Danny Dyer

The new ITV quiz show is fronted by Danny Dyer and Emily Atack

ITV has unveiled the first look at its new reality quiz show with a surprising twist.

Fronted by Danny Dyer and Emily Atack, Nobody’s Fool has been billed as a “unique reality event packed full of drama and deception.”

In this ruthless contest, participants’ survival depends not on their actual intelligence, but on how clever their rivals perceive them to be.

Throughout the series, ten competitors from across the UK will share a purpose-built “Smart House,” taking part in a game where perception, tactics and trickery matter just as much as brainpower.

With challenges completed behind closed doors, assumptions, biases and initial impressions will prove crucial, as hasty conclusions and deliberate misdirection keep both contestants and audiences second-guessing.

The show will feature daily individual quizzes testing various forms of intelligence, with correct answers contributing to a collective prize fund.

However, in a clever twist, only the participants themselves will know their actual performance – leaving them free to share as much or as little truth as they wish with their housemates.

As the series progresses, players must identify the weakest link among them and vote them out.

Discussing the programme, Danny Dyer enthused: “this is a blinder of a game show and unlike anything I’ve seen before. Emily and I had a brilliant time making it and much like the audience at home will be, we kept guessing right until the very end.”

Emily Atack added: “It’s so exciting to be part of something this new and fresh. The chance to work with Danny again was a no brainer for me. We had such a laugh. Can’t wait for everyone to watch, it’s an absolute must see.”

Sue Murphy, Director of Factual Entertainment at ITV, and Kate Teckman, Head of Development and Commissioning Editor at ITV, said: “Nobody’s Fool is an innovative reality/quiz crossover show that puts preconceptions, stereotypes and judgements to the test.”

They continued: “Danny and Emily are the perfect pairing to host this game of surprise and prejudice, that will no doubt have audiences on the edge of their seats.”

Meanwhile, Richard Cowles, MD, and Tom Gould, Director of Entertainment and Formats at Lifted Entertainment, added: “Nobody’s Fool takes a simple premise – How do you really determine how smart someone is?

He added: “Trust your preconceptions and judgement or what they tell you? – and turns that into a high stakes reality game show with up to £100k up for grabs.

“There is drama at every turn but with Danny and Emily on hosting duties, the fun and laughter is also never far away.”

Nobody’s Fool is coming to ITV soon

The former England footballer is said to be in talks to appear on Celebrity Traitors following the success of series one which saw Alan Carr crowned winner

Peter Crouch successfully pivoted from being a legendary footballer to a broadcaster, showing off his wit and likability. And over the years he has extended his fanbase.

So it comes as no surprise that he has now caught the attention of BBC bosses who have earmarked him to appear in the next series of Celebrity Traitors.

According to reports, the ex England footballer, 45, is one of the major names that had been thrown into the mix as bosses want the same level of success that was generated off the back of series one.

On the first celebrity spin show which aired last year, Alan Carr fought off all his contenders to be crowned winner back in November.

A source told The Sun: “Producers think Peter would be brilliant. He’s sporty, competitive and really funny.”

They added: “They know landing him would be a big coup and bring a new type of viewer to the series.” If it is confirmed that Peter is part of this year’s line-up, he is set to make history as the first ex professional footballer to be signed to the show.

Peter has previously shown interest in the show. He once said: “I love Celebrity Traitors but I don’t know if I could go on it. I’d be a traitor. Being a traitor is the one.”

This comes after the show’s host Claudia Winkleman confirmed that a number of high profile names had been presented to her ahead of filming series two.

While on The One Show to promote her new BBC chat show, she was asked if there were a number of big names set to appear on the upcoming game show.

She replied saying: “There certainly are. The people who make it are extraordinary and they had to repeat the people twice to me because I was like, ‘Huh, are you joking? Come again.’ So, we’re incredibly lucky.”

She added: “Yeah, I hope so. We’re so grateful that people want to come and play the game. And the people who said yes for series one, I still can’t believe it.”

Claudia continued: “I was shaking when you see Stephen Fry walking around the castle and Alan Carr, Ruth Codd, all of these people I was obsessed by. I’m very excited. But I can’t say anything else, don’t make eye contact with me.”

Ahead of the official confirmation a number of names have reportedly been shortlisted in the hope of joining the show. The first being iconic actor Stephen Graham, famed for the success of A Thousand Blows and Adolescence.

A TV insider reportedly told the Daily Mail: “They are absolutely desperate to nail down Stephen for the show. He would be their star signing. He is one of the most formidable actors of our generation, and the nation adores him, but no one really knows what he’s like as a person, so there is a definite hunger among viewers to see what he is like in a more reality-based setting.”

Earlier this year, it was speculated that Danny Dyer, best known for his role as Mick Carter in EastEnders, was also being lined up. Previously, the actor had shown no interest in the game show until he saw the first series with Alan Carr as champion.

Another source told the publication: “Danny was always top of The Celebrity Traitors wish list but had zero interest until seeing the fun and games last autumn. As soon as his tune changed, it was all systems go.”

They added: “Danny is a reality TV booker’s dream signing and will be incredible value, as he’s naturally funny but in a totally different way to Alan Carr.”

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