Hilton

While Republican Steve Hilton has spent months jackrabbiting around California during his long-shot bid for governor, Democratic front runner Xavier Becerra just recently emerged from quasi hibernation and stepped into political daylight.

Hilton has blasted Becerra as taking the state’s voters for granted, failing to hold public campaign events to explain his detailed plans to address California’s many ills. Despite pledging to participate in multiple debates, Becerra brushed aside several invitations, agreeing to just a solitary one-hour face-off against Hilton on CNN in late September.

That month, Hilton held 14 public events, a dozen more than Becerra, but the Democrat’s spokesperson said he appeared at multiple functions sponsored by other groups. Hilton wasn’t buying it.

“He is a useless nothing, a totally unaccomplished pipsqueak who is so smug, so arrogant, so entitled, that he somehow thinks he’s owed this job just because he was picked as a useful puppet by the Sacramento machine,” Hilton, a former Fox News commentator and British political strategist, said last week in West Sacramento.

On Oct. 10, Becerra, a longtime member of Congress and Biden’s secretary of the U.S. Department of Health and Human Services, scoffed at his GOP rival.

“Uh, hello?” Becerra said sarcastically to reporters in Sacramento after being asked about his absence from the campaign trail.

“That Steve Hilton doesn’t see me on Fox News is his problem, not mine. I am gonna talk to voters,” Becerra said, rattling off a list of his recent campaign events. “I will talk to them until November the 3rd, and then I’ll be ready to talk to voters and taxpayers and the people of California when I’m the next governor.”

On Thursday, Becerra held a news conference in downtown Los Angeles with Latino leaders and famed Mexican actor Eugenio Derbez urging voters to turn out despite alleged intimidation efforts by the Trump administration.

On Monday, he held get-out-the-vote events in Santa Clarita and Glendale, shortly after he campaigned for former state Sen. Richard Pan, a congressional candidate, in Sacramento, and urged voters to cast their ballots early at an event in Santa Rosa. In September, Becerra promoted Proposition 1, a proposal on the November ballot that would allow the state to sell nearly $11.3 billion in bonds to fund affordable housing.

“We know we can get these men and women who are wearing these orange vests to work and keep them working, so they can afford to buy a house if we pass Proposition 1,” Becerra said, standing alongside union members in front of a chain-link fence encircling a vacant lot in North Long Beach.

Gubernatorial candidate Xavier Becerra held a news conference in Long Beach on Sept. 4 to highlight his housing agenda.

(Allen J. Schaben / Los Angeles Times)

Long Beach Mayor Rex Richardson, who endorsed Becerra in April and appeared at the housing event, pushed back on the notion that Becerra is taking the election for granted after winning a top spot in the primary, positioning him to be the first Mexican American elected governor of California.

“I’ve seen firsthand the work that has taken place under the radar that may not be explicitly, openly political or openly be seen as campaigning, but it is the kind of thing you want to see,” Richardson said in an interview on Thursday, adding that he saw Becerra meeting with elected officials of both parties, the mayors of the state’s largest cities and labor leaders. “I’ve seen a very active candidate that has been making sure that real time was put into building relationships that will ultimately translate to a successful governorship, because that’s the goal. I mean, ultimately, what we want is a leader who has the relationships to lead our state.”

Becerra’s campaign said that the candidate has frequently met with voters since the primary without press coverage to hear from Californians, and that he would be a frequent public presence in the weeks before the election, when “voters really get engaged, when ballots land in their mailbox,” said spokesman Jonathan Underland.

“People have incredibly busy lives. They are worried about affording their healthcare, putting food on the table, paying for gas to fill their tank,” Underland said. “What is at the forefront of Secretary Becerra’s mind is the very real problems that Californians are facing every day.”

In contrast, Hilton has been publicly barnstorming California since the June primary.

Becerra’s schedule is not surprising given Democratic dominance in California, where the party’s registered voters outnumber Republicans nearly 2 to 1. While appearing at parades, pancake breakfasts and in voters’ living rooms can be effective for candidates running in local campaigns, the most effective way for candidates to reach voters in a state as vast as California is through sustained advertising buys, which can cost tens of millions of dollars.

“If you’re the Democrat running in California, the operating theme of your campaign is do no harm and measure the drapes and figure out how you’re going to put an administration together and what is the tone that you’re going to set for that administration,” said Tim Rosales, a veteran GOP consultant who led businessman John Cox’s unsuccessful 2018 gubernatorial campaign and previously worked on Arnold Schwarzenegger’s successful effort to replace Gov. Gray Davis in the 2003 recall campaign.

Newsom was more active in the 2018 general election campaign against Cox than Becerra has been this year, but Rosales argued that could be because Becerra views it as the final chapter of his political career, which also may have been the case with former Gov. Jerry Brown in his 2014 reelection campaign. Newsom, however, is pondering a 2028 run for the White House.

“This is potentially more of a swan song for Xavier Becerra, the icing on the cake for a long and distinguished political career, and for Gavin Newsom, it was a stepping stone,” Rosales said.

Becerra has raised $40.5 million, as of Friday, while Hilton has raised $29 million, according to the fundraising disclosure reports filed with the state. Those figures do not include the exponential advantage that Becerra had in independent expenditure committees’ spending over Hilton in the primary.

Veteran Republican strategist Rob Stutzman, an advisor to Schwarzenegger, said that while Becerra will almost certainly be the state’s next governor, he should be cautious about his approach weeks before the November election.

“What he needs to be careful of is a big Democratic night across the United States that looks muted in California, and if that happens, the analysis will be that it’s his fault,” Stutzman said. “He should want to optimize his political capital as the clear leader of his party now in California. So he has to be a little careful of leaving some political capital on the table by not creating a stronger brand over the next three weeks.”

The last gubernatorial race that was viewed as competitive took place in 2010 between Brown and former eBay chief Meg Whitman, then a Republican who spent $144 million of her personal wealth on her campaign.

That contest drew national attention, but Brown beat Whitman by nearly 13 percentage points. Every gubernatorial election since that race has been sleepy and ignored in national politics, with Democratic candidates coasting to victory. The state has seen contentious gubernatorial primaries, notably in 2018, and this year, when the Democratic field was so crowded that party leaders urged low-polling candidates, including Becerra, to drop out.

He won the top spot in the primary after then-Rep. Eric Swalwell (D-Dublin) dropped out amid rape and sexual assault allegations.

Mason Harrison, who worked for Republicans Carly Fiorina in a 2010 Senate bid and Neel Kashkari in a 2014 gubernatorial campaign, and worked with Hilton on business ventures but is not affiliated with his campaign, noted that while Brown was well-known by Californians because of decades in the public eye, Becerra is not. However, given Democrats’ edge in the state’s voter registration, as well as current headwinds against the GOP in California and across the nation, it’s unsurprising that Becerra has been less visible than Hilton. Harrison compared Becerra’s campaign to Biden’s in 2024 before the then-president bowed out of the race.

“The calculus seems to be, the more he gets out on the campaign trail, the greater the potential of him having a misstep in an interview or getting some tough question that he’s going to have to answer, and what’s the advantage of that in a year when you’re running against a party that, by historical standards, stands to lose significantly,” Harrison said. “Why make it more competitive by making yourself more vulnerable?”

Indeed, Becerra previously committed to multiple debates, but has participated in one so far and appears unlikely to agree to another. Still, he has repeatedly disputed the notion that he is taking the race for granted.

“If I were trying to coast, I’d be out on the coast right now instead of here with you all,” he told reporters one sweltering August afternoon in Little Tokyo in downtown Los Angeles, an area he represented in Congress.

Xavier Becerra, center, walks with Helen Ota, left, president of the 2026 Nisei Week Foundation, while touring businesses and meeting with business community leaders at Japanese Village Plaza in Little Tokyo in Los Angeles on Aug. 18.

(Genaro Molina / Los Angeles Times)

While there, he met with local business and community leaders. And he bought merchandise and delicacies, including a sweet mango mochi wrapped in a thin, fluffy pancake at a 123-year-old Japanese confectionery.

Times staff writer Nicole Nixon contributed to this report from Sacramento.

In rural Modoc County, in California’s remote northeast corner, Republican gubernatorial candidate Steve Hilton donned a beige cowboy hat and climbed atop a horse.

Riding through a grassy field, with his dress shoes in the stirrups, Hilton lamented to a camera that California was “completely being ruined by killjoy bureaucrats” who put too many rules on fun stuff like beach fire pits and bars that stay open extra late.

In coastal San Luis Obispo County, Hilton boarded a bright yellow dune buggy at the Oceano Dunes State Vehicular Recreation Area and called the California Coastal Commission “idiots” for trying to end off-road beach driving.

And in the Central Valley, he waved the ceremonial green flag at a stock car race at the Madera Speedway, where he was named grand marshal of the annual Harvest Classic. (The designation caused a minor uproar, prompting the operator of the racetrack to make a fake online concession menu that offered a hot dog and soda for $6 for Republicans and $17.50 for Democrats.)

If it seems like Hilton — the British immigrant and former Fox News talk show host — is just about everywhere, taking just about every media interview that comes his way, well, that’s the point, he says.

He has logged thousands of miles on the proverbial campaign trail, visiting all 58 counties in his quest to lead the nation’s most populous state, where no Republican has been elected to statewide office in 20 years.

Meanwhile, his heavily favored — and far more staid — opponent, Democrat Xavier Becerra, has kept a comparatively low profile, agreeing to just one debate with Hilton and holding few public events, mostly in urban areas.

In a phone interview while driving through Los Angeles, Hilton said: “Whether I’m in Humboldt or Del Norte or Siskiyou County, my joke is, when people say, ‘Where do you live?’ I say I live in the Hampton Inn somewhere in California because we’re basically in a different place every night.”

The odds are against him.

Sure, California produced GOP presidents Richard Nixon and Ronald Reagan. But today, Democrats outnumber Republicans nearly 2 to 1 in the state, and the current White House occupant shares a mutual disdain with the vast majority of Golden State voters.

Hilton was endorsed during the primary by President Trump, who suggested at a campaign rally this month that Iran could “take out” Los Angeles and San Diego, drawing swift outrage from both Democrats and Republicans.

Hilton has tried to walk a fine line, appealing to the 6 million Californians who voted for the president in 2024 while simultaneously downplaying Trump’s support.

This summer, Hilton took out full-page ads in The Times and the San Francisco Chronicle asking: “Can you be anti-Trump and still vote for me?”

“Yes, I’m the Republican,” it said. “The ‘Fox News guy.’ Endorsed by Trump. But this election is not about who you hate in Washington. It’s about what you love here.”

Corrin Rankin, chairwoman of the California Republican Party, said that 16 years after the state’s last Republican governor, Arnold Schwarzenegger, left office, “it’s safe to say Democrats own all the problems in California.”

“You can’t blame Trump for what’s going on here in California,” she said. “We feel really good about Steve Hilton’s campaign. He is working so hard, up and down the state.”

Hilton has blasted California Democrats as entitled, saying they assume Becerra will cruise to victory in the race to replace termed-out Gov. Gavin Newsom simply because he has a “D” beside his name on the Nov. 3 ballot.

Hilton frequently quotes a September podcast interview by Los Angeles’ Democratic mayor, Karen Bass, who mocked his British accent and said: “The governor’s race right now is over. Our governor’s name is Xavier Becerra. You don’t need an election on Nov. 3. A Republican cannot win in this state.”

Hilton told The Times that Democrats “feel they don’t have to earn your vote. … They can deliver results that are bad as ever, and they don’t need to work hard to deliver results for people or earn their support. And I think it’s that attitude that is going to be their downfall.”

Steve Hilton has the support of 33% of likely California voters, according to a recent poll, while rival Xavier Becerra has 58%.

(Jason Armond / Los Angeles Times)

Becerra is a former member of Congress who represented Los Angeles, and he was the California attorney general and U.S. Health and Human Services secretary under President Biden. He has the backing of 58% of likely California voters, compared with 33% who support Hilton, according to a poll released late last month by the UC Berkeley Institute of Governmental Studies and co-sponsored by The Times.

The poll showed that voters’ top concern was reducing the state’s high cost of living — followed by fighting Trump administration policies.

Jonathan Underland, a spokesman for the Becerra campaign, said, “Trump has browbeaten his way into the California political discourse” with his mass deportation raids, his willingness to stonewall federal wildfire relief funds for political reasons, and his aggressive tariffs that many blame for driving up costs nationwide.

“Hilton is trying to win an election, so he tries to frame himself as someone who can appeal to the broader electorate,” Underland said. “But at the end of the day, he has the albatross around his neck, which is Trump, who is openly hostile to California.”

Hilton cuts a colorful and pugnacious figure on the campaign trail. He eschews ties and jackets, favoring T-shirts with punchy phrases like, “$ave With Steve” and “WAKE UP” superimposed on a California license plate — a reference to his proposal to eliminate the state’s Department of Motor Vehicles and slash vehicle registration fees, which would cut billions in state revenue.

He wears one bracelet with the name of slain right-wing activist Charlie Kirk, whom he called an “incredibly close friend.” Another reads, “Save Girls’ Sports,” calling back to this spring, when he traveled to the state high school track and field championship in Clovis to protest the participation of a transgender athlete.

Republican nominee Steve Hilton protests transgender athletes’ participation in girls’ sports during a May 29 news conference in Clovis, Calif.

(Tomas Ovalle / For The Times)

Hilton, 57, was born in London to parents who fled conflict in their native Hungary during the 1956 uprising against the Soviet-controlled communist government and later anglicized their surname, Hircsák, to Hilton.

He was a senior advisor to British Prime Minister David Cameron, a member of the Conservative Party, though the men’s once-close friendship never recovered from Brexit, Britain’s withdrawal from the European Union. Hilton supported it; Cameron did not.

Hilton earned a reputation as eccentric but savvy, pushing the Conservative Party to embrace same-sex marriage and more climate-friendly policies. Dubbed “the barefoot revolutionary” for his refusal to wear shoes, Hilton was satirized on the BBC political sitcom “The Thick of It” as Stewart Pearson, the Tories’ “eco-friendly, media-savvy, blue-sky-thinking” communications director.

He and his family moved to California in 2012 after his wife, Rachel Whetstone, was promoted to lead global communications at Google. For six years, he hosted “The Next Revolution,” a weekly Fox News show from which Trump regularly tweeted clips.

In 2015, the couple purchased their home in the Silicon Valley city of Atherton, one of the wealthiest ZIP Codes in the U.S., for $12.5 million, property records show.

Whetstone now leads communications for Sierra, an AI startup founded by OpenAI board Chairman Bret Taylor and Clay Bavor, who met while working at Google. Hilton and Whetstone’s 2024 tax returns show they had a combined household income of $7.5 million, which included his reported earnings of $250,000 from Fox News and her $6.7 million from her then-employer, Netflix.

Hilton became a U.S. citizen in 2021 and last year renounced his British citizenship.

He finished second in the June 2 primary behind Becerra. Under California’s top-two primary system, the first- and second-place finishers, regardless of party, advance to the general election.

The pack of Democratic candidates was so large that party leaders initially urged struggling candidates — including Becerra — to drop out to avoid splitting the vote. Becerra shot to the top of the polls when then-Rep. Eric Swalwell, a front-runner at the time, dropped out of the race after he was accused of sexual assault and misconduct.

Republicans coalesced around Hilton after the president endorsed him over his GOP rival, Riverside County Sheriff Chad Bianco, a staunch Trump supporter who later said the endorsement made Hilton unelectable.

Kim Nalder, director of the Project for an Informed Electorate at Sacramento State, said it is exceedingly difficult for Hilton to distance himself from Trump and the Fox News brand.

“If you had a different brand of Republican they might have a shot,” given the discontent in the state over myriad issues, she said. “But Trump is so politically radioactive in California right now that it is an effective technique to tie this particular candidate to him.”

The governor’s race comes as Californians are deeply frustrated by the state’s exorbitant housing costs, top-in-the-nation gasoline prices and high taxes, as well as its entrenched homelessness crisis.

California’s population growth is stagnant after years of pandemic-era losses, with immigration lagging amid the Trump administration’s crackdown and many residents leaving the state for more affordable parts of the country.

Greg Perrone, past president of the conservative Greater Bakersfield Republican Assembly, said he was impressed with Hilton’s policy knowledge and the amount of detail in his economic plans.

Steve Hilton, right, chats with Sir Richard Branson before a White House dinner with then-British Prime Minister Cameron and President Obama in 2012. Hilton was an advisor to Cameron.

(Susan Walsh / Associated Press)

“There’s a real concern that the current state of the economy is worse than people expected,” Perrone said. “A lot of people hung their hat on Donald Trump saying he was going to bring down prices, and that just has not happened. There’s a lot of angst.”

Perrone said he remains a Trump supporter, though he has been frustrated by the frenetic roll-out of tariffs that, he said, hurt many businesses. While he has been annoyed that Becerra, in his view, has focused more on the president than laying out his own detailed economic plans, he acknowledged that the strategy plays well in blue California.

Christopher Cole, former chairman of the Lassen County Republican Party, said that in his rural corner of the state, he has seen Trump banners that have hung since 2016 start to come down because people are angry about the Iran war, the high cost of fuel and the economy.

“When Trump stupidly endorsed Hilton, it was the kiss of death for any down-ticket Republican,” said Cole, whose county voted for Trump on 76% of the ballots in 2024, the highest percentage in the state, and was the only one to support Bianco in this year’s primary.

“Hilton is a carnival barker and a very wealthy man,” said Cole, who supported Bianco. “You can’t run a multimillionaire when people are struggling to put food on the table.”

Hilton has made a slew of campaign promises to lower the cost of living, including having no taxes on income below $150,000, lowering energy bills by slashing climate-friendly regulations imposed by Democrats, and having $3 gasoline (though governors cannot directly set the price at the pump, which is driven largely by global crude oil supply and demand).

He has tried to channel the state’s discontent into persuading voters to “try something different” by voting Republican.

During the gubernatorial race debate on CNN last month, Hilton quoted a former Biden domestic policy advisor who reportedly called Becerra a “bitch-ass,” and his campaign promptly launched a website, bitchassbecerra.com, outlining alleged failures of the politician known for his calm demeanor and decades of government experience.

“I think Hilton got dealt a bad card with Becerra making the runoff,” said Rob Stutzman, a Republican strategist who was Schwarzenegger’s spokesman. “It’s difficult to get anyone outraged about Becerra because he is perfectly boring. He worked for Joe Biden — maybe that upsets some people? — but you can’t associate him with any bizarre, woke policies like you could Kamala Harris or Gavin Newsom.”

Hilton’s campaign this month released a provocative, sexually suggestive ad titled “Just Try It!” in which two young women sit on a bed in a candlelit room. An LGBTQ+ pride flag hangs on the wall, and they’re seemingly talking through one’s first romantic encounter with another female.

In a recent poll, voters rated California’s high cost of living as their top concern, followed by fighting Trump administration policies. Above, people gather in North Hollywood to watch the Sept. 30 gubernatorial debate.

(Jason Armond / Los Angeles Times)

Wearing a T-shirt that says, “RESIST,” the anti-MAGA mantra, the first-timer nervously says: “I’ve just never done anything like this before. Like, what if my dad finds out?”

The other woman holds her hand as she fills out a ballot for Hilton then says, “Now lick it,” referring to the mail ballot envelope.

Some conservatives condemned the ad, saying it promoted lesbianism. Liberals criticized it, too, saying it was insensitive to the LGBTQ+ community.

The day the ad launched, he told The Times: “I think there’s a very strong sense that things aren’t working in California, and my argument is: ‘OK, let’s try something different.’”

Later, he said he never meant to offend anyone with the risqué ad, which did, after all, do its job in racking up millions of views online — coveted and invaluable publicity for a long-shot California Republican.

My maternal grandmother, Marcela Miranda, was born in Arizona’s copper country in 1914 and lived in the United States until she was about 7.

She was part of a generation whose parents were from the rancho of El Cargadero, Zacatecas, and started families in el Norte while waiting out the Mexican Revolution in the 1910s and the Cristero Revolt in the 1920s. Many returned to their home village when things calmed down.

After growing up in Mexico, my grandmother moved to California with my grandfather and their children in the 1960s. Only the American government considered her a native-born U.S. citizen, while society dismissed her as a Mexican. We grandchildren always considered our Mama Chela a doña — a grand Mexican dame who never wore pants and frequently covered her hair with a veil out of modesty. All she remembered from her early childhood in Arizona were snippets of the nursery rhymes “Did You Ever See a Lassie?” and “The Bear Went Over the Mountain.”

The El Cargadero diaspora, which mostly settled in Anaheim, saw our forebears’ American birth as a stroke of provenance allowing them to legally enter the U.S. and give their progeny a head start that other Mexicans could only dream of. It’s a story I’ve repeatedly told over my decades-long journalism career, and no one has yet challenged my description of my grandmother as an immigrant.

If they did, I’d think they had too much time on their hands, or maybe that they were a wackjob contrarian.

Cue Steve Hilton.

The Republican candidate for California governor is trying to make a scandal out of his Democratic opponent, Xavier Becerra, portraying himself as the son of Mexican immigrants. Twice last week during their CNN debate, Becerra said his parents came to California “with $12.” In previous interviews during his decades in the political spotlight, Becerra has shared that his father, Manuel, was born in Sacramento in 1928 and moved to Mexico as a child during the Great Depression, eventually returning to the land of his birth.

Hilton, who has been endorsed by President Trump, has as much a chance of becoming the Golden State’s next governor as Stephen Miller. But he and his supporters have latched on to Becerra’s statement like it was the borderlands version of stolen valor. Critics combed through Becerra’s family genealogy like Indiana Jones searching for the Holy Grail, then posted their findings online — Becerra’s dad grew up in Tijuana before coming back to California, then married in Guadalajara before returning in the 1950s to Sacramento, where Xavier was born — to claim that Becerra is one giant, pandering fraudster.

“Unlike Xavier Becerra, I am an immigrant,” the British-born son of Hungarian refugees harrumphed on social media. He followed up by declaring that Becerra is “LYING” about his family’s American experience “in order to score identity points.”

What more proof do California voters need that Hilton is laughably out of touch with how we live? Many Mexican Americans, including my cousins and me, consider family members raised in Mexico to be immigrants, even if they were born in the U.S. Growing up down south forever shapes your language, work ethic, appreciation for how hard life can be and so much more. When they return to the U.S., such people often find themselves ostracized as paisa — country — and must learn the mores of American life, just like those born abroad.

To argue that calling them immigrants is technically wrong is like getting angry at people who don’t pronounce Los Feliz the Spanish way. For Becerra’s critics to claim he’s stretching his immigrant roots to appeal to Latino voters is an insult to Latinos. We know a cultural faker when we see one, and the Becerra family story isn’t an anomaly; it’s our lives.

Gubernatorial candidate Steve Hilton addresses patrons at Victorio’s Ristorante in North Hollywood in September.

(Jason Armond / Los Angeles Times)

“It’s a weird gotcha,” said Cal State Fullerton Chicano studies professor Alexandro José Gradilla, whose wife’s grandmother was born in California and raised in Mexico, then bounced between the two countries for the rest of her life. “What’s the dis? Where’s the dunk? It’s so normative, especially of that generation. We cannot have the 2026 definition of immigration, the border and policy apply to a completely different landscape.”

Becerra’s critics subscribe to “this very American bias that an immigrant only moves once to the U.S., the land of opportunity, of hope — all that mythology,” Gradilla continued. During the Ellis Island era, he noted, European immigrants returned to their home countries with their U.S.-born children, and then those children faced many of the same hardships as first-time arrivals when they came back to the U.S. as adults.

“‘We don’t call those people expats or returnees — ‘immigrant’ is the only intelligible label we understand,” the profe concluded. “Until we come up with a better label, Becerra’s dad is an immigrant.”

There are many legitimate reasons to bash Becerra, from his refusal to participate in more debates to his paltry number of public rallies to a platform that sounds like more of what created California’s current woes. His family history isn’t it.

Hilton’s fixation on Becerra’s immigrant bona fides shows how desperate he is to gain some traction, any traction, with Latino voters. He at least has picked up on Latinos’ regard for immigrant success stories. But after bragging about being the candidate of legal immigrants, for Hilton to hold being born here against someone who went back and forth between the U.S. and Mexico is a weak salsa pendejada.

Hilton would have been better off with his conservative base if he had labeled Becerra the son of an anchor baby.

At a press conference with elected officials to oppose Proposition 39, which would mandate voter identification, my colleague Nicole Nixon asked Becerra about Hilton’s attacks on his dad. Becerra finally unlocked the inner cholo so many of us have been waiting to see, instead of the Chicano Ned Flanders he’s been projecting for decades.

“So this is what happens when people who don’t understand immigration start to pontificate,” he responded, summarizing his family story once again and pointing out the discrimination his father faced as someone of Mexican heritage, birthright citizenship be damned.

“Steve Hilton may not know that [Mexican American history] because he’s not from the U.S.,” Becerra said. “Steve Hilton may not know that because even though he’s an immigrant, he hasn’t taken the time to research.”

Wow, the brown Democratic candidate calling the white Republican candidate a dumb immigrant — California politics sure have changed!

But Becerra’s smackdown had a point. Conservatives deeply misunderstand what it is to be Mexican American. We’ve never fit into the American assimilation story and so have created our own narrative, one that people like Hilton refuse to accept at their own peril.

Hilton needs to take a Chicano studies class, where discussions about the fluidity of Mexican identity inevitably come up.

And, wouldn’t you know it, Gradilla planned to bring up that very subject with his students this week — he didn’t even know about Hilton’s attacks against Becerra until I told him.

The profe has had to update his lectures about the forced removal of upward of a million Mexican Americans south of the border during the Great Depression. He relates that history to the present, when many undocumented Latinos are returning to the countries of their birth with their U.S.-born children, either because they’ve been deported or to avoid being arrested and locked up under Trump’s hellfire immigration enforcement regime.

“For Hilton, anyone of Mexican heritage in this country needs to be grateful, you need to be loyal, and you need to be here,” Gradilla said. “Who would ever want to leave the U.S.? Well, some people have to.”

Let’s pretend for a moment you’re a Republican running for governor in the blue, blue state of California.

Your prospect of winning is small. So small, you could peer through a microscope, blink and miss it. How, then do you draw voters to your candidacy and boost your chances?

Actually, let’s not pretend. A very real flesh-and-blood Republican, Steve Hilton, is running for California governor and if your idea for grabbing attention doesn’t involve a make-believe lesbian couple, double entendre and a soft-core porn vibe, you’re very clearly lacking in imagination.

Hilton ran an ad featuring just such elements, garnering coast-to-coast notice, millions of views and ensuring the tagline — “Now lick it” — while not as resonant as, say, “The only thing we have to fear is fear itself,” will forever live in political infamy.

What the spot tries to do, convince folks in this left-leaning redoubt to be venturesome and vote for Hilton, is not the least offensive, though your friendly political columnist, hardly a prude, found the execution a bit, well, icky.

Being a cis white male of a certain age, however, means perhaps we shouldn’t be the one to judge. We’re certainly not the target audience. So we turned to two of the youngish, hippest people we know, Daughters No. 1 & 2, who are both well-accomplished 30-somethings and truly upstanding citizens.

What follows is their spontaneous reaction.

Daughter No. 1: “Stupid, infantilizing.”

Daughter No. 2: “Wtf is this fake woke AI ad? Ew.”

(For the record, Hilton said the ad was not AI generated. He apologized, sort of, to those who took offense.)

We also asked the Fabulous Mrs Z. — who has impeccable judgment, notwithstanding all the years she’s stayed married to your friendly political columnist — for her response. “It’s just so strange and stupid,” she said. “Why would he approve this ad? It makes me question his judgment.”

What do the pros say?

Of course, that’s just four people — one of whom doesn’t even live in California — so it’s not much of a sample.

For more insight, we turned to some political professionals.

And who better to weigh in than Fred Davis, the madcap genius behind another infamous California campaign spot, the so-called Demon Sheep ad he concocted for Carly Fiorina’s 2010 U.S. Senate campaign. The Felliniesque production included lightning bolts, a Roman column and a man covered in sheepskin crawling on all fours and leering with a glowing red eye — the point being that Fiorina’s rival, Tom Campbell, was supposedly a profligate wolf in fiscal-conservative sheep clothing.

Strange, yes, but definitely more memorable than an accountant in green eyeshade laboring over the books.

Anyway, Davis — who’s featured Paris Hilton, bad hair and a giant rat in a crown as part of his out-there oeuvre — loved the new Hilton campaign spot, calling it “super attention-getting, super interesting.” (Which is not the least surprising from a man whose chosen epitaph is, “If you don’t notice it, why bother?”)

“I think it’s a brilliantly done ad,” Davis said, “wonderfully written.” And, he added, “I can’t imagine it gaining him one vote.”

Which was sort of the point, no?

Kevin Spillane also appreciates Hilton’s effort, given his own Sisyphean struggles as a Republican strategist in California.

A screen grab from Steve Hilton’s “Just Try It” ad. Columnist Mark Z. Barabak found execution of the spot a bit, well, icky.

(Steve Hilton for Governor)

“They’re doing something out there and on the edge. I don’t fault them for that,” said Spillane, who supports Hilton and has contributed to his campaign. “It’s a clever concept of trying to get people to do something that they’re not used to doing.”

Which is to say vote for a Republican for statewide office in California.

But Spillane, too, questioned the execution. “I actually was fine with the ad until they got to the ‘lick it’ line,” he said, insisting he is also no prude. “That’s just a little too explicitly sexual.”

Running, not advancing

To his credit, Hilton has been running hard for governor. Much harder than his Democratic rival and the prohibitive front-runner, Xavier Becerra. Hilton has issued an abundance of policy proposals and spoken before pretty much any group or microphone-wielding reporter or podcaster who’ll have him.

None of which has garnered Hilton anywhere near the publicity captured by his racy “Just Try It, California” ad.

Even before the spot aired, Hilton broke new ground during last week’s gubernatorial debate when he noted a former member of the Biden administration had referred to Becerra as a “bitch-ass” — apparently the first time that compound adjective had been used in such a high-falutin’ setting. Hilton shortly followed with a website, “Bitch-Ass” Becerra,” that outlines the alleged failures of the Democrat as President Biden’s Health secretary and during his time as California’s attorney general.

(For the record, Susan Rice, who used the epithet and was accused of creating an “abusive and dehumanizing workplace” as head of Biden’s Domestic Policy Council, responded by stating her support for Becerra’s gubernatorial candidacy.)

It’s hard to see Hilton’s name-calling winning him a great many votes, any more than his risque campaign commercial, but maybe that’s beside the point. Maybe, as my columnizing colleague Gustavo Arellano suggested in his debate review, Hilton is merely auditioning for a return to his old commentator position on Fox News.

Hilton’s edgy attitude and pugnacious put-downs would place him right at home among the network’s collection of trolls, provocateurs and Democrat-bashing gargoyles.

But Hilton should leave the advertising to someone else.

What else you should be reading

Get smart: Meet the Fox News correspondent leading the fight for press freedom at the White House
The deep dive: Trump calls it a war, then a ‘military conflict.’ Why the Iran fighting keeps changing names
The L.A. Times Special: What’s going to happen in the midterm election? Find out here. (Maybe)

Until next time,
mzb
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California Republican gubernatorial candidate Steve Hilton dove deep into his housing platform and lobbed a few attacks at his Democratic opponent, Xavier Becerra, during a town hall with Los Angeles news outlets Tuesday.

Hilton also pointed to some disagreements with President Trump, providing daylight between himself and a president who remains deeply unpopular in California, during the event hosted and livestreamed by the Los Angeles Times and LAist.

Democratic Gov. Gavin Newsom’s final term ends in early January, providing California voters the opportunity to select a new governor at a time of conflict between the state and the Trump administration over environmental policies, immigration, healthcare and other pressing issues.

Ballots already have started to arrive in California voters’ mailboxes ahead of the Nov. 3 election.

Here are the top takeaways from the discussion with Hilton:

Walking the tightrope on Trump

Republicans running for statewide office already have an uphill battle because of California’s heavily Democratic electorate. It’s an acute challenge this year, campaign experts say, because many Democratic voters are itching to help their party regain control of Congress and neutralize Trump’s agenda.

Trump endorsed Hilton in April, which helped the former Fox News host pull ahead of his GOP rival, Riverside Sheriff Chad Bianco, and secure the second-place spot in the primary election, behind Becerra.

On the campaign trail, Hilton has remained supportive of Trump and said Democratic policies, not the war in Iran, are to blame for high prices.

Pressed to name an instance where he disagrees with the president, Hilton named federal funding cuts for the University of California, threats to withdraw Customs and Border Protection agents from airports in states with sanctuary policies, and the federal government buying stakes in California-based companies.

The Republican said those differences are rooted in his strong support for states’ rights.

“The broader point I want to make, and you can track this back to the commentary and what I’ve written over the years, is I’m a strong believer in decentralizing power,” he said. “I think there’s far too much involvement of the federal government in our affairs in California, and I’m going to be a very strong advocate for bringing those powers back in all sorts of ways.”

Gas prices, taxes and housing permits

Hilton described California’s cost of living as “a nightmare” and a major contributor to residents and businesses moving out of the state.

He laid out an affordability plan, which he refers to as “Califordable,” that he would prioritize if elected governor. His plan includes:

• Ending income taxes for Californians who earn $150,000 or less.
• Slashing oil industry regulations and clean energy mandates for utility companies to achieve $3 gas and lower electric bills.
• Ushering in a new construction boom of single-family homes, including by developing 10 new cities around the state, and capping government fees on newly constructed houses.

He blames the state’s affordability woes on Democrats, who have controlled the state legislative seats and held every elected statewide office since 2009.

“It’s not just that it’s time for some change in California, it’s time for balance. It’s time to try something different after 16 years of doing it the same way,” he said.

Republican gubernatorial candidate Steve Hilton said he does have some policy differences with President Trump during a town hall at the Los Angeles Times Building on Tuesday in El Segundo.

(Ronaldo Bolanos/Los Angeles Times)

Hilton said he would stop enforcing laws requiring communities to meet housing production goals and instead focus on building in undeveloped areas of the state that want new homes.

“We’ve got this attitude that the only place you can build is inside what’s currently developed, and that’s motivated by a desire to stop traffic and sprawl and all these things. But the consequence of that is that you end up finding [it] almost impossible to build anything” because of permitting battles and lawsuits, he said. “My plan is to open that up so that we build outwards, not just upwards, increasing the amount of space we use for housing.”

How he would pay for it all

Hilton said that Newsom and Democratic lawmakers have gotten accustomed to spending big and that he wants to return California’s state budget to its pre-pandemic size.

Earlier this year Newsom signed a budget just shy of $352 billion. His first budget as governor, in 2019, clocked in at nearly $215 billion.

The growth occurred during a time “when around 2 million people on net have moved out of the state,” Hilton said. “So we’re spending twice as much for a big reduction in population and worse results.”

He said he could offset the tax cuts by ending funding for high-speed rail, trimming state agencies by 5% and cracking down on Medicaid fraud. Together, he estimates those cuts would save about $25 billion annually. He has also promised to end state-funded healthcare for undocumented immigrants and to hollow out agencies that regulate the state’s air quality and coastlines.

Another round of attacks on Becerra

While he largely stayed focused on policy, Hilton criticized Becerra’s record as U.S. Health and Human Services secretary and dinged him for skipping the town hall.

“Looking forward to perhaps one day having another chance to sit down with my competitor in this race, Xavier Becerra. We’ve had one debate. He promised that there would be debates, plural. Not to be today. But hopefully we can have that conversation because Californians deserve a conversation about the future of our state,” he said during his opening remarks.

On Monday, Hilton attacked Becerra for having “pulled out” of the debate, though the Democratic candidate never agreed to attend a debate proposed by The Times and LAist. Becerra’s spokesperson said the campaign declined the invitation because of a full campaign schedule.

In the weeks following the June primary election, Becerra made himself scarce on the campaign trail and attended few public events. In August, he told reporters there would be multiple debates. He and Hilton faced off last week in an hourlong debate on CNN but no other debates have been announced.

Offshore wind projects “grotesque,” Hilton says

At a time when the Trump administration has systematically dismantled climate and environmental policies, Hilton took care to cast himself as an environmentalist who is concerned about climate change.

He criticized many of the policies favored by Democrats, however, as a “very one-dimensional way of thinking” and offered a more business-friendly approach to addressing climate change:

• Planting 3 billion trees and restoring wetlands.
• Expanding the use of climate-friendly geothermal energy near places such as the Salton Sea and Sonoma and Modoc counties.
• Expanding oil production in California, which he said reduces the need to import foreign oil on tanker ships that spew carbon emissions.

“So that’s a way of reducing carbon emissions that doesn’t burden working people and small businesses with the highest energy costs in the country. We’ve got to get the balance right,” Hilton said.

Hilton aligns with Trump’s vehement opposition to offshore wind projects, a potential source of abundant renewable energy. This year, the Trump administration announced deals to pay wind project developers billions to abandon U.S. wind leases off the coasts of California, North Carolina, New York and New Jersey.

“I think offshore wind is an absolute abomination. I mean, you look at beautiful Morro Bay or Humboldt up in the northern part of our state,” Hilton said. “The industrialization of our coastline that offshore wind would create, I think, is just grotesque, and I’m dead against it.”

Working across the aisle

When asked how he would work with a Democratic majority in the state Legislature, Hilton said he has experience doing it — as an advisor to former United Kingdom Prime Minister David Cameron, he shared an office with a member of the opposite party.

“We worked together very well. Didn’t agree on everything,” he said. “That would be my attitude. I’m very open. I’m not tribal. I’m not particularly partisan. I’m a pragmatic, problem-solving kind of person, and I’m looking forward to working with the Legislature.”

He said he would press the Legislature to cut spending and “the endless number of bills that they pass every year. … But I want to work together to reduce costs for Californians.”

Hilton also found alignment with Democrats who ran in the gubernatorial primary, including former Orange County Rep. Katie Porter, San José Mayor Matt Mahan and former Los Angeles Mayor Antonio Villaraigosa.

“Katie Porter in the primary … actually endorsed my tax plan. Matt Mahan and I agree on a lot of things to help” cut costs and speed up housing constriction, he said. “Antonio Villaraigosa, we agreed on a lot of things to do with energy policy. So I think there are Democrats who we’ll be able to work with to get consensus on some of the things that we need to get done.”

Democrat Xavier Becerra, the frontrunner to become the state’s next governor, often invokes the story of his parents’ humble beginnings as immigrants from Mexico who, through hard work, built happy and productive lives in California.

“My parents came to California with $12 in their pocket. They lived the California dream,” Becerra said during last week’s gubernatorial debate with Republican rival Steve Hilton, aired nationally on CNN.

Becerra for years has described himself as the “son of immigrants” when talking about his upbringing, but that claim has come under scrutiny by Hilton and other critics who accuse Becerra of embellishing his family history. Becerra’s mother is from Guadalajara, Mexico, but his father was born in Sacramento and raised in Tijuana — making him a U.S. citizen and not a legal immigrant.

“Unlike Xavier Becerra, I am an immigrant. Unlike Xavier Becerra, my father was an immigrant. My stepfather too. My whole family,” Hilton wrote in a post on X.

Hilton is an immigrant from the United Kingdom and is the son of Hungarian immigrants who fled their homeland during a revolution in 1956.

Richard Grenell, a former Trump administration official, accused news outlets of letting a lie “continue for decades” throughout Becerra’s tenure as California attorney general and then as a Cabinet official in the Biden administration.

Becerra has openly discussed the details of his parents’ story, which unfolded on both sides of the border and in many ways reflects Mexican immigrant trajectories during the historical period of the 1920s and 1930s.

During speeches and in interviews Becerra has described how his father, Manuel, was born in Sacramento in 1928 and taken back to Tijuana as a young boy, with few jobs for Americans during the Great Depression, and even fewer jobs for Mexicans working in the U.S. His father traveled between the two countries often, and, as an older child, he would look for work in the U.S.

Becerra on Tuesday accused Hilton of “casting lies” about his family’s background, saying that the Republican failed to understand the struggle that many Mexican immigrants and Mexican Americans faced in this county decades ago. He said his dad would tell of the days when he couldn’t walk into some establishments that had posted signs that read “No dog, Negros or Mexicans allowed.”

“This is what happens when people who don’t understand immigration start to pontificate,” Becerra said Tuesday after a morning rally against Proposition 39, a voter identification measure, at Guelaguetza, a Oaxacan restaurant in Los Angeles’ Pico-Union neighborhood.

“I am very proud of my parents, and I consider them immigrants because even though my dad was born in the U.S. — in a country that wouldn’t treat him the way it would treat other U.S. citizens — my dad was a proud immigrant,” Becerra said. “I am proud that I am their son. I am the son of immigrants.”

G. Cristina Mora, a UC Berkeley professor of sociology studying attitudes toward immigration, said Becerra’s critics misunderstand a common phenomenon at the time, when immigrants moved back and forth across a southern border that was much more porous — very different from the militarized border of today.

Beyond the dwindling jobs and precarious economics of the 1930s serving as a push factor for many Mexican families, a wave of xenophobia also helped send hundreds of thousands back to Mexico. A wave of mass deportations across the Southwest states resulted in more than 1 million Mexicans and their descendants being forced out of their homes and loaded on trains out. More than 60% were U.S. citizens.

Mora, who also serves as co-director of the UC Berkeley’s Institute of Governmental Studies, said “it was a time of very great anti-Mexican fervor.” Many sought to later return. Some were deported multiple times.

“There are many types of immigrants. There’s so much nuance,” Mora said. “To think there’s only one immigrant story would just be to not know California.”

Becerra’s campaign spokesperson Jonathan Underland in a statement accused Hilton of hypocritically attempting to capitalize on an immigrant narrative.

“Steve Hilton doesn’t seem to have a problem with immigrants who look like him — but openly attacks immigrants who look like Xavier Becerra,” Underland said. “Trump ignited a deep anti-immigrant animus among MAGA voters, and Hilton is tapping into that as he scrambles to distract from his bizarre ad campaign that alienated some of his closest allies.” Last week, Hilton’s campaign put out a provocative, sexually suggestive ad that drew criticism from his fellow Republicans.

Becerra, both on Tuesday and throughout his long political career, has often described his parents’ upbringing.

He said his father’s family moved back to Tijuana during the Great Depression. His father, he said, was the eldest child and was forced to leave school after the sixth grade to help support the family. He began working as a preteen, bouncing back and forth between the U.S. and Tijuana. He would tell stories about being a shoe shiner, at times of celebrities and movie stars. He also worked in the farm fields with his dad and sometimes with his uncles.

In the early 1950s he married Becerra’s mother, Maria Teresa, who lived in Guadalajara.

“When they decided to make a go of it outside of Guadalajara, they went to Tijuana. They didn’t have great success, so that’s when they decided to come to the U.S.,” Becerra said on Tuesday. “So when I say my parents came to California with $12 in their pocket, it’s because, Steve Hilton, my parents came to California with $12 in their pocket.”

Becerra’s father later began a construction career that lasted 30 years, while his mother worked as a clerical worker and later purchased rental properties.

Times researcher Cary Schneider contributed to this report.

SACRAMENTO —  Look, Xavier Becerra could cruise to a South Pacific island and bask on the beach until election day and Californians would still choose him as their next governor.

So, last week’s televised CNN debate between Becerra and Republican Steve Hilton really had no election significance, although it was important for the Democratic frontrunner in other ways.

Who won the debate? Becerra, because he came across as calm, collected and capable of governing this troubled state — certainly very few voters’ ideal candidate, but the only real choice for most Californians.

There’s simply no way Becerra can lose on Nov. 3 because his only opponent is a Republican. Californians will not elect a Republican governor in this polarized era, particularly one endorsed by the reviled President Trump.

Moreover, Hilton’s only previous political experience was as an advisor to a British prime minister and his sole claim to U.S. notoriety was as a Fox News TV host–not exactly resume boosters in California.

Becerra — with public office experience spanning more than three decades — held a growing 25-point lead in a recent poll by the UC Berkeley Institute of Governmental Studies.

He’s a shoo-in simply because he has a “D” beside his name in this state where Democrats outnumber Republicans nearly 2-to-1 and despise the GOP president.

Californians haven’t elected a Republican to statewide office in 20 years — and that’s Hilton’s main pitch to voters.

“The definition of insanity is doing the same thing and expecting a different result,” the GOP candidate asserted during the debate, as he does several times a day.

Turning to Becerra, Hilton said:

“You’re the candidate who is supported by the machine in Sacramento — the unions, big business, all these people that for 16 years have given us the highest cost of living in the country, made it impossible to build anything, given us the highest unemployment rate, the highest poverty rate….

“And that’s why we’ve got to try something different this time instead of voting for more of the same.”

OK, fair point. But try what exactly? That’s where Hilton stalls or veers erratically.

He’d build “10 new cities.” Build them where exactly? He doesn’t say.

He definitely doesn’t want to construct new apartment buildings in the suburbs “when we have got so much space that we could be building on in California.”

Like out in Southern California deserts or Central Valley farm fields — requiring two-hour commutes to urban jobs?

And where does the water come from for these 10 new cities as the West scrambles for what’s left of diminishing supplies? But unfortunately there was no discussion of that during the debate.

One debate exchange that caught my attention was about vaccines. Hilton seemed to be carrying the torch for whacko anti-vaxxer Robert F. Kennedy Jr., Becerra’s successor as U.S. health secretary in the Trump administration.

Debate co-moderator Dana Bash recalled what Hilton said previously about children’s vaccinations: “The government should have nothing to do with these fundamental and vital decisions.” And she asked whether he’d push to eliminate California’s vaccine requirements.

“No,” Hilton replied. “I’m pro vaccine.” But then he seemed to wander all over the stage looking to have it both ways.

It’s a “very, very emotional issue for a lot of parents,” he said, adding there’s “data around the world” showing that where vaccine “mandates are lower… you actually have higher [vaccination] compliance, where parents don’t feel that they’re being bullied into doing something that they don’t want to do. And that’s what I want to see here.”

But he ultimately said,“I’d follow the law.”

In California, the law requires all children without medical exemptions to be vaccinated for several diseases — including polio, measles, mumps, chickenpox, hepatitis B and whooping cough — before they’re admitted to school.

That’s a blessing. When I grew up, practically every kid at some point was bedridden with one or more of those dangerous ailments. Then some saviors invented vaccines.

“We had nearly eradicated measles,” Becerra said, responding to Hilton. “When I left HHS, you rarely heard of a case of measles…. Today, children are dying of measles. Today, the spread of measles has reached a proportion we haven’t seen since the 1960s.

“That’s what happens when vaccine deniers take over.”

Becerra achieved all he needed to in the debate. He didn’t screw up. He kept cool and actually was fairly quick on his feet in replying to Hilton’s attacks, while planting a MAGA hat firmly on the Republican’s head.

He missed an opportunity to accomplish more, however — like making Californians feel really good about voting for him, rather than merely because he’s the only Democrat left standing in the contest to replace the termed out Gov. Gavin Newsom.

Voters might like to hear what Becerra’s vision is — if he has one — for the California he wants to build.

What does he have in mind besides just defending California against Trump? That’s a given. How’s he going to lower our living costs? Upgrade public education? Prevent wildfires? Details, not platitudes.

Rather than relaxing on his lead, Becerra should be constantly moving around the state, introducing himself to Californians and — more importantly — listening to their problems and ideas. To his credit, he’s doing that this week.

“The debate was boring and uneventful, but Becerra won it,” says Republican consultant Rob Stutzman. “He is perfectly vanilla and that makes it really hard to pin him down in an attack.”

“We got the genuine Xavier Becerra. That’s exactly who he is,” says veteran Democratic strategist Garry Sragow, a longtime political ally. “Thoughtful, committed and very decent, but does not go very high on the charisma meter.”

In California right now, a candidate’s charisma rates much lower than a simple “D.”

What else you should be reading

The must-read: Voter ID proponents accuse California Democrats of lying about Trump’s support for Prop. 39
Eyes of the World: Will or won’t they? Newsom and Harris weigh 2028 contest — and possible collision
The L.A. Times Special: Voter guide to the 2026 California general election

Until next week,
George Skelton

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A provocative, sexually suggestive ad by GOP gubernatorial candidate Steve Hilton is drawing heat from his fellow Republicans while drawing millions of viewers online.

Two young women sit on a bed, with an LGBTQ+ flag in the background, with one urging the other to try a new experience.

“I can’t believe I’m doing this,” one woman says, and the other replies. “Don’t be nervous. It’s not that bad … Just try it. Look, give me your hand. Close your eyes, and I’ll do all the work.”

She leads the hesitant woman’s hand to mark her ballot for Hilton rather than Democrat Xavier Becerra, the front-runner in the race, and says, “Now lick it,” referring to the mail ballot envelope.

Fellow Republicans as well as several Democrats denounced Hilton over the messaging.

Two members of Hilton’s GOP “Golden Ticket” on the Nov. 3 ballot lashed out about the ad’s content.

“I emphatically denounce the use of young women as a political tool,” Michael Gates, the Republican candidate for attorney general who has frequently appeared alongside Hilton at campaign events, wrote on X. “California families deserve better, and as AG, I will fight every day to protect our girls, young women, and parental rights.”

Sonja Shaw, who is running to be the next state superintendent of schools, castigated Hilton, the state Republican party and its chairwoman for promoting the ad, which had been viewed by nearly 5 million people as of Saturday afternoon.

“Shame on you … for reposting and cheering this creepy, weird, disturbing garbage,” Shaw wrote on X. “This is a clear example of exactly why good people are walking away from the Republican Party. As a mother and someone who has fought to protect the innocence of children, this crosses a line. We have lost our way. Embarrassing.”

Rep. Robert Garcia (D-Long Beach), an openly gay member of Congress, and state Democratic Party chairman Rusty Hicks also condemned the ad.

“This is a bizarre and desperate ad from a person who has attacked the LGBTQ+ community and stands with Donald Trump,” Garcia said. “Hilton is losing and more interested in AI slop than actually talking about issues Californians care about.”

Hilton acknowledged the ad has provoked strong reactions, but it underscored the foundation of his campaign — that many Californians may be put off by his party affiliation but want change given the state’s myriad problems, such as growing unaffordability, that have taken place under a Democratic lock of every statewide office and the state Legislature.

“We’re just saying, you know, just try it,” he said in an interview. “It’s a provocative and humorous way of making a point, right? Which often the best communication does.”

He also said the ad does not conflict with his beliefs about restrictions on gender-affirming care and on youth sports because those would only apply to people who are not adults.

A spokesman for Becerra, who led Hilton 58% to 33% in a recent UC Berkeley/Los Angeles Times poll, was gleeful about the rift the ad was creating among Republicans.

“MAGA is melting down over Steve Hilton’s creepy ad because they’re finally seeing him for the sellout he really is, willing to abandon his own twisted values to get ahead,” said Jonathan Underland.

However, some conservatives who were dismayed by the message stood by Hilton’s side.

Pastor Jack Hibbs of Calvary Chapel Chino Hills, a Christian nationalist, called the ad “grotesque” and said it promoted lesbianism among young women, on a Facebook Live post Saturday. However, he said he still supports Hilton over Becerra. He did not respond to requests for comment.

Hilton is scheduled to speak on Monday to a chapter of the Log Cabin Republicans, an LGBTQ group, at a brewery in Palm Desert. The organization did not respond to requests for comment.

Former California GOP chairwoman Jessica Millan Patterson said that while the ad wasn’t for her, she understood the campaign’s desire to expand its reach to different voters.

“Does the ad speak to me? No. He’s not going after my vote. He already has my vote. He’s trying to think of new and creative ways to make people who wouldn’t normally feel like voting for a Republican feel safe to do so,” she said. “He’s going out of his comfort zone and going for people that wouldn’t normally feel comfortable voting for him.”

Californian Fred Karger, who made history in 2012 as the first openly gay person to run for president, had mixed views about the ad, calling it shrewd yet hypocritical. And he questioned its effectiveness.

“The audience that he’s targeting there — the hipster, young hipster, lesbian audience — probably has a 1% chance of voting for him,” Karger said. “So it’s kind of a long shot. But it is a clever ad.”

The California I grew up in had its pluses and minuses, just like the state I’m living in now.

But consider this:

In 1974, I wrote a check for a semester of college.

The fee was $98.

That was the cost of registration, by the way. Tuition for in-state residents was free at San José State University and other public universities in California. The state’s leaders believed subsidized higher education would serve the greater good and seed economic growth.

Two years after graduating, I was working as a sportswriter for a small Bay Area newspaper. My spouse was a drug store clerk. Together we made less than $20,000 a year.

And we bought a brand-new house, 45 minutes east of Oakland, for just under $50,000.

In a thousand ways, we’re living in a different California today. Tuition and fees for a semester on a Cal State campus now run about $4,500, and the average mid-tier home costs about $775,000 in some places and far more in others, which is out of reach for nearly 80% of working people.

So as I watched the gubernatorial debate Wednesday night between the two men who want to lead us into the future, I was wondering which California is better in terms of hope, opportunity and livability?

The one I was born in during the postwar boom, or the one we’re living in now?

There’s no easy answer. The California of my youth was more affordable, but it was no utopian dreamscape. Housing discrimination and segregation were deep-seated, and the Los Angeles sky was the color of swamp water.

In the last half of the 20th century, California went on to become a global leader in technology, aerospace, the arts and healthcare, and its investment in public education helped build an economic superpower. Even the air got cleaned up, to a degree.

But for all of California’s riches and unrivaled natural beauty, it’s fair to say things are out of whack at the moment. How is it that the world’s fourth-largest economy also has the nation’s highest poverty rate?

There’s a flotilla of yachts, but millions of have-nots, and enough homeless people to fill stadiums. If we’re so progressive, and swimming in more venture capital than the rest of the nation combined, why are the masses crippled by a housing shortage and the high cost of living, and why did we build a soaring higher education model while letting our once exalted K-12 system sink in national rankings?

If California weren’t so lopsidedly blue, Republican candidate Steve Hilton might get a little more traction with a campaign built around the idea that there’s an easy explanation for the state’s misery of problems: Democrats have been in charge for years, they’ve mucked things up, and Xavier Becerra is yet another textbook California liberal who will stay the course.

“It’s impossible for regular working people to live in this state anymore,” Hilton charged during the debate, calling out over-regulation, the high cost of living, the housing shortage and a homelessness problem that “shames” our state. “And all you’re offering,” Hilton continued, “is more of the same, backed by the same corrupt machine in Sacramento.”

Becerra, meanwhile, kept handcuffing Hilton to President Trump, a good move, given that the president has helped launch an idiotic war, gummed up the economy, and seen his favorability plummet.

Hilton is not entirely off base, although there’s no evidence he has plausible solutions.

What he doesn’t tell you is that other states have their own problems, many of which have more to do with global economic forces — and President Trump’s war-mongering and tariff tirades — than with public policy decisions at the state level.

When I was a lad, my father drove a milk truck, and then a bread truck, and then he sold candy and tobacco for a wholesale distributor based in Oakland, near the Coliseum, where he’d take me to A’s games but save a few bucks by parking next to the railroad tracks a half-mile away from the parking lot.

His jobs were mostly unionized. Unions were plentiful in the private sector back then. My family saved up for a house while we lived in an apartment, and then I paid next to nothing for a college degree.

The boldness of that idea — a free education at an elite university, with a lofty if unfulfilled goal of equal access for all — is still a testament to California’s long-ago grand ambition, even if Gov. Ronald Reagan eventually ended free tuition.

In her new book, “California Dreams: The Making and Remaking of the University of California,” Miriam Pawel references a quote from UC Berkeley alum Joan Didion, who called the system “the most coherent expression of the California possibility.”

The staircase I climbed was the essence of what USC professor Natalia Molina called “the infrastructure” of upward mobility. In her immigrant family, her grandmother established an Echo Park restaurant that Molina wrote a book about — “A Place at the Nayarit” — and her mother ran the bar there after attending bartending school.

Molina went to UCLA, and is now both a MacArthur Foundation fellow (the “genius” grant) and a Guggenheim fellow.

“There’s not that same path for upward mobility,” Molina said. “But there sure seems to be a path for downward mobility.”

That brings me back to the economy, and lessons I learned in 2018, when I spent several weeks in and around Telfair Elementary School in Pacoima, looking into why nearly a quarter of the students were homeless.

The answer? Several once-bustling manufacturing and aerospace companies in the area had shut down. The new economy was fast food and big box stores. Pay dropped; housing prices spiked. It was a snapshot of a changing world — one we haven’t yet adapted to.

Modern politics is not built to foster long-term thinking about such challenges, said longtime political strategist Darry Sragow.

“What are the dreams, what are the aspirations, where do you want to go?” said Sragow, who doesn’t know the answers but would like to at least hear the questions. “I keep looking for somebody who will do that.”

Agoura Hills resident and attorney Dan Douglass, 80, who detests President Trump and isn’t a fan of Hilton, told me that as a moderate Republican, he feels like “a man without a party.” But he is not without an answer to California’s housing problem.

“They’ve made it too complicated to build anything,” Douglass said. “Too many permits. Too much time to build.”

He is not wrong.

Samuel Trachtman, a political scientist with the UC Berkeley Economy and Society Initiative, argues that despite recent legislative progress on the housing crisis, state policies are restricting growth and making California more unaffordable.

“California must reduce regulatory costs that fall disproportionately on low- and middle-income residents,” Trachtman wrote in a recent four-part analysis.

“The state has “long led the nation in regulations promoting safety, sustainability, and quality,” he went on. “These policies can produce strong benefits. But they can also drive up the cost of essentials — costs that hit the poor hardest. This amounts to regressively funded progressivism.”

California was, and is, a work in progress, richly endowed and deeply flawed. Fixing complicated problems isn’t easy, but what I’d like to see from the next governor is more of the striving, imagination and sense of collective purpose that made California great.

There’s no way and no reason to go back to the state of my youth, but Trachtman had a thought about where to go next.

“In some ways we can use the past as a model,” he told me. “But in other ways we need to be more innovative and think about charting a path forward.”

Toward the most coherent expression of the California possibility.

steve.lopez@latimes.com

The two candidates to become California’s next governor painted vastly different portraits of the state they want to lead during a televised CNN debate Wednesday night — though they both agreed the state faces tremendous challenges.

Democrat Xavier Becerra, leading in polls, cast the state as an economic engine and a critical bulwark against the disastrous economic policies and creeping authoritarianism of the Trump administration, but also a victim of Trump policies, including tariffs and the war in Iran, that have made life less affordable and the nation less safe.

Becerra said he would work hard to help struggling Californians — including by cutting red tape on housing and regulating AI to ensure it doesn’t destroy jobs — while his challenger, Republican Steve Hilton, would harm them further by backing President Trump’s agenda at every turn.

Hilton, endorsed by Trump, blamed the state’s most entrenched ills on years of Democratic governance, awash in unnecessary state bureaucracy and regulation that have made it wildly unaffordable, and wrongly obsessed with fighting the president instead of bringing down costs and fixing related local issues like homelessness.

Hilton said he would help struggling Californians by cutting taxes, cutting the cost of building new housing, eliminating fraud and bringing common sense back to state policy-making.

Both candidates came out of the gate on offense, and at times it got intensely personal, particularly on immigration — with Becerra accusing Hilton of welcoming white immigrants into the country while rejecting Latino immigrants, and Hilton accusing Becerra of handing migrant children over to sex and labor traffickers during his time as U.S. Health and Human Services secretary.

With ballots soon arriving in voters’ mailboxes and the Nov. 3 midterm election rapidly approaching, the hour-long debate — moderated by CNN anchors Jake Tapper and Dana Bash in Burbank and aired live by the national news network — provided the public with its latest look at two candidates vastly different both in politics and campaign style.

Becerra, a former Congress member from Los Angeles, California attorney general and Health secretary under President Biden, surged past a slate of other Democrats to win the June primary after onetime front runner Rep. Eric Swalwell dropped out of the race amid sexual assault allegations. Hilton placed second after Republican voters and others coalesced behind his message to shake up Sacramento — earning him the right to face off against Becerra in November.

Hilton, a former British political aide, former Fox News host and Silicon Valley entrepreneur, has been crisscrossing the state looking for votes anywhere he can find them — an uphill battle given registered Democrats outnumber Republicans by a nearly 2-to-1 margin, and opposition to Trump is widespread in the state and growing even among Republican voters.

A poll this month by the UC Berkeley Institute of Governmental Studies and co-sponsored by the Los Angeles Times found 58% of likely voters surveyed said they support Becerra, compared with 33% who back Hilton — a slight increase to Becerra’s lead compared with an August IGS poll. California voters identified the high cost of living as their top concern, but that was followed closely by opposition to the Trump administration.

The same poll found found that 76% of Republican voters in the state approve of the president’s performance, down from 83% last year.

Becerra has taken a less visible approach to campaigning, with critics accusing him of intentionally keeping a low profile in an effort to cruise to victory in a state that hasn’t elected a Republican to statewide office in two decades.

“I just want to say thank you to CNN for bringing Xavier out of hiding,” Hilton said at the beginning of Wednesday’s face-off. “He’s barely been seen in public since the primary four months ago; it’s very important we have this debate.”

During the debate, both candidates seemed prepared to focus on the lack of affordability — namely by blaming the other’s political party for it. But they also discussed artificial intelligence and data centers, immigration policy and, of course, Trump.

Tackling gas prices, high cost of living

California has some of the highest housing and energy costs in the nation, and affordability tops the list of concerns for likely voters. It also was the first issue the candidates debated.

Hilton has made the cost of living a central theme of his campaign, with a plan he calls “Califordable” to cut gas prices and end income taxes on earnings up to $150,000. He blamed California’s high costs on Democrats, who have controlled the Legislature and statewide offices for more than 15 years. Hilton says he can lower costs by slashing onerous state regulations on businesses.

Hilton said the “quickest way to get more money in people’s pockets is for the government to take less out” and to reduce regulations to allow more housing to be built — including in “10 new cities” he said he would help build in the state.

Becerra has blamed higher prices on Trump’s tariffs and the war against Iran. In response to attacks from the U.S. and Israel, Iran has for months choked off a major oil trade route, sending global gas prices soaring — to a national average of $4.48 per gallon this month.

Becerra said Hilton’s plan to end income taxes would amount to a massive tax cut for “billionaires and millionaires” that would take money from schools, healthcare and other critical services. “The math doesn’t add up to what he’s talking about. He’s going to have to take it out of somewhere. It will come out of our schools,” Becerra said.

Becerra said he would bring down costs for people by cutting red tape, including on housing, and fighting the Trump administration — which he said is the real driver of cost increases. He also said he has helped create millions of jobs during his career.

Agree but disagree on AI and data centers

Hilton and Becerra both support regulations for data centers and artificial intelligence companies, a sign of growing bipartisan pushback seen across the country.

Hilton said he wants California to take a leading role in regulating AI, given much of the industry is located in the state, and expressed concern about losing AI jobs to other states such as Texas and Arizona. Hilton questioned whether Becerra would have the political courage to rein in the industry, saying his campaign has received funding from it.

When Bash asked Hilton if those companies should be able to “self-police,” as Trump has suggested, Hilton said, “We’ll have to see.” He also said he appreciates the effort by Trump to get assurances from AI companies on safety during a recent summit, and he would work to make sure that those promises are upheld.

Becerra derided Trump’s deal as a meaningless “pinky promise” that does not guarantee a safe path forward. He said he would lead efforts to reach real and meaningful regulations but also work directly with local communities on what they want.

“If someone wants to come in and build a data center that creates more jobs in the community, adds more energy to our grid, and it actually protects and adds more water capacity, then let’s talk,” he said. “But it has to be good for the community.”

Sharp attacks on immigration

Becerra has faced bipartisan criticism of how Health and Human Services cared for the influx of unaccompanied immigrant children during the pandemic.

Hilton has hammered Becerra on it, and at the debate accused him of sending “thousands of young children directly into the clutches of child sex and labor traffickers.”

Becerra was attacked by Democratic rivals in the gubernatorial primary in the aftermath of a Pulitzer Prize-winning series in the New York Times, including an article that said thousands of migrant children who entered the United States between 2021 and 2023 worked in slaughterhouses, factories and other dangerous jobs that violated child labor laws. The investigation also alleged that tens of thousands of the children Becerra’s agency released couldn’t be found because he relaxed screening of relatives and sponsors.

Becerra repeatedly has said that despite a lack of congressional funding for licensed-care facilities dismantled by the Trump administration, his staff worked hard to vet the people who the children would be placed with.

At the debate, he called Hilton’s claims “Trump talking points.” He also said more needs to be done to ensure children aren’t separated from their immigrant parents.

Becerra also has slammed the Trump administration for its mass deportation program and immigration crackdown, which has sent immigration enforcement agents into cities across the country, including Los Angeles.

Hilton said he would work to “lower the temperature” in the immigration debate and “prioritize the removal of dangerous criminals,” which he said is not occurring in California because Democrats are playing “politics” with the Trump administration.

Becerra, the son of immigrants, said California welcomed Hilton as an immigrant, and Hilton “welcomed ICE mercenaries” into California in return. He also accused Hilton of welcoming immigrants that look like Hilton, who is white, while working to remove immigrants who look like Becerra, who is Latino.

“I have fought all my life to make life better for immigrants, to represent them well, to defend them, to let them grow and build like my parents. But here’s the problem I have with your policies: You seem to welcome immigrants who look like you, but deport immigrants who look like me,” Becerra said.

Hilton called that “disgraceful.”

Trump, Trump and more Trump

Hilton repeatedly has praised Trump and his policies and consolidated support among California Republicans after Trump endorsed him before the June primary. But Trump’s endorsement could be an albatross in the Nov. 3 election, given his low approval ratings — particularly in California.

Becerra repeatedly hammered Hilton as a Trump acolyte, so much so that Hilton said that it was Becerra’s only attack line, and that Becerra “takes no responsibility” for Democratic policies that have harmed California for years.

“All you ever say is Trump, Trump, Trump, and that’s nothing but an insult to every Californian who is desperate for something to change in this state, and all you’re offering is more of the same,” Hilton said.

Becerra countered that Hilton embraced Trump during the primary.

“Your words, Trump, Trump, Trump. Because he is your supporter,” Becerra said. “You chased his endorsement.”

Where they stand on billionaire’s tax, schools and other quick hits

• Proposition 40, the billionaires tax: Both Becerra and Hilton oppose the controversial wealth tax proposal on the ballot that would enact a one-time 5% levy on billionaires’ assets to largely replace $100 billion in federal healthcare funding cuts to California.
• Proposition 39, voter ID: Hilton expressed support for the ballot measure, which would require voters to present ID at the polls or write a special pin on their mail-in ballot. Becerra, who opposes the measure, claimed the initiative is part of an effort by Trump and his supporters to interfere in elections.
• Improving schools: Fewer than half of third-grade students read at grade level. Hilton said it’s a “catastrophe” that exemplifies Democratic failure in the state. Becerra conceded that the school system is not “well coordinated” but supports transitional kindergarten, a new pre-K grade created by Gov. Gavin Newsom.

Democrat Xavier Becerra and Republican Steve Hilton debated for 60 minutes Wednesday night on a soundstage in Burbank. Times columnists Gustavo Arellano, Anita Chabria and Mark Z. Barabak watched the gubernatorial match-up and weigh in.

Arellano: Steve Hilton came in with next to no chance of becoming the next California governor, but maybe if he focused on touting the feel-good messages he’s been spouting since launching his campaign in front of the Huntington Beach Pier earlier this year — Make California Gold Again! Califordable! I’m a Legal Immigrant with a British Accent! — he might’ve convinced at least a few voters to go with him.

Instead, Hilton debated like someone already preparing to launch a podcast or beg for his old Fox News job back after he gets walloped. When your solution for solving California’s housing crisis is building 10 new cities, you’re not running for California governor — you’re angling for an influencer job with the Irvine Co.

He whined and grumbled and grinned and quoted someone calling Becerra a “bitch ass,” which would’ve been a funny dig if he wasn’t running to run the greatest state on Earth. Hilton is charming in person, in the way all British people inevitably, initially come off as to Americans, and he has traveled to every California county — and especially to Latino-majority cities. He should’ve shared some of the many stories of hardship that I’m assuming he’s heard over the last year.

Nope! Instead, Hilton attacked Becerra again and again — why? California is a super-blue state, Latino Trump supporters notwithstanding, so Hilton should’ve tried to at least offer a reason for voters to choose him instead of saying — not completely inaccurately — that the problems Californians deal with are the fault of Democrats.

But blaming the other side only gets you so far — just ask Democrats how it worked out with them in 2024.

“We’ve got to try something different,” Hilton said in his concluding remarks. Californians agree — and his name is Xavier Becerra, who last I heard isn’t Gavin Newsom, no matter how much the California GOP is trying to convince people otherwise.

Becerra, meanwhile, didn’t offer much in terms of vision, mostly because he played defense most of the evening. But he didn’t have a major flub, except maybe raising a CNN coffee cup a few too many times. Why, Becerra sometimes even smiled — proof that he’s not some Chicano automaton. He hasn’t agreed to any more debates with Hilton — but after this blowout, Becerra should take the both of them on the road to make Hilton the next John Cox.

Chabria: Becerra came out as more of a fighter than we’ve seen before, even in the earlier Democratic debates. He held his own against Hilton, who is a skilled orator and attacker with a pointed wit and slick accent. But please, for the love of God, Hilton, button that shirt. This is not a casino.

Becerra was the clear winner, and to be honest, Hilton — usually a nimble pugilist — came across flat too much of the time. Maybe he’s already signed his Fox contract, as Gustavo suggests.

But Becerra also failed to lay out any kind of vision for the future of California. He did a good job of fending off Hilton’s attacks, but never told us what a vote for him will bring to the average Californian. There was some talk about housing, about protecting health insurance, but no big picture of what the California Dream of the future is and how we deliver it for the next generation.

I walked away from this debate certain that Hilton hadn’t gained a single voter, and equally certain Becerra hadn’t lost one. But also certain that Californians are rightfully disenchanted with this political moment because it offers little for the people who are voting. Becerra is going to ghost-coast into leading the most powerful state in the nation, and none of us will know what that will mean or why we should care one way or another.

Yes, there is a strong Legislature that will certainly keep the next governor focused on Democratic priorities. But what Becerra stands for remains a mystery that only the next four years will reveal. Let’s hope it has to do with our collective well-being.

Barabak: Xavier Becerra walked onto Wednesday’s debate stage as the overwhelming favorite to become California’s next governor.

Becerra exited the stage a little over an hour later, still the overwhelming favorite to become California’s next governor.

As the Democratic nominee in a state where Democrats enjoy big numerical, structural and political advantages — and have for decades — Becerra needed only to show up at CNN’s Burbank studio, field some questions alongside Hilton and avoid a Bidenesque disaster. (Even that might not have mattered.)

It was an exceedingly low bar, and one Becerra easily surmounted.

He was authoritative, crisp and kept on the offense most of the night, which raises the question of why his campaign handlers have been sheltering him up to now. Yes, it did get a bit repetitive when the Democrat’s response to so many questions amounted to: Trump, Trump, Trump! But that’s hardly surprising in a state where the president is about as popular as $6-a-gallon gas and $10-a-pound hamburger.

What was surprising was Hilton’s failure to do more to unshackle himself from the ball-and-chain sitting in the White House.

He allowed a smidgen of daylight here and there, but not enough to doff the MAGA mantle Becerra has draped around him. If anything, Hilton yoked himself even closer to Trump, sounding at times like his wacky Health secretary, Robert F. Kennedy Jr,. as he talked about vaccines — Hilton said he was for them, but also favored more parental discretion — and re-litigated masking and other pandemic policies from the Biden administration.

Hilton’s most effective moments came when he asked why unhappy California voters should expect anything different if they keep electing Democrats. Not an unreasonable question. Trump Lite, however, doesn’t seem like the remedy most are looking for.

Little to nothing seems likely to change as a result of Wednesday night’s encounter. Still, it was important to give California voters an opportunity to take the measure of the two gubernatorial hopefuls side by side and hear — in something more than a 30-second commercial — how they would lead the state.

It’s far more probable than not Becerra will be the candidate voters choose on Nov. 3. But for those who don’t like Becerra’s vision, his record, Democratic affiliation or, heck, his glasses or salt-and-pepper hair, Hilton offered an alternative — albeit more of a grouchy one than the happy warrior who’s appeared on the campaign trail.

Hilton gave it his best shot. Becerra ably deflected him.

Perez Hilton’s website has offered an update on the celebrity gossip blogger’s progress following his apparent August suicide attempt, revealing that he has been allowed to see his children and mother.

“They were first able to spend time together through a few video calls, and since then, Hilton has also been able to see his children and his mom a few times for short, supervised visits at the facility,” according to the site. “Seeing his children in person has meant an enormous amount to Perez. There have definitely been a lot of emotions for everyone, but being able to spend that time together has been incredibly meaningful and healing.”

Hilton, born Mario Lavandeira Jr., experienced a mental health crisis on the night of Aug. 4 in his Miami home and livestreamed himself engaging in self-harm with a box cutter and knife as followers pleaded with him to stop and attempted to contact him.

Hilton spent weeks in the hospital receiving treatment for his physical injuries before being transferred to a residential treatment program, where he could “focus fully on his mental health and recovery,” according to a family statement from earlier this month.

In August, Hilton was granted supervised visits with his children.

However, Hilton’s brother-in-law said on a podcast on Aug. 24 that Hilton had not had any contact with his kids, as “they were not allowed in that section of the facility.”

Tuesday’s update also publicized a GoFundMe fundraiser created for Hilton’s mother, Teresita Lavandeira, and Hilton’s three school-age children. The fundraiser, organized by theater producer Tom D’Angora, who has described himself as a longtime friend of Hilton’s, promised that “none of the money will be used for Perez personally.”

As of Tuesday afternoon, the fundraiser had raised about $14,000 out of its $25,000 goal. D’Angora was not immediately available for comment.

“Like any grandmother who suddenly finds herself responsible for raising three growing children, she’s also taken on significant and unexpected expenses,” the fundraiser website says. “Perez’s family and friends are helping however we can. We also wanted to give the many people who have asked how they can help a way to do so.”

The site’s Tuesday update said there was still no available timeline for when Perez would exit residential treatment.

“Communication with Perez is still limited, and we’re not able to talk to him daily,” the statement read.

But it assured that he was making progress.

“He’s continuing to work with his care team on understanding what led to his mental health crisis, recognizing warning signs, learning better ways to cope, and working through everything that brought him to this point,” according to the site.

Hilton has been a controversial media figure since the mid-2000s, when he launched a celebrity gossip blog called PageSixSixSix. After the New York Post sued him, he rebranded it to Perez Hilton, a play on socialite Paris Hilton’s name.

During its heyday, Hilton’s successful website — on which he would publish mocking posts about Britney Spears and Lindsay Lohan and spread conspiracy theories about celebrity deaths — generated about 8 million page views a day, The Times’ columnist Robin Abcarian wrote recently. In 2010, he declined a $20-million offer for his website, according to reporting by the now-defunct outlet Gawker.

SACRAMENTO — As Californians prepare to elect a new governor in November, the concern they want to be his top priority is reducing the state’s entrenched high cost of living, according to a poll by the UC Berkeley Institute of Governmental Studies and co-sponsored by the Los Angeles Times.

Not too far behind that is strong voter support for fighting the policies of the Trump administration. That may be among the many reasons 58% of likely voters surveyed support Democrat Xavier Becerra in the governor’s race compared to the 33% who back Republican Steve Hilton, whom the president endorsed.

“These results suggest that Becerra is in a commanding position heading to November,” said IGS co-director Eric Schickler. “With 2026 shaping up to be a strong Democratic year nationally, the headwinds facing Hilton in Democratic-leaning California are even stronger than usual.”

The poll found that Becerra’s lead over Hilton had increased slightly since an August IGS poll, and the Democrat now holds a 25-percentage-point advantage.

Despite an effort to reach out to Democrats and independent voters and making California’s high housing costs, top-in-the-nation gasoline prices and other increasing daily living expenses a central focus of his campaign, Hilton is struggling to gain ground in the race to replace Gov. Gavin Newsom, the poll found.

“The difficult thing is that Steve Hilton’s a Republican in California,” said Tim Rosales, a Republican strategist who previously advised GOP gubernatorial candidate John Cox in the 2018 race against Newsom. “On the scale of what’s more important to voters, the cost of living certainly is there, but those Democrats really aren’t willing to cast a vote or cross party lines to vote for a Republican.”

Asked to name one or two of their top concerns heading into the Nov. 3 election, 44% of likely voters cited the cost of living, 37% said it was important to push back against policies from the Trump administration and 30% said they wanted to help their political party win or maintain control of Congress.

“The November elections are being held at a time when the economic backdrop is worsening not only in California but across the nation, as prices are rising on most major household purchases, including groceries, gasoline, electricity and healthcare,” said IGS poll director Mark DiCamillo. “Pocketbook issues have traditionally played a big role in election politics and this year is no exception.”

Democrats, who make up nearly half of California’s 23 million registered voters, “understand the cost of living, and they feel it. They just feel like they need a new Democrat to deal with it,” Rosales said.

“Independent voters are a little bit different. They aren’t partisan but they are ideological and there is some opportunity there.” But Hilton would “need a whole lot of them in California in order to have a chance on a statewide level,” he said.

More than half of likely voters not registered with either the Democratic or Republican parties — most of whom declare themselves as “no party preference” — said they supported Becerra in the governor’s race, while 30% favored Hilton. The remaining 14% were undecided.

Hilton has made a slew of campaign promises to lower the cost of living, including $3 gasoline, no taxes on income below $150,000 and lowering energy bills by slashing climate-friendly regulations imposed by Democrats.

Both Rosales and DiCamillo agreed that while voters list affordability as a top issue, Democrats in particular are more motivated by the opportunity to push back on President Trump in the midterm elections.

“When you look at the Becerra voters on the issues or concerns that are important to them, it’s really framed by fighting Trump administration policies. I think that’s an indication of what’s happening in this election cycle,” DiCamillo said. “You’re seeing it across the country as well.”

The poll showed that 59% of Becerra supporters said fighting the Trump administration was a top priority, while 62% of Hilton supporters said reducing taxes was their main concern. More than 60% of undecided voters listed the cost of living as a top item.

Trump, who remains extremely unpopular among most Californians, endorsed Hilton for governor in April. Though the president’s backing helped the former Fox News host consolidate enough Republican support to finish second in the June primary, allowing him to advance to the November election, it may hurt his chance in the general election. A recent Public Policy Institute of California poll showed Trump with a 27% approval rating in the state, a record low across both of his terms.

Hilton has tried to court voters, especially Latinos and independents, who dislike Trump but are also dissatisfied with California’s Democratic leadership and its failure to alleviate some of California’s most incessant problems. The British-born Republican has also declined to criticize the president on issues including immigration enforcement or the Iran war.

Becerra’s wide lead is also boosted by his favorability rating — 48% of likely voters have a favorable opinion of him while 40% view him unfavorably and 11% have no opinion. Hilton’s rating is underwater; 51% of likely voters have an unfavorable opinion compared to 35% favorable and 13% with no opinion.

The Republican has criticized his opponent for doing few public events since the primary election and challenged Becerra to accept debate invitations from roughly a half-dozen news outlets around the state.

The two are scheduled to meet in a Sept. 30 nationally televised debate in Burbank hosted by CNN.

The poll was conducted online in English and Spanish from Sept. 15 to 20. Responses for the governor’s race poll came from a weighted sample of 4,512 respondents considered likely to vote in the November election, from a larger group of 6,989 registered voters throughout California. It has a margin of error of 2 percentage points in either direction.