/biometrics sensor. A14 Bionic chip, Qi fast wireless charging 15W, and 5G Capabilities.
The iPhone 12 Pro shares a lot of hardware with the Pro Max.
The main difference here is the 6.1-inch screen, as opposed to the 6.7-inch of the Pro Max.
The camera compartment is also quite similar, with the only difference being a 4x optical zoom range in the Pro against the 5x in the Pro Max.
The iPhone 12 Pro’s battery is also slightly smaller than the Pro Max, offering up to 17 hours of video playback on a single charge.
iPhone 11
iPhone 11, (refurbished) £155
Features: 6.1” Liquid Retina HD display1, Glass and aluminumdesign, Dual 12MP Ultra Wide and Wide cameras with Night mode, 12MP TrueDepth camera with 4K video recording at up to 60 fps, Face ID, A13 Bionic chip with third-generation Neural Engine, Lasts up to 1 hour longer than iPhone XR, Water resistant to a depth of 2 metres for up to 30 minutes
Pros
Impressive battery life
Unique colour options
Dual camera with an ultra-wide-angle lens
Cons
No telephoto lens on the base model
Capped at 64GB base storage
Not the best display
While it still has many of the same features as its Pro and Pro Max variants, the iPhone 11’s £429 price is over £100 cheaper than the iPhone 12.
A reduction in price does mean a slight reduction in quality: while its 6.1″ screen is slightly larger than the iPhone 11 Pro, it’s a little smaller than the Pro Max, and it doesn’t match the premium models for battery life either,
As well as having a standard LED (as opposed to an OLED) screen, the 11 is only waterproof to two metres rather than four and lacks the telephoto camera that features on the Pro and Pro Max.
However, you still get most of Apple’s most recent innovations for a reduced price, including top-quality cameras, processors and a long-lasting battery.
While there are phones out there with more impressive features, such as the cameras on a Samsung Galaxy S21 Ultra, you’ll struggle to beat the mix of features and value they offer.
If you’re interested in buying this phone, you might want to read our iPhone 11 review.
iPhone 11 Pro Max
iPhone 11 Pro Max (refurbished), £289.99
Features: 6.5” Super Retina XDR display, Textured matt glass and stainless steel design, Triple 12MP Ultra Wide, Wide and Telephoto cameras with Night mode, 12MP TrueDepth camera with 4K video recording at up to 60 fps, Face ID, A13 Bionic chip with third-generation Neural Engine, Longest battery life in an iPhone. Lasts up to 5 hours longer than iPhone XS Max, 4m Water resistant to a depth of 4 metres for up to 30 minutes
The iPhone 11 Pro Max is a noticeable step up from 2018’s iPhones.
It’s got a 6.5″ screen, along with a 12mp triple rear-facing camera with telephoto, wide and ultra-wide sensors.
Alongside all of that, the Pro Max is water-resistant up to a depth of four metres and has an HDR OLED display, which will display your Netflix favourites in all their glory.
If you’re interested in buying this phone, you might want to read our iPhone 11 Pro review.
iPhone 11 Pro
iPhone 11 Pro (refurbished), £198.95
Features: 5.8” Super Retina XDR display, Textured matt glass and stainless steel design, Triple 12MP Ultra Wide, Wide and Telephoto cameras with Night mode, 12MP TrueDepth camera with 4K video recording at up to 60 fps, Face ID, A13 Bionic chip with third-generation Neural Engine, Lasts up to 4 hours longer than iPhone XS, Water resistant to a depth of 4 metres for up to 30 minutes.
The iPhone 11 Pro is a small step down from the Max.
It has most of the same features but with a smaller screen at 5.8″ and a smaller battery.
It’s still water-resistant to four metres, though, and still boasts a top-quality OLED screen for your movies on the go.
At the time of release, the standard Pro’s RRP was £100 less than the Pro Max.
iPhone XR
iPhone XR (refurbished),£142.75
Features: 6.1” Liquid Retina HD display, Glass and aluminumdesign, Single 12MP Wide camera, 7MP TrueDepth camera with 1080p HD video recording up to 60 fps, Face ID, A12 Bionic chip with second-generation Neural Engine, Lasts up to 1.5 hours longer than iPhone 8 Plus, 1m Water resistant to a depth of 1 metre for up to 30 minutes
The iPhone XR was released in 2018 as the ‘affordable’ option from Apple, and shoppers flocked to buy the gadget in their droves.
With refurbished models selling for under £200, the XR still has great features, including Face ID, a great battery and a very decent camera – plus Apple should continue to support this model with iOS updates up to 2025.
If you’re interested in buying this phone, you might want to read our iPhone XR review.
iPhone XS/Max
iPhone XS/Max, £238.97
Features: 6.5” Super Retina HD display, Glass and stainless steel design, Dual 12MP Wide and Telephoto cameras, 7MP TrueDepth camera with 1080p HD video recording up to 60 fps, Face ID, A12 Bionic chip with second-generation Neural Engine, Lasts up to 1.5 hours longer than iPhone X, 2m Water resistant to a depth of 2 metres for up to 30 minutes
While not quite up to the standard of the iPhone 11 Pro Max, 2018’s flagship phone is an impressive piece of kit.
It’s got a 6.5″ screen, a 7MP HD camera that will shoot 4K video and a range of camera effects, such as Bokeh for those all-important selfies.
Battery life is very decent, and the XS Max comes with Face ID.
It’s expected that Apple will continue to support this model with iOS updates up to 2025, so it’s one to buy if you want a cheap phone now and don’t mind using it for a shorter period.
If you’re interested in buying this phone, you might want to read our iPhone XS review.
Are refurbished iPhones a good buy?
Getting a refurbished iPhone can be a big cost saver.
Even the more affordable iPhones will be a hefty hit to your bank balance if you pay for them outright.
But there are plenty of places around the web, including Amazon and Apple’s website, that offer refurbished iPhones for a fraction of their regular price.
Whether or not they’re a good buy, though, comes down to the individual provider.
Apple, for instance, includes all cables with its refurbished phones, along with a one-year manufacturer warranty, which is useful if your phone develops a fault.
Amazon offers even better prices with similar quality, along with its own ‘Amazon Renewed Guarantee’, which we reckon should be pretty reliable, considering the size of the company.
Which networks offer iPhone deals?
Which iPhone has the best battery?
The iPhone 16 Pro Max boasts the ‘best’ battery among all iPhone models.
It has a large battery and an energy-efficient A18 Pro chip – so you can enjoy extended periods of video playback, gaming, and internet use without frequent recharging.
Which iPhone should I buy?
Choosing the ‘right’ iPhone depends on your needs and budget.
If you’re after top-tier performance, advanced camera capabilities, and the best battery life, the iPhone 16 Pro Max is ideal.
For a similar premium experience in a more manageable size, consider the iPhone 16 Pro.
Both models offer a balanced blend of features and value, with the Plus providing a larger screen and better battery life.
Meanwhile, if you’re on a tighter budget, previous models like the iPhone 16e still deliver solid performance at a lower cost.
Overall, consider your priorities in terms of performance, size, and budget and you’ll be able to make the best choice.
How much are iPhones?
iPhone prices vary based on the model and storage capacity.
Flagship phones from Apple always come with a hefty price tag to match, so if you’re looking for the recent releases – the iPhone 16 Pro Max – you’ll be looking at spending £1,199, while the Pro version costs £999.
The iPhone 16e is priced at £599, the iPhone 16 starts at £799, and the larger iPhone 16 Plus starts at £899.
The iPhone 15 is also available, and prices start from £699, and the iPhone 15 Plus prices start from £799.
What’s the cheapest way to buy an iPhone?
Picking the right time of the year can surely help you save some money.
Apple does not offer substantial discounts at any specific point during the year, but network retailers’ prices usually go down at the beginning of the summer and at Christmas time.
This way, even if you don’t save on the iPhone per se, you can get some heavy discounts on your data and calls to plan, thus saving you quite a bit of cash in the long run.
In addition, if you don’t have to own the latest Apple handset, you can get an iPhone from two to three years back at a substantially lower price than a flagship.
How to find the best iPhone deal
There are a few official network stores worth checking regularly, including EE, Vodafone, O2, and Three.
However, we find that the best deals are usually to be found in other online stores.
Here are our favourites:
Is it better to buy an iPhone outright or pay monthly?
It really depends on whether you need flexibility on your plan or not and if you have the cash to pay for the full cost of the handset (phone) upfront.
While you can save on a good data plan, you are also signing a contract binding you to that network for one or more years.
This means that, even if you find a better plan deal later, you cannot switch to it unless you pay hefty fees.
On the other hand, many providers today offer handy upgrade plans allowing you to get a new iPhone as soon as it comes out.
The choice, then, is ultimately up to you.
If you have the cash and think of changing your network plan quite often, then buying an iPhone outright may be the best option for you.
If, on the other hand, you’re happy with a certain network provider and always want to have the latest iPhone, a monthly offer may work better for you.
Is it better to buy an iPhone from Apple or a network?
Both Apple and network carriers today offer monthly, no-money-down instalment plans, most of them spread over two years.
While the overall price of iPhones is essentially the same when purchased like this, Apple charges a little more to include AppleCare+ or AppleCare+ with Theft and Loss options, while network providers offer various insurance plans.
That being said, an iPhone bought from Apple can be used with any network, while carriers usually lock their iPhones for the length of their contract so it may be the slightly better option if you’re still shopping around for the perfect SIM-only plan.
Which is better: an iPhone or a Samsung phone?
Galaxy devices have gone a long way since the days of the first Android phones, but can they compete with iPhones?
The short answer is yes, but it depends on what you value the most.
In terms of screen, cameras, and prices, the latest iPhones and Galaxy phones are toe-to-toe.
The biggest difference here is undoubtedly the operating system (OS).
If you have other Apple devices in the house (like Macs and iPads), then iOS can provide great integration capabilities.
Similarly, if you have an Android TV or Chromebook, you may want to opt for a Galaxy phone.
Another differentiator is that Apple devices don’t come with a micro-SD card to expand the internal storage, while Galaxy phones do.
With cloud storage plans becoming cheaper and more widespread, however, the 512GB of the iPhone 13 is enough for most people.
For context, with ‘just’ 128GB, you can store up to 6000 songs or 64 high-quality films – that’s a lot of space.
Getting lost on holiday can be a nightmare, but one travel expert has shared his top tip so that is doesn’t happen to you
This method will make getting lost impossible(Image: Alberto Menendez Cervero via Getty Images)
Ever found yourself hopelessly lost while on holiday? It can be a real dampener, especially if you’ve got plans. While stumbling upon hidden gems in a new city can be exciting, it’s not ideal when you’re racing against time to meet reservations.
This is why travel expert Neil Atkinson, the brains behind Luxury Group Stay, has revealed his number one trick for never losing your way – and it involves a bit of a throwback approach. Neil said: “Downloading an offline map of the area you’re travelling to is one of the most important travel hacks I always recommend. It’s completely free and can save you hours of stress, whether you’re exploring the Lake District or wandering through Barcelona.”
Having an offline map means even without data, you’re sorted. Just don’t forget to download the map while connected to the internet. Neil said: “I always tell people to do it before leaving home, or at least while still on hotel Wi-Fi.”
This tip will stop you getting lost(Image: electravk via Getty Images)
There are some drawbacks, although they’re small fry. Neil said: “You’ll only get driving directions when offline, not public transport routes, and you won’t see real-time traffic updates.”
The great news is offline maps are light on storage, so even for sprawling cities, you won’t need to fret over space, reports the Express.
Neil’s parting wisdom focuses on preparation: “Make sure to download a wider area than you think you’ll need. Better to have too much map than too little when you’re in the middle of nowhere!”.
To grab a map for offline use, just follow these steps:
Fire up your Google Maps app on your iPhone or Android
Hit your profile snap in the top right nook.
Choose “Offline maps” then “Select your own map”.
Tweak the blue square to blanket your intended spot.
