Gordon Ramsay

A charming UK village has found a newfound status, thanks to celebrity chef Gordon Ramsay highlighting it as his coastal escape, with golden beaches and a booming food scene

A small UK village has been thrown into the spotlight as the nation’s most searched holiday destination, all thanks to Gordon Ramsay.

Just last month, the Netflix series Being Gordon Ramsay was released, following the celebrity chef as he opened his latest venture, comprising multiple restaurants, at 22 Bishopsgate in London. While the foot of the series showed Ramsay in a professional light, it also offered a glimpse into life at home with his family and on holiday in Cornwall.

Used as his London escape, Ramsay showed viewers around his Cornwall holiday home, set in the charming village of Rock. This prompted a surge in searches around the village, situated on the Camel Estuary in north Cornwall, with fans asking, “Where is Rock in Cornwall?” and inputting “Rock Beach Cornwall.”

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Elliot Walker, editor of local travel guide Cool Cornwall, said: “We always knew Rock was pretty special. But its appearance in a top TV show has dramatically boosted its fame and appeal. It’s wonderful to see more people discovering what those of us in Cornwall have quietly cherished for years.”

It was an unusual spike in attention for the village, yet one well deserved, thanks to its stretches of golden-sand beaches, thriving food scene, and status as an uncrowded haven. It’s just across the blue waters from the holiday hotspot of Padstow, and has been hailed as one of the UK’s most beautiful coastal areas.

Thanks to its position on the Camel Estuary, with its sheltered, calm blue waters, Rock is a popular spot among sailing enthusiasts and those looking to enjoy further watersports. Often dubbed the “Saint-Tropez of Cornwall”, it’s no wonder that Ramsay has chosen the coastal destination as his holiday home retreat for years, and even purchased a staggering £9.65 million neighbouring property.

“Anyone who visits Rock will understand why Gordon Ramsay has chosen this as his out-of-London retreat. The estuary views, dune-backed sandy beaches, lovely coastal walks, watersports such as sailing and wakeboarding, as well as several great restaurants and pubs, make this a truly special place to spend time,” Elliot added.

To help prospective visitors make the most of a trip to the stunning coast of Rock, Cool Cornwall has published a local guide to the area, with the best things to see and do. From exploring Daymer Bay, rockpooling at Greenaway beach, to climbing Brea Hill and dining at celebrity chef and friend of Ramsay, Paul Ainsworth’s The Mariners restaurant, there’s more than enough to enjoy during a weekend or week escape.

Elliot noted that Rock is a “wonderfully laid-back, naturally beautiful destination with real soul”, that he hopes visitors will enjoy past its newfound celebrity status. “Rock has been quietly doing its own thing for years, and it will carry on doing so long after the cameras have moved on,” he added.

“If the documentary is what brings people here for the first time, brilliant. But we’d love them to stay a little longer, explore a little further, and leave with a genuine feel for what makes this corner of Cornwall so special.”

Cornwall, which attracts millions of visitors every year, has long been an escape for Brits seeking a seaside holiday, with promises of golden-sand beaches and turquoise waters. The county has even attracted attention from film and television productions, with the likes of Poldark and James Bond using the beautiful UK coast as a backdrop.

“Cornwall is no stranger to appearances on screen,” Elliot said. “Each time there is a boost in searches for the locations featured and an influx of visitors. Rock is simply the latest example of that.”

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One upon a time blokes couldn’t wait to cut the apron strings and jet off with their mates, but now mums are right up there as favourites among holiday companions

Travel trends have been dominated by lads’ holiday and girls’ trips for years.

But Brits are increasingly swapping group getaways for time away with the person who took them on their first ever holiday: their mum. New research from Heathrow Express reveals that 30% of adults have been away with their mum, parent or carer in the last three years.

Meanwhile 16% are planning a holiday with their mum in the next year, fuelling the rise of bonding trips based on connection. The research shows a growing desire for spending quality time with the people you love – nearly 60% worry they’re not making enough time for their mum, parent or carer as they get older.

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Those who do travel with parents believe there are real benefits, with 38% saying it’s a more relaxing experience than going away with friends. There are also long term advantages including creating lasting memories (37%) strengthening relationships (29%) and helping with reconnection (28%).

Aoife Considine, business lead at Heathrow Express, said: “Travel has a wonderful way of pressing pause on everyday life. When you’re away together, there’s space for conversations you don’t normally have and moments you don’t always make time for at home.

“For many adults, a trip with their mum or parent figure isn’t just another holiday – it’s a chance to reconnect, laugh about old stories and create new ones. Those are the kinds of memories people carry with them long after they’ve returned home.”

As families celebrate Mother’s Day, Heathrow Express is giving travellers 20% off from March 14 to 21 by using the discount code HEXMARCH.

Those jetting off over the Mother’s Day weekend itself can also get a complimentary dessert with any main course bought at Gordon Ramsay’s Plane Food Market at Heathrow Terminal 5.