creeping

The main job of the U.S. Air Force’s growing fleet of F-15EX Eagle IIs has been and continues to be air-to-air combat, especially in defense of the U.S. homeland. However, operational and test units are laying the groundwork for F-15EXs to also take on air-to-ground missions.

Despite its primary mission set, air-to-ground capabilities are inherently a part of the F-15EX’s design. The Eagle II is a member of the extended F-15E Strike Eagle family, having been derived from the F-15QA developed for Qatar.

Last week, the Oregon Air National Guard’s 142nd Wing shared that one of its F-15EXs had dropped training bombs for the first time ever during a trip to Mountain Home Air Force Base in Idaho back in May. The 142nd, based in Portland, Oregon, is currently the Air Force’s only operational unit flying the Eagle II.

“The crew dropped a total of 24 BDU-50s and 12 BDU-56s over 10 missions with zero safety incidences and satisfactory scores,” according to an official release. “These ‘bombs’ were loaded onto the F-15 EXs and dropped in the Mountain Home firing range complex.”

The BDU-50/B and BDU-56/B are inert training bombs with the same shape and weight as live 500-pound-class Mk 82-series and 2,000-pound-class Mk 84-series bombs, respectively. In U.S. service today, bombs in the extended Mk 82 and Mk 84 families are far more commonly employed in combination with Paveway laser guidance or Joint Direct Attack Munition (JDAM) GPS-assisted guidance kits.

The BDU-50s and BDU-56s are still useful tools for training more general ‘dumb bombing’ skill sets for aircrew and for handling of air-to-ground weapons on the ground. This includes things like going through the procedures for targeting and safe release from an aircraft, as well as loading and unloading the bombs from planes.

Basics are especially important for the members of the 142nd, which previously flew F-15C Eagles with no operational air-to-ground capability. It’s also worth noting here that the F-15C was a single-seat type, while the F-15EX is a two-seater. However, the Air Force’s plan, at least initially, has been for a single pilot to fly the Eagle II, something we will come back to later on.

The 142nd does have some personnel with air-to-ground mission experience from prior assignments, but this is still a new mission set for the unit as a whole, which requires new training regimens.

Three pilots from the 142nd “attended a 9-month training course to understand the science behind dropping bombs and the tactics involved. They were tasked with creating a program to train the rest of the wing’s pilots on the basics so they could make the first steps to be able to drop munitions,” according to the official release. Earlier this year, weapons loaders from the Wing also “traveled to Nellis Air Force Base, Nev. where they worked with F-15 E-models assigned to the 59th Test and Evaluation Squadron to become certified on loading bombs.”

The Air Force’s Test and Evaluation community has already been validating the F-15EX’s air-to-ground capabilities. This testing is now extending overseas. Earlier this month, the 85th Test and Evaluation Squadron brought an Eagle II from Eglin Air Force Base in Florida to Kadena Air Base in Japan to support a munitions load training event. An F-15E Strike Eagle also took part in that training. Pictures the Air Force released on Monday show that live GBU-53/B Small Diameter Bomb IIs (SDB IIs), also known as StormBreakers, were among the munitions that ground personnel at Kadena practiced loading onto the jets.

Two active duty squadrons of F-15EXs are set to be established at Kadena, taking the place of units previously based there that had flown F-15Cs. The Air Force has been deploying F-15Es and other fighters to the base on a rotational basis to fill the gap in the meantime.

The Air Force has previously announced plans to stand up National Guard F-15EX squadrons in California, Louisiana, and Michigan. The service’s proposed budget for the 2027 Fiscal Year outlines plans to dramatically expand the total size of the Eagle II force, which could lead to a dozen squadrons or more flying the jets in the end, as you can read more about here. How this might change the Air Force’s plans for employing the jets remains to be seen.

In its 2027 Fiscal Year budget request, the Air Force continued to stress that “the F-15EX aircraft will be used predominantly in defensive and offensive counter-air missions at both Air National Guard (ANG) and Air Combat Command (ACC) operational squadrons.” However, it did also note that the “F-15EX will perform the Homeland Defense mission and provide Combatant Commanders (CCDR) with strike packages capable of operating in Highly Contested Environments (HCE).”

As TWZ has been reporting for years, it has been more or less clear from the start that the F-15EXs would eventually take on more of a multi-role mission after entering service, despite the emphasis on the air-to-air role. This has also raised the possibility that Eagle IIs could be flown with Weapon System Officers (WSO), another pilot with multi-role skills, or a mission specialist, in their backseats, just like their F-15E cousins.

“We currently don’t have conformal fuel tanks [CFTs] for it [the F-15EX], but there is a plan to get us conformal fuel tanks. And then when we do, we can start talking about putting all kinds of air-to-ground capabilities into the airplane, potentially putting WSOs or other experts in the backseat as well to have us do any number of multi-role capabilities that it’s just physically not possible to in the C model,” now-retired Col. Michael Kosderka, then commander of the 142nd, told TWZ in an interview back in 2024. “So the X has tremendous growth capability. It’s really exciting.”

The F-15EX is capable of being fitted with the same CFTs as the F-15E, which give the aircraft more hardpoints for stores on top of providing extra fuel. The current status of the plan to get CFTs for the Eagle IIs assigned to the 142nd is unclear. The initial pair of jets for the Wing were delivered without them. The picture released of the F-15EX at Mountain Home for the air-to-ground training in May, seen at the top of this story, shows that jet, at least, still lacks them. The default configuration for Eagle II test jets includes the CFTs, as seen below.

“Basically, what it’s going to do is turn a wing with a primary mission that is on life support, frankly, into something that has America’s newest fighter, and we’re going to be relevant with that airplane for decades to come,” Kosderka added at that time.

“Gen. Kelly made it very clear in his public address here that the F-15EX is going to have an inherent capability that we need to put to work from day one, to include limited air-to-ground capability,” Lt. Col. Robert Waller, then commander of the 40th Flight Test Squadron at Eglin Air Force Base in Florida, also told TWZ in a separate interview in 2024. Waller was referring to now-retired Gen. Mark “Grace” Kelly, who was head of Air Combat Command at the time.

All of this makes perfect sense given the F-15EX’s inherent ability to carry a lot of payload, including both air-to-air and air-to-ground munitions, over a long distance. The Eagle II can also accommodate outsized stores. These are attributes that have already made the F-15E one of the most heavily in-demand platforms in the Air Force today.

Strain on the aging Strike Eagle fleet, which has been further magnified by the total loss of four of those aircraft this year during operations against Iran, might prompt the Air Force to consider further expanding the air-to-ground role of the Eagle II. Additional planned F-15EX purchases could very well enable the retirement of at least some older F-15Es, as well as other aircraft. In 2024, Congress blocked an attempt by the Air Force to divest roughly half of its Strike Eagles.

There is already substantial overlap between the F-15E and F-15EX communities, as underscored by the 142nd Wing’s milestone air-to-ground training at Mountain Home in May.

Air-to-air missions still look set to be the dominant task for the F-15EX fleet, at least in the near term, but work is being done now to ensure the jets can also take on air-to-ground missions if the call comes.

Contact the author: joe@twz.com

If you feel like your favorite morning news or talk show is frequently trying to sell you something, you’re right.

Shopping segments within the program content of NBC’s “Today,” ABC’s “Good Morning America” and “CBS Mornings” have grown in recent years. Using QR codes on the screen, viewers are taken directly to dedicated e-commerce sites where they can put in their orders, with the program getting 20% or more of the revenue generated.

The segments typically feature a contributor or expert presenting household items, fashion or personal care products, alongside the host viewers know and trust. While hosts typically don’t do the actual pitching, their presence provides a seal of approval that helps drive a purchase.

The segments are also a staple of talk shows and syndicated programs such as “The View,” “The Jennifer Hudson Show,” “Entertainment Tonight” and “Inside Edition” and have spread to local TV stations. Ownership groups have signed deals with companies that match them up with brands looking for exposure that goes far beyond what they get with a 30-second commercial.

“This is the savior for media, if they really focus on it,” said Brian Meehan, co-founder of Knocking, a Connecticut-based company that specializes in embedding e-commerce into TV and digital content.

That may seem bit hyperbolic, but there is little doubt that TV outlets are looking for help as they navigate the upended media industry.

Streaming has pulled viewers away from traditional television, driving down ad revenues. Since 2022, ad spending on broadcast and cable TV has dropped 23%, to $51 billion in 2025. Consumers bypassing or canceling their cable subscriptions are cutting into the fees stations receive from pay TV providers.

As a result, both networks and TV stations have had to make significant cuts in their news operations to maintain profit margins. The daytime syndication business has declined dramatically as well, with NBCUniversal exiting the market and canceling “Access Hollywood” and “The Kelly Clarkson Show.”

Networks and stations don’t reveal how much they earn from the shopping segments, which typically run four minutes, but insiders say it’s well into the eight-figure range.

Bill Hague, executive vice president for the media research firm Magid, said more TV stations are turning to the segments to help fill the additional hours of local news they are programming instead of syndicated talk shows.

“Why invest in syndication when you can have the same audience and more revenue tied to it?” Hague said, adding that the company’s research shows consumers don’t believe the practice diminishes the quality of a newscast.

Jeff Rossen, a former consumer reporter for NBC News, recently pitched online shopping deals for Tegna’s TV local stations. The products he demonstrated sold briskly, likely helped by the credibility and trust he has accrued as a journalist.

That authority matters to viewers. NBC says its research shows that 94% of “Today” viewers trust the product recommendations made on the program.

Morning shows, with their mix of hard news, entertainment segments and lighter fare, have always had more latitude in what they present. But the current dire circumstances of the TV business explain why there is little pushback.

“If helping me buy a better blender also helps pay for an investigative reporter, I’m fine with it,” said Andrew Heyward, a former CBS News president who has consulted for TV station groups.

Heyward said consumers have gotten accustomed to editorial content being a gateway to online shopping. The New York Times gets a cut of sales linked to its Wirecutter product review site.
Book reviews in the Los Angeles Times are linked to Bookshop.org, and the newspaper gets a commission for any sales.

Amazon and other web platforms have made e-commerce account for 21.8% of all U.S. retail purchases, according to the Department of Commerce.

Direct selling on traditional media goes back decades. In 1978, a Clearwater, Fla., radio station accepted 112 electric can openers from an advertiser who could not afford to pay for commercial time. Station owner Bud Paxson had a newscaster auction the inventory over the air and it sold out quickly, leading to a regular show called “Suncoast Bargaineers.”

In 1982, Paxson moved the concept to a local Tampa cable outlet, called it Home Shopping Channel and, after a few years, took it national as Home Shopping Network. HSN soon had celebrities pitching their own product lines, a technique that is now occasionally used by the morning shows.

Candi Carter, whose Cistus Media handles e-commerce for Tegna, said viewers have long been accustomed to seeing products touted inside of programming content, going back to the days of Oprah Winfrey’s “favorite things” segments.

“Brands do it for visibility,” Carter added. “They don’t have to pay a product integration fee and they get revenue from the sales.”

The broadcast networks experimented with direct selling to viewers over the years. NBC even put its name on ShopNBC, a cable channel it co-owned in the 1990s. But the concept was not mastered until NBC’s “Today” introduced “Steals and Deals” in 2010 as an occasional segment that grew over time.

The program now has 30 contributors who present wares in about 350 shopping segments each year. They are available across digital, social, newsletters and mobile platforms after they air on “Today.”

ABC’s “Good Morning America” started its own version in 2011, brazenly calling it “Deals and Steals.” The network now has daily segments on both “GMA” and the afternoon hours “GMA 3” and “The View.” Network contributor Tory Johnson has handled “Deals and Steals” since its launch and has long been one of the most familiar faces on “GMA.” Other contributors, such as former fashion magazine editor Laurie Bergamotto, have been added over the years.

Meehan recalls the biggest hurdle to launching the segments at ABC was the language explaining the arrangement to viewers — making it clear that the network stands to benefit.

“It came down to the attorneys just saying, ‘ABC may receive promotional or financial consideration,’” he said. “It took a long time to go through that process.”

CBS News, historically cautious about any endeavors that could tarnish its legacy as a journalism organization, was the last of the traditional networks to get into e-commerce in 2022 after COVID-19 lockdowns depressed ad revenues. The division was also under pressure to improve its financial performance as Shari Redstone, then-chair of parent Paramount, was intent on improving the company’s balance sheet ahead of a sale.

“Shop CBS” segments, as they’re called, are presented multiple times a week on “CBS Mornings” and “CBS Saturday Morning” and have become key revenue drivers for the struggling news division. Any resistance from producers or on-air talent recedes once they learn how much money e-commerce takes in, according to one veteran at the division not authorized to discuss the matter publicly.

While ABC and NBC broker their e-commerce deals in-house and through some of their contributors, CBS turned to Knocking to develop its segments. The company makes deals with product suppliers looking for in-program exposure, supplies the on-air talent that does the pitching with the network’s hosts and builds the websites that handle the transactions.

While on-air network journalists appear in the segments, they are not asked to do the selling. When CBS News signed on with Knocking, the division insisted the talent and producers involved be able to test the products before putting them on air. When they can react with enthusiasm, it’s a big help.

“When ‘CBS Mornings’ co-host Nate Burleson puts on a massager and he’s like, ‘Ooh, wow, this feels like real human hands,’ — none of that is scripted,” said Meehan.

Still, programs are putting their credibility on the line by selling the products. There is little margin for error or customer dissatisfaction, as disgruntled viewers will tune out.

Meehan said Knocking does its best to mitigate that possibility by accepting returns up to six months after purchase.

“A bad experience will hurt both the product or service being featured, and the broadcaster,” Heyward said. “All the parties have a vested interest in honesty, and in a good user experience.”