brand

Already the home of Shohei Ohtani, Los Angeles is now also the home of South Korea’s Shohei Ohtani.

Like Ohtani, Son Heung-min has been the most popular athlete in his home country by a wide margin for close to a decade. Like Ohtani, Son has a pleasant disposition that has endeared him to people from a wide range of backgrounds.

Son was introduced as the latest addition to LAFC at a news conference on Wednesday at BMO Stadium, and he was everything he was made out to be.

He came across as sincere.

He was warm.

He was funny.

“I’m here to win,” Son said. “I will perform and definitely show you some exciting …

“Are we calling it football or soccer?”

None of this means Son will turn LAFC into the Dodgers overnight, of course. By this point, Major League Soccer and its teams understand that profile players aren’t transformative figures as much as they are building blocks. Son will be the newest, and perhaps most solid, block that will be stacked on the foundation established by the club’s first designated player, the now-retired Carlos Vela.

Outside of Lionel Messi or Cristiano Ronaldo, there might not be a player in the world who could be of a greater value than Son to LAFC, which continues to fight for relevance on multiple fronts. There was a reason the transfer fee paid by LAFC to Tottenham Hotspur of England was the highest in MLS history, a reported $26 million.

“Son’s arrival marks a new chapter, not just for LAFC but for the league and for football in the United States,” general manager John Thorrington said. “He brings not only incredible quality on the field but a magnetic presence off it, someone who inspires millions around the world and now will do so here in Los Angeles.”

The most talented Mexican player of his generation, Vela forged an immediate connection with the community, carving out a place for LAFC in the congested Los Angeles sports market. Son will do the same, as this city is home to a large Korean community.

Supporters of Mexico’s national soccer team also share a fondness of Son because of a late goal he scored against Germany in the group stage of the 2018 World Cup, which enabled El Tri to advance to the round of 16.

More than ethnic background, Vela’s success with LAFC was driven by performance. Son is expected to deliver on that front as well. Son might be 33, but he remains a world-class attacker. He should be one of MLS’ best players from the moment he steps on the field, if not the best after Messi of Inter Miami.

“We can say I’m old, but I still have good physicality, good legs and still I have good quality,” Son said.

South Korean national team Son Heung-min poses for a photo with his new LAFC jersey.

(Carlin Stiehl / Los Angeles Times)

LAFC has become a model franchise in MLS not just because of how it markets itself. The club makes smart soccer decisions and Son is the latest.

What will distinguish Son from Vela is the opportunity he will present LAFC to build its global brand.

“From the early days of building this club, we’ve dreamt of building a club that would win trophies and make a major positive impact in our community and Los Angeles, but also make a mark on the world stage of global football,” lead managing owner Bennett Rosenthal said.

As much success as it has enjoyed domestically, as much attention as it received for participating in the recent Club World Cup, LAFC doesn’t have as much international name recognition as Inter Miami, which employs Messi; or the Galaxy, for which David Beckham played; or even the New York Cosmos, which made its name by signing Pele in the 1970s.

Son played 10 seasons with Tottenham, and by one estimate, the club had 12 million supporters in South Korea — or about one in four people in the country. Koreans traveled to London to watch Son play for Tottenham, just as many Japanese people travel to watch Ohtani at Dodger Stadium. Korean companies sponsored the Spurs.

The eyes of South Korea have shifted to LAFC. The team scheduled Son’s introductory news conference for 2 p.m. local time — or 6 a.m. in South Korea. An estimated 40 Korean journalists were issued credentials to cover the event.

Son acknowledged that as he prepared for life after Tottenham, LAFC was “not my first choice.” A conversation with Thorrington after the season changed his mind.

“He showed me the destination where I should be,” Son said.

Son attended LAFC’s Leagues Cup victory over Tigres of Mexico on Tuesday night and received a loud ovation when he was shown on the video scoreboard.

“It was just insane,” he said. “I just wanted to run into the pitch.”

Los Angeles Mayor Karen Bass presents new LAFC star Son Heung-min with a certificate of recognition during an introductory news conference on Wednesday.

(Carlin Stiehl / Los Angeles Times)

Son will be reunited with goalkeeper Hugo Lloris, his former teammate at Tottenham.

“He’s back to [being] my captain,” Son said. “So I have to say something good about him because otherwise in the locker room, he’s just going to kill me.”

Son laughed.

His personality will play in Los Angeles, just as it did in London. He will make LAFC a known commodity in South Korea, perhaps beyond. He will further enhance a structure that was built by Vela, ensuring the team’s next star will have an even greater platform on which to perform. He won’t be as prominent locally as Ohtani or Luka Doncic, but he doesn’t have to be.

THE viral brand behind Labubu dolls will soon be on sale at one of Britain’s biggest toy chains at stores across the country.

From today, shoppers will be able to find toys from the highly sought-after brand.

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The Entertainer will see POP MART toys at select stores around the UK, as the start of a larger nationwide roll-out in coming months.

POP MART has grown its global audience, particularly with consumers’ increasing love for collectible toys like Labubu dolls.

The company, based in China, has pioneered the collectable toy market that is for both children and adults by merging art, fashion and pop culture.

They have revealed UK fans fans will be able to get their hands on iconic blind box collectables from POP MART.

This includes limited-edition favourites like MOLLY and SKULLPANDA which will be at select The Entertainer stores today.

The brand is already available at the latest The Entertainer store in Bluewater.

Six locations are included in the trial of POP MART products at The Entertainer, before they are rolled-out to additional stores nationwide in coming months.

The stores where the toys can be found include:

• Manchester Arndale
• Kingston The Bentall Centre
• Lakeside Shopping Centre
• Milton Keynes Centre: MK
• Sheffield Meadowhall
• Stratford Westfield

Coming in mystery-style blind boxes, a surprise figure is contained inside.

This has added to the growing excitement and demand for these products, which have even been popular amongst celebrities like Dua Lipa and Rihanna.

Chief Product Officer at The Entertainer, Brian Proctor, said: “As the POP MART phenomenon continues to rapidly grow, we’re thrilled to reveal that The Entertainer will stock the popular toys in selected stores.

“The upcoming arrival of POP MART at The Entertainer highlights our ongoing commitment to offering innovative and exciting products to our customers. In addition to the arrival of POP MART, we will continue to ensure that our diverse product range offers plenty of choices for toy fans across the country.”

The Entertainer has over 160 stores across the UK, with thousands of toys and games to offer customers.

It also provides through a thousand concessions like Tesco and Matalan, as well as trading internationally and online.

News of the products coming to the UK comes just as huge crowds have been swarming to toy stores to snap up the viral Labubu Dolls at POP MART stores countries across the world.

A queue in the German city of Berlin was seen extending all the way around the block of a POP MART store as it just opened with Labubu dolls.

The craze for these collectable toys has also being going off online.

TikTokers have been raving about the collection of new plush toys that have labelled the “next Labubus“.

The Wakuku dolls have been compared to Labubus, and shoppers are also able to get a blind box of the toys online.

These toys have really taken the internet by storm – with Chinese toymaker POP MART’s valuation skyrocketing to £31.6bn.

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Loose Women has had one off specials before and this week there will be another change to their panel amid ITV cost cutting exercises

Loose Women will change up their panel for the first-ever Loose Doctors special on Wednesday.

Dr Amir Khan, Dr Zoe Williams, Dr Hilary Jones and Dr Nighat Arif will examine the health issues that matter most to viewers and explain how we can all improve our own wellbeing.

During the lunchtime show, the four ITV Daytime doctors will tackle the taboo topics that people are often afraid to ask about and share their top tips for living a longer and happier life. And it comes after ITV fans accuse Alan Titchmarsh of ‘ruining’ garden as foster parents were left sobbing

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Ahead of the episode, Dr Amir, who often works on Good Morning Britain, said: “This is the first time four of ITV’s Daytime doctors will be on the panel together to look at the health issues that affect us all.

“We’ll be sharing our expert medical advice and having some very candid conversations about the things that our patients are often too embarrassed to talk about, but shouldn’t be, and hopefully giving them the confidence to make the most of their appointments. I’m really looking forward to the episode and hope that viewers will enjoy it, as well as learning some important and potentially life saving tips too.”

This Morning star Dr Nighat added: “I couldn’t be happier sharing a panel with some dear colleagues and friends for this special episode. We will be opening up on some of our own heartfelt health stories and having a number of important conversations about how viewers can look after themselves, as well as sharing our top self-examination tips.

“As doctors, we are also humans and hope that by sharing a little part of our own lives, our patients and viewers know that they’re not alone and sometimes, we’re going through similar things to them.”

The special follows on from other one-off versions of the programme including Loose Men panels on International Men’s Day.

Dr Zoe said: “I’m so excited for this episode of Loose Doctors. While the four of us know each other well, we’ll be sharing some of our own stories and experiences, just as our patients bravely share theirs with us. We hope this offers viewers the chance to get to know us better and helps people feel more comfortable opening up. We’re going to be tackling some of the taboo topics people might not always want to discuss, to empower you to feel confident in understanding and checking your own body, and knowing when to seek help.”

And Dr Hilary, well known for working with Lorraine Kelly on screen, said: “I think viewers are going to love the first-ever Loose Doctors episode.

“You’ll see four of ITV’s Daytime doctors open up about their personal journeys whilst offering some of our tips to look after you and your family. I hope that viewers will learn a lot and be entertained at the same time as we open the Loose Doctors doors for the first time.”

Loose Women has been on ITV since 1999 and normally sees a rotating panel comprised of women discussing issues from a their perspectives, from politics and current affairs to all the latest gossip.

It is one of a number of daytime shows at ITV facing cuts and the daytime panel show will be down to 30 weeks a year in 2026.

It means some of the panelists are likely to lose their jobs.

* Loose Doctors airs on Wednesday 6th August, from 12:30pm on ITV1, ITVX, STV and STV Player.

HISTORY fans should keep their phones close for a special TV series that will air with extra augmented reality tonight.

7 Wonders of the Ancient World will transport viewers with a simple QR code each episode to scan for virtual and immersive experiences delivered by Snapchat.

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People will be able to “explore” world-famous ancient sites across the Mediterranean and Middle East from the comfort of their living room.

This includes the Great Pyramid of Giza, the Mausoleum at Halicarnassus, the Hanging Gardens of Babylon, and the Statue of Zeus at Olympia.

The show is hosted by renowned historian Bettany Hughes.

“The past is a living place, a place that’s relevant to all of us,” she said.

“Using this meticulously researched augmented reality allows viewers at home to explore right inside these ancient wonders.

“It’s an immersive experience that we hope will bring the past to life for millions.”

The three-part series launches on 5 tonight at 6.30pm.

BALMEDIE, Scotland — Golf and Scotland are close to President Trump’s heart, and both were in play Tuesday as he opened a new eponymous course in the land of his mother’s birth, capping a five-day trip that was largely about promoting his family’s luxury properties.

Dressed for golf and sporting a white cap that said “USA,” Trump appeared to be in such a jolly mood that he even lavished rare praise — instead of the usual insults — on the contingent of journalists who had gathered to cover the event.

“Today they’re not fake news,” Trump said. “Today they’re wonderful news.”

The golf-focused trip gave him a chance to escape Washington’s summer heat, but he could not avoid questions about convicted sex offender Jeffrey Epstein, the deepening food crisis in Gaza or other issues that trailed him across the Atlantic. The trip itself teed up another example of how the Republican president has used the White House to promote his brand.

Trump addresses Gaza and Epstein

Trump on Monday expressed concern over the worsening humanitarian situation in Gaza and urged Israeli Prime Minister Benjamin Netanyahu to do more to get food aid to hungry Palestinians.

Asked if he agreed with Netanyahu’s assertion Sunday that “there is no policy of starvation in Gaza and there is no starvation in Gaza,” Trump said he didn’t know but added, “I mean, based on television, I would say not particularly because those children look very hungry.”

The president also offered a reason why he banished Epstein from his private club in Palm Beach, Fla., years ago, saying it was because the disgraced financier “stole people that worked for me.” A top White House aide said last week that Epstein was kicked out for being a “creep.”

Trump tees off on newly opened golf course

Flanked by sons Eric and Donald Jr., Trump counted “1-2-3” and wielded a pair of golden scissors to cut a red ribbon marking the ceremonial opening of the new Trump course in the village of Balmedie on Scotland’s northern coast.

“This has been an unbelievable development,” Trump said before the ribbon cutting. He thanked Eric, who designed the course, saying his work on the project was “truly a labor of love for him.”

Eric Trump said the course was his father’s “passion project.”

Immediately afterward, Trump, Eric Trump and two professional golfers teed off on the first hole with plans to play a full 18 before the president returns to Washington on Tuesday night. Trump rarely allows the news media to watch his golf game, though video journalists and photographers often find him along the course whenever he plays.

Trump’s shot had a solid sound and soared straight, high and relatively far. Clearly pleased, he turned to the cameras and did an almost half-bow.

“He likes the course, ladies and gentlemen,” Eric Trump said.

Billed as the “Greatest 36 Holes in Golf,” the Trump International Golf Links, Scotland, is hosting back-to-back weekend tournaments before it begins offering rounds to the public on Aug. 13.

Trump fits White House business into golf trip

Trump worked some official business into the trip by holding talks with British Prime Minister Keir Starmer and reaching a trade framework for tariffs between the U.S. and the European Union’s 27 member countries — though scores of key details remain to be settled.

But the trip itself was centered around golf, and the presidential visit served to raise the new course’s profile.

Trump’s assets are in a trust and his sons are running the family business while he’s in the White House. Any business generated at the course will ultimately enrich the president when he leaves office, though.

The new golf course will be the third owned by the Trump Organization in Scotland. Trump bought Turnberry in 2014 and owns another course near Aberdeen that opened in 2012.

Trump golfed at Turnberry on Saturday, as protesters took to the streets, and on Sunday before meeting there in the afternoon with European Commission President Ursula von der Leyen.

New course blends things dear to Trump

The occasion blended two things dear to Trump: golf and Scotland.

His mother, the late Mary Anne MacLeod, was born on the Isle of Lewis on the north coast.

“We love Scotland here. My mother was born here, and she loved it,” Trump said Tuesday. She visited “religiously once a year” during the summer with his sisters, he said.

Perhaps the only mood-buster for Trump are the wind turbines that are part of a nearby wind farm and can be seen from around the new course.

Trump, who often speaks about his hatred of windmills, sued in 2013 to block construction of the wind farm but lost the case and was eventually ordered to pay legal costs for filing the lawsuit — a matter that still enrages him more than a decade later.

Trump said on a new episode of the New York Post’s “Pod Force One” podcast that the “ugly windmills” are a “shame” and are “really hurting” Scotland. The interview was conducted over the weekend and released Tuesday.

“It kills the birds, ruins the look. They’re noisy,” he said, asserting that the value of real estate around them also plummets. “I think it’s a very bad thing. Environmentally, it’s horrible.”

Weissert and Superville write for the Associated Press. Superville reported from Washington.

July 21 (UPI) — The new chief executive officer at Astronomer is speaking out following last week’s Coldplay concert kiss cam controversy, as he acknowledged the now viral video has raised brand awareness for the tech firm.

Pete DeJoy, co-founder and interim CEO, issued a statement Monday — called “Moving Forward at Astronomer” — after former CEO Andy Byron and Astronomer’s head of Human Resources, Kristin Cabot, were caught in an embrace Wednesday night on Coldplay’s jumbotron at Gillette Stadium in Foxborough, Mass. Both Byron and Cabot, who are married to other people, ducked out of the camera shot when they saw themselves on the screen.

“The events of the past few days have received a level of media attention that few companies — let alone startups in our small corner of the data and AI world — ever encounter,” De Joy said.

“The spotlight has been unusual and surreal for our team, and, while I would never have wished for it to happen like this,” he added, “Astronomer is now a household name.”

DeJoy stepped into his new role at Astronomer, “a company that I’ve proudly poured my entire professional life into helping build,” over the weekend after Byron tendered his resignation.

On Monday, DeJoy seized the company’s current spotlight to highlight its true mission.

“Over the past few years, our business has experienced incredible growth. What was once a mission to help companies with Apache Airflow has turned into so much more,” DeJoy said.

“We’re privileged to sit at the center of our customers’ data and AI strategy, powering data pipelines behind in-game analytics of your favorite sports team, LLM powered chatbots for customer support, training AI for self-driving cars and every mission-critical process in between,” DeJoy continued in an attempt to steer attention away from the controversy.

Astronomer’s “mission is bigger than any one moment,” he said.

It is thought Malaysian businessman Tan has little interest in selling Cardiff – the club he has invested £200m-plus into since buying in 2010.

Bale recently confirmed it would be “a dream come true” to purchase the Bluebirds, outlining his desire to take the club to the Premier League.

Speaking to Sky Sports in June, he said: “We’ve been speaking about it (a takeover), trying to engage with Cardiff but more news will come out on that in the future but hopefully we can get something done.”

The 35-year-old was heavily linked with a move to the Cardiff City Stadium prior to joining Los Angeles in the summer of 2022.

Bale went on to help the Major League Soccer side win the MLS Cup by scoring a last-minute equaliser in extra time of the final as LA went on to beat Philadelphia Union on penalties.

He featured in each of his country’s group stage matches against the USA, Iran and England at the 2022 World Cup in Qatar before retiring from football in January 2023.

Cardiff – now led by former Manchester City Elite Development Squad boss Brian Barry-Murphy – are preparing for a first campaign in the third tier since 2002-03 having finished bottom of the Championship last season.

The Bluebirds have not commented on the Bale-led consortium’s approaches to buy the club.

Who says you can’t go Home Box Office again?

Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago to dump the prestigious HBO brand in a bid to make the service more appealing to a mainstream, meat-and-potatoes crowd.

The gambit to chase Netflix with a service called Max didn’t work. Warner Bros. Discovery’s leaders eventually recognized the tremendous value in the HBO name, and sheepishly brought it back for an encore.

The company announced the switch in May.

“The good news is I have a drawer full of stationary from the last time around,” HBO Chairman Casey Bloys said in May, making light of Warner Bros. Discovery’s about-face during the company’s annual programming upfront presentation to advertisers at Madison Square Garden in New York.

The move marks the fifth name for the service in 15 years.

HBO’s first digital offering, introduced in 2010, was called HBO Go. Eventually the company added an HBO Now app. Then, in 2020, when the company launched its comprehensive streaming service with Warner Bros. movies and television shows, executives decided the HBO Max name would play to the company’s strengths while beckoning customers with a souped-up product and moniker to match.

That lasted until Chief Executive David Zaslav stepped in. The company truncated the name to Max because Zaslav and other executives felt the need to create some distance from HBO’s signature shows to make room for the nonscripted fare of Discovery’s channels, including HGTV and Food Network.

Now it’s back to HBO Max.

The company has said the shift was a response to audiences’ desire for quality over quantity.

“No consumer today is saying they want more content, but most consumers are saying they want better content,” the company said in May.

The change also represents a recognition that Warner Bros. Discovery, a medium-sized media company with a huge debt burden, couldn’t compete with Netflix, which tries to offer something for everyone.

And while some of the Max-branded shows, including “The Pitt,” are critically acclaimed, it was the HBO fare, including “The White Lotus,” that has been the most consistent draw for subscribers.

HBO built its legacy as a premium cable channel that required an additional fee on the monthly cable bill. Such groundbreaking series as “The Sopranos,” “Game of Thrones” and “Sex and the City” put the channel at the vanguard of prestige programming.

Most subscribers who currently have Max won’t need to download a new app, company insiders said.

An app update will eventually change the blue Max logo to a black HBO Max one.

Staff writer Stephen Battaglio contributed to this report.

It takes a little over an hour for “Nobu” to marinate long enough to approach a point of complexity, not exactly bitter but no longer cloyingly sweet. Nobu Matsuhisa, the celebrated sushi master, is running quality-control checks in one of his restaurants. A poor chef is sweating the test so badly, he won’t need soy sauce soon enough. His dish keeps being sent back: Chop the chives finer. Why is this pile of raw crudo smaller? Why did you paint a line of salt instead of a dot? The scene goes on, excruciatingly. A few minutes later, Robert De Niro — an early investor and co-founder — dominates a private board meeting with concerns about too-rapid growth. It’s not quite the ominous Waingro showdowns of “Heat” but in the ballpark.

Fastidiousness, precision and a kind of reputational exclusivity are at the heart of Matsuhisa’s enterprise. These are hard things to make a documentary about. But it’s also why Nobu needed to come to Beverly Hills for his concept to take root — not just any Los Angeles but the ’80s-era boomtown of power lunches and spend-to-impress dining. Spago’s Wolfgang Puck makes an appearance in director Matt Tyrnauer’s half-interesting film, fawning over his longtime friend sitting next to him but not quite articulating the essence of their revolution: high-end branding. You wish more time was spent on that conceptual idea, enabled by celebrities throwing around money on food they barely ate.

The kind of doc that “Nobu” more often resembles (as do most foodie-targeted profiles) is a gentle chronology of a humble genius and everyday guy who just happens to fly private. Matsuhisa bows to euphoric local fishmongers, does a lot of hugs and selfies with his staff, visits his roots in Japan and Peru. There are family interviews and a detour to Alaska, where, years before he had a 300-person nightly waitlist, an early restaurant of his caught fire — in the bad literal way (Tyrnauer cuts to the Anchorage newspaper headline). These false starts are somehow exhausting, lacking in suspense. He contemplated suicide, then came to California.

The food sails by: wedges of black cod with miso, delicate plates of thinly sliced fish adorned with tweezer-manipulated herbs. All of it is crazy-making and delicious. Still, apart from former Los Angeles Times food editor Ruth Reichl, who witnessed the rise of Nobu as it happened, there are few on-camera voices who speak directly to Matsuhisa’s gifts and experimentation with form. 2011’s “Jiro Dreams of Sushi” does a better job of delivering the intimate discipline of cutting and shaping. More testimony to the experience of eating at Nobu would have helped this feel less like a commercial.

“Nobu” is a film oddly unconcerned with the communal experience of dining. We hear about the way his sushi workstations are elevated (a “stage,” Matsuhisa calls them) and that’s central to the performance going on here, also the remove. Something clicks when the film heads to Nobu Malibu and visits the table of supermodel Cindy Crawford, whose “Cindy rice,” a dish he invented for her, adorns the menu. There’s a deep mutual gratitude between them that goes back years. An appreciation of the finer things? No doubt. Game recognizing game? Definitely.

American Apparel’s billboards were hard to miss when traversing Los Angeles in the 2000s. The ubiquitous ads for the L.A.-based clothing company featured gritty, amateurish photos of seemingly ordinary young women, posed suggestively, in various states of undress. As for the clothing, there wasn’t much of it. A tube sock here, a thong there. American Apparel’s apparel clearly wasn’t the draw.

The underage appearance of the models was disturbing but not entirely shocking given the controversial Calvin Klein ads over previous decades, and by the year 2000, Britney Spears’ schoolgirl-meets-stripper-pole routine in her “Oops! … I Did it Again” video was popular with tweens and moms alike. Yet there was something about the voyeuristic, predatory nature of American Appeal’s ad campaign that felt different, worse, beyond exploitative.

“Trainwreck: The Cult of American Apparel,” a documentary now streaming on Netflix, explains why those billboards felt more like criminal evidence than sexy ads. The 54-minute film breaks down what was happening on the other side of the camera at the company, led by problematic founder and CEO Dov Charney, and there’s nothing hip or fashionable about the abuse chronicled in it, which features footage, research and firsthand accounts from former employees.

Dov Charney founded American Apparel and was its CEO until he was fired after allegations of misconduct.

(Netflix)

The doc is part of a Netflix series that touches on messy, disastrous events, brands and people such as the Balloon Boy scandal and the so-called Poop Cruise. High-end stuff it’s not, and this installment of the series isn’t nuanced or long enough to be an in-depth exploration of a troubled company and its volatile founder. It does, however, lay bare an abusive culture at American Apparel and how Charney — who shot many of the ads himself — turned his own alleged regressions into a wildly successful branding campaign.

The documentary tracks the rise and fall of American Apparel and its CEO from the company’s inception in 1989 to it becoming one of the largest garment manufacturers in the United States until its bankruptcy in 2015. Reimagining plain sweatshirts and other wardrobe basics as hip alternatives to blingy jeans and gawdy UGG boots, the L.A.-made clothing was promoted as “Ethically Made — Sweatshop Free.” It later garnered the unofficial title of indie sleaze, just in time to resonate across a new thing called social media.

Charney is seen in action through reams of footage captured by employees and others in his orbit. Former workers tell their stories, recalling how they were hired or advanced into management positions despite having no experience. One recalls how new hires at the company received a welcome gift box that included a vibrator, a book by Robert Greene titled “The 48 Laws of Power,” a Leica camera and a Blackberry so Charney could contact them 24/7. They were also asked to sign nondisclosure agreements which would later make it difficult to hold Charney accountable for alleged misconduct.

EJ and Jonny are among the former American Apparel employees interviewed in the documentary. (Netflix)

Footage shows Charney as a wiry, supercharged figure who frequently berated his staff as “losers” and worse. He housed chosen employees at his Silver Lake mansion, the Garbutt House, and they included a gaggle of young women whose roles seemed to be as surrogates and enforcers for Charney — workers referred to them as Dov’s Girls. Then in his 40s, he’s shown verbally accosting young employees, some of whom were teenagers at the time. At least one clip captures him parading around naked in front of two female employees.

After defining fashion for roughly a decade, the thriving company began to nosedive by the 2010s as news of Charney’s inappropriate behavior and oppressive conditions in the workplace surfaced. He was accused of mistreating young employees in the company’s stores and offices, as well as exploiting undocumented employees in the factory, but it was allegations of sexual misconduct and assault in the workplace that made headlines, leading to his ouster as CEO. Women who claim they were sexually assaulted by Charney are interviewed in the documentary.

Charney did not disappear after his fall from grace. He founded another clothing manufacturer, Los Angeles Apparel, and he reportedly works on Yeezy, the fashion brand created by Ye, the rapper formerly known as Kanye West. Rolling Stone reported that Charney printed West’s controversial “White Lives Matter” T-shirt.

As for American Apparel, it was bought by a Canadian clothing company that relaunched the brand shortly before the pandemic. The clothes are no longer made in L.A., but curiously, the indie sleaze billboard campaign has returned to the city. It’s disturbing in a throwback kind of way, pointing to a time when pedo-marketing was king, and the creepy folks behind the ads were heralded as marketing geniuses.

Monica Vinader has added even more styles to their summer sale with up to 60% off necklaces, earrings, rings, bracelets and more

Monica Vinader, the popular jewellery brand favoured by celebrities like Kendall Jenner and royalty including the Princess of Wales, has reduced prices further on its website, with up to 60% off summer picks. Known for being one of the more affordable accessory retailers, you can now pick up Monica Vinader pieces at a reduced price.

With over 600 pieces of Monica Vinader jewellery to choose from, including stackable rings, personalised necklaces, earrings, bracelets and more, prices now start at £14. It’s the perfect time to treat yourself or a loved one to something sparkly for less.

Kate Middleton owns the Monica Vinader Nura Pearl Necklace and it is now in sale for £110, down from £129. The similar Nura Tiny Keshi Pearl Necklace is also on sale for £60 down from £150. Made from 18K gold vermeil and pearl, it makes a lovely layering piece or would make a statement on its own.

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Shoppers on the hunt for a versatile pair of earrings perfect for daily wear, the Siren Mini Domed Huggies are down from £60 to £39. Constructed from 18K gold vermeil, one customer said: “Such a beautiful, classy, comfy everyday hoop, which I never need to take out to sleep. Would highly recommend, particularly for the price.”

However, not everyone is satisfied with the size and another person expressed their surprise at the compactness, noting they were ‘shocked at how small they were’. For those considering a present, the Linear Disc Friendship Bracelet could be an ideal pick. Discounted from its regular £99 to £64.25 thanks to the sale offering 35% off – it’s available in various finishes.

Royally-approved jewellery

from £14

Monica Vinader

Shop sale

Save up to 60% off summer jewellery.

A delighted shopper left a review saying: “Small delicate charm bracelet that would make a lovely gift. Simple style that can be easily layered up with other pieces. Easy to fasten on your own too. Also come in a cute little gift box if you were purchasing as a present.”

Yet someone else commented on the difficulty of fastening, stating: “Can be a little tricky to tighten and loosen, couldn’t get over my big hands to start with, may need to utilise a friend to help but makes it more secure.”

Missoma is also running an up to 50% off summer sale. Pearls are featured in the sale, with the Savi Seed Pear Bracelet reduced by 26%. The limited edition bracelet is a ‘cute and elegant piece’, discounted to £73 down from £98.

Love Island fans are in luck as the exact necklace Samie Elishi wore on the show is finally back in stock. Called the San Pietro necklace by Soru, the £270 piece ‘goes with anything and stands out’.

For a splash of colour, take a look at the Monica Vinader Siren Stacking Ring. With a variety of stones and metal finishes on offer at different price points, one standout is the 18K gold vermeil with amazonite, reduced from £80 to £48.

Perfect for layering with other pieces, one happy customer wrote: “I bought this for my friend for her 40th birthday. It looks so stunning! I’m so pleased with it, and she loves it too.” You can browse the full Monica Vinader summer sale online.

The new terminal is part of the first phase of Leeds Bradford Airport’s £100 million terminal expansion project

Passengers at Leeds Bradford Airport have hailed the new terminal as ‘brill’ and even ‘better than Manchester Airport’ on its opening day.

The airport’s £100 million terminal expansion project has unveiled a host of new facilities, including additional seating, two new lounges, an improved baggage reclaim area, and an upgraded passport control.

From Tuesday, all passengers arriving and departing via LBA will move through the upgraded terminal facilities. The terminal expansion includes a modernised arrivals process, including a new baggage reclaim area and an upgraded passport control facility incorporating advanced security technologies.

The new terminal has 83% more seating, an “food and drink offering” and two premium lounges, including the brand-new Six Eight One Premium Lounge.

Travellers heading to Krakow on Tuesday, June 17, shared their thoughts on the new amenities and how they stack up against Manchester.

READ MORE: Flight attendant reveals why they greet passengers and it’s not to be polite

Polish couple Szymon Machynia and Agata Koc, who were off to a religious ceremony related to their Rodzimowierstwo faith, which inspired elements in ‘The Witcher’ Netflix series, praised the new setup, reports Leeds Live.

Szymon, a mill operative, expressed his disdain for Manchester Airport: “I hate Manchester, I despise that airport. It’s hard to get in there, it’s easy to get lost around. If they change something you suddenly have to go from one spot in the airport to the other. It’s awful.

“Leeds is nice and small. Security was brill, it was fast and simple. The new gate was great and the new machines improve the process. I still had to take my shoes off – but maybe one day we’ll get there.”

Agata, a photographer, also shared her approval: “I think this terminal is better than the other one. The old one was small but this one is open and everything was [clearly] signposted where to go.”

Doncaster-based plumber Filip Dziegielewski, 39, set to embark on a European jaunt with friends, praised the convenience of his departure point, remarking, “It looks very nice and tidy, very modern. Good connections. Security was very fast today, everything was working.”

He added, “Leeds will be better than Manchester once they finish work on the bus from Doncaster to Leeds. It’s 40 miles but it takes one and half hour. Manchester is busy and here it is very quiet.”

Wakefield local, technical logistics supervisor and father-of-three Slawomir Baokowski, 38, on his way to see family, expressed enthusiasm about the airport. He said “It’s fantastic, honestly. It’s really nice and fresh, good job. There’s loads here. Honestly, and it’s the first time I say this, but it’s better in Leeds than Manchester Airport. In Manchester, there’s too many people there.”

Alan Brytan, 23, who specialises in quality control, heading to reunite with relatives, was not aware work was underway.

“It’s quite surprising, to be honest, I wasn’t aware of it. It’s come together really nicely. This was completely new news to me. I got a notification on my phone saying ‘gate seven’, and I asked some guy about it. It’s a whole new terminal, like a whole new world. It looks much nicer.,” he said.

“If you want to travel, it’s still better just to go to Manchester. If you’re going closer to home then this is the better airport.”

Two men showed up at Adrien Frier’s Beverly Hills home Thursday afternoon and carried an unusual package onto the backyard patio, where a white-clothed table waited.

Frier, France’s consul general in Los Angeles, was preparing to host a party and the 25-pound sterling silver objet d’art was the guest of honor. Standing next to the replica of the UEFA Champions League trophy, the second-most prestigious prize in the sport and one which bestows upon its owner the title of best club team in the world, was the closest Frier had come to such soccer greatness.

“What I really want to do right now,” Frier whispered, “is take it and bring it upstairs.”

That wasn’t going to happen. Paris Saint-Germain, the French club that owns both the real and replica Champions League trophies for the next year, had made winning them a quintessential quest. Now that they have the trophies, they intend to make good use of them.

After an evening with the consul general, the trophy was carried a couple of miles east to a PSG pop-up store on Melrose, where it posed for more selfies than Taylor Swift. Later it will follow the team to Seattle, then perhaps Philadelphia or Atlanta.

Only five clubs in the world sold more jerseys than PSG last year. Touring the U.S. with the Champions League trophy during the monthlong FIFA Club World Cup this summer figures to give those sales a boost while raising the team’s profile in one of the world’s fastest-growing soccer markets.

“Now it’s all about capitalizing,” said Jerry Newman, PSG’s chief digital and innovation officer. “It just accelerates our growth in terms of where we go, in terms of growing the club.”

Paris Saint-Germain returned to the field Sunday, beating Spain’s Atlético Madrid 4-0 before a sun-baked Rose Bowl crowd of 80,619 in a first-round game of the Club World Cup. It was PSG’s first game since routing Inter Milan in last month’s Champions League final.

“It’s difficult to win it,” said Victoriano Melero, PSG’s chief executive officer, as the Champions League trophy peeked over his shoulder from its perch on Frier’s patio. “To stay at the top, that’s the most difficult.”

Winning the trophy once, Melero said was not “the ultimate goal. It was the first goal.”

That’s a bit of revisionist history because one of the first things Nasser Al-Khelaifi did after taking over the club in 2011 was put together a five-year plan that was supposed to end with PSG hoisting the Champions League prize.

At first he threw money at the problem, signing Zlatan Ibrahimovic. When Ibrahimovic moved on, Al-Khelaifi replaced him with Neymar, Kylian Mbappe and finally Lionel Messi, spending nearly a third of an unsustainable $842-million payroll on those three alone in 2021-22. Yet for all that spending, the team made it to the Champions League final just once.

So when Mbappe followed Neymar and Messi out of Paris last summer, the team doubled down on a plan to develop players rather than simply buying them. The centerpiece of that plan was a $385-million training base in the western suburbs of Paris that included training, education and accommodation facilities for 140 academy players.

PSG is still spending; it’s wage bill last season was estimated at more than $600 million by the Football Business Journal. And the Athletic reported the team has spent more than $2.6 billion on new players in 14 years under Al-Khelaifi.

The emphasis now, however, is on the team and not on any individuals. And it appears to be working. With a roster that averaged less than 24 years of age, PSG won every competition it entered this season, rolled through the knockout stages of the Champions League, then beat Inter Milan 5-0 in the most one-sided final in history, becoming the second-youngest European champion ever.

Paris Saint-Germain celebrates its Champions League title victory over Inter Milan last month.

(Martin Meissner / Associated Press)

“The change the chairman made, saying the star needs to be the club and not the players, that’s what happened on the pitch,” said Fabien Allègre, the club’s chief brand officer.

Four players — three of them French — scored at least 15 goals in all competition last season; only one was older than 23. Five players finished in double digits for assists; the top two were under 22. And the philosophy of egalite and fraternite wasn’t just reserved for the people in uniform. When PSG made the Champions League final, Al-Khelaifi flew all 600 team employees to Munich and bought them tickets to the game.

“We all contribute to the success of the club,” Melero said. “The French mentality, they don’t very much like when it’s bling-bling, when it’s shine. But when it’s solidarity, it’s collective, they love it.

“We’re really a family.”

But PSG is also a business, one that has to profit off its success. For years Allègre has partnered with fashion, music and sportswear companies in an effort to make PSG a lifestyle brand connected to a soccer club rather than the other way around. The team’s new emphasis on youth will help with that.

“Our focus is really to stand for being the club of the new generation, to understand the code of the new generation of fans or sport, not only football,” Allègre said. “We built our brand. Now we have the statement when it comes to the pitch.”

“The brand itself is already attractive,” Melero added. But being the best club team in the world “is like a launch pad. It’s just incredible the exposure you’ve got.”

Fabián Ruiz gave PSG the only goal it would need Sunday, beating Atlético keeper Jan Oblak from the top of the box in the 20th minute. Vitinha doubled the lead in first-half stoppage time with a low right-footed shot between two defenders from the center of the penalty area.

Teenager Senny Mayulu, who scored the final goal in the Champions League final, made it 3-0 in the 87th minute, 11 minutes after Clement Lenglet’s second yellow card left Atlético to finish the game short-handed. Kang-in Lee closed out the scoring on the final touch of the game, converting a penalty kick seven minutes into stoppage time.

Across town, fans who had gathered for a watch party at PSG House on Melrose celebrated with all the hardware PSG won this season, including a Champions League trophy that is only beginning to show its shine.

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Feud is ‘built to go viral’

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Brand is ‘bruised not broken’

TRAVEL lovers have been lapping up a big brand cabin bag that’s even more penny-pinching than Primark’s own version.

There’s nothing worse than getting caught out by militant measures – and here’s the answer.

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To avoid paying for an overpriced cabin bag, shoppers have been going potty for the Robert Dyas Underseat Cabin Bag.

Available in black/red, it comes in at a savvy £7.99 and is ideal for short breaks or business trips.

The travel companion is priced even lower than Primark’s £12 Underseat Bag.

High Quality Cabin Carry on Holdall Bag Duffel Under Seat. Additional sleeve section on the back to fit over trolley case handles. Adjustable shoulder strap and top carry handle.

Happy customers reviewed online: “Great bag to take on plane.”

A second added: “Underseat travel bag. Perfect size to use when travelling. Strong bag, easy to fold and store away.”

A third praised: “Looks good and roomy, ideal to take onboard a plane and lots of compartments for important stuff.”

“Perfect lightweight bag, just what I wanted,” applauded a fourth.

“Excellent quality and value,” wrote another.

“Very good. Correct dimensions for small bag to take as cabin bag. Love it!” penned another.

“Very sturdy, great quality bag. Amazing price. Perfect for Ryanair‘s ridiculously stringent sizing policy. Managed to ram more into it than I envisaged,” advised a fifth.

All Ryanair passengers can bring a small personal bag on board but this must fit under the seat in front of you.

All over-sized cabin bags will be refused at the boarding gate, or where available put in the hold for a fee.

Anyone wanting to bring another bag, you’ll need to upgrade and pay extra for priority and two cabin bags or checked baggage.

Many angry passengers have been caught out by Ryanair’s strict baggage allowance for flights.

However, the Robert Dyas lightweight bag has a 20L capacity with dimensions H:25 x W:40 x D:5 cm and fits perfectly under the seat.

With a front zip for passports and essentials, it features carry grab handles with an adjustable shoulder strap.

Made from strong polyester, it also offers a one year guarantee.

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A MAJOR car manufacturer is axing its record-breaking hot hatch just three years after its latest revamp.

The FL5-generation Honda Civic Type R is being culled in the UK and Europe from 2026 – but is set to go out with a bang.

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Forty final Ultimate Edition models with a classic Championship white paint job, and red accents, including a central pinstripe, are being made as a swansong – but is likely to cost more than the regular Type R (£48,900).

Just 10 of these special edition motors will be available in the UK – and these will be available on a first come first serve basis, according to Honda.

The news will come as a bittersweet blow to petrol heads, with the FL5 having broken countless front-wheel drive lap records during its short reign.

Honda’s European strategy boss Hannah Swift put the axing down to the industry “changing” and an evolution of its model range “in accordance with European legislation”.

Those changes relate to stricter emissions standards in Britain and the EU, with which the Type R doesn’t comply.

The four-wheel-drive hatch market comprises of the Golf R, Toyota GR Yaris and Mercedes-AMG A45 S – but all are risk due to the new regulations.

Several brands are instead moving to e-performance cars.

It comes 28 years after the first Civic Type R arrived as a grey import from Japan.

Arriving in late 1997, before a second generation model in 2001, a third in 2007 and a fourth in 2015.

Its fifth and sixth generations are widely regarded by experts as the finest driver’s cars of the modern age.

According to the Honda website, the current Type R features a two litre- four cylinder VTEC TURBO engine and can accelerate from 0-100km/hr in 5.4 seconds.

It adds: “The Type R is the fastest front wheel drive car to have driven the legendary 5.8km Suzuka circuit.”

Ms Swift said: “As we say farewell to a true icon of the Honda automobile line-up in Europe, we thought it was fitting to give the Civic Type R the ultimate send-off with this special edition model offering our customers a unique opportunity to celebrate its legacy.

“The industry is changing, and our model range is having to evolve with it in accordance with European legislation.

“However, Type R has always been Honda’s ultimate expression of our passion for driving excitement, and we look forward to celebrating its heritage in the weeks and months ahead.”

Ten things YOU should know as a car owner

To help you feel more confident as a car owner, here are ten things you should be familiar with about your vehicle:

Often overshadowed by its neighbors with glitzier landmarks — namely Burbank and Pasadena — Glendale gets an unfair rap as being suburban and drab. Many Angelenos (especially those on the Westside) know it primarily for its massive malls: the Glendale Galleria and oft-meme’d Americana at Brand.

Get to know Los Angeles through the places that bring it to life. From restaurants to shops to outdoor spaces, here’s what to discover now.

While its retail landscape is certainly impressive, that’s just the tip of the iceberg of this 30-square-mile city that traverses two mountain ranges and boasts dozens of historic buildings and more than 50 parks. Visit one small corner of this century-old city and your main takeaway might be the preponderance of Armenian bakeries, kebab joints and hookah bars. For a more bohemian, historic take on Glendale, visit Adams Square, where storybook Tudor houses proliferate and a queer community flourishes. At Adams Square Mini-Park, once a gas station, find a public art gallery inside an old service building and nearby crosswalks that have been painted vibrant colors as a way to increase pedestrian visibility and celebrate the local community.

Vintage period revival mansions on enviously large plots of land can be found in Glendale’s higher elevation communities, like Chevy Chase Canyon or El Miradero, situated below the 31-acre Brand Park. Plenty of historic Queen Anne-Eastlake Victorian homes dating to the 1870s to 1890s are also still standing. Some of these older buildings — like a turn-of-the-century Moorish mansion and an old winery barn — now serve as museums, public libraries and nature centers.

While there is plenty of new development — think high-rise condominiums, strip malls, big-box stores and expanded transportation routes — Glendale actively balances preserving its historic sites while promoting change. Take, for instance, Brand Boulevard, the heart of downtown Glendale. It’s a dynamic mix of new retailers, multicultural restaurants and landmark businesses like the 100-year-old Alex Theatre and a corset shop that has been in the same location since 1922.

And the transformation of the city goes even further.

While Glendale once bore the unfortunate reputation of being a mid-20th-century “sundown town,” it has since evolved into a vibrant melting pot. Today, it is home to large communities of Armenians, Latinos, Koreans, Filipinos and Persians. In a significant step toward reconciliation, Glendale became the first city in California — and the third in the nation — to formally apologize for its racist past.

Whichever analogy you choose — a Rubik’s cube, an onion — Glendale is one of the more fickle SoCal destinations that takes time to get to know. There are pockets of funk, beauty and culture — a neon museum, a retro roller rink, a progressive art museum at the top of a cemetery. Glendale also produced numerous Hollywood greats, like John Wayne, Eva Mendes and Paul Walker, and serves as the final resting spot of even larger luminaries, such as Walt Disney, Elizabeth Taylor and Michael Jackson.

Here’s where to go to get the best representation of this oft-misunderstood place that is actually, to name-drop its century-old moniker, a “jewel” of a city.

British comedian Russell Brand remained firm this week in denying he sexually assaulted four women from 1999 to 2005.

The controversial “Get Him to the Greek” actor, 49, appeared in a London court on Friday and pleaded not guilty to two counts of rape, two counts of sexual assault and one count of indecent assault. Brand, who was charged in April, said “not guilty” after each count was read in Southwark Crown Court. A legal representative for Brand did not immediately respond to The Times’ request for comment on Friday.

Brand, who is best known for starring in raunchy comedies including “Forgetting Sarah Marshall,” “Rock of Ages” and “Arthur,” entered his not guilty plea months after U.K. authorities announced its counts against the comedian.

The charges stem from four separate alleged incidents involving different women. Prosecutors allege Brand raped a woman in the English seaside area of Bournemouth in 1999. He also allegedly indecently assaulted a second woman in 2001, orally raped and sexually assaulted a third woman in 2004 and sexually assaulted the fourth woman between 2004 to 2005. The final three allegations occurred in Westminster, according to U.K. officials.

At the time, Brand denied the allegations via social media.

“I was a fool before I lived in the light of the Lord. I was a drug addict, a sex addict and an imbecile. But what I never was was a rapist. I’ve never engaged in nonconsensual activities,” he said in a video shared to Instagram and X (formerly Twitter). “I pray you can tell that by looking in my eyes.”

Before he was charged, Brand faced previous allegations of rape and sexual assault in September 2023, when the Times of London published its joint investigation with “Dispatches,” a news program on Britain’s Channel 4. Several women came forward with allegations that Brand sexually assaulted them between 2006 and 2013. At the time, Brand refuted the “very, very serious criminal allegations” and claimed he was being targeted by the “mainstream media” because of his views. Since distancing himself from Hollywood, Brand in recent years has refashioned himself as an anti-establishment commentator and platformed conspiracy theories about vaccines and the 9/11 attacks.

In November 2023, the actor was sued for sexual assault in New York by a woman who said she worked as an extra in Brand’s 2011 film “Arthur.” That same month, the BBC said it received multiple complaints about the risqué comedian relating to his workplace conduct when he hosted radio programs from 2006 to 2008.

In recent years, Brand has also turned his focus to religion. In 2024, he doubled down on his commitment to Christianity and was baptized in the River Thames. At the time, he said it was “an opportunity to leave the past behind and be reborn in Christ’s name.”

As he arrived to court on Friday, Brand was seen clutching a copy of “The Valley of Vision,” a collection of Puritan prayers.

His trial is set to begin June 3, 2026, and is expected to last four to five weeks.

Times staff writer Meredith Blake and the Associated Press contributed to this report.

A MAJOR car brand is reportedly looking to raise £5billion including a loan guaranteed by the UK government after axing 20,000 jobs.

Cash-strapped Nissan, Japan’s third-largest carmaker, is already facing £4billion in losses – its worst annual loss in a quarter century.

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But now, the company are said to be considering raising more than 1 trillion yen – just over £5 billion – from debt and asset sales in a bid to prop up Nissan.

The struggling Japanese automaker plans to issue as much as 630 billion yen in convertible securities and bonds, including high-yielding US dollar and euro notes, according to Bloomberg News.

The move would also include a £1billion syndicated loan guaranteed by the British government, the documents show.

Sale-and-lease-back plans for its Yokohama headquarters, plus properties it owns in the United States, are also reportedly on the cards.

The aggressive fundraising plans underscore Nissan’s rapidly deteriorating financial and operational position, despite efforts by newly appointed chief executive Ivan Espinosa to turn the company around.

In addition, Nissan is reportedly seeking to sell part of the stakes it owns in Renault and battery maker AESC Group, as well as plants in South Africa and Mexico.

Bloomberg News cited sources as saying Nissan’s board did not appear to have approved the funding proposal yet, leaving it unclear whether it would happen.

The proposal was also slated to include the rollover of some debt, the report said.

A Nissan representative said the company does not comment on speculation.

It comes after Nissan said they could part ways with its global headquarters in Yokohama, Japan, to fund the company’s urgent restructuring plan.

After having moved to the 22-story high-rise in 2009, the car manufacturer is now facing mountains of debt and is on track to cut 20,000 jobs, shut several of its plants and slash billions in costs.

With a glitzy gallery, the flashy headquarters can showcase more than thirty motors and stands in stark contrast to their previous offices.

The company have said that part of their plan has called for reviewing assets that can be sold in a desperate bid to pay for the restructuring.

With its own headquarters in sight, thought to be worth approximately £500 million, Nissan would structure a deal so it could continue to use the site through a lease so its offices and operations remain in place.

A company spokesperson said: “Nissan is considering all possibilities to recover its business performance, but there are no specifics to share at this point of time.”

The move is not unprecedented, however, with McLaren doing something similar with its HQ in Woking in recent years.

Nissan confirmed in April that it was anticipating losses of up to £4 billion, its worst annual loss in a quarter century.

Nissan is also planning to close seven factories by 2027, including two domestic sites which are thought to be the Oppama and Shonan plants, saving £2.6 billion in the process.

There have also been reports of downsizing or a partial sale of its Tochigi assembly plan and test centre facility north of Tokyo which was recently equipped with manufacturing technologies to assemble electric vehicles.

To underline the dire financial situation, the motor company is even halting the development of certain models to cut its expenses.

While the car company has been hit hard by the effects of Donald Trump’s tariff war, Nissan’s new CEO, Ivan Espinosa, has admitted the company’s financial trouble started a decade ago.

He said: “This is not something that happened in the last couple of years.

“It’s more of a fundamental problem that probably started back in 2015, when management thought this company could reach [annual global vehicle sales] of around eight million.

“There were heavy investments both in terms of planned capacity as well as in human resources, but the reality today is we are running at around half that volume. And nobody did anything to fix that until now.”

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A LITTLE-known car brand is preparing to launch an AI-powered luxury saloon to rival the mighty Porsche Taycan.

Chinese EV manufacturer Xpeng has unveiled the latest iteration of its P7 sports saloon that they’ve branded “more than a car”.

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Said to be Xpeng’s answer to “the AI [artificial intelligence] era in form and function”, the company has identified itself as an “AI-driven mobility company”.

Indeed, they’re positioning the new flagship P7 as a showcase for how AI can redefine the luxury car experience.

Details at this stage are scarce, but the previous P7 was described as “the world’s first AI-defined vehicle” and included highly advanced autonomous driving functions, as well as a ‘smart cockpit’ that included a Knight Rider-style voice assistant.

The next-gen model is expected to build on this, as well as introduce even more advanced capabilities.

Their ultimate aim is to stand out in China‘s increasingly crowded luxury saloon market – with the likes of the Avatr 12, Nio ET9 and Luxeed S7 all hoping to be big sellers.

Regarding the upcoming P7’s new styling, Xpeng’s Exterior Design Director Rafik Ferrag told Autocar: “With this new generation, we set out to design a pure-electric sports sedan that could amaze at every angle.

“This car is our dream – refined through countless iterations.

“In my eyes, the all-new Xpeng P7 is a work of art, shaped with emotion and purpose.”

It’s currently unknown if the P7 will be sold outside of China – with more details to follow.

For now, the Porsche Taycan remains the industry leader when it comes to luxury, performance all-electric saloons.

While sales have dipped in recent times, the Taycan remains a highly sought-after electric sports car ahead of the likes of the Lucid Air, Tesla Model S, BMW i4, and Audi e-tron GT.

One other Chinese brand that’s got Porsche in its sights is Denza – headed by motoring giant BYD.

The ever-expanding car brand is one of the largest private companies in China and has already started to make waves globally – including in the UK.

But for those seeking something with more speed and luxury, their sister brand Denza and their first car in its line-up – the stunning Z9 GT – might appeal.

Clearly borrowing design cues from the Taycan and Panamera, the grand tourer – with its shooting brake estate styling – was unveiled at the recent Milan Design Week ahead of its European market release later this year.