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Virgin Atlantic will start daily direct flights from London Heathrow to Seoul from 29 March, with the South Korean city named favourite destination by millennials and Gen Z for the fourth year running

Virgin Atlantic is set to launch a new direct route from London Heathrow to Seoul, a city that’s become a must-visit for many millennials. The airline has confirmed that daily flights to the South Korean capital will commence from 29 March.

This exciting news follows Seoul being crowned the Favourite Worldwide City at the 2025 Trazees Awards, an accolade it has now won four years running. The awards celebrate destinations and brands that resonate with millennials and Gen Z travellers, highlighting Seoul’s appeal to the under 40s.

A key factor in attracting younger tourists to Seoul could be the global rise of K-Pop. With Korean bands like BTS dominating music charts and K-Pop Demon Hunters becoming Netflix’s most-watched film ever, 2025 was a landmark year for the genre.

K-Pop enthusiasts visiting Seoul can explore K-Star Road in Gangnam, the district immortalised by PSY’s 2012 smash hit Gangnam Style. This vibrant shopping street features giant bear statues, each one symbolising a different K-Pop band who’ve hit the big time, reports the Express.

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Another must-see is the Starfield COEX Mall, home to shops like the expansive KTown4U, brimming with K-Pop merchandise. It even boasts a massive Gangnam Style statue depicting the dance’s iconic crossed hands pose, providing the perfect backdrop for a memorable photo.

Seoul, a city of the future, is renowned for its colossal shopping centres like Times Square, home to the mammoth Shinsegae Department Store and multiple floors filled with shops, eateries, cafes, and even a hotel. Don’t forget to head to the rooftop for breathtaking views of the city.

For an unparalleled view, make your way to the Lotte World Tower. Standing at 123-storeys and 555 metres, it’s not only South Korea’s tallest building but also the sixth tallest globally.

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Daredevils can visit the Seoul Sky observatory for panoramic vistas and walk on the glass floor where just a couple of panes separate you from a dizzying drop below.

Despite its futuristic reputation, Seoul also boasts numerous well-preserved historical sites. Gyeongbokgung, a former Royal palace dating back to 1395, features a vibrant interior adorned with traditional artwork.

You’ll see locals donning national costumes, and if timed right, you can witness the twice-daily changing of the guard ceremony. Gyeongbokgung also houses the National Folk Museum of Korea and the National Palace Museum of Korea, both excellent spots to delve into the country’s history and view ancient artefacts.

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At Bukchon Hanok Village, you can gain insights into the lives of ordinary Koreans throughout history. Meander down winding streets lined with over 900 traditional homes, some centuries old, alongside artisan shops offering souvenirs crafted using time-honoured techniques passed down through generations.

No trip to Seoul would be complete without a visit to one of its bustling markets. The Myeongdong Night Market, open until 1am, is the perfect spot to taste local delicacies and snag vibrant keepsakes.

Be sure to try tteok-bokki, a rice cake smothered in a sweet and spicy fish sauce, Korean hot dogs encrusted with cheese and panko breadcrumbs, and flame-grilled skewered meats.

Each of Seoul’s districts boasts its own distinctive charm, making it easy to find an area that aligns with your travel preferences. Luxury seekers might gravitate towards the high-end district of Gangnam, while shopaholics will love the central location of Myeongdong, surrounded by numerous shopping centres.

Itaewon offers a lively atmosphere with an international flair, renowned for its vibrant nightlife, whereas Insa-dong provides a more traditional experience with weekend markets and street performances.

Virgin Atlantic’s new flight path to South Korea will utilise the airline’s Boeing 787-9 Dreamliner, offering economy, premium economy, and upper class seating options. This latest addition to their routes marks Virgin Atlantic’s ongoing efforts to diversify its destinations beyond its typical transatlantic flights, with new paths to Ghana and the Caribbean also recently announced.

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Brits looking for cheap holidays in 2026 may want to check out Loveholidays latest deals which includes some winter sun breaks under £150pp in January and February

January can be a gloomy month, and it helps to have something to look forward to. If you’re looking for an inexpensive break in early 2026, loveholidays currently have a sale on that includes winter sun escapes for less than £150 per person.

The bargains on offer include short breaks to Portugal, Malta, and sunny southern Spain, with dates between January and March. While you may not get the same intense heat as the summer, these are great spots to enjoy sunny days and mild spring weather.

These bargain breaks could even be the perfect last-minute gift for those difficult to buy for people who already have everything they need. Loveholidays are also offering packages with deposits from £19 per person and pay monthly plans.

Here are some of the package deals on offer for those dreaming of winter sun in the New Year.

Algarve, Portugal

Portugal’s Algarve can be packed during the summer, but early in the year it’s much more peaceful and laidback. Mild days reach about 16C in January and February, and you’ll enjoy six hours of sunshine to top up your vitamin D. While there can be rain, it’s generally short showers that pass quickly.

Loveholidays’ current Portugal offers include four nights at Muthu Clube Praia Da Oura, flying from London Gatwick, which comes in at £119 per person for February dates. Or there’s a package offering four nights at Vilamoura Golf Apartments, flying from East Midlands, from £129 per person in January.

Malta

The island of Malta has long been a winter sun favourite thanks to its 16C weather and five to six hours of sunshine a day in the early months of the year. Loveholidays have a package that includes four nights at Xemxija Bay Hotel in St Paul’s Bay, flying from London Gatwick, from £129pp in March.

Spring is a great time to visit Malta and enjoy its cultural attractions. Explore the historic cities of Valletta and Mdina, which include medieval buildings and fascinating museums. The island has some of the most ancient religious sites on Earth, including Ħaġar Qim, a megalithic temple complex which dates back as far as 3600–3200 BC.

Spain

Spanish resorts such as Benidorm are still buzzing in the winter months, and while it’s not usually the weather to lie on the beach, there’s still plenty of sunshine and fun to be had. Stay at the Benidorm City Olympia for four nights, flying from Manchester, from £139 per person in February.

If you prefer the quieter parts of Spain, try Costa de la Luz, which is a great place to experience authentic Andalusian culture. Coastal Cádiz has a lovely mix of sandy beaches and culture, and one offer includes four nights at Hipotels Gran Conil & Spa, flying from Bristol, priced at just £149 per person in February.

Prices are subject to availability and may change. Find more package holidays in the loveholidays sale.

Have a story you want to share? Email us at webtravel@reachplc.com