Teen sisters Cat and Honor Black were among the youngest entrepreneurs ever on BBC Dragons’ Den at just 16 and 17.
A Dragons’ Den contestant has shared a powerful message after making history on the programme, becoming one of the youngest-ever entrepreneurs to walk away with five investors. Cat Black and her sister Honor Black were just 16 and 17 years old when they entered the Den, putting forward their brand Maiden to Steven Bartlett, Deborah Meaden, Touker Suleyman, Peter Jones and guest Dragon Gary Neville.
The sisters pitched their venture business Maiden, a brand committed to empowering girls and women. Their company, which creates cricket clothing, teamwear and equipment exclusively for women and girls, had been established following their own experiences.
“We started Maiden because we were tired of being at the sidelines,” Honor explained. “We felt when playing at every level that we were forced to make kit with boys’ kit or unisex gear that wasn’t designed for us. And so we decided that we would make something that worked for us and others like us.”
Cat recalled a moment that left her wanting to quit cricket, after a “humiliating” experience during her time of the month where the other players laughed and she felt misunderstood. “The kit we had was not designed for such a situation,” she went on. “This pushed me to help create something that made girls feel confident and comfort in the sport they play.”
They had walked in asking for £15,000 for a 10% stake in their business, having launched in 2024 to roaring success from girls like them, parents and schools. “The message was clear, we weren’t alone,” Honor said.
Talking about scaling their business, Cat went on: “Women’s cricket is going, the timing is perfect and we’re at the forefront of change. We want Maiden to be the go-to brand for female cricket.” Honor added: “And as our brand does always say, it’s ok boys, we will take it from here,” reports Wales Online.
Leaving the Dragons more than impressed, Cat and Honor secured five investments, giving away a total of 25% of their business. Their product was hailed as “fantastic” by Touker Suleyman, who admitted: “I’m very impressed.” Steven meanwhile praised: “If you’re this capable at 16/17 years old, I can’t imagine what you’re going to be like at 18/19/20.”
In an exclusive interview, Cat spoke to The Mirror about the experience, and building the company with her sister. She said: “When we ended up getting all five Dragons, we were like, oh my god, no way. We’d never even thought about what would happen if we had got Dragons!”
After filming in the Den, Cat was given the opportunity to meet the other Dragons. “It was hugs all around, I met all of them, definitely a bucket list moment ticked off,” she said.
She added: “I remember hugging them so many times, I was so overwhelmed. Peter Jones really understood the situation more than the others, just because he started a business at 16, so he was like, ‘This is an amazing achievement, and I hope it all goes well for you’.”
Talking about their journey to build Maiden into what it is today, she continued: “You always look up to other business, and aspire to be bigger and aspire to be better. I didn’t know that I’d been the youngest contestant on Dragons’ Den [to receive five offers].”
Cat continued: “I don’t think I realise how far we have come until someone tells me, which is always amazing. I am honestly proud that we’ve managed to do this and inspire other women to do the same.
“It’s such a big thing because it’s not just around cricket. The whole Maiden mission is more like for women who see a problem, you can fix it, you can do something about it.
“That’s what inspires me and hopefully it inspires lots of other women, not just in the sports industry but everywhere. You can change and you can do something.”
Dragons’ Den is available to watch on BBC iPlayer.

