guru

Last year, LAPD leaders quietly brought on a temporary consultant to advise on how to give the department’s battered public image a spit shine.

In a proposal reviewed by The Times, the consultant wrote that the LAPD’s standing as “one of the most prominent and visible law enforcement agencies in the world” was on the line.

The name of the person offering to help chart the path forward was not mentioned when the contract went before the Police Commission for approval. Nor did it come up Feb 3. when, after a heated debate, the City Council approved the creation of a new LAPD communications strategist role with an annual salary of $191,000.

LAPD Deputy Chief Jonathan Pinto, head of the Human Resources Bureau, acknowledged under questioning from council members that the department already had someone in mind for the role — but declined to say who.

Numerous department sources, who were not authorized to speak publicly about the confidential personnel matter, identified the candidate as the consultant: Robert Port, a filmmaker, writer and director who has worked for decades in Hollywood.

Port declined to comment, as did an LAPD spokesperson.

Winner of a 2003 Academy Award for his documentary short “Twin Towers,” about a pair of brothers — a policeman and a fireman — who responded to the World Trade Center on 9/11, Port has served as an executive producer or written for shows ranging from Amazon Prime’s “Jack Ryan” to “Numb3rs” on CBS.

A biography attached to his consulting proposal says he has been a reserve Los Angeles County sheriff’s deputy for the last decade. His ties to LAPD Chief Jim McDonnell and the city’s former top cop, William Bratton, date back years through shared East Coast roots.

In his consulting proposal, Port said he would “outline a forward-looking plan that strengthens messaging, builds trust, supports officer morale, and protects the LAPD’s image as the most professional and polished agency in the country.”

“In other words, let’s bring some luster back to the badge!” he wrote.

But the secrecy around Port’s hiring has already triggered fresh criticism, along with questions about whether the LAPD — which already has multiple officers working in its press shop — really needs more help communicating.

During the City Council hearing last week, Pinto said the department’s press shop would continue focusing on dealing with outside media inquiries, but that the new civil service-exempt role would draft “comprehensive integrated communication plans.”

Reporting directly to McDonnell, the position would allow the department to present a clear, unified message to the agency’s 8,700-some officers, said Pinto, while building “brand awareness” and boosting recruitment.

Several council members questioned how the new position might influence the LAPD’s messaging, noting that McDonnell has been out of lockstep with city leaders on issues such as the response to federal immigration enforcement and the use of force against protesters.

Others on the council pressed Pinto about what they saw as a lack of clarity on the job description.

“If we’ve got nothing to hide, then we shouldn’t be acting like we have something to hide,” said Councilmember Monica Rodriguez, adding that she was uncomfortable approving such a high salary given the city’s financial straits and the possibility of other civilian employees being furloughed.

The council eventually voted 10 to 5 to approve the position.

Port has kept a relatively low public profile since he started his consulting work last fall, mostly operating behind the scenes. Images posted on social media showed him walking around the crime scene at the Brentwood home of Rob Reiner, where authorities say the filmmaker and his wife were murdered by their son in December.

In his consulting proposal, Port cited conversations with McDonnell, Assistant Chief Dominic Choi and other department leaders in which they “emphasized the need for outside expertise in shaping the department’s image, both within the organization and to the public in all aspects of communication, video, and media.”

Among his proposals was to create a more “centralized” social media strategy rather than continuing to let the LAPD’s 21 stations spread across the city each handle their own online accounts.

“The goal is to maintain strong community engagement while also giving the LAPD a single, recognizable voice across all platforms and portraying its positive messaging to fellow Angelians.”

For decades, Hollywood helped sell the LAPD’s nationwide image as the epitome of professional law enforcement with shows such as “Dragnet,” “Adam-12” and “T.J. Hooker.” Today, Port said, that relationship was “less structured.” Using his industry background, he said, he could help the department better vet proposals, including a recent pitch from a major production company for a “ride-along”-style reality series.

He also suggested that he could advise a public relations firm previously hired by the LAPD to overhaul its marketing strategy. “Port’s experience in storytelling and award-winning creative expertise in advertising enable him to review these materials with a critical eye,” the proposal said.

Port’s four-month media consulting contract was paid for by a $20,000 donation from the Police Foundation, a nonprofit group that raises funds for LAPD equipment and offers other forms of support. The paperwork around the donation did not include Port’s name but said that the money would go to pay for a consultant “to develop forward-looking, integrated communications plan that strengthens messaging, builds trust, and supports officer morale.”

Then-Commissioner Erroll Southers voted against the contract, saying at the time he was uncomfortable with the department’s unwillingness to share details about the position — even with its civilian bosses.

The decision to try to bring on Port marks the latest shakeup of the department’s press office. The unit has had four different police captains in as many years, and the chief civilian spokesperson job has been vacant since the abrupt resignation of Jennifer Forkish last October.

CBS News has no plans to drop health guru Peter Attia from his contributor role after his emails to convicted pedophile Jeffrey Epstein surfaced last week.

Attia was among the 19 contributors named by CBS News Editor-in-chief Bari Weiss when she addressed staff about her future plans for the network on Jan. 28.

Two days later, Attia showed up in the latest batch of files on Epstein. A Stanford-trained physician who has gained prominence for his expertise in longevity medicine, Attia had a number of email exchanges with Epstein, including a crude discussion about female genitalia.

Another message showed Attia expressing dismay that he could not discuss Epstein’s activities. “You [know] the biggest problem with becoming friends with you? The life you lead is so outrageous, and yet I can’t tell a soul …” Attia wrote.

In 2008, Epstein pleaded guilty to state charges of soliciting prostitution, including from a minor. He was and found dead in his jail cell in 2019, about a month after being arrested on federal sex-trafficking charges

Conduct such as Attia’s association with Epstein would typically be grounds for a network news organization to cut ties with an individual, especially one who is not a full-time employee. Contributors are usually paid by the appearance.

But Weiss is said to be opposed to cutting Attia, according to two people familiar with her thinking. As founder of the digital news site The Free Press and as an opinion writer, Weiss spoke out against so called cancel culture and does not want to be seen as reacting to the Epstein frenzy.

Weiss joined CBS News in October after parent company Paramount acquired The Free Press, which gained a rabid following due to its willingness to criticize the political left. She has been a polarizing figure since taking editorial control of CBS News, making moves that some insiders believe are aimed at pleasing President Trump, such as delaying a “60 Minutes” story on the treatment of undocumented migrants being held in El Salvador.

CBS News has not publicly commented on Attia’s status.

Two companies have dropped Attia since the Epstein files surfaced. AGI, a company that makes powdered supplements, has dropped him as a scientific adviser. He has also stepped away from his role as chief science officer for David, a protein bar maker.

CBS News is pulling a “60 Minutes” profile of Attia that first aired in October. The segment was scheduled to re-air Sunday on a “60 Minutes” episode made up of repeats, which the program typically runs when the Super Bowl telecast is on a rival network.

Insiders say even if CBS News’ ties to Attia are not publicly severed, it’s unlikely he will ever be seen on the air. Health-related segments on TV news typically come with sponsors attached. It’s hard to imagine any advertiser will want their commercials running adjacent to a former Epstein pal.

In a Monday post on X, Attia apologized for his interactions with Epstein. He said he had not been involved in any criminal activity and had never visited Epstein’s island.

“I apologize and regret putting myself in a position where emails, some of them embarrassing, tasteless, and indefensible, are now public, and that is on me,” Attia wrote. “I accept that reality and the humiliation that comes with it.”

Attia wrote the best-selling book “Outlive: The Science and Art of Longevity” and hosts a popular podcast. His company, Early Medical, offers a program that teaches people to live healthier as they age.