The new £379million attraction dedicated to chocolate opening in Europe with rides and hotels
A HUGE new multi-million attraction based on chocolate is opening in Europe.
Maison Cailler, in Broc, Switzerland, is the home to Switzerland’s oldest chocolate brand as well as being a museum.
And it has has revealed plans for a whole load of new experiences to expand the land.
One of the largest additions are the Cocoa Bean Greenhouses, which will have real cocoa trees for guests to learn about the processes of making of chocolate.
A new tasting hall and shop will become the Emporium, while a flying theatre like ride will let guests go on virtual flights throughout Switzerland.
Original parts of the factory dating back to 1898 are also being restored, with plans to open to the public for the first time as “chocolate theatres”.
And the current Atelier du Chocolate workshop is trippling in size to cope with the current demand.
Set to cost CHF400million (£379million), works could start this year with plans to open by 2030.
All of the new additions will turn the experience into a one-hour experience as long as six hours.
It hopes to more than double tourist numbers, from the current 500,000 to 1.2million a year.
Other plans include a new gondola connecting the attraction to the parking area, as well as new hotels.
President of the Gruyère-Chocolat Association behind the attraction, Olivier Quillet, emphasized that it wasn’t a theme park as they “wont have rollercoasters“.
Instead, he said: “We want to showcase the expertise, tradition, and heritage.
“From the moment they enter, visitors will be immersed in chocolate; they can taste it and watch it being crafted by master chocolatiers.”
Also in Switzerland is a Wonka-style chocolate attraction with a 30ft chocolate fountain.
In the mean time, here’s how to find the world’s oldest chocolate shop – and its easy to get to from the UK.
And of course there is the iconic Cadbury’s World, right in the UK.