bookings

‘Best’ day for Brits to book cheap hotels and save big on bookings

If you’re looking to save money on a UK hotel stay, there’s one day of the week you should always book on

Whilst holidaymakers frequently look to secure a staycation during this period, it might seem logical to book over the weekend whilst enjoying a relaxing brew. Nevertheless, this approach could result in higher costs.

Rather, you should hold off until the surge of weekend reservations subsides and corporate travel arrangements are finalised. This puts Tuesday as the optimal day for holiday booking, given increased availability and booking platforms seeking to fill remaining accommodation swiftly.

Consequently, being adaptable proves beneficial if you can tolerate the uncertainty.

Hotels generally maintain a cancellation period of 24 to 48 hours, prompting them to market any cancelled accommodations – occasionally at discounted rates, reports the Express.

Whilst extremely risky and spontaneous, some excellent hotel bargains can emerge after 6pm – provided you happen to be nearby.

Nevertheless, these guidelines are reversed regarding major chains such as Premier Inn and Travelodge.

Travel specialist Linda Reynolds, from Personal Travel Agents, informed The Guardian that she advises travellers to reserve early for optimal deals.

For instance, Travelodge promotes “rooms from £35 or less” when secured in advance; and particular travel platforms prove valuable additions to your toolkit.

Google Hotels, Kayak and Trivago, for example, will alert subscribers when rates drop, ensuring you’re informed about fantastic holiday bargains.

When to book a holiday

When it comes to choosing your actual hotel dates, Sunday through to Thursday typically offers the best value, helping you dodge those weekend price surges targeting short-break travellers.

It’s also worth keeping school holidays, bank holidays and local festivities in mind, as these will inevitably push costs up and are worth swerving if possible.

Reynolds said: “Sunday nights in cities are usually cheaper than Friday or Saturday nights because leisure demand dips after the weekend.

“In rural locations, including coastal areas, midweek (Monday to Thursday) is often cheaper than weekends, when leisure travellers arrive.”

If you’re plotting a London getaway, think about booking accommodation outside the city centre in zones two to three.

These areas offer better value, excellent transport links and still provide an authentic taste of the capital.

The same principle works for other major cities including Glasgow, Manchester, Edinburgh and Bristol.

Meanwhile, money coach Maddy Alexander-Grout suggests checking out Plans Change marketplace, which lets holidaymakers flog their trips at reduced rates – with discounts starting at 25% off.

“In my job, I travel around the country a lot, and I regularly use the site, saving about 20% on a hotel booking direct,” she said.

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‘Heartbreak’ as another UK travel agent suddenly shuts with impact to bookings

Usher Travel Worldchoice is the latest UK travel firm to cease trading this year, after Balkan Holidays Ltd (April 2025), Jetline Travel (March 2025), and Great Little Escapes LLP (June 2025) all shut their doors.

An independent travel agent has ceased trading – the latest in a worrying run.

So far this year has been a tough one for smaller travel agents. Balkan Holidays Ltd (April 2025), Jetline Travel (March 2025), and Great Little Escapes LLP (June 2025) have all shut their doors.

Now, Usher Travel Worldchoice is joining them. The independent firm, based in Wallasey, Merseyside, has ceased trading. Usher shut up shop on 16 October 2025. “We are now treating this company as a financial failure,” announced ABTA, the UK’s largest travel association that offers financial protection to holidaymakers.

The news was followed by an emotional message from director Gavin Morton, who has been with the business for 35 of the 60 Usher was trading. He described the decision to close as “quite literally one of the most heartbreaking moments” of his life.

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“Covid took much away from us. And while we came through the other side, three years of heavy travel restrictions and in many cases a loss of client confidence in travel left a financial burden that was becoming more and more difficult to manage,” he said.

“The loyal clients, many of whom have become friends and helped create the relaxing and fun atmosphere in the office, will be something the team will miss in our day-to-day lives.”

Anyone who has a holiday booked with the firm will be contacted shortly with regards to ticket arrangements. Forward bookings will be transferred from the agency to clients’ tour operators, Mr Morton said.

“We’re sorry for any inconvenience caused, but rest assured we will be assisting ABTA and Worldchoice in the smooth transition of booking ownership.”

ABTA has the following advice for Usher customers:

“If you booked a holiday through Usher Travel Service Ltd, the tour operator or principal travel business with whom Usher Travel Service Ltd booked your holiday will be named on your paperwork or ATOL Certificate if it was a flight-inclusive holiday; this would be stated on your ATOL certificate under ‘Who is protecting your trip.’

“To ensure your holiday can continue as planned, you will need to contact your tour operator or other principal travel business with whom you have a contract (you should ask to speak to the credit control department). They should confirm that your booking will continue as normal and they will now be your direct point of contact.

“If you booked a flight-only with Usher Travel Service Ltd and were issued with a ticket or e-ticket, you will need to contact the airline, but your tickets should be valid for travel.”

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The Facebook announcement on Friday prompted an outpouring of support from loyal customers and rivals.

Mary Dibbert wrote: “So sorry to hear this. You have been part of Wallasey for so long. All of the staff there were always friendly and you all went out of your way to help people. I wish you Gavin, Barry and Laura every best wish for the future. Many thanks for all the times you booked my trips and gave holiday advice.”

Travel Counsellor George Triggs, who worked at Going Places in the same town, added: “Ushers were always our biggest competitors. But truth be told, one of the most respected too. You and your team were always spoken about with such admiration locally, and that’s something to be incredibly proud of.”

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TUI adds flights to two major holiday hotspots and bookings have already opened

New routes include East Midlands Airport to Antalya in Turkey, meaning another winter-sun destination has opened up for those in the Midlands, as well as East Midlands to Sharm El Sheikh and Cardiff Airport to Hurghada, resulting in year-round flying from Wales to Egypt

(Image: DAILY MIRROR)

Bookings have opened for TUI’s latest holiday destinations.

The German package giant has announced it will be adding capacity to locations in the Canary Islands and Egypt, as demand for sizzling getaways continues to be strong—despite the roasting hot May and June that the UK has just experienced.

New routes include East Midlands Airport to Antalya in Turkey, meaning another winter-sun destination has opened up for those in the Midlands, as well as East Midlands to Sharm El Sheikh and Cardiff Airport to Hurghada, resulting in year-round flying from Wales to Egypt.

Once its 2026/27 winter programme begins, TUI will connect British holidaymakers with more than 2,000 hotels across 50 destinations. New places to stay this year include three new concept hotels: the TUI BLUE Yaramar in Costa del Sol, the TUI MAGIC LIFE Redsina in Sharm El Sheikh, Egypt, and the stunning HOLIDAY VILLAGE Skanes Resort in Tunisia.

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TUI will also be flying holidaymakers out to Phuket in Thailand and Montego Bay in Jamaica, with an additional weekly flight from London Gatwick.

Couples looking for somewhere sunny to tie the knot may be tempted by a TUI wedding in Thailand. The travel firm is adding the South Asian country to its wedding destination list for the first time, bringing the total number to 15, with over 125 venues to choose from.

TUI has also added Arctic Lakeland to the programme, with direct flights from Manchester to Kajaani twice a week. Keen to tap into the trend, TUI said the addition would meet demand for traditional Lapland holidays, which “consistently sell out year after year.”

Chris Logan, commercial director at TUI UK, said: “Our Winter 2026 programme is designed with great value at its core. We understand that Brits are looking for both affordability and exceptional experiences, which is why we’ve expanded our range of destinations and included some great-value getaways to choose from. We’re making winter getaways more accessible than ever before. Whether it’s a week of winter sun in the Canaries or a dream holiday to the Caribbean, there really is something for everyone.”

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Bookings for the Winter 2026 programme are available starting today through TUI’s website, app, and retail stores across the UK.

New holidays on offer include:

Thailand Escape A 14-night holiday to Khao Lak, Thailand, staying at the 3T+ The Briza Beach Resort Khao Lak on a bed and breakfast basis from £1,595 per person. Price is based on two adults sharing an Annexe Deluxe double room with pool view and balcony, departing from London Gatwick on 2 December 2026, with 20kg hold luggage per adult and transfers included.

East Midlands to Antalya Getaway A seven-night holiday to Antalya, Turkey, staying at the 5T TUI Palm Garden on an all-inclusive basis from £975 per person. Price is based on two adults sharing a double room with balcony, departing from East Midlands on 30 March 2027, with 25kg hold luggage per adult and transfers.

TUI MAGIC LIFE Redsina, Egypt A seven-night holiday to Sharm El Sheikh, staying at the 5T TUI MAGIC LIFE Redsina on an all-inclusive basis from £896 per person. Price is based on two adults and two children sharing a family area deluxe double room with garden view and balcony, departing from London Gatwick on 26 November 2026, with 20kg hold luggage per adult and transfers.

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