Douglas Herman, asked about his departure, said he left over “strategic differences” regarding the direction of the Bass campaign.
The top strategist for Los Angeles Mayor Karen Bass’ reelection bid has left her campaign, just as she is gearing up for a bruising showdown against City Councilmember Nithya Raman in the Nov. 3 runoff.
Douglas Herman, who has worked with Bass since 2021, told The Times on Wednesday that he stepped down from the campaign earlier in the day. He is being replaced by Julie Chávez Rodriguez, who was campaign manager for the Biden and Harris presidential campaigns in 2024, a Bass spokesperson said.
Chávez Rodriguez has spent the past few months running Unidos Con Karen Bass 2026, an independent expenditure campaign that focused on Latino voter turnout during the primary.
Herman, asked about his departure, said he left due to “strategic differences” regarding the direction of the reelection campaign. He did not provide details.
The Bass spokesperson, Alex Stack, declined to discuss Herman’s exit.
“Going into the general election, our campaign is proud to announce that Julie Chávez Rodriguez will be leading the team,” he said in a statement.
The granddaughter of César Chávez, co-founder of the United Farm Workers union, Chávez Rodriguez worked in both the Obama and the Biden administrations. She ran Joe Biden’s 2024 campaign until he dropped out and then ran Kamala Harris’ campaign, losing to President Trump. While working for Harris, she courted Latinos and working-class voters in battleground states.
Herman was a combative messenger for Bass, issuing broadsides against her rivals as she fought for a second four-year term. He had been advising her since her first run for mayor, when she defeated real estate developer Rick Caruso by about 10 percentage points. He also helped her fend off a recall attempt while in office.
Bass was the top vote getter in the June 2 primary election, securing 34% of the vote, compared to 29% for Raman and about 26% for reality TV personality Spencer Pratt. With a majority of voters registering disapproval of her performance, she faces a tough runoff campaign.
Raman, first elected in 2020, is expected to be a formidable opponent, drawing on her support from younger voters, entertainment industry workers and activists in the YIMBY movement, which seeks to tear down regulatory barriers to housing construction.