Danny Dyer

EastEnders’ Danny Dyer has teamed up with Hollywood star Rob Lowe for a hilarious ad campaign ahead of the launch of the World Cup where the two actors have something of a culture clash

Danny Dyer faces off against movie star Rob Lowe for a hilarious World Cup ad campaign. The Rivals actor, 48, and Hollywood star, 62, battle over cultural differences to promote bookie Paddy Power.

Pitted as a clash of cultures, the ad explores everything from having a “pint and a slash” in a pub on the British side, to the glamour of halftime shows that tend to take place in the US. Eventually, Danny takes his shirt off whilst Rob keeps his on and rocks a cowboy hat amid their tense culture clash. At one point, Danny shouts out: “It can’t go on like this, can it?”

Then, former Wolves manager Mick McCarthy responds: “It can!” as a sad-looking Peter Crouch pops up amid the threat that the French could take the cup.

Rob admitted had not seen Danny in anything, but told the Daily Star: “I’d heard he was a bit of a legend over here in the UK and I have to agree, he is really funny, genuine, and a very good actor.

“When he walked on set, within about four minutes I’m thinking he’s got this energy and presence about him. Completely magnetic. As an American, you think you’re prepared for big personalities, but Danny’s got this very specific British edge to him and it was great working with him.”

Rob explained: “I’ve been to a Chelsea game at Stamford Bridge. It’s a great old stadium. I know they’re supposedly building another one, but Stamford Bridge is pretty sick.”

He then addressed the age-old issue of what the beautiful game shout be called, as it differs dramatically on each side of the Atlantic. He said: “If I’m in America, I call it soccer, but if I’m anywhere other than America, I call it football. Football becomes American Football when I’m abroad too.”

Hollywood film star Rob Lowe stars as the face of Paddy Power’s new World Cup ad campaign alongside UK national treasure Danny Dyer. The ad will air from Saturday 30th May across TV and online.

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ITV viewers were quick to issue the same complaint about Danny Dyer and Emily Atack’s new gameshow Nobody’s Fool

ITV viewers have ‘switched off’ new gameshow Nobody’s Fool after voicing identical complaints.

Fronted by actors Danny Dyer and Emily Atack, the quiz-based series features ten strangers battling it out for a whopping £100,000 prize fund. Unlike the majority of gameshows, this programme isn’t about how intelligent contestants are, but rather how intelligent others perceive them to be.

Each participant tackles a general knowledge quiz in private, with their correct answers contributing money to the prize. Having completed the quiz, players can opt to lie or tell the truth about their performance.

The genuine tension of the game emerges during the eviction task, where contestants must pinpoint the person who contributed the least to the prize fund based purely on their impressions of their fellow players.

Victory hinges on persuading the other contestants that you’re clever enough to remain in the game, even if that means double-crossing them, reports the Daily Star.

Despite its fascinating premise, viewers were swift to condemn the new programme for allegedly “ripping off” BBC’s The Traitors.

Taking to X, formerly Twitter, one viewer wrote: “So this #nobodysfool is 100% a rip off of #Thetraitors.”

As devotees of the BBC gameshow will recognise, The Traitors is similarly a game of deception, which relies on players’ perceptions of one another. The Traitors is also set in a castle, while Nobody’s Fool takes place in a manor.

Someone else drew the same parallel, writing: “Budget version of The Traitors #NobodysFool,” while a third contributed: “#NobodysFool so this is another traitors/ fortune hotel rip off.”

Others were swift to switch off the programme. “Nope 2 minutes in and off #nobodysfool,” remarked one, while someone else noted: “Nodding off already. Surely not another itv flop.”

Despite the harsh judgements, however, some ITV audiences are prepared to give the gameshow an opportunity. One commended: “I’m liking #NobodysFool so far not a bad opening.”

While a second concurred: “#NobodysFool seems okay at the moment.”

And yet another viewer offered a measured assessment, declaring: “Too many shows these days are trying too hard to replicate The Traitors – and failing miserably. #NobodysFool however is decent so far and already a lot better than #TheNeighbourhood.”

Nobody’s Fool is streaming now on ITVX

Danny Dyer is hosting new ITV quiz show, Nobody’s Fool, with Emily Atack

ITV viewers looking for their next game show need look no further as Danny Dyer’s brand new quiz show, Nobody’s Fool, is starting tonight.

Nobody’s Fool, which is hosted by Danny, 48, and Emily Atack, sees ten contestants take part in the strategic quiz show with a big twist.

In the programme, the fate of the contestants isn’t decided by how smart they are but rather how smart their fellow contestants think they are.

During the quiz show, players must determine who is the weakest amongst them and eliminate them in a brutal twist.

Host Danny said of the new series: “This is a blinder of a game show and unlike anything I’ve seen before.

“Emily and I had a brilliant time making it and much like the audience at home will be, we were kept guessing right until the very end.”

As Danny hosts the new show, as well as currently appearing on hit series Rivals as Freddie Jones, where Emily also stars as Sarah Stratton, let’s take a look at the former EastEnders star’s life off-screen…

Who is Danny’s wife?

Danny and Joanne Mas are childhood sweethearts who first crossed paths when they were just 14 years old. The pair eventually started dating in 1992 and welcomed their first child, Dani, in 1996.

Nevertheless, Danny and Joanne parted ways shortly after their daughter arrived. However, the pair eventually got back together and welcomed second daughter Sunnie Jo in 2007, followed by son Arty in 2014.

Joanne, who had worked as a financial adviser before Danny shot to stardom, popped the question to her now-husband on Valentine’s Day in 2015, in a daring gesture that the actor said he “loved.”

Danny and Joanne exchanged vows in Hampshire in September 2016, surrounded by their nearest and dearest, with the ceremony featured in HELLO! Magazine.

On the day, Danny shared with the publication: “To be standing here with the girl I grew up with – looking so beautiful in her wedding dress – that is a lovely thing. Jo is my best girl – the love of my life. Without her, I would be nothing.”

Who are Danny’s children?

Danny and Joanne’s three children have taken after their father’s celebrated career, with eldest daughter Dani, 29, having established her own path in the limelight. She triumphed on Love Island in 2018 and also recently took part in Celebrity SAS: Who Dares Wins.

Danny and Dani also have their own shows together, including The Dyers’ Caravan Park, Absolutely Dyer: Danny & Dani do Italy, as well as their podcast Live and Let Dyers.

Dani also works as an influencer, having collaborated with brands including InTheStyle. The 29-year-old is mother to son Santiago, whom she shares with former partner Sammy Kimmence, plus twin daughters Star and Summer, with husband Jarrod Bowen. Dani and West Ham United footballer Jarrod, 29, tied the knot in 2025.

Meanwhile, Sunnie, now 19, regularly displays her passion for fashion and travel on social media, much like her elder sister, and has begun attending red carpet events with her renowned dad, including his recent film premieres. She also featured on ITV’s Big Star’s Little Star in 2015.

The youngest of the Dyer family, Arty, 12, has already made his cinematic debut, having appeared alongside Danny in the film Marching Powder last year.

Danny has discussed being a devoted grandfather to Dani’s children, disclosing he cares for the three youngsters when Dani and Jarrod are both away.

Speaking on KISS FM, the EastEnders actor previously said: “Dani’s going to Germany, and so I’ve got all the grandkids. It’ll be hard work trying to watch it with three kids under three in my house, a barking bulldog, a ten-year-old son, and a menopausal wife. Wish me luck, everyone, because that’s a combination that, init.”

Nobody’s Fool launches on Saturday 23 May at 9pm on ITV1 and ITVX.

Emily Atack is starring in the highly anticipated second season of Disney+’s Rivals, and has been giving a rare insight into her wedding plans with fiancé Dr Alistair Garner

The Inbetweeners star Emily Atack, 36, faces a hectic period both professionally and personally. The actress is currently organising her upcoming nuptials to partner Dr Alistair Garner, while her Rivals storyline, where she plays Sarah Stratton, intensifies.

She’s also presenting ITV’s new strategic reality quiz, Nobody’s Fool, alongside fellow Rivals star Danny Dyer, 48.

Emily, who gave birth to her first child, a son named Barney, with Alistair in 2024, has been sharing behind-the-scenes secrets from the Disney+ adaptation of Dame Jilly Cooper’s steamy novel, while offering a glimpse into her wedding preparations.

The actress joined her on-screen husband Rufus Jones, 51, on the Rivals Season 2 Official Podcast to chat about the opening episodes of the latest series, including several explicit nude sequences.

Rufus was asked about the moment his character, Paul Stratton, danced around in the buff following a shower, leading Emily to reveal that she’d witnessed the actor unclothed “more than my own partner” in recent months.

The star acknowledged that the striking scene represented “his first day” of shooting series two, remarking: “It’s very funny, I’ve done quite a lot of nudity in my career”, to which Emily interjected: “I’ve seen you naked more than my own partner this year!”

Rufus chuckled and responded: “I know, it’s slightly weird. I’ve done it about 10 times!” The actor revealed that filming the scene proved particularly challenging as the shower was considerably smaller than anticipated, leaving him with limited space to perform.

Meanwhile, Emily’s character Sarah has been wrestling with the revelation that she’s expecting a baby, while simultaneously attempting to safeguard her television career.

The actress explained that she tapped into her own personal journey of first-time motherhood for the storyline “because it really, genuinely gave me that real emotion”.

This follows Emily previously admitting she finds it difficult to look at her baby son “without crying”, as she “loves him so much”.

Beyond the Rutshire universe, Emily has disclosed that her wedding to fiancé Alistair is scheduled for September this year.

She told Luxury London in a recent interview: “I think I’ve nailed it. We’re getting married in September.”

The star continued: “I’ve very much enjoyed the planning process. Choosing napkins and stuff. I’m like, ‘My God, my life is here!'”

Emily and Danny Dyer’s new programme Nobody’s Fool launches on ITV1 and ITVX at 9pm on Saturday.

The new ITV quiz show is fronted by Danny Dyer and Emily Atack

ITV has unveiled the first look at its new reality quiz show with a surprising twist.

Fronted by Danny Dyer and Emily Atack, Nobody’s Fool has been billed as a “unique reality event packed full of drama and deception.”

In this ruthless contest, participants’ survival depends not on their actual intelligence, but on how clever their rivals perceive them to be.

Throughout the series, ten competitors from across the UK will share a purpose-built “Smart House,” taking part in a game where perception, tactics and trickery matter just as much as brainpower.

With challenges completed behind closed doors, assumptions, biases and initial impressions will prove crucial, as hasty conclusions and deliberate misdirection keep both contestants and audiences second-guessing.

The show will feature daily individual quizzes testing various forms of intelligence, with correct answers contributing to a collective prize fund.

However, in a clever twist, only the participants themselves will know their actual performance – leaving them free to share as much or as little truth as they wish with their housemates.

As the series progresses, players must identify the weakest link among them and vote them out.

Discussing the programme, Danny Dyer enthused: “this is a blinder of a game show and unlike anything I’ve seen before. Emily and I had a brilliant time making it and much like the audience at home will be, we kept guessing right until the very end.”

Emily Atack added: “It’s so exciting to be part of something this new and fresh. The chance to work with Danny again was a no brainer for me. We had such a laugh. Can’t wait for everyone to watch, it’s an absolute must see.”

Sue Murphy, Director of Factual Entertainment at ITV, and Kate Teckman, Head of Development and Commissioning Editor at ITV, said: “Nobody’s Fool is an innovative reality/quiz crossover show that puts preconceptions, stereotypes and judgements to the test.”

They continued: “Danny and Emily are the perfect pairing to host this game of surprise and prejudice, that will no doubt have audiences on the edge of their seats.”

Meanwhile, Richard Cowles, MD, and Tom Gould, Director of Entertainment and Formats at Lifted Entertainment, added: “Nobody’s Fool takes a simple premise – How do you really determine how smart someone is?

He added: “Trust your preconceptions and judgement or what they tell you? – and turns that into a high stakes reality game show with up to £100k up for grabs.

“There is drama at every turn but with Danny and Emily on hosting duties, the fun and laughter is also never far away.”

Nobody’s Fool is coming to ITV soon

The former England footballer is said to be in talks to appear on Celebrity Traitors following the success of series one which saw Alan Carr crowned winner

Peter Crouch successfully pivoted from being a legendary footballer to a broadcaster, showing off his wit and likability. And over the years he has extended his fanbase.

So it comes as no surprise that he has now caught the attention of BBC bosses who have earmarked him to appear in the next series of Celebrity Traitors.

According to reports, the ex England footballer, 45, is one of the major names that had been thrown into the mix as bosses want the same level of success that was generated off the back of series one.

On the first celebrity spin show which aired last year, Alan Carr fought off all his contenders to be crowned winner back in November.

A source told The Sun: “Producers think Peter would be brilliant. He’s sporty, competitive and really funny.”

They added: “They know landing him would be a big coup and bring a new type of viewer to the series.” If it is confirmed that Peter is part of this year’s line-up, he is set to make history as the first ex professional footballer to be signed to the show.

Peter has previously shown interest in the show. He once said: “I love Celebrity Traitors but I don’t know if I could go on it. I’d be a traitor. Being a traitor is the one.”

This comes after the show’s host Claudia Winkleman confirmed that a number of high profile names had been presented to her ahead of filming series two.

While on The One Show to promote her new BBC chat show, she was asked if there were a number of big names set to appear on the upcoming game show.

She replied saying: “There certainly are. The people who make it are extraordinary and they had to repeat the people twice to me because I was like, ‘Huh, are you joking? Come again.’ So, we’re incredibly lucky.”

She added: “Yeah, I hope so. We’re so grateful that people want to come and play the game. And the people who said yes for series one, I still can’t believe it.”

Claudia continued: “I was shaking when you see Stephen Fry walking around the castle and Alan Carr, Ruth Codd, all of these people I was obsessed by. I’m very excited. But I can’t say anything else, don’t make eye contact with me.”

Ahead of the official confirmation a number of names have reportedly been shortlisted in the hope of joining the show. The first being iconic actor Stephen Graham, famed for the success of A Thousand Blows and Adolescence.

A TV insider reportedly told the Daily Mail: “They are absolutely desperate to nail down Stephen for the show. He would be their star signing. He is one of the most formidable actors of our generation, and the nation adores him, but no one really knows what he’s like as a person, so there is a definite hunger among viewers to see what he is like in a more reality-based setting.”

Earlier this year, it was speculated that Danny Dyer, best known for his role as Mick Carter in EastEnders, was also being lined up. Previously, the actor had shown no interest in the game show until he saw the first series with Alan Carr as champion.

Another source told the publication: “Danny was always top of The Celebrity Traitors wish list but had zero interest until seeing the fun and games last autumn. As soon as his tune changed, it was all systems go.”

They added: “Danny is a reality TV booker’s dream signing and will be incredible value, as he’s naturally funny but in a totally different way to Alan Carr.”

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