The ‘wild and weird’ rise of ‘KPop Demon Hunters’ phenoms Huntr/x
This summer, Netflix’s animated hit “KPop Demon Hunters” might have created the most popular K-pop girl group in America. And seemingly the only people unaware of that distinction are its members.
“Is that what it is?,” asks Rei Ami, who with fellow artists Ejae and Audrey Nuna forms the film’s fictional trio Huntr/x. “Is that what it’s being labeled as?”
The stats are behind them: “Golden,” a contender for the Oscar for original song, hit No. 1 on the Billboard Hot 100 for more than eight consecutive weeks, with three other numbers earning a place in the Top 10. As a result, the film’s soundtrack hit No. 1 on the Billboard 200 and recently went platinum. With success has come an array of other opportunities as well. The group have since made a cameo on “Saturday Night Live” and performed on “The Tonight Show Starring Jimmy Fallon.”
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But as Ejae points out, theirs has not been the usual route to K-pop stardom. A former K-pop trainee herself, she notes that many hopefuls spend years developing their craft and chemistry with future group members. “We were all individually our own person. They had their music career, and I have my career as a songwriter,” she says. “[Becoming a K-pop group] later is unheard of with K-pop training. You do it when they’re kids, before anything [can develop], so they can shape them together, whereas we’re our own individuals coming together. Having this synergy is incredibly rare.”
That’s what singing in the most-watched Netflix film of all time will do for you. Premiering in August, “KPop Demon Hunters” propelled the members of Huntr/x — all of them already established in the industry, Nuna and Ami as artists and Ejae, who recently released her first solo single, as a songwriter for K-pop groups — into a new intensity of spotlight. (Ejae also wrote several tracks for the film, including “Golden,” with co-writers Mark Sonnenblick, Ido, 24 and Teddy.)
1. Rei Ami is the singing voice for Zoey. 2. Ejae is the singing voice for Rumi. 3. Audrey Nuna is the singing voice for Mira. (Justin Jun Lee / For The Times)
“We were thrown together, basically,” says Nuna. “I’ve seen photos of us and I [thought], ‘Damn, we look like we were perfectly calculated to be in this group.’ The balance is nuts. But to think how serendipitous it was that this happened — we didn’t audition in rooms or go through multiple rounds of pairings to find each other… It just speaks to the beauty of the universe and how things go and when things just happen.”
In fact, the singers did not even meet until nearly five months ago, on the carpet at the film’s premiere. They recorded their parts separately with executive music director Ian Eisendrath, who then worked with the music team to edit them all together.
Ami was the last to record her part, which meant she got to hear “This Is What It Sounds Like” in its entirety with all the voices meshed together. The moment recalled the film’s final scene, in which Huntr/x — whose members double as the demon hunters of the title — reunites to fight the main villain to the sounds of the very same song, when “This Is What It Sounds Like” plays.
“I got to hear the song in full and all of our harmonies for the first time,” she recalls. “I was completely moved. I knew in my heart that this was going to be great.”
Still, they never expected the film to become a global phenomenon, resulting in their now chaotic schedules filled with press interviews, panel engagements, media appearances and special performances. Ami smiles, “We’re doing our best.”
Through it all, they’ve hyped each other’s achievements and held hands while expressing their appreciation for each other.
“These women have worked so hard on their journeys individually,” says Ami. “The industry has been so tumultuous, and the amount of pain, struggle, blood, sweat and tears that we’ve individually had to deal with … These two girls are the only ones in the world who will fully understand what I’m going through. I can’t talk to anyone else about this. Only they understand, and I feel so supported and not alone.”
They all clasp hands, with Ami telling the others, “I love you guys.”
And, for all the challenging moments, they are immensely grateful for the chance to fulfill their dreams. They all express their gratitude for the opportunity, as it has always been their dream.
“Literally, a month before the movie came out, I was doubting myself as a songwriter,” Ejae explains. “My goal was to get No. 1 on the Hot 100. I was going to do that — move to California, write so many sessions, and get No. 1. It felt impossible.”
“Those are all things we have on our bucket list,” Ami, right, says of the prospect of performing at the Oscars or Grammys.
(Justin Jun Lee / For The Times)
Ami becomes emotional about the film’s success when she talks about its impact on her career.
“I’m so blessed,” she says, holding back tears. “It’s really introduced me to more fans and new fans. This whole experience has taught me a lot about myself and what I want to do as an artist. My dreams are coming true.”
That hasn’t necessarily been the experience for her groupmates, though. “It takes a very long time [for me] to process and metabolize emotions,” Nuna says of her own lack of waterworks. “I’ve never wanted somebody to cry so much in my life,” Ami chimes in, laughing. “Feel something!”
The “instant chemistry” displayed in their interview was recently on display when the three were asked to perform “Golden” together for “The Tonight Show Starring Jimmy Fallon” — their first as a group. And the more they rehearsed, the more they cohered. Just like a real K-pop group.
“It’s really wild and weird,” says Nuna. “Honestly, the mesh of our voices just felt so intuitive. It was very organic and easy. The song is not easy, but the mesh and connecting were. It was literally our first time singing together, and I feel like we were hearing overtones in our harmonies and stuff, because they’re just really locked in.”
Awards buzz, for both the Oscars and the Grammys, has come as a surprise to the group, but it leads to questions about reuniting Huntr/x onstage at the biggest pop culture events of the year.
“[Performing at the Oscars or Grammys] would be the biggest deal,” says Ami. “I think we can all relate. That’s probably one of the highest accolades and achievements you can accomplish as an artist, songwriter, and producer. Those are all things we have on our bucket list.”
The trio hasn’t thought far enough ahead about an actual performance on either stage, as they’ve only recently begun rehearsing together.
“Jimmy Fallon will be a good practice,” Ejae laughs. “Good warm-up preparation.”
Indeed, though they have joked about forming a (real-life) K-pop group, all three are busy with individual projects — at least for now.
“If we were to get together, the charts better watch out!” Ami shouts. “You might not ever see another name other than us.”
