fuerza regida

As 2026 reaches its halfway point, the editors of De Los are eager to talk about Latin artists to watch — and share their hottest music takes. Over the years, award-winning music journalist Suzy Exposito and Director of Latino Initiatives Fidel Martinez have documented the rise of genres like reggaeton and música Mexicana in mainstream culture.

In her work for Vogue, The Times and Rolling Stone, Exposito has interviewed influential artists like Shakira, Cardi B and Bad Bunny (the last of which made history as the first Rolling Stone cover story written by a Latina journalist).

Martinez has an impressive roster of his own, having interviewed many stars in the Mexican and Chicano music scenes, from Fuerza Regida to Natalia Lafourcade.

Reflecting on a landmark year for Latin music

On this week’s episode of “The De Los Podcast,” they weigh in on the explosive impact of 2025 on the genre: between Bad Bunny‘s Super Bowl halftime show and Karol G‘s Coachella headlining performance, last year was nothing short of a groundbreaking for Latin music.

“Being there, you could feel barriers coming down,” Martinez, who reported live from the Super Bowl in February, said. “It wasn’t Bad Bunny trying to validate us in front of others. It was him saying, ‘This is who we are, and we are proud of who we are.’”

According to the RIAA, 2025 was the first year that Latin music sales in the U.S. reached $1 billion, in its 10th consecutive year of growth. In 2016, American Latin music sales were at just below $150 million.

“It highlights how quickly and with what speed the genre has been taking off,” Martinez said.

However, as Exposito notes, at times, it came at the cost of originality.

A Latin music trend that De Los is leaving behind this year

“Our generation is too married to the past,” Exposito said. “How can we evolve musically if we keep trying to re-create our grandparents’ music?”

Nostalgia, De Los editors note, has driven the wide-ranging popularity of last year’s most successful Latin projects. As Exposito says, the artists “mine the past in their own ways.”

In Bad Bunny’s “DtMF” and Karol G’s “Tropicoqueta,” classic genres like salsa, plena and cumbia took center stage. “DtMF” samples El Gran Combo de Puerto Rico while in Fuerza Regida samples Mexican classics like Vicente Fernández.

While comforting and educational for younger generations, Martinez argues that artists relying on nostalgia could turn that effort into becoming more experimental with their sound.

Some artists, however, are resisting the nostalgia trend, making De Los’ best albums list of 2026 … so far.

De Los’ 2026 Latin albums you need to hear

Suzy’s picks:

Alvaro Díaz, “Omakase”

“He’s experimental … and taking bold swings, with producers like Tainy,” Exposito said.

“Omakase,” which the Puerto Rican star released in May, blends Latin trap elements with electronic, R&B and in one track, cumbia, for a diverse, thoughtful album that Diaz equates in his De Los story to the Japanese dish omakase, or a platter decided by the chef.

RaiNao, “Marcría”

With a worldplay title that blends the words “malcriada” (badly raised woman) and “cria por el mar” (born in the sea), RaiNao’s project promises earthly, intimate lyricism with experimental musicianship.

“The way she melds jazz with reggaeton and folkloric elements, I really enjoy,” Exposito said. “I really appreciate people (like RaiNao) who can remix but also introduce seemingly disparate elements, like saxophone and Caribbean music.”

Other picks include Ibeyi’s “Offering” and Diles Que No Me Maten’s “Escrito en Agua.”

Fidel’s picks:

Julieta Venegas, “Norteña”

Venegas, who De Los interviewed last month, wrote a memoir alongside this album, which delves into her Tijuana heritage with Mexican collaborators like Bronco, is what Martinez calls “a chef’s kiss.”

“She’s such a fascinating character because she started as an indie rocker,” Martinez said. “This album is a love letter to Tijuana. It’s just the perfect fusion of tradition and pop.”

Hermanos Espinoza, “Linaje”

Two brothers from the Rio Grande Valley, Hermanos Espinoza performed at De Los’ SXSW showcase and blew the audience away with their live energy and accordion work.

“Their project talks about lineage. This album certainly has a point of view,” Martinez said. “With this album, they said, música Mexicana can be like rock and roll.”

Also on the list are Tito Doble P’s “Acomodo” and Trio Asesino’s self-titled.

To hear more about 2026’s emerging artists and De Los’ music hot takes, check out “The De Los Podcast.”

With more than 60 song credits, Armenta’s songwriting prowess can be heard across some of the most popular música mexicana albums to date, whether by Fuerza Regida, Tito Double P, Peso Pluma or Dareyes de la Sierra.

“I consider myself a tailor,” said Armenta, 25. “[I’ll create] a sound that will be good with your vocal timbre, with your tones, with the vocal intention you need.”

The singer-songwriter wrote Fuerza Regida’s gritty hit “Marlboro Rojo” in 45 minutes, ensuring that the song’s aggressive, battle-ready lyrics also captured a romantic spirit. (“The devil’s bullets and I only think of your eyes,” sang Jesús Ortiz Paz, a.k.a. JOP.) And he wrote “Dos Días” for Tito Double P and Peso Pluma one early morning after a wild night out with friends; you can hear the emotional hangover in the way the vocalists’ rugged voices flail in desperation.

“The most important thing is always to convey something where people can immerse themselves in a feeling,” said Armenta, whose full name is Miguel Armenta.

He dialed into our interview from a tour bus departing from Austin, Texas, en route to the next concert venue on the Dinastía Tour by Peso Pluma, Tito Double P and friends. Armenta was instrumental in writing and producing Tito Double P’s 2024 debut “Incómodo,” a 21-track project that helped distinguish the Mexican corrido singer from his already famous cousin, Peso Pluma.

“I feel that it’s a project that has solidified the responsibility we have as composers and as artists, [it’s] an album full of hits,” said Armenta, who later wrote tracks on Tito Double P and Peso Pluma’s joint 2025 LP “Dinastía.”

Since the beginning of March, Armenta has joined the pair of cousins on stage for their acoustic- and brass-powered song “London,” a track on the deluxe edition of “Dinastía” that indulges in fantasies of living like kings. The song was cut from Armenta’s own 2025 debut, “Portate Bien,” a blend of corridos tumbados with melodic touches of reggaeton and pop.

“I had just bought my own house and I wrote [‘London’] feeling like king of the world in my own studio,” Armenta said. “I thought that song was dead, but I got a call from Double P [Records] asking if I was interested in releasing it with them.”

Armenta’s entry into the música mexicana realm was not as calculated as his lyricism; at least not at first. Coming from a family full of industrial engineers, the Sinaloa-born, Tijuana-raised composer initially set his sights on a degree in biomedical engineering. “I liked the idea of being able to use technology to create advancements that benefit humanity,” he explained.

His passion for music, however, lingered persistently in the background. Starting from when he was 11 years old, Armenta would write lyrics in journals and strum along to the guitar his brother bought him. “He didn’t like that I used his guitar, so he bought me one,” he recalled.

He also gravitated toward independent YouTube artists who uploaded their raw compositions online. By age 18, he would compose one of his first R&B songs, titled “Dame” — though the tenderly sung track wouldn’t be published until two years later.

“It was the first song that I bet on as an artist, and I spent the very little money that I had on it,” Armenta said. “A literal sacrifice. I knew that the song had something, but I didn’t know what until later.”

In about 2020, Armenta helped compose some songs for Angel Ureta, a friend who signed with Street Mob Records, founded by Fuerza Regida’s JOP. Armenta eventually developed a working partnership with the indie label, which continued sign popular música mexicana acts like Calle 24, Chino Pacas and Clave Especial.

One of Armenta’s earliest hits with Fuerza Regida came in late 2022 as “Bebe Dame.” The band recorded the song alongside Grupo Frontera, who earlier that year had reached TikTok popularity for the cumbia nortena spin on “No Se Va,” a 2018 pop song by the Colombian band Morat.

Armenta proposed the adoption of his own track from the vault, “Dame,” which by that point had fewer than 1,000 views online. With some lyrical tweaking by Edgar Barrera — a 29-time Latin Grammy-winning songwriter, who Armenta later befriended — the revamped version, “Bebe Dame,” became an immediate sensation.

It helped score Fuerza Regida their first career entry into the Billboard Hot 100 at the start of 2023, later peaking at No. 25. By 2024, Fuerza Regida became one of the biggest streaming Latin acts in the U.S., alongside Junior H, Peso Pluma and Bad Bunny.

In 2024, Armenta and Barrera reunited again in secret to hash out what would be Grupo Frontera and Fuerza Regida’s joint EP, “Mala Mía” — “without either group knowing,” Armenta said. Their viral corrido-cumbia single, titled “Me Jalo,” secured Fuerza Regida’s first Latin Grammy nomination, and Grupo Frontera’s fourth, under the category of regional song at the 26th Annual Latin Grammy Awards.

“Edgar and I focus a lot on how to evolve sounds,” Armenta said. “We are in the process of recognizing [the value of] música mexicana, that we can’t let this die.”

Between 2024 and 2026, 12 of Armenta’s songs have been recognized by the BMI Latin Awards — which honors songwriters, composers and publishers — including Fuerza Regida and Grupo Frontera’s joint collaborations “Bebe Dame” and “Me Jalo,” as well as Fuerza Regida’s “TQM,” “Nel” and “Por Esos Ojos.” Tito Double P’s “Dos Dias” and “Escapate” (feat. Chino Pacas) also received accolades.

For now, the songwriter shows no signs of stopping his lyrical magic, though he figures he might part ways with the music world 10 years from now — but not before winning a couple of Grammy Awards, he said, or even starting his own publishing label for songwriters and composers. (“My mom says I’m going to get gray hairs,” he added.)

“I think that life put me here to have fun,” Armenta said. “I had another destiny, but life accommodated itself to place me in this valuable situation.”