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It’s never too late to book a last-minute escape during the upcoming February half-term, even more so as an expert has revealed the exact time to secure the best deal – and it’s this week

The February half-term is just around the corner, with mere weeks until schools across the country have the first break since Christmas. Ahead of the week off, many families will be looking to book an escape to catch some winter sun, and an expert has revealed it’s not too late to book, as one upcoming date will offer the best savings.

When it comes to booking a getaway, whether that’s a last-minute escape or planned in advance, many of us search for the most affordable flights available, and if any package holidays are on offer. A vast number of airlines and travel booking sites offer excellent deals, helping us save even more cash without sacrificing a holiday.

Yet another efficient way to save money is by booking a getaway on a specific date.

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Ahead of the half-term, from February 16 to 20, travel booking expert Chris Bradshaw at AttractionTickets.com has revealed the exact date and time to book a last-minute holiday that will maximise savings. The expert predicted that Sunday, 8 February, at around 6am will be the best day to book.

Chris Bradshaw, director and travel bookings expert at AttractionTickets.com, explained: “It’s a common misconception that earlier always equals cheaper. In reality, airlines continuously adjust fares based on demand, and savvy travellers can benefit from those fluctuations, even just one or two weeks ahead. There’s still time to save on last-minute half-term travel if you know when to book.

“Our analysis of historical pricing patterns, alongside industry travel reports, shows that Sunday is likely to be the most cost-effective day of the week to book. Airlines typically release discounted fares and adjust inventory over the weekend, and booking on a Sunday has been known to save travellers up to 23% versus Fridays.”

He continued: “Industry data also suggests that booking flights within a window of 8 to 23 days before departure can offer some of the most competitive prices for international travel, especially when it comes to places like Florida, so this timeline is essential to consider.

“Alongside this, we see a consistent trend that early morning is likely to be the best time for snagging low fares. Flights booked around 6:00 a.m. (your local time) tend to be more affordable, as it’s often when airlines drop fresh fares before the day’s search traffic spikes.

“Taking all these factors into consideration, Sunday, 8 February, falls perfectly in alignment, making this the optimal date to give you the best chance of securing those last-minute affordable family holiday bookings ahead of this half-term.”

The expert’s tips for booking a last-minute escape during the February half-term:

Best day to book: Sunday, 8 February

Best time to book: Around 6:00 am (local time)

Avoid: Booking on Fridays, when prices typically spike due to business travel and higher demand

Do you have a travel story to share? Email webtravel@reachplc.com

Travel expert claims to have found the best time to book holidays in 2026 after analysing pricing data – and it could save you up to 60%

Booking a getaway is thrilling, but when planning our escapes we’re always keen to ensure we’re securing the best deal possible. Nowadays, many holidaymakers turn to online platforms to arrange trips overseas instead of visiting traditional travel agents.

This has afforded travellers greater freedom to make reservations at any hour. Yet an expert has cautioned that prices for identical holidays can fluctuate depending on what time of day you book.

The amount you fork out for your break could hinge entirely on when you hit that booking button.

Travel guru Rob.onthebeach shares his insider tips on social media, and reckons he’s discovered the most economical time to reserve a holiday in 2026.

Rob has scrutinised data daily to pinpoint the cheapest and priciest booking windows, right down to the exact minute, reports the Express.

Based on Rob’s findings, the most costly period to book a holiday falls between 9am and 10am. He elaborated: “Booking in those hours came in 30% more expensive than the cheapest hour of the day”.

Disclosing the most budget-friendly slot, Rob revealed it’s actually in the early hours. The window between 4am and 5am emerged as the optimal time to bag a bargain.

Rob explained: “Overnight, airline pricing systems basically reset. The interest and the demand from the day before all drops off, prices return closer to their base level, then as the day goes on more searches, more clicks, more people just having a look, and prices start to creep back up again.”

The expert conceded that most of us wouldn’t fancy setting our alarms for 4am just to secure a getaway, so he also identified the optimal booking window during reasonable hours.

He discovered that late evening – roughly between 8pm and 10pm – proves “noticeably” more economical than the morning price surge.

Yet if you’re truly after a steal, Rob pinpointed the precise moment that delivered the lowest costs. Rob disclosed: “The cheapest, single minute to book a holiday is 2:48am.

“Booking at that exact moment came out 60% cheaper.”

Despite his research, Rob cautioned that reserving at 2:48am won’t render every single holiday “automatically 60% cheaper”.

He continued: “But the pattern is really clear, if you really want to save money on your holiday, the early hours beat the office hours every time.”

VICTORIA and Nicola clashed again this week – but for once it wasn’t with each other. 

The pair released brand new modelling shoots on exactly the same day as they made a bid to put Brooklyn’s statement behind them. 

Nicola has been signed up as the face of Italian fashion brand Genny to front their new Spring/Summer 2026 collection. 

As well as a pink trouser suit, Nicola wore a number of elaborate, colourful gowns for the brand.

Victoria meanwhile launched her debut eyewear range on the same day. 

She posed up in a pair of her own frames and said: “I wanted strong, instantly recognisable silhouettes that felt effortless to wear, so the focus for this collection was really on refining shape and proportion.” 

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It came just one day after David signed a huge 20-year deal for creating fragrances. 

He entered a new agreement with Interparfums, Inc to make scents under his brand. 

David said: “Together with their world-leading team, we will create products that are distinctive and timeless. I can’t wait to get started.” 

The family feud exploded after Brooklyn accused mum Victoria of ruining his wedding by dancing “inappropriately on me in front of everyone”.

Brooklyn, who wed actress Nicola Peltz in April 2022, said: “I’ve never felt more uncomfortable or humiliated in my entire life.”

The aspiring chef, 26, shared a furious tirade on Instagram in a move to defend his wife Nicola, and himself, amid the bitter family feud.

In six blistering posts on his Instagram stories, he claimed dad David and Victoria have been trying to “endlessly ruin my relationship” with Nicola.