Hilton

Donning a creepy mask of Democratic rival Xavier Becerra, Republican gubernatorial candidate Steve Hilton dashed around a children’s Halloween event dishing out candy and warnings about potential liberal tax policies.

“Vote for Becerra, and your parents will have to pay every mile they drive. Isn’t that great?” Hilton sarcastically said at a Trunk or Treat gathering Saturday in Highland Park. “These children are very pricey because if their parents vote for Becerra, they will be taxed every mile they drive. Yay! Yay! Mileage tax! Mileage tax! Mileage tax!”

Becerra was not spooked when he heard of Hilton’s get-up and put-down.

“I suspect, if he takes off that mask, you’ll see Donald Trump right underneath,” Becerra, a former congressman, state attorney general and member of President Biden’s Cabinet, said at a campaign event in Sacramento on Saturday. “That’s who he really is. Either that or he’s a clown.”

With Tuesday’s election barreling toward them, Becerra and Hilton traded barbs and did their the best to gin up support as they crisscrossed California in what has been a relatively sedate race to succeed Democrat Gavin Newsom, who is wrapping up his final term as governor. Recent polls show Becerra leading Hilton by at least 20 percentage points, which is not a surprise in a state where Democratic voters vastly outnumber Republicans and GOP candidates last won a statewide election two decades ago.

Xavier Becerra, Democratic nominee for governor, speaks during a reception Friday in San Francisco.

(Lea Suzuki / San Francisco Chronicle / Getty Images)

Becerra has spent the waning days of the campaign stumping for Democrats in competitive House races in the Central Valley and Southern California.

Party leaders are trying to capitalize on broad anti-Trump sentiment to juice the state’s liberal electorate and win House seats that were redrawn to favor Democrats, including a Sacramento-area seat currently held by Republican-turned-independent Rep. Kevin Kiley.

“We’re not just gonna take back these seats in California. We’re gonna take back the House and the Senate,” Becerra told costumed and cheering volunteers during a quick Saturday stop in support of Richard Pan, the Democrat challenging Kiley. Trump, Becerra said, wants to “destroy democracy. That’s why we’re getting out to vote.”

The Republican president is a big motivator for Democrats this year. California’s high cost of living was among the top concerns of California voters this election, but that was recently eclipsed by fears about Trump’s policies and their desire for a governor to fight back against his administration.

“Everything the Trump administration has done so far is something I disagree with,” 19-year-old Arthur Galvan said after Becerra spoke at Pan’s campaign headquarters. But the UC Davis sophomore said his top priorities are education and one day being able to afford a home, even in Lincoln, the semi-rural and fast-growing town he grew up in.

“Compared to the rest of the state, housing over there is slightly cheaper. But even still, that’s not attainable,” Galvan said. “I don’t think that there’s many easy ways to go about this but it’s something that we have to look into.”

Asked about his support for a proposed mileage tax — which would require drivers to pay a fee based on the total number of miles driven in a period of time — Becerra said he is considering all options to maintain road funding as more Californians adopt electric vehicles and stop paying the gas tax.

“We need to pay for our roads and our bridges and our highways. We need to pay for mass transit. You can’t do it if you don’t have the money,” he said. “I’m not gonna say exactly how it will be, because that’s work we have to do with the Legislature, and with every community having a chance to speak up.”

Hilton, a former Fox News commentator and political advisor to British Prime Minister David Cameron, has embraced his underdog status. The quick-witted Republican has pinballed from California’s deeply-red northern territories to Democratic strongholds in San Francisco and L.A., generating enough heat to remain in the spotlight but not enough to catch fire. He tailgated with Chargers and Rams fans at SoFi Stadium on Sunday, and had planned to rally voters at a Bakersfield demolition derby the night before, but pulled out when rain was forecast.

He has promised to lower gas prices to $3 per gallon, and on Thursday held a $3-a-gallon fill-up event in the San Joaquin Valley. Hilton also vowed eliminate state taxes on workers’ first $150,000 of income, scuttle the behind-schedule, over-budget high-speed rail project and abolish the DMV.

Though endorsed by Trump, Hilton has framed his campaign around the many ills facing California — including the lack of affordable housing, a persistent and worsening homelessness crisis, entrenched budget deficits and high gas prices — all of which he blames on years of Democratic rule.

At the Halloween event on Saturday, Hilton asked Italia Sandoval’s 3-year-old daughter Milania if she would prefer candy or a potential mileage tax. The toddler, understandably confused, opted for candy. Her mother, 31, jumped in, saying that such a levy would mean less story time, field trips and park and library visits for her family’s home-schooled children and further hamper their dreams of one day buying a home.

“Taxes are killing Californians. I want to buy my own home. Can’t afford it,” said the Huntington Park resident, a registered Republican who become politically engaged after studying theater at Cal State LA.

The daughter of a Mexican immigrant said her husband proposed moving to Idaho because of the cost of living in California, but she balked because their families live here. So they found other methods of cutting their budget.

“I shop at Goodwills, yard sales, Facebook Marketplace, you name it,” Sandoval said. “I even sadly say I pick up clothes off the side of the street sometimes. … It’s taught me to be resourceful in this state. But it’s like, come on.”

Aided by his Halloween mask and cardboard cutouts portraying Becerra as a hand puppet controlled by Newsom, Hilton has turned his opponent into a symbol of California’s high cost of living and “killjoy” rules. During a Friday night rally in Sacramento, the Republican candidate lamented local bans on gas appliances and a statewide prohibition on flavored tobacco products.

“It’s ridiculous. They don’t mind the fentanyl, they give out free drugs to hopeless addicts, but you try getting flavored Zyn in California — no way. That is insane,” he said, drawing cheers mostly from younger audience members. Lawmakers approved the ban in 2020 and voters upheld it two years later.

GOP gubernatorial candidate Steve Hilton campaigns at a Trunk or Treat block party Saturday in Highland Park.

(David Butow / For The Times)

Though Becerra is considered unbeatable in blue California in the race, many Hilton fans are clinging to hope that the Republican candidate will overcome the odds.

“We need help. I bought a hybrid and still am like, the gas, it’s killing me,” said Marina Gabel, adding that the paycheck from her school district job is “crumbs.” The Roseville Republican wore a shirt to Hilton’s Sacramento rally that described Newsom as a “California Horror Story” in a nod to the long-running FX anthology series.

In the final days of his campaign Becerra seized on voter anxiety about Trump’s policies, heightened by the administration’s recent efforts to wrest control over state voting processes.

Becerra forcefully argued that Tuesday’s election is a referendum on the president, and accused Hilton of being beholden to a White House that has attacked immigrants, launched an unnecessary war against Iran and created economic havoc by imposing tariffs and other unhinged policies.

“We see that wolf in that sheep’s clothing. We see right through you, Donald Trump,” Becerra said Friday at a social club in San Francisco’s Castro district, one of the nation’s most iconic LGBTQ+ communities. “In California, we say no mas. …. that’s why this election is so important, because we gotta prove that California does not take a knee to Donald Trump.”

SACRAMENTO — Xavier Becerra is poised to make history as California’s first elected Latino governor, according to a new poll.

But the survey shows voters, and Latinos in particular, have mixed views on the significance and impact of Becerra’s probable win.

According to the poll by the UC Berkeley Institute of Governmental Studies and co-sponsored by the Los Angeles Times, the veteran Democratic politician was backed by 61% of likely California voters, compared with 34% who supported his Republican rival, former Fox News commentator Steve Hilton. That is slightly up from a September IGS survey that showed Becerra leading by 25 percentage points.

“He’s solidified almost unanimous support now among Democrats. Republicans are almost unanimous in the other direction,” IGS Poll Director Mark DiCamillo said.

Becerra, a former U.S. Health and Human Services secretary, congressman and state attorney general, “hasn’t offended any significant parts of the Democratic Party” and has united the party’s voters by “hammering away” against President Trump, DiCamillo said.

When asked to name one or two top priorities for the election, 40% of likely voters chose pushing back against the Trump administration, followed by 34% who cited reducing the cost of living. It’s a reversal from the mid-September survey, when 44% of likely voters said the cost of living was a top issue and 37% listed fighting Trump.

Both of those issues far outweighed the concerns of California voters about other issues that dominated the political discourse in past elections, including fighting crime, creating jobs and improving public education and healthcare.

Becerra’s supporters “are over the top on fighting Trump administration policies,” DiCamillo said. “I mean, 62% of his supporters state that as their greatest concern in this election. It’s really uniting the Democrats.”

The veteran pollster attributed the surge in anti-Trump sentiment in recent weeks to actions that “irritate” Democrats, such as the federal government’s quest to find illegal voting in California elections, continuing immigration raids and the president’s downplaying voter concerns about inflation and gas prices.

The survey reveals a generational split between voters: Those younger than 50 were more likely to name the cost of living as a top issue, while voters 50 and older were more likely to name Trump’s policies.

Latino voters were more evenly split between the two issues, and more focused on other needs than voters of other ethnic and racial groups. They were more likely to list priorities including reducing taxes, fighting crime and protecting immigrant communities than white, Black, or Asian American likely voters.

Days before voting ends in the Nov. 3 election, 53% of likely voters have a favorable view of Becerra and 41% see him unfavorably. Hilton’s image continues its upside-down trend: 56% view him unfavorably and 34% have a positive opinion.

“There’s been a lot of negative campaigning by Hilton, but it doesn’t seem to have had any impact,” DiCamillo said. “Becerra is just riding high on his image rating with the voters. This is the highest image rating we’ve measured for him.”

The survey asked voters whom they expected to win the race, regardless of which candidate they are supporting. Ninety percent of Democrats and 80% of voters not affiliated with a major party expected Becerra to win. Half of Republicans and 58% of those who identify as MAGA said they believed Hilton will win — a striking number in a state where Democratic voters outnumber Republicans nearly 2 to 1 and the GOP has not won a statewide race in 20 years.

“They are hoping against hope,” DiCamillo said.

If he wins Tuesday’s election to replace termed-out Gov. Gavin Newsom, Becerra would become the first-ever Latino elected governor and the first Latino in that office in 150 years.

Becerra’s support among Latino and white voters closely mirrors that of the overall electorate, with 60% favoring him. Becerra received a warmer reception from Black and Asian American voters in the state, according to the poll.

Asked how they felt about the possibility of electing a Latino governor, just over a third of all likely voters and 45% of Latino voters said they felt “proud.” But majorities of both groups — 52% of Latino voters and 58% of likely voters — believe electing the state’s first Latino governor is either “not too important” or “not at all important.”

For better or worse, voters also have low expectations about the impact of a potentially historic election.

Sixty-one percent of likely Latino voters, and 57% of total voters surveyed, do not believe that having a Latino governor would reduce racial inequalities in the state. And similar numbers doubt it would worsen racial tensions.

Among Latino voters, 40% believed electing a Latino governor would ease fear in their communities, but 43% disagreed. The remainder had no opinion.

“While greater than 4 in 10 Latinos feel proud and think it is important to elect a Latino governor, they also recognize that it will take much more than a single elected official to ease the fears and difficulties experienced by the Latino immigrant community,” IGS Co-Director G. Cristina Mora said. “With Trump still in office and prices still high, Latino voters seem cautious yet hopeful about the new governor.”

The poll was conducted online in English and Spanish from Oct. 19 to Sunday. Responses for the governor’s race poll came from a weighted sample of 1,477 respondents who already voted or were considered likely to vote in the November election, from a larger group of 2,787 registered voters throughout California. It has a margin of error of 3 percentage points in either direction.

In California, fuel prices often are higher than anywhere else in the country, a reflection of the state’s high cost of living that voters want their next governor to address.

The two candidates running to replace termed-out Gov. Gavin Newsom — Democratic former U.S. Health and Human Services secretary Xavier Becerra and Republican former Fox News host Steve Hilton — have vastly different views on climate and energy policy.

Here is where they stand on gas prices, electric vehicle mandates and California’s long-delayed high-speed rail project.

Gas prices and California’s refineries

California is the most expensive gasoline market in the nation, according to AAA, with an average price of $6.01 per gallon. Nationally, the average price was $4.28 per gallon, and this month was expected to become the most expensive for gas prices on record, according to AAA.

Becerra and Hilton both blame the high costs on the opposing political party — Becerra says President Trump’s war in Iran has increased prices by $2 per gallon, while Hilton blames California’s prices on policies pushed by Newsom and Democratic lawmakers.

Hilton has made the promise of $3 a gallon gasoline at California’s pumps a central plank of his affordability campaign. He argues he can achieve the target by repealing “outdated” environmental regulations and issuing more drilling permits in California.

Pumps in the McKittrick oil field, just north of the town of McKittrick on State Route 33.

(Carolyn Cole/Los Angeles Times)

“We could be producing most of it here in California, [in] Kern County, and sending it to the refineries in a nice clean pipeline,” Hilton said during an August town hall in Modesto. “Instead of that, we’re shipping it halfway across the world, and giant super tankers spewing out carbon emissions. It’s insane.”

While he has expressed a desire to lower costs, Becerra has released scant details about how he would do it.

He took heat from fellow Democrats during the primary for defending Chevron after the oil producer donated half a million dollars to a committee supporting his campaign. He clarified that his statements were about keeping oil refineries in California, especially since several have shut down in recent years.

“We need to continue to have refineries so that we can process the petroleum, so we can have gasoline, so we don’t have prices that are even higher than what they are right now,” Becerra said during an August event with Politico.

EVs and car regulations

The next governor will decide whether to continue Newsom’s ambitious plan to accelerate the transition to zero-emission vehicles by banning the sale of new gas cars in California by 2035.

While Becerra supports transitioning away from gas-powered vehicles, along with California’s broader carbon neutrality goals, he has raised concerns about costs.

“The goal is great. What we have to do is make sure that goal matches the reality of our families,” he told CalMatters this year. “And if our families can’t afford to keep pace with the goal, then what good is the goal?”

Becerra would be open to revising or delaying the goals to prioritize affordability.

Hilton would end the state’s climate goals, which he blames for driving up energy and other costs.

A car charges at an EV station.

(Allen J. Schaben/Los Angeles Times)

“I’m not against reducing carbon emissions,” Hilton said during a town hall with The Times and LAist this month. “I just want to do it in a way that both helps with the fight against climate change, but doesn’t hurt working people and small businesses.”

He argued that increasing domestic oil production and overhauling vegetation management to reduce the risk of megafires would reduce emissions more effectively than decades of heavy-handed climate rules.

Hilton has railed against “nanny-state” regulations, including new fuel efficiency standards for car tires.

“We are gonna shut it all down, rein it in, merge all of these regulators so we have common-sense regulation instead of this out of control, costly bureaucracy,” he said, standing outside a state office building in August to protest the tire regulations. He also has pledged to abolish the Department of Motor Vehicles and reduce registration fees to $73.

High-speed rail

The Tied Arch Bridge construction site, which will take high-speed trains over State Route 43 in Fresno County.

(Godofredo A. Vásquez / Associated Press)

Hilton would “cancel” all high-speed rail funding, which he said would save more than $3.7 billion per year.

While supportive of high-speed rail, Becerra is concerned by the project’s delays and cost overruns. He would “clean shop” at the authority, which signed off on hundreds of thousands of dollars in travel expenses that should not have been approved, according to a recent audit.

“If we build, it’s gonna be because we can get this done the right way. We’re not gonna have this overspending, we’re not gonna have this misspending,” he said during a recent campaign stop in Sacramento. “California is the fourth-largest economy, with the most innovation. We can get it done too, but it won’t be done this way.”

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While Republican Steve Hilton has spent months jackrabbiting around California during his long-shot bid for governor, Democratic front runner Xavier Becerra just recently emerged from quasi hibernation and stepped into political daylight.

Hilton has blasted Becerra as taking the state’s voters for granted, failing to hold public campaign events to explain his detailed plans to address California’s many ills. Despite pledging to participate in multiple debates, Becerra brushed aside several invitations, agreeing to just a solitary one-hour face-off against Hilton on CNN in late September.

That month, Hilton held 14 public events, a dozen more than Becerra, but the Democrat’s spokesperson said he appeared at multiple functions sponsored by other groups. Hilton wasn’t buying it.

“He is a useless nothing, a totally unaccomplished pipsqueak who is so smug, so arrogant, so entitled, that he somehow thinks he’s owed this job just because he was picked as a useful puppet by the Sacramento machine,” Hilton, a former Fox News commentator and British political strategist, said last week in West Sacramento.

On Oct. 10, Becerra, a longtime member of Congress and Biden’s secretary of the U.S. Department of Health and Human Services, scoffed at his GOP rival.

“Uh, hello?” Becerra said sarcastically to reporters in Sacramento after being asked about his absence from the campaign trail.

“That Steve Hilton doesn’t see me on Fox News is his problem, not mine. I am gonna talk to voters,” Becerra said, rattling off a list of his recent campaign events. “I will talk to them until November the 3rd, and then I’ll be ready to talk to voters and taxpayers and the people of California when I’m the next governor.”

On Thursday, Becerra held a news conference in downtown Los Angeles with Latino leaders and famed Mexican actor Eugenio Derbez urging voters to turn out despite alleged intimidation efforts by the Trump administration.

On Monday, he held get-out-the-vote events in Santa Clarita and Glendale, shortly after he campaigned for former state Sen. Richard Pan, a congressional candidate, in Sacramento, and urged voters to cast their ballots early at an event in Santa Rosa. In September, Becerra promoted Proposition 1, a proposal on the November ballot that would allow the state to sell nearly $11.3 billion in bonds to fund affordable housing.

“We know we can get these men and women who are wearing these orange vests to work and keep them working, so they can afford to buy a house if we pass Proposition 1,” Becerra said, standing alongside union members in front of a chain-link fence encircling a vacant lot in North Long Beach.

Gubernatorial candidate Xavier Becerra held a news conference in Long Beach on Sept. 4 to highlight his housing agenda.

(Allen J. Schaben / Los Angeles Times)

Long Beach Mayor Rex Richardson, who endorsed Becerra in April and appeared at the housing event, pushed back on the notion that Becerra is taking the election for granted after winning a top spot in the primary, positioning him to be the first Mexican American elected governor of California.

“I’ve seen firsthand the work that has taken place under the radar that may not be explicitly, openly political or openly be seen as campaigning, but it is the kind of thing you want to see,” Richardson said in an interview on Thursday, adding that he saw Becerra meeting with elected officials of both parties, the mayors of the state’s largest cities and labor leaders. “I’ve seen a very active candidate that has been making sure that real time was put into building relationships that will ultimately translate to a successful governorship, because that’s the goal. I mean, ultimately, what we want is a leader who has the relationships to lead our state.”

Becerra’s campaign said that the candidate has frequently met with voters since the primary without press coverage to hear from Californians, and that he would be a frequent public presence in the weeks before the election, when “voters really get engaged, when ballots land in their mailbox,” said spokesman Jonathan Underland.

“People have incredibly busy lives. They are worried about affording their healthcare, putting food on the table, paying for gas to fill their tank,” Underland said. “What is at the forefront of Secretary Becerra’s mind is the very real problems that Californians are facing every day.”

In contrast, Hilton has been publicly barnstorming California since the June primary.

Becerra’s schedule is not surprising given Democratic dominance in California, where the party’s registered voters outnumber Republicans nearly 2 to 1. While appearing at parades, pancake breakfasts and in voters’ living rooms can be effective for candidates running in local campaigns, the most effective way for candidates to reach voters in a state as vast as California is through sustained advertising buys, which can cost tens of millions of dollars.

“If you’re the Democrat running in California, the operating theme of your campaign is do no harm and measure the drapes and figure out how you’re going to put an administration together and what is the tone that you’re going to set for that administration,” said Tim Rosales, a veteran GOP consultant who led businessman John Cox’s unsuccessful 2018 gubernatorial campaign and previously worked on Arnold Schwarzenegger’s successful effort to replace Gov. Gray Davis in the 2003 recall campaign.

Newsom was more active in the 2018 general election campaign against Cox than Becerra has been this year, but Rosales argued that could be because Becerra views it as the final chapter of his political career, which also may have been the case with former Gov. Jerry Brown in his 2014 reelection campaign. Newsom, however, is pondering a 2028 run for the White House.

“This is potentially more of a swan song for Xavier Becerra, the icing on the cake for a long and distinguished political career, and for Gavin Newsom, it was a stepping stone,” Rosales said.

Becerra has raised $40.5 million, as of Friday, while Hilton has raised $29 million, according to the fundraising disclosure reports filed with the state. Those figures do not include the exponential advantage that Becerra had in independent expenditure committees’ spending over Hilton in the primary.

Veteran Republican strategist Rob Stutzman, an advisor to Schwarzenegger, said that while Becerra will almost certainly be the state’s next governor, he should be cautious about his approach weeks before the November election.

“What he needs to be careful of is a big Democratic night across the United States that looks muted in California, and if that happens, the analysis will be that it’s his fault,” Stutzman said. “He should want to optimize his political capital as the clear leader of his party now in California. So he has to be a little careful of leaving some political capital on the table by not creating a stronger brand over the next three weeks.”

The last gubernatorial race that was viewed as competitive took place in 2010 between Brown and former eBay chief Meg Whitman, then a Republican who spent $144 million of her personal wealth on her campaign.

That contest drew national attention, but Brown beat Whitman by nearly 13 percentage points. Every gubernatorial election since that race has been sleepy and ignored in national politics, with Democratic candidates coasting to victory. The state has seen contentious gubernatorial primaries, notably in 2018, and this year, when the Democratic field was so crowded that party leaders urged low-polling candidates, including Becerra, to drop out.

He won the top spot in the primary after then-Rep. Eric Swalwell (D-Dublin) dropped out amid rape and sexual assault allegations.

Mason Harrison, who worked for Republicans Carly Fiorina in a 2010 Senate bid and Neel Kashkari in a 2014 gubernatorial campaign, and worked with Hilton on business ventures but is not affiliated with his campaign, noted that while Brown was well-known by Californians because of decades in the public eye, Becerra is not. However, given Democrats’ edge in the state’s voter registration, as well as current headwinds against the GOP in California and across the nation, it’s unsurprising that Becerra has been less visible than Hilton. Harrison compared Becerra’s campaign to Biden’s in 2024 before the then-president bowed out of the race.

“The calculus seems to be, the more he gets out on the campaign trail, the greater the potential of him having a misstep in an interview or getting some tough question that he’s going to have to answer, and what’s the advantage of that in a year when you’re running against a party that, by historical standards, stands to lose significantly,” Harrison said. “Why make it more competitive by making yourself more vulnerable?”

Indeed, Becerra previously committed to multiple debates, but has participated in one so far and appears unlikely to agree to another. Still, he has repeatedly disputed the notion that he is taking the race for granted.

“If I were trying to coast, I’d be out on the coast right now instead of here with you all,” he told reporters one sweltering August afternoon in Little Tokyo in downtown Los Angeles, an area he represented in Congress.

Xavier Becerra, center, walks with Helen Ota, left, president of the 2026 Nisei Week Foundation, while touring businesses and meeting with business community leaders at Japanese Village Plaza in Little Tokyo in Los Angeles on Aug. 18.

(Genaro Molina / Los Angeles Times)

While there, he met with local business and community leaders. And he bought merchandise and delicacies, including a sweet mango mochi wrapped in a thin, fluffy pancake at a 123-year-old Japanese confectionery.

Times staff writer Nicole Nixon contributed to this report from Sacramento.

In rural Modoc County, in California’s remote northeast corner, Republican gubernatorial candidate Steve Hilton donned a beige cowboy hat and climbed atop a horse.

Riding through a grassy field, with his dress shoes in the stirrups, Hilton lamented to a camera that California was “completely being ruined by killjoy bureaucrats” who put too many rules on fun stuff like beach fire pits and bars that stay open extra late.

In coastal San Luis Obispo County, Hilton boarded a bright yellow dune buggy at the Oceano Dunes State Vehicular Recreation Area and called the California Coastal Commission “idiots” for trying to end off-road beach driving.

And in the Central Valley, he waved the ceremonial green flag at a stock car race at the Madera Speedway, where he was named grand marshal of the annual Harvest Classic. (The designation caused a minor uproar, prompting the operator of the racetrack to make a fake online concession menu that offered a hot dog and soda for $6 for Republicans and $17.50 for Democrats.)

If it seems like Hilton — the British immigrant and former Fox News talk show host — is just about everywhere, taking just about every media interview that comes his way, well, that’s the point, he says.

He has logged thousands of miles on the proverbial campaign trail, visiting all 58 counties in his quest to lead the nation’s most populous state, where no Republican has been elected to statewide office in 20 years.

Meanwhile, his heavily favored — and far more staid — opponent, Democrat Xavier Becerra, has kept a comparatively low profile, agreeing to just one debate with Hilton and holding few public events, mostly in urban areas.

In a phone interview while driving through Los Angeles, Hilton said: “Whether I’m in Humboldt or Del Norte or Siskiyou County, my joke is, when people say, ‘Where do you live?’ I say I live in the Hampton Inn somewhere in California because we’re basically in a different place every night.”

The odds are against him.

Sure, California produced GOP presidents Richard Nixon and Ronald Reagan. But today, Democrats outnumber Republicans nearly 2 to 1 in the state, and the current White House occupant shares a mutual disdain with the vast majority of Golden State voters.

Hilton was endorsed during the primary by President Trump, who suggested at a campaign rally this month that Iran could “take out” Los Angeles and San Diego, drawing swift outrage from both Democrats and Republicans.

Hilton has tried to walk a fine line, appealing to the 6 million Californians who voted for the president in 2024 while simultaneously downplaying Trump’s support.

This summer, Hilton took out full-page ads in The Times and the San Francisco Chronicle asking: “Can you be anti-Trump and still vote for me?”

“Yes, I’m the Republican,” it said. “The ‘Fox News guy.’ Endorsed by Trump. But this election is not about who you hate in Washington. It’s about what you love here.”

Corrin Rankin, chairwoman of the California Republican Party, said that 16 years after the state’s last Republican governor, Arnold Schwarzenegger, left office, “it’s safe to say Democrats own all the problems in California.”

“You can’t blame Trump for what’s going on here in California,” she said. “We feel really good about Steve Hilton’s campaign. He is working so hard, up and down the state.”

Hilton has blasted California Democrats as entitled, saying they assume Becerra will cruise to victory in the race to replace termed-out Gov. Gavin Newsom simply because he has a “D” beside his name on the Nov. 3 ballot.

Hilton frequently quotes a September podcast interview by Los Angeles’ Democratic mayor, Karen Bass, who mocked his British accent and said: “The governor’s race right now is over. Our governor’s name is Xavier Becerra. You don’t need an election on Nov. 3. A Republican cannot win in this state.”

Hilton told The Times that Democrats “feel they don’t have to earn your vote. … They can deliver results that are bad as ever, and they don’t need to work hard to deliver results for people or earn their support. And I think it’s that attitude that is going to be their downfall.”

Steve Hilton has the support of 33% of likely California voters, according to a recent poll, while rival Xavier Becerra has 58%.

(Jason Armond / Los Angeles Times)

Becerra is a former member of Congress who represented Los Angeles, and he was the California attorney general and U.S. Health and Human Services secretary under President Biden. He has the backing of 58% of likely California voters, compared with 33% who support Hilton, according to a poll released late last month by the UC Berkeley Institute of Governmental Studies and co-sponsored by The Times.

The poll showed that voters’ top concern was reducing the state’s high cost of living — followed by fighting Trump administration policies.

Jonathan Underland, a spokesman for the Becerra campaign, said, “Trump has browbeaten his way into the California political discourse” with his mass deportation raids, his willingness to stonewall federal wildfire relief funds for political reasons, and his aggressive tariffs that many blame for driving up costs nationwide.

“Hilton is trying to win an election, so he tries to frame himself as someone who can appeal to the broader electorate,” Underland said. “But at the end of the day, he has the albatross around his neck, which is Trump, who is openly hostile to California.”

Hilton cuts a colorful and pugnacious figure on the campaign trail. He eschews ties and jackets, favoring T-shirts with punchy phrases like, “$ave With Steve” and “WAKE UP” superimposed on a California license plate — a reference to his proposal to eliminate the state’s Department of Motor Vehicles and slash vehicle registration fees, which would cut billions in state revenue.

He wears one bracelet with the name of slain right-wing activist Charlie Kirk, whom he called an “incredibly close friend.” Another reads, “Save Girls’ Sports,” calling back to this spring, when he traveled to the state high school track and field championship in Clovis to protest the participation of a transgender athlete.

Republican nominee Steve Hilton protests transgender athletes’ participation in girls’ sports during a May 29 news conference in Clovis, Calif.

(Tomas Ovalle / For The Times)

Hilton, 57, was born in London to parents who fled conflict in their native Hungary during the 1956 uprising against the Soviet-controlled communist government and later anglicized their surname, Hircsák, to Hilton.

He was a senior advisor to British Prime Minister David Cameron, a member of the Conservative Party, though the men’s once-close friendship never recovered from Brexit, Britain’s withdrawal from the European Union. Hilton supported it; Cameron did not.

Hilton earned a reputation as eccentric but savvy, pushing the Conservative Party to embrace same-sex marriage and more climate-friendly policies. Dubbed “the barefoot revolutionary” for his refusal to wear shoes, Hilton was satirized on the BBC political sitcom “The Thick of It” as Stewart Pearson, the Tories’ “eco-friendly, media-savvy, blue-sky-thinking” communications director.

He and his family moved to California in 2012 after his wife, Rachel Whetstone, was promoted to lead global communications at Google. For six years, he hosted “The Next Revolution,” a weekly Fox News show from which Trump regularly tweeted clips.

In 2015, the couple purchased their home in the Silicon Valley city of Atherton, one of the wealthiest ZIP Codes in the U.S., for $12.5 million, property records show.

Whetstone now leads communications for Sierra, an AI startup founded by OpenAI board Chairman Bret Taylor and Clay Bavor, who met while working at Google. Hilton and Whetstone’s 2024 tax returns show they had a combined household income of $7.5 million, which included his reported earnings of $250,000 from Fox News and her $6.7 million from her then-employer, Netflix.

Hilton became a U.S. citizen in 2021 and last year renounced his British citizenship.

He finished second in the June 2 primary behind Becerra. Under California’s top-two primary system, the first- and second-place finishers, regardless of party, advance to the general election.

The pack of Democratic candidates was so large that party leaders initially urged struggling candidates — including Becerra — to drop out to avoid splitting the vote. Becerra shot to the top of the polls when then-Rep. Eric Swalwell, a front-runner at the time, dropped out of the race after he was accused of sexual assault and misconduct.

Republicans coalesced around Hilton after the president endorsed him over his GOP rival, Riverside County Sheriff Chad Bianco, a staunch Trump supporter who later said the endorsement made Hilton unelectable.

Kim Nalder, director of the Project for an Informed Electorate at Sacramento State, said it is exceedingly difficult for Hilton to distance himself from Trump and the Fox News brand.

“If you had a different brand of Republican they might have a shot,” given the discontent in the state over myriad issues, she said. “But Trump is so politically radioactive in California right now that it is an effective technique to tie this particular candidate to him.”

The governor’s race comes as Californians are deeply frustrated by the state’s exorbitant housing costs, top-in-the-nation gasoline prices and high taxes, as well as its entrenched homelessness crisis.

California’s population growth is stagnant after years of pandemic-era losses, with immigration lagging amid the Trump administration’s crackdown and many residents leaving the state for more affordable parts of the country.

Greg Perrone, past president of the conservative Greater Bakersfield Republican Assembly, said he was impressed with Hilton’s policy knowledge and the amount of detail in his economic plans.

Steve Hilton, right, chats with Sir Richard Branson before a White House dinner with then-British Prime Minister Cameron and President Obama in 2012. Hilton was an advisor to Cameron.

(Susan Walsh / Associated Press)

“There’s a real concern that the current state of the economy is worse than people expected,” Perrone said. “A lot of people hung their hat on Donald Trump saying he was going to bring down prices, and that just has not happened. There’s a lot of angst.”

Perrone said he remains a Trump supporter, though he has been frustrated by the frenetic roll-out of tariffs that, he said, hurt many businesses. While he has been annoyed that Becerra, in his view, has focused more on the president than laying out his own detailed economic plans, he acknowledged that the strategy plays well in blue California.

Christopher Cole, former chairman of the Lassen County Republican Party, said that in his rural corner of the state, he has seen Trump banners that have hung since 2016 start to come down because people are angry about the Iran war, the high cost of fuel and the economy.

“When Trump stupidly endorsed Hilton, it was the kiss of death for any down-ticket Republican,” said Cole, whose county voted for Trump on 76% of the ballots in 2024, the highest percentage in the state, and was the only one to support Bianco in this year’s primary.

“Hilton is a carnival barker and a very wealthy man,” said Cole, who supported Bianco. “You can’t run a multimillionaire when people are struggling to put food on the table.”

Hilton has made a slew of campaign promises to lower the cost of living, including having no taxes on income below $150,000, lowering energy bills by slashing climate-friendly regulations imposed by Democrats, and having $3 gasoline (though governors cannot directly set the price at the pump, which is driven largely by global crude oil supply and demand).

He has tried to channel the state’s discontent into persuading voters to “try something different” by voting Republican.

During the gubernatorial race debate on CNN last month, Hilton quoted a former Biden domestic policy advisor who reportedly called Becerra a “bitch-ass,” and his campaign promptly launched a website, bitchassbecerra.com, outlining alleged failures of the politician known for his calm demeanor and decades of government experience.

“I think Hilton got dealt a bad card with Becerra making the runoff,” said Rob Stutzman, a Republican strategist who was Schwarzenegger’s spokesman. “It’s difficult to get anyone outraged about Becerra because he is perfectly boring. He worked for Joe Biden — maybe that upsets some people? — but you can’t associate him with any bizarre, woke policies like you could Kamala Harris or Gavin Newsom.”

Hilton’s campaign this month released a provocative, sexually suggestive ad titled “Just Try It!” in which two young women sit on a bed in a candlelit room. An LGBTQ+ pride flag hangs on the wall, and they’re seemingly talking through one’s first romantic encounter with another female.

In a recent poll, voters rated California’s high cost of living as their top concern, followed by fighting Trump administration policies. Above, people gather in North Hollywood to watch the Sept. 30 gubernatorial debate.

(Jason Armond / Los Angeles Times)

Wearing a T-shirt that says, “RESIST,” the anti-MAGA mantra, the first-timer nervously says: “I’ve just never done anything like this before. Like, what if my dad finds out?”

The other woman holds her hand as she fills out a ballot for Hilton then says, “Now lick it,” referring to the mail ballot envelope.

Some conservatives condemned the ad, saying it promoted lesbianism. Liberals criticized it, too, saying it was insensitive to the LGBTQ+ community.

The day the ad launched, he told The Times: “I think there’s a very strong sense that things aren’t working in California, and my argument is: ‘OK, let’s try something different.’”

Later, he said he never meant to offend anyone with the risqué ad, which did, after all, do its job in racking up millions of views online — coveted and invaluable publicity for a long-shot California Republican.