Brussels

‘Made in Europe’ plan sparks intense Brussels lobbying

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The European Commission’s push to embed a so-called European preference in public procurement is triggering heavy lobbying from EU capitals and foreign partners, Euronews has learned.


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The proposal, designed to counter Chinese and US competition, would see products made in Europe officially favoured in public contracts and support schemes. Critics have branded it protectionist, and several member states have sought to water down the definition of “made in Europe” to ensure access for like-minded countries.

According to EU officials, the Industrial Accelerator Act (IAA), which is set to define what made in Europe means, is likely to face another delay despite appearing on the Commission’s agenda for presentation on 26 February. The strategy was first delayed in November 2025.

A leaked draft of the IAA text seen by Euronews lists strategic sectors targeted for a European preference, including chemicals, automotive, AI and space. It also proposes EU-origin thresholds of 70% for EVs, 25% for aluminium and 30% for plastics used in windows and doors.

The draft has drawn intense pushback. Nordic and Baltic states warn that a strict made in Europe regime could deter investment and limit EU companies’ access to cutting-edge technologies from non-EU countries.

In a separate leak reported by Euronews last week, the Commission appeared to lean toward the German position: a European preference open to like-minded partners with reciprocal procurement commitments and those contributing to “the Union’s competitiveness, resilience and economic security objectives”.

Britain concerned about protectionism

The UK is among the partners wary of a protectionist turn, with British officials stressing that the EU and UK economies are highly intertwined.

“It’s not the moment to mess with what is already working,” one official told Euronews.

In particular, the EU remains the largest export market for British cars, while several European manufacturers produce vehicles in the UK, which in 2024 was the EU’s second-largest export destination after the US.

“Almost half of our trade is with the European Union. We trade almost as much with the EU as the whole of the rest of the world combined,” UK Chancellor Rachel Reeves said last week.

British sources also argue that London’s deep capital markets could help the EU secure investment to revive its industry – unless the bloc closes its market.

The Commission is weighing its next move, aiming to table a proposal ahead of March’s EU summit focused on competitiveness. But pressure is also mounting from within, with pushback from the Trade Directorate-General – traditionally a staunch defender of an open EU market.

Paris, a long-time champion of a made in Europe strategy, says the concept has gained sufficient traction in Brussels to become reality and that the debate has now shifted to its implementation.

EU industry chief Stéphane Séjourné, who is overseeing the file, said on Tuesday that the European preference “entails quite a change of Europe’s economic doctrine”.

“It is therefore no surprises that it takes time and efforts to get to a common and smart version,” he added.

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Fight to ban Russian steel intensifies in Brussels

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Four years after Russia’s invasion of Ukraine, the European Union is still importing Russian steel – and not everyone is happy about it.


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Next week, MEPs and EU member states will begin negotiations on whether to ban Russian steel outright. What began as a sanctions debate has morphed into a high-stakes political fight.

Swedish lawmaker Karin Karlsbro is preparing to take on the EU council, which represents the member states, with Belgium, Italy, the Czech Republic and Denmark all arguing that they still need imports of unfinished steel for major construction projects.

“It is a big provocation that we haven’t done everything possible to limit Putin’s war chest,” Karlsbro told Euronews. “The Russian steel industry is a backbone of Russian war, it is the Russian war machinery.”

Finished Russian steel was banned in 2022, but semi-finished steel, a key input for further processing, was spared after a number of countries secured an exemption until 2028 to cushion the blow to their industries.

“Unfinished steel can’t be produced anywhere in the EU,” a European diplomat from one of those countries told Euronews, “while it is required for big infrastructures.”

Three million tonnes

Karlsbro says she was astonished to learn that EU imports of Russian steel amount to nearly 3 million tonnes a year, roughly equivalent to Sweden’s entire annual output and worth around €1.7 billion.

For her, the type of steel is beside the point.

“There is absolutely no argument that this is special steel or highly qualified steel with any essential quality. There is simply no additional reason to buy this steel,” she said.

To bypass the unanimity required for the adoption of EU sanctions by the member states, Karlsbro inserted a ban on Russian steel into a separate European Commission proposal aimed at shielding the bloc from global steel overcapacity, as US tariffs divert excess supply toward Europe.

The European Parliament’s trade committee approved the move on 27 January.

The procedural shift is crucial. Unlike sanctions, the trade file requires onlythe support ofa qualified majority of EU countries, potentially sidelining governments that might otherwise veto a full ban.

“The Parliament is playing politics on this,” an industry source familiar with the file told Euronews.

Another diplomat from a country dependent on Russian semi-finished steel said the ban was important for his government, which is why the 2028 deadline has been set – highlighting the dilemma the EU faces as it balances industrial needs with the need to confront the full-scale invasion of Ukraine.

The talks are beginning as the fourth anniversary of Russia’s invasion approaches, and the clock is ticking. By June, the EU must adopt the Commission’s plan to shield its market from a glut of global steel.

One diplomat insisted the two files – banning Russian steel and protecting the EU market from overcapacity – pursue “totally different goals”.

Still, the same diplomat acknowledged the ban could pass, as there are not enough member states pushing to maintain a phase-out only by 2028.

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