concert

Thundering drums and shredding guitar solos cut through the crowd as pyrotechnics and streamer cannons blast. The energy and production feel like a show at the Hollywood Palladium or the Forum, but we’re at Knott’s Berry Farm, on the rooftop of a big red doghouse — that is if we can suspend our disbelief for an evening. The educational rock band Jelly of the Month Club along with guest musicians Charlie Brown, Lucy, Schroeder and Linus set up the show’s finale with a question: “Where’s that crazy dog?” Hundreds of fans scream as “All aboard!” resonates through the park, watching in anticipation as a spotlight searches for its fuzzy rock ‘n’ roll star to emerge.

Chances are you’ve seen Snoopy dressed as Doggy Pawsbourne on your Instagram or TikTok feed, complete with Ozzy’s signature round sunglasses, long hair and trench coat, punctuating the Prince of Barkness’ “Crazy Train” entrance. Snoopy’s Legendary Rooftop Concert became an instant hit with park patrons and with fans internationally thanks to a viral video posted on opening night. Sharon Osbourne shared the “Peanuts” tribute to her late husband with the all caps message “I LOVE IT” to her social media from the floor of the 68th Grammy Awards. But it’s more than witty puns and costumes that make Snoopy’s Legendary Rooftop Concert special.

The show at Knott’s tells the story of Snoopy learning to be a rock star at Jelly of the Month Club’s Music Academy and touring the world with the band. Snoopy takes on fursonas like Dog Lennon, Paw Prince, Fido Mercury, Flying Ace Freely and even a lost member of Devo wearing the signature Energy Dome hat. Jelly of the Month Club hits every beat and chord with precision, with arrangements of songs and medleys that bring together the power of rock’s past with the whimsy of “Peanuts.” Woodstock gets a solo moment too, whistling on Dog Marley’s “Three Little Birds,” set to a perfect one drop beat as Charlie Brown spirals out in a chicken suit while rubber chickens sway.

“We got rows of kids bringing their own rubber chickens,” show director Rob Perez tells me. “Its almost like watching ‘Rocky Horror’; kind of bizarre, really funny, and charming.” When Charles Schulz’s daughter Jill came to see the show, she told Perez that her dad used to say “there’s nothing funnier than a rubber chicken.”

Snoopy as Doggy Pawsbourne at Knott’s Berry Farm

(Dick Slaughter)

It makes sense that rock ‘n’ roll appeals to Snoopy; he’s a bit of an outsider with an internal life seen by almost none of his friends. It makes more sense that the feeling of family promised by rock touring life would appeal to Charlie Brown; it often calls to creative dreamers and outcasts with a subconscious need to belong. Schulz explored why all humans have the feeling people don’t like us in his cartoons and admitted that Charlie Brown was loosely based on himself. “People who win are the minority,” he told BBC in 1977, “most of us lose a lot.” The solution he provided to overcoming life’s most difficult conditions was simply to never give up.

Nobody cheers on Charlie Brown in Snoopy’s Legendary Rooftop Concert more than Jelly of the Month Club guitarist and vocalist Michael De La Torre, a.k.a. Mic Dangerously, who has become accustomed to encouragement working with youth. Active since 2013, Jelly of the Month Club is a family-friendly band who use music to inspire, educate and entertain kids and adults. It has played countless elementary schools, children’s hospitals, civic events and theme parks with interactive songs that teach musical concepts and life lessons. The band also offers free online lessons called the Jelly of the Month Club Music Academy, which turned live gigs into cartoon-based educational games. The band members have partnered with nonprofits including UNICEF’s Kid Power initiative to provide concerts to schools across Southern California, often donating their time.

“Studies say music helps with math, English and science, but it also helps you as a person,” Dangerously says. “It helps you understand feelings better. Look at how adults use music therapeutically. Kids are doing just the same.”

Dangerously first recognized the power of music education as a young boy at St. Pius elementary school in Buena Park, when a man with a bushy mustache and a Hawaiian shirt quieted the boisterous students in seconds with only an acoustic guitar. But hearing Louis Prima’s voice in “The Jungle Book” solidified his desire to become a singer.

Playing at Knott’s has forged meaningful connections to the community in ways Dangerously never foresaw in his early rock ‘n’ roll days. He’s become close to a father and his usually nonverbal son who can’t keep quiet at shows, asking questions and singing along. Last year an older woman who he’s built a friendship with for years suddenly disappeared. Dangerously learned from her daughter and granddaughter that she suffered a stroke. She credits singing and dancing to his music at Knott’s as instrumental in recovering her speech and movement. “She told me that she loved me like a son,” Dangerously says. “I’ve never had anything like that happen with my rock band. It makes you really want to show up.”

On the night The Times experienced Snoopy’s Legendary Rooftop Concert, Dangerously’s biggest fan, Abbey, stood in the front row playing a light up tambourine above her head to “The Blooz Beagles,” wearing a head-to-toe matching outfit to him. In her sequin blazer, red pants, black boots, bow tie and wide-brim hat, the 11-year-old mirrored his musical gestures, never missing a beat. Abbey loves “everything” about the music and dancing she tells me, excited to share that Mic personally gave her the tambourine and a few other instruments too.

Crowd at Jelly of the Month Club show at Knott’s

“They’ve known her since she was 3,” says April Guerrero, Abbey’s supportive mom who has helped her daughter make replicas of Jelly of the Month Club’s looks since 2017. Abbey learned to play music because of the band’s online resources.

“Many of us have a background in education,” Dangerously said. Matt Kalin is a teacher and pro saxophonist who has shared the stage with legends like Social Distortion and Louis Bellson. Dr. Todd Forman is a practicing physician who went to Harvard, taught at USC, and played sax with Sublime. Bassist James Kee is an educator who has taught kindergarten through fourth grade for the last 15 years. Dangerously’s own mom was an art teacher who encouraged him to teach after he finished his audio engineering degree at Musicians Institute, something he’s used in a junior producer’s course he created for an after-school program in Long Beach.

Like the members of Jelly of the Month Club, director Rob Perez is a multi-instrumentalist and producer with a deep reverence for classic rock and Charles Schulz cartoons. Perez is the man responsible for turning Snoopy’s Legendary Rooftop Concert from a dream into a reality. The concert grew out of a 2017 show called Woodstock’s Music Festival. When Snoopy walked out as Jimmy Hendrix, the crowd went wild, and Perez’s boss and Knott’s fans wanted more.

“The Rooftop Concert is a little bit of a nod to the Beatles, but it’s much more about Snoopy’s rooftop,” Perez tells me. “When you see Snoopy as the great writer, or the World War I Flying Ace, it’s always on the roof of his doghouse. So why wouldn’t he be a rock star on his rooftop?”

Knott’s rebrand of the show let Perez incorporate more storytelling, a task he shared with Jelly of the Month Club. The show opens with Snoopy traveling from his fictional cartoon town to a rehearsal where Dangerously gifts him a tambourine to join their jam. He sends Snoopy home with a pile of records which he listens to obsessively in his doghouse, a relatable experience for fans who have found solace and inspiration in old LPs, hiding out like Snoopy with pizza, root beer, and the complicated dream of leaving the only place you’ve ever called home to follow music’s call. Snoopy dons a leather vest, proclaims he’s a “Golden Dog,” and runs away from home to take lessons at Jelly of the Month Club‘s Music Academy and tour the world. After receiving criticism in the recording studio about his howl, Snoopy finds himself missing his best friend Charlie Brown. He asks the Peanuts Gang to team up with Jelly of the Month Club for one final performance on top of his doghouse, legendary enough to land them in the Rock and Roll Hall of Fame.

Perez’s writing and producing shares the attention to detail present in Jelly of the Month Club’s approach to the music. Perez had the honor of voice acting for Snoopy. He digitally re-created a technique he learned from researching Bill Melendez’s 1960s approach in which he recorded barks and grumbles directly to reel-to-reel tape, sped it up, then cut and pasted it randomly to create Snoopy’s signature pentameter-less cadence. Perez worked closely with costume designer Tim Barham, creating every wig, accessory, and costume with exacting detail. The storyline and graphics pay close attention to “Peanuts” lore and rock ‘n’ roll film history, with Easter eggs from “La Bamba,” “Rocketman,” “This Is Spinal Tap,” “Almost Famous” and many others hidden throughout the 30-minute show.

“We don’t try to change the Peanuts from who they are,” Perez says. “We have to bring Charlie Brown along as he constantly fails at being a rock star. We have to give him a shot and prop him up, because he’s usually on the ledge. We bring him back. That’s been the premise of many Peanuts TV specials and movies.”

Mic Dangerously with Snoopy at Knott’s

(Dick Slaughter)

Jelly of the Month Club’s original song “The Magic Is in the Music” meets Charlie Brown where he’s at, encouraging him to take on the challenge of becoming a guitarist. As he fumbles with his out-of-tune Flying V, looking ready to shred in a thrash band, the crowd cheers for his success despite his self-doubt. When Charlie withdraws during the Elton John number, Dangerously responds by saying that that music can be a safe place when you’re feeling lost, saying “Charlie Brown, you are home.”

“We’re out there singing we ‘want to bark and howl all night’ but we’re teaching Charlie Brown and Snoopy is that it’s not just about your clothes, it’s about what’s in here,” Dangerously says, touching his heart. “It’s important not to take yourself too seriously. We’re showing that it’s OK to have fun. And that silliness is a big, important component of rock and roll.”

This spirit is the core of Snoopy’s Legendary Rooftop Concert on stage and on the floor. At the show I see a sea of grandmas shaking babies’ fists in the air, a little boy in a Woodstock hoodie headbanging, rockers in studded vests with huge smiles on their faces, and teenagers momentarily dropping their defenses against cringe in exchange for a moment of sheer joy.

Hanna and Ellie, teens from South Gate and Silver Lake, respectively, can’t contain themselves, pogoing, screaming and singing along. “I’m at a loss for words,” Hanna says, giggling. The girls agree that the show was better than they expected.

On Snoopy’s rooftop everyone is a rock star: Abbey, a rubber chicken and even Charlie Brown.

One question has bothered Martin Ludlow in his decades as a concert and event promoter in Los Angeles. In a city packed with excellent jazz musicians, and a century of history with the genre, why is there no local equivalent of the massive festivals that cities like Montreal, New Orleans or Montreux, Switzerland, have built? One where the music transforms clubs, restaurants and parks across the city for nights on end?

This summer’s inaugural LA Jazz Festival in August will be the biggest push in a generation to build that here. Ludlow’s event — which melds his passion for jazz with the logistics muscle of his former life as a city councilman and labor leader — hopes to draw 250,000 fans across the city for a month of concerts culminating in a stadium-sized show on Dockweiler Beach. It will be one of the largest such events in the world, and the biggest Black-owned fest of its kind.

“This festival is intended to lift up our ancestors that came to this country in bondage, terrorized, brutalized,” Ludlow said outside City Hall on Wednesday. “It’s also about celebrating the end to those last bastions of Jim Crow racism, the days we were denied access to public drinking fountains, public swimming pools and public beaches. From the beginning of this journey, we’ve been very intentional about telling the narrative of that human rights struggle called Jazz.”

Flanked by Mayor Karen Bass, City Council members Heather Hutt, Traci Park and Tim McOsker, and jazz figures including Ray Charles Jr. and Pete Escovedo, Ludlow promised a galvanizing occasion for L.A.’s local jazz scene and the city’s wobbly tourism economy. That jazz scene has welcomed new investments like Blue Note L.A., and lamented beloved clubs like ETA closing.

This festival, however, hopes to be more on a scale with forthcoming mega-events such as the World Cup and the Olympics. The 25-day event in August will sprawl all over the region, with free park concerts in all 15 council districts, and 150 late-night shows at clubs and restaurants across the city. A Caribbean street fair highlighting the African and Latin roots of jazz will hit El Segundo, along with guided tours of historic Black coastal sites like Bruce’s Beach and Inkwell beach.

The fest culminates in a two-day concert on Dockweiler Beach that hopes to draw 40,000 fans a night. While a lineup is still in progress, the scope of Ludlow’s ambition is formidable — the fest will ban fossil fuels from its footprint, and earned a strong vouch from the California Coastal Commission. For decades, the Playboy Jazz Festival (now the Hollywood Bowl Jazz Festival) was the defining event for the music in Los Angeles; this could eclipse it several times over.

“Martin, I’ve been on this 15-year journey with you. Through all of the ups and downs, I’m so excited this is the year,” Mayor Bass said at Wednesday’s event at City Hall debuting the festival. “This is the Los Angeles that will welcome the world. One of the best things we have to offer is all of our culture.”

Ludlow is a colorful figure in Los Angeles politics, a former council member and L.A. County Federation of Labor executive who pleaded guilty to misappropriating funds in 2006. He’s since delved deep into community activism and embarked on a successful third act as a concert and event promoter, throwing socially-conscious events with his firm Bridge Street, which has produced shows for Stevie Wonder, The Revolution, Sheila E and Snoop Dogg along with civic events like the ceremony renaming Obama Boulevard in Los Angeles.

“During this journey, you can only imagine there’s a lot of highs and a lot of lows,” Ludlow said. “When you have those lows, you want a friend that really can lift you up.” He had plenty of them onstage with him Wednesday announcing what could be a new flagship event for jazz in Los Angeles.