first ticket drop

Thousand-dollar tickets and hundreds of dollars in fees shocked some hopeful Olympic fans this month, but they did not keep LA28 from boasting strong sales in the committee’s first ticket drop.

LA28 announced Thursday that it sold more than 4 million Olympic tickets during the first ticket drop. The private organizing committee will have a second ticket drop in August with “refreshed inventory across all Olympic sports at a range of price points.”

But after the popularity of the first purchasing period, many of the lower-priced tickets have already been scooped up.

LA28 said roughly half of the total 1 million $28 tickets were sold during the locals presale, which was limited to people living near venue cities in Southern California and Oklahoma City.

The average price per Olympic ticket is less than $200, which includes a mandatory 24% service fee, and LA28 said about 75% of all tickets, including final events, will be under $400. The premier seats at high-demand events command more than $1,000 per ticket, but the highest priced categories make up about 5% of the total ticket inventory.

Artistic gymnastics sold out the quickest in Drop 1. Four Olympic sports — flag football, lacrosse, softball and squash — sold all their available inventory for the first drop. After five days of local presale, global ticket sales opened and drew fans from 85 countries and all 50 states and U.S. territories. The largest international sales came from the United Kingdom, Canada, Mexico and Japan.

For the first female-majority Olympic Games, LA28 reported that women’s Olympic sessions outsold men’s 93% to 88% during the first drop.

“The response to our initial on-sale was nothing short of historic. Fans from near and far have spoken: the world wants to be part of the LA28 Games,” LA28 chief executive officer Reynold Hoover said in a statement. “The success of Drop 1 is about more than momentum — it reflects LA28’s commitment to delivering a fiscally responsible Games that create a lasting legacy for Los Angeles and its communities.”

Drop 2, which will begin in August, will have additional tickets across all Olympic sports, including those that may have sold out during the first purchasing windows. The registration period for Drop 2 opened Thursday at tickets.la28.org and will continue until July 22. Fans who registered for the first drop of tickets but did not receive a time slot and fans who did not buy their maximum 12 general ticket allotment will automatically be entered into the random lottery Drop 2. The new registration period is only required for anybody who did not sign up for the initial drop.

Fans are still limited to 12 Olympic tickets and up to 12 soccer tickets that don’t count toward the general maximum. There is a four ticket per ceremony limit for the opening and closing ceremony that count toward the 12-ticket maximum, which is cumulative across all LA28 presales and ticket drops.

LA28 will have multiple ticket drops with assigned purchasing time slots before ticket sales move to a first-come, first-served format closer to the Games, which open on July 14, 2028. LA28 began its ticketing process earlier than most other Olympic Games with tickets going on sale more than two years in advance of the opening ceremony. The early timeline has created excitement for the first Summer Olympics in the United States since Atlanta 1996, but also prompted concerns about scheduling. Fans clamored for tickets with little information about which teams or athletes would be competing in most sessions.

Tickets are not refundable, but fans can opt for verified resale when LA28 launches its official resale system in 2027. AXS and Eventim is the official secondary ticket marketplace of the LA28 Games and Ticketmaster and Sports Illustrated Tickets have also signed on as additional verified resale platforms.

LA28 will have 14 million tickets available for the Olympic and Paralympic Games, which would eclipse the record of 12 million tickets sold for the Paris Games. Paris 2024 sold an about 9.5 million tickets for the Olympics, but used a different ticket system than LA28. For Paris, 3.5 million tickets were sold during the first phase, during which fans were required to buy tickets to at least three different sports instead of the option for single-event tickets available during LA28’s Drop 1 process.

Tickets for the 2028 Paralympics, which will be the first in L.A.’s history, will go on sale in 2027. Ticket sales and hospitality are expected to cover about $2.5 billion of LA28’s expected $7.1 billion budget for the first Games in L.A. in more than 40 years.

LA28 revealed the schedule Monday for an extended Olympic soccer tournament that will begin four days before the opening ceremony.

The soccer competition begins July 10 with four men’s group stage games across New York, Columbus, Nashville and St. Louis. The women’s tournament begins July 11 with games in all six of the preliminary round sites, including San José and San Diego.

The soccer competition, which will feature 12 women’s teams and eight men’s teams for the first time, has the longest competition window of any sport in Olympic history because the International Olympic Committee Executive Board wanted to give each team two extra rest days throughout the tournament.

Each team will have two days of rest between group stage games and three days between the final group game and the quaterfinal rounds. The men will begin their knockout round games on July 20 while the women start quarterfinal play on July 21, including one women’s quarterfinal match at the Rose Bowl.

The iconic stadium in Pasadena will host only five matches for the Olympics, including a men’s and women’s semifinal July 24 and the men’s gold medal match on July 28 and the women’s on July 29.

San Diego’s SnapDragon Stadium will have the most matches of any site with 11. In addition to three days of women’s group stage games, the home of San Diego State football, San Diego FC and San Diego Wave FC will host a women’s quarterfinal July 21, men’s and women’s semifinals July 24 and both bronze medal matches.

With the coast-to-coast soccer tournament shaping up, LA28 announced additional ticket opportunities for the competition, allowing fans interested in attending soccer matches to buy up to 12 soccer tickets in addition to the current 12-ticket maximum for all other Olympic events. The 12-ticket maximum for Olympic events includes the opening and closing ceremonies on July 14 and 30, respectively, which each have a four-ticket limit.

Ticket registration for the first ticket drop ends Wednesday at 11:59 p.m. PDT with the first tickets going on sale to locals in Southern California and Oklahoma beginning April 2. The first general ticket drop begins April 9. Fans who are randomly selected to participate in the first ticket drop will be notified via email between March 31 and April 7 with information and their assigned timeslot to purchase tickets.

More than 5 million fans have already registered for Olympic tickets, LA28 said, with Paralympic tickets going on sale in 2027. The organizing committee expects 14 million tickets to be available for the Games, which could eclipse the total ticket sales record set by Paris in 2024.