firms

March 19 (Asia Today) — South Korean game companies are increasingly taking popular intellectual property beyond screens, launching immersive offline experiences to deepen engagement and diversify revenue.

The shift reflects efforts to reduce the industry’s reliance on new game releases, which can drive sharp swings in earnings. By combining well-known titles with venues such as aquariums and theme parks, companies aim to boost profitability while strengthening brand loyalty.

Experiential offerings typically include photo zones, merchandise sales and live events, creating both direct revenue and indirect benefits by encouraging players to return to games. Industry officials say the approach also opens the door to expansion into animation, performances and theme parks.

Devsisters will host “Cookie Run in Lotte World Aquarium: Ocean Adventure” from Thursday through June 7, transforming multiple floors of the aquarium into nine themed zones. The event blends eight signature Cookie Run characters with marine life, offering visitors an interactive storyline.

The exhibition also introduces an augmented reality stamp tour, allowing visitors to play mini-games on their smartphones and receive rewards such as character voice messages. Merchandise tied to the franchise will be sold on-site.

The company plans additional tie-ins, including a collaborative program at the “Sky Run,” a 123-floor vertical marathon at Lotte World Tower on April 19.

Nexon is pursuing a similar strategy with “MapleStory in Lotte World,” running through June 14 in Seoul’s Songpa district. The event features a themed “Maple Island” zone, along with recreations of in-game locations such as Henesys and Arcana.

Visitors can import or customize their in-game characters at dedicated experience zones. The event also includes retro gaming areas and themed products such as a “Red Potion” drink inspired by in-game items.

Other major firms are following suit. Krafton has operated pop-up stores based on “PUBG: Battlegrounds,” while Netmarble has hosted events featuring its “Kungya Restaurants” franchise.

“As pop-up stores, exhibitions and collaborations expand, game-based cultural content will become more diverse,” an industry official said.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260319010005893

March 18 (Asia Today) — A South Korean civic group on Wednesday called for changes to ethics laws after finding that dozens of former police officers took jobs at law firms shortly after retirement, raising concerns about potential conflicts of interest.

The People’s Solidarity for Participatory Democracy said 144 retired police officials joined law firms between January 2020 and February 2026, based on data from the government ethics oversight body.

Of 228 post-retirement employment reviews during that period, 63.2% were approved, allowing former officers to take positions at law firms, the group said.

Nearly half of those cases – 68 out of 144 – involved individuals who joined law firms within three months of leaving the police force.

The group said the trend raises concerns that former officers could still wield influence over active investigators, particularly because many held mid-level supervisory roles directly involved in criminal investigations.

Such overlap could undermine the neutrality and fairness of police work, it added.

The civic group also noted that the expanding role of police following recent criminal justice reforms has increased the need for stronger safeguards to ensure impartial investigations.

It called for revising the Public Officials Ethics Act, arguing that current rules do not sufficiently restrict employment at law firms for retired officials who hold legal qualifications.

The group urged lawmakers to amend the law to require stricter review of such employment and prevent potential conflicts of interest.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260318010005507

March 5 (Asia Today) — South Korea’s major game companies are rolling out more aggressive shareholder return plans, raising dividends and canceling shares as they try to strengthen investor confidence amid uncertainty over new title launches.

The gaming sector often sees sharp swings in earnings depending on whether new releases succeed. Analysts say clearer long-term payout policies can help stabilize market expectations and could support higher valuations if performance improves.

Krafton said it will spend more than 1 trillion won ($675 million) on shareholder returns through 2028, about 44% more than its previous three-year plan of 693 billion won ($468 million).

The company also plans to pay cash dividends totaling 300 billion won ($203 million) over three years, or 100 billion won ($68 million) a year. It said the payout will be structured as a capital reduction dividend for small shareholders, which can reduce tax burdens under Korean rules.

Krafton also said it will buy back more than 700 billion won ($473 million) of its own shares and cancel all of them, a move aimed at improving capital efficiency.

Netmarble said it will pay 71.8 billion won ($48.5 million) in cash dividends, or 876 won per share, roughly equal to about 30% of controlling shareholder net profit. It also plans to cancel 4.7% of shares it already holds.

Netmarble set a longer-term target of lifting its shareholder return ratio to about 40% by 2028.

Mid-sized publishers are also stepping up returns. Com2uS canceled 5.1% of shares it held earlier this year and approved a 14.8 billion won ($10.0 million) cash dividend. The company said five executives, including CEO Nam Jae-kwan, also purchased a combined 13,210 shares.

Neowiz said it plans to return 20% of consolidated operating profit to shareholders under a mid- to long-term policy. Based on 2025 results, that would amount to about 12 billion won ($8.1 million), delivered through a mix of share buybacks, share cancellations and dividends.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260306010001594

Feb. 24 (Asia Today) — Major South Korean food companies are expanding cost-cutting and restructuring efforts after operating profits fell by as much as 30% last year amid a domestic demand slump and rising costs, industry officials said Monday.

Lotte Wellfood is running a voluntary retirement program for some employees as part of efforts to streamline its organization, according to industry sources.

The program targets workers 45 and older with at least 10 years of service. In addition to statutory severance pay, eligible employees with 10 to under 15 years of service would receive 18 months of base pay, while those with 15 years or more would receive 24 months, officials said.

The package also includes a 10 million won ($7,500) re-employment support payment and up to 10 million won ($7,500) in university tuition assistance per child.

Lotte Wellfood said it plans to pursue growth strategies such as developing major brands and expanding global business operations while improving organizational efficiency.

Binggrae carried out a similar voluntary retirement program in January, citing cost increases and weakening consumption, according to industry sources.

CJ CheilJedang has also signaled tighter management. Chief executive Yoon Seok-hwan told employees in a message earlier this month that the company needs “disruptive change and innovation,” outlining plans for business restructuring, financial improvements and organizational culture reforms.

The restructuring push follows a downturn in earnings. Industry data show operating profit last year fell 20.6% at CJ CheilJedang, 30.3% at Lotte Wellfood and 32.7% at Binggrae compared with a year earlier.

Companies have faced pressure from raw material price volatility, higher logistics costs and slowing consumer demand. Executives have also cited stronger consumer resistance to price increases, limiting their ability to pass through costs.

Some analysts cautioned that repeated short-term cutbacks could weaken competitiveness over time unless companies deliver results from new growth initiatives.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260224010007289

Feb. 22 (Asia Today) — South Korea’s industrial sector said there is no immediate change in tariff rates but warned that uncertainty has grown after U.S. President Donald Trump signaled plans to impose new global tariffs.

Trump said Friday he would raise the proposed “global tariff” rate from 10% to 15% following a U.S. Supreme Court ruling that struck down his earlier reciprocal tariffs. The 15% duties previously applied to South Korea are expected to reappear under the new global tariff framework.

Industry officials said item-specific tariffs on automobiles, steel and semiconductors have not been directly addressed in the latest announcement, leaving companies cautious about possible next steps.

Major exporters are closely monitoring developments as Washington has yet to finalize detailed tariff guidelines.

Semiconductors, one of South Korea’s top export items, are currently subject to product-specific tariff discussions but remain duty-free for now. However, companies have not ruled out the possibility that Washington could soon put semiconductor tariffs on the negotiating table or raise rates to offset revenue lost from the invalidated reciprocal tariffs.

SK Group Chairman Chey Tae-won said after attending the U.S. Trans-Pacific Dialogue that he would review the court ruling before commenting further, reflecting the cautious stance of corporate leaders.

Automobile and steel tariffs are expected to remain in place regardless of the court decision. Automobiles and auto parts currently face a 15% tariff, while steel and aluminum were hit with a 50% tariff last year. Analysts said additional increases in those sectors appear unlikely in the near term.

For food, cosmetics, home appliances and chemical products, a 15% global tariff would largely mirror the current reciprocal tariff level. If the rate were set at 10% instead, exporters could see a modest reduction compared with the existing 15% rate.

While companies say there is no immediate operational impact, executives are concerned that Trump could invoke other trade authorities to introduce new measures, further complicating trade planning.

Industry officials said businesses are preparing contingency strategies as they await clearer guidance from Washington.

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260222010006449