Great Hotels

Travellers can bag ‘free premium hotel room upgrade’ during this 90-minute window

Turning up at the hotel check-in desk straight away might be harming your chances of getting a more premium holiday experience

Checking into your holiday at the earliest possible opportunity might seem like the savvy move at first, but it could be ruining your chances of getting a luxury hotel room free-of-charge. According to industry analysis from travel experts, checking-in during a specific 90-minute window could be the ultimate strategy.

Graziano Gagliardi at Private Italy Tour claims that turning up at the front desk between 4.30pm and 6pm gives reception staff a much clearer picture of the premium suites that remain available. Arriving too early, say 2pm for instance, means housekeeping is likely still preparing and cleaning rooms, which leaves workers unable to confirm what higher-tier options are unoccupied for the night.

Gagliardi said: “If standard check-in begins at 2pm or 3pm, arriving immediately may not give you the best chance of an upgrade. Housekeeping may still be preparing rooms, while reception staff may not yet know which guests are arriving, cancelling or requesting changes.

“By around 4.30pm, the hotel usually has a much clearer picture of its room availability. If a larger room, a better view or a higher category is likely to remain empty, staff may have more flexibility to offer it.”

Turning up extremely late can also backfire, he claims, particularly at smaller boutique properties that operate limited front desk hours. He said: “Turning up at 10pm without warning is not a clever upgrade trick. If you expect to arrive late, always notify the hotel in advance.”

Holidaymakers booking shorter stays of one or two nights stand a significantly higher chance of being bumped up to a better class of room. Terms outlined by major hotel chains like Hilton confirm that complimentary upgrades strictly depend on space being continuously available for the entire duration of a guest’s stay.

A similar policy is enforced by Marriott, which explicitly states that room improvements are determined upon physical arrival at the front desk. Experts warn that travellers should remain realistic, as an upgrade often means securing a quieter location, higher floor, or better balcony view rather than the top luxury suite.

To maximise your chances, Private Italy Tour recommends using a specific phrase to politely ask front desk staff without sounding overly demanding or entitled. The travel guru suggests asking: “I understand it depends entirely on availability, but if there are any complimentary upgrades available this evening, I would be very grateful to be considered.”

Joining a hotel’s free membership scheme prior to travel can also boost your odds, as many major operators prioritize enrolled guests for empty premium spaces. However, guidelines published by Hilton Honors clarify that simply signing up does not guarantee a better room without holding eligible membership status or rates.

Guests celebrating genuine milestones such as birthdays, anniversaries, or honeymoons are advised to notify the hotel a few days before their arrival date. Mentioning a real special occasion often encourages reception teams to offer a complimentary perk or a room improvement.

Finally, the experts strongly warn holidaymakers against manufacturing fake complaints or inventing faults with their original room just to pressure staff into moving them. Dishonesty is far more likely to harm your chances than help them, meaning a polite, well-timed request during that crucial 90-minute window remains your absolute best bet.

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Top 10 destinations for luxury five-star stays on a budget – from just £70 a night

Hotels.com’s 2026 Hotel Price Index has identified the top 10 destinations where you can enjoy a five-star stay on a budget – with some high-end options available from as little as £70 a night

The top 10 destinations offering five-star stays on a budget have been revealed. Despite unpredictable travel costs, securing a luxury holiday without breaking the bank is entirely achievable – with high-end range accommodation available for as low as £70.

The findings from Hotels.com’s 2026 Hotel Price Index drew on internal booking information and a worldwide survey of 11,000 travellers from the UK, USA, Canada, Mexico, Brazil, France, Sweden, Denmark, Norway and South Korea.

Travel expert and spokesperson Melanie Fish said: “Travellers may be feeling the squeeze, but they’re also getting smarter. “With increasing volatility in travel prices this summer, fuel costs may be dominating the conversation, but hotel prices are where travellers are making real trade-offs.”

The research revealed that luxury breaks in Croatia, Estonia, Zaragoza, Spain and Bulgaria can also be enjoyed for less than £150 a night.

The Index also uncovered other affordable yet indulgent alternatives destinations, including stays in Wrocław, Poland (£120), Tirana, Albania (£130) and Riga, Latvia (£130). Five-star accommodation can be found in the UK as well – with options in Brighton (£115), Cornwall (£135) and Liverpool (£170).

Alongside identifying 10 of the most budget-friendly destinations, the research highlighted 10 notable locations that have experienced significant price reductions over the past year – including Loire, France (down 32%) and Edmonton, Canada (down 31%).

Additional destinations include St. Thomas, US Virgin Islands (down 30%), Dortmund, Germany (down 21%) and Turin, Italy (also down 21%).

Surprisingly, the findings showed that booking last minute can actually save money, with hotel rates up to 26% cheaper when reserving closer to your departure date. For those seeking to reduce expenses even further, the data revealed prices are 14% lower for Sunday stays – with Saturdays proving the most costly.

Escaping in January delivers the best value, while the second week of July commands the highest rates – domestically at least.

Hotels.com’s global study, conducted through OnePoll, also disclosed what tops everyone’s luxury dream wish list – a hot tub with a view (44%) followed by a penthouse suite (41%).

When questioned about what defines a genuinely luxurious hotel experience, exceptional food at the hotel (31%), a room with a view (30%) and premium in-room amenities (28%) emerged as the top priorities.

TEN OF THE CHEAPEST FIVE-STAR STAYS ABROAD:

  1. Nha Trang, Vietnam (£70)
  2. Zaragoza, Spain (£120)
  3. Wrocław, Poland (£120)
  4. Tirana, Albania (£130)
  5. Riga, Latvia (£130)
  6. Zagreb, Croatia (£130)
  7. Sofia, Bulgaria (£135)
  8. Heraklion (Crete), Greece (£135)
  9. Tallinn, Estonia (£140)
  10. Santo Domingo, Dominican Republic (£140)

TEN OF THE BIGGEST INTERNATIONAL PRICE DROPS YEAR-ON-YEAR:

  1. Loire, France (-32%)
  2. Edmonton, Canada (-31%)
  3. St. Thomas, U.S. Virgin Islands (-30%)
  4. Dortmund, Germany (-21%)
  5. Turin, Italy (-21%)
  6. Kassandra (Khalkidhiki) Greece (-21%)
  7. Agrigento (Sicily), Italy (-21%)
  8. Montego Bay, Jamaica (-18%)
  9. Cancun, Mexico (-16%)
  10. Dominica (-13%)

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