FORGET the crowds of Spain and Italy – there’s a country in Europe which has actually seen a DROP in tourists this year.
It was even dubbed the ‘new Croatia‘ thanks to its one seaside town along the Adriatic Coastline.
The capital of Bosnia and Herzegovnia, Sarajevo, is one of Europe’s cheapestCredit: AlamyThe country has 12-miles of coastline surrounding the town of NeumCredit: Alamy
Official stats have revealed that the number of foreign tourists who visited Bosnia and Herzegovina in the first half of 2026 decreased by 3.2 per cent on the year to 582,541.
The country had previously been revealed as a top holiday spot for 2025 and even called the ‘new Croatia‘.
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Thanks to it being lesser-visited then its neighbour, Bosnia and Herzegovina was described as a “less crowded alternative to Dubrovnik” by a team of travel experts at Wild Frontiers.
In comparison, Croatia welcomed more than 7.6 million visitors during the first six months of 2026.
But in a world where destinations are suffering from overtourism, the fact Bosnia and Herzegovina has fewer tourists means it’s an ideal time to visit if you want to avoid crowds.
It’s cheap too – in fact the country’s capital, Sarajevo was named as the best-value destination in Europe by the Post Office Travel Money earlier this year.
It calculated that a two night’s stay across a weekend for two people would cost an average of £248.29.
This includes three-star accommodation, food, drink, a three-course evening meal, travel cards and attractions including a visit to a museum, art gallery and sight-seeing tour.
As for what to do there, the city is named one of the best for its food scene.
One traditional dish is called Bosanski Lonac which is essentially a stew packed with chunks of meat and vegetables.
Neum on the Adriatic coast splits Croatia into two partsCredit: Alamy
Another is cevapi – these are flatbreads filled with grilled meat, and burek, flaky pastries filled with cheese, spinach or even sour cherry for dessert.
The best part is that eating out is very cheap for a capital city.
According to Wise, a meal at a restaurant can cost as little as £4.41 and visitors can enjoy a local beer from £1.76.
Flights are cheap too if you book in advance – with Wizz Airnext April, Brits can fly to Sarajevo from £25 which takes just 2hr40.
Something to do in Sarajevo is head to its enormous thermal spa.
Ilidža Thermal Riviera is one of the largest thermal complexes in the Balkans and has been built on the hot spring of Ilidža.
Guests can take a dip in its indoor and outdoor swimming pools as well as children’s pool which has a slide.
There’s even a small go-karting area, trampolines and a Tropical Garden Restaurant – tickets into the complex cost as little as 8 KM (£3.51).
There’s also a nearby amusement park in the city centre called Sunnyland which has an Alpine Coaster zip lines and giant swings.
It’s found on Olympic Mountain Trebević which is a 10-minute drive from the city centre.
Entry to the park is free with visitors just having to pay for the rides and activities.
While most of Bosnia and Herzegovina is landlocked, it does have a short 12-mile coastline with beautiful beaches along the Adriatic Sea.
The Ottoman bridge in Mostar is one of the most famous spots in the countryCredit: Getty ImagesAnother attraction is the Kravica WaterfallCredit: Alamy
All of the coastline surrounds the pretty town of Neumwhich has bars and cafes along the promenade.
The town is considered an ‘anomaly’ as on a map, it sits along the Croatian coastline, but it’s actually in Bosnia and Herzegovina.
Historically, the Republic of Ragusa (Dubrovnik) ceded the land to the Ottoman Empire in 1699 via the Treaty of Karlowitz.
Other must-visit spots include the Ottoman bridge in Mostar which is around an hour’s drive away from Neum.
The bridge sits over River Neretva and is considered masterpiece architecture from the 16th century.
For anyone feeling brave, you can actually jump off the 7-story high bride which is a 450-year-old tradition.
Historically, it was a way for young men to prove their courage – but nowadays anyone can do it as it’s managed by officials at the Mostari Diving Club.
WHEN it comes to holidays, everyone wants as much as they can for their buck.
Well, there’s one city that has come up trumps for affordability from cheap hotels to bargain beers, and plenty of attractions to marvel at too.
Prague in the Czech Republic is the cheapest for European city breaksCredit: AlamyIt has beers under £3 and breaks for under £200ppCredit: Alamy
Airport transfers experts at Hoppa crunched the numbers revealing Prague as the top destination for “affordability and endless things to do”.
Hoppa said: “The Czech capital takes first place because it combines affordable prices with an exceptional selection of sights and activities.”
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It continued: “Its 619 budget-friendly attractions include the Prague Castle grounds and the 17th-century Waldstein Garden (and is more than twice the study average of 272 attractions).”
Hoppa calculated that a meal at an inexpensive restaurant averages £8.58, around a third below the overall average of £13.25.
A local draught beer costs approximately £2.32, compared with an average of £4.05 across all the destinations analysed – and three-star hotels average £86.96 per night.
Sun Travel has found some breaks starting from £53 per night – including flights.
Royal Court Hotel
These modern rooms are inside a restored 19th-century hotelCredit: Love Holidays
This hotel is a beautifully restored 19th-century building, but inside has modern bedrooms and offers a buffet breakfast every morning.
A three-night stay at the hotel with return flights from London Stansted to Prague from October 12-15 starts from £159pp.
Hotel Ametyst
This 4-star hotel is in the middle of the city near lots of restaurants and barsCredit: Love Holidays
The 4-star hotel sits in the middle of the city and is within walking distance to plenty of bars and restaurants as well as Wenceslas Square and the Opera House.
A three-night stay at the hotel with return flights from London Luton to Prague from September 15-18 starts from £179pp.
Carlton Hotel Prague
The Carlton Hotel Prague is a ‘hideaway’ in the Zizkov neighbourhoodCredit: onthebeach.co.uk
The Carlton Hotel Prague in the Zizkov neighbourhood is considered a ‘hideaway’ and is just a tram hop away from all the city’s attractions.
A four-night stay at the hotel with return flights from London Stansted to Prague from October 18-22 starts from £185pp.
Assenzio Prague
Assenzio Prague is a beautiful neoclassical building in the heart of the cityCredit: Love Holidays
Right in the heart of Prague is the 4-star Assenzio Prague – it’s inside a stunning neoclassical building with modern rooms and amenities.
A three-night stay at the hotel with return flights from London Luton to Prague from November 16-23 starts from £219pp.
Royal Prague City Apartments
A two-night break to the Royal Prague City Apartments starts from £122ppCredit: lastminute.com
Less than a mile from the centre of the city, guests can lounge about in their very own apartment-style room at this hotel.
A two-night stay at the hotel with return flights from London Luton to Prague from October 19-21 starts from £122pp.
Hotel Praga 1885 by Wagnerstays
This boutique hotel has everything travellers need for a city breakCredit: lastminute.com
This stylish boutique hotel has everything for a city stay including spacious rooms – and you can upgrade from a standard to suite room for £10.
A two-night stay at the hotel with return flights from London Luton to Prague from October 19-21 starts from £124pp.
Europe’s best-value holiday destinations for 2026…
REMEMBER when finding a £1 pint on holiday was the norm? Those days feel a long way off.
Just like here in the UK, classic holiday hotspots have seen food and drink prices creep up over the last few years.
Holiday expert Rob Brooks has rounded up the destinations where a pint costs you £1 or lessCredit: Rob BrooksNot only do these holiday spots offer cheap pints, but Rob’s found a package deal to go with eachCredit: Getty
And now, in plenty of major resorts, the old-school £1 beer is nothing more than a nostalgic memory.
But as a holiday expert, I knew the mythical £1 pint hadn’t vanished entirely.
So, I went digging, trawling holiday reviews and local expat forums and cross-referenced Facebook groups.
I even tapped up every contact I have working in hotels overseas.
And I have great news: the £1 pint is alive and kicking… you just have to know exactly which backstreets to turn down.
Even better, every single spot below is a destination where I clocked a full package holiday for under £400 per person. Or £401 if you want your first pint thrown in…
Benidorm, Spain
Benidorm remains one of the cheapest spots to visit in Spain, according to expert Rob BrooksCredit: http://www.onthebeach.co.uk
If there’s one destination refusing to let the £1 pint disappear quietly, it’s Benidorm.
People love to moan that the strip isn’t as cheap as it used to be, and to be fair, they’re almost right.
But every time I go looking for a proper value holiday, Benidorm still cleans up – and there’s one legendary venue everyone mentions:Uncle Ron’s.
They’re famously flying the flag for the €1 pint long after everyone else moved on, making it the ultimate first pitstop to prove the old-school Benidorm spirit is alive and kicking.
I even clocked a five-night stay at the Terralta Apartments, flying direct from Bristol at the end of September on a self-catering basis, from just £260pp.
Aside from putting you well within striking distance of Uncle Ron’s, the real draw at this hotel is the massive lagoon-style pool area that features its own dedicated poolside supermarket.
It means you can stock your apartment fridge with cheap local snacks and ice-cold cans at local residents’ prices without having to lug heavy shopping bags back from the town centre.
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Sunny Beach, Bulgaria
Sunny Beach in Bulgaria has plenty of affordable hotels, as well as buget-friendly spots to eat and drinkCredit: http://www.onthebeach.co.uk
Sunny Beach has spent years dominating the European holiday market when it comes to budget trips, and in 2026 it certainly hasn’t lost its crown.
The beaches and weather here really live up to the name, and your spending money stretches ridiculously far when you get there.
Whenever I’ve visited, I’ve stopped bothering to convert prices back into pounds after day one because everything is just SO cheap.
For the ultimate bargain brew though, Bulgaria-obsessed holidaymakers point straight to The Funny Pub, which regularly slashes its local lager prices down to the £1 mark during daytime promotions.
You can lock in five nights at the Aparthotel Cote Da Zure, flying direct from Luton on a self-catering basis, from a crazily low £160pp.
And the perk of this specific property is that every room comes with a proper, deep balcony overlooking a quiet green pine forest lot.
It gives you a peaceful, scenic spot to pre-drink your bargain beers before heading out onto the main prom to chase £1 pints all night.
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Marmaris, Turkey
Holiday expert Rob Brooks recommends a trip to the Crazy Daisy Bar in Marmaris for a cheap pintCredit: Getty
Every time I check booking data, Marmaris tends to dominate the dashboard.
Thanks to the great exchange rate, British holidaymakers get unbelievable buying power the second they step off the plane.
When I asked around to find out where experts would send a mate for a rock-bottom pint, theCrazy Daisy Bar topped the list, famously keeping local draft beers around the £1 mark during their extended afternoon happy hours.
So I went and tracked down five nights at the Grand Villa Sol Apart, flying direct from Manchester in September on a self-catering basis, from £335pp.
And the restaurant team at this hotel are kind of famous too.
They cook up a traditional Turkish clay-pot stew on-site that beats most of the overpriced tourist traps on the main marina, letting you secure a top-tier local meal for pocket change right by your sunbed.
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Sarande, Albania
You can book an entire package holiday at Hotel Vola, which has a private beach, from £235ppCredit: Getty
I’ve said it before and I’ll keep shouting it from the rooftops: if you want to catch the next massive travel trend before the crowds ruin it, get to Albania.
The water is stunningly clear, the Balkan scenery is stellar, and because the tourism infrastructure is still developing, the prices haven’t quite caught up with the quality yet.
When asked about tracking down a £1 pint here, a couple of people in the office laughed and told me I’d probably get change back from a quid if I ordered a local lager at Jericho Cocktail Bar on the front.
I found a six-night stay at Hotel Vola, flying direct from Luton with breakfast included, from just £235pp. And for a coastal spot that feels like a hidden Mediterranean secret, which is huge value.
The standout feature at this hotel, for me, is the private beach access.
They have cordoned off a quiet, rocky swimming platform directly below the hotel with free loungers.
This allows you to bypass the crowded public beach clubs and swim in the exact same pristine Ionian water for zero extra cost.
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Book a six-night stay with breakfast at Hotel Vola, flying direct from London Luton on September 30, from £235pp.
The Green Bungalows Hotel Apartments in Ayia Napa offers stylish bungalows facing a large swimming poolCredit: http://www.onthebeach.co.uk
Ayia Napa still suffers from a bit of an old-school 90’s clubbing reputation, which I think is really unfair.
The coast here boasts some of the finest sand in Europe, the sea is bath-warm well into autumn, and because it sits so far south, you get guaranteed scorching sun long after the rest of Europe has started cooling down.
If you want a £1 beer here, head straight to Senior Frog’s, where they regularly run afternoon drink promos designed to keep your spending money intact.
I found a great deal nearby too, with five nights at the Green Bungalows Hotel Apartments, flying direct from Gatwick at the end of September on a self-catering basis, from £275pp – which makes this deal an absolute shoulder season winner.
And what I loved about these bungalows was the outdoor hot tub and courtyard setup – they’ve built a massive, open-air hot tub right beside the main pool bar, meaning you can wind down in the evening heat with a cheap drink without having to head into the busiest parts of the resort.
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Laganas, Zante
Head to the Rescue Club in Laganas, Zante to bag a pint for less than a poundCredit: Alamy
Zante is another island that gets judged far too quickly based on the main strip.
Walk ten minutes away from the neon signs and you’re looking at beautiful turtle-nesting beaches, traditional family tavernas, and some of the clearest water in Greece.
For a budget pint, the Rescue Club is the staple shout, running massive seasonal daytime promos that knock local drafts down to the £1 mark.
I even found five nights at the Acapulco Marinos Apartments, flying direct from Manchester at the end of September on a self-catering basis, from £385pp.
It’s a cracking price for a Greek island, and what I love about this family-run spot is their on-site traditional olive grove garden… Not what you’d expect in Zante, eh?
The family actually harvests their own olives right on the grounds to make homemade oil for the pool bar snacks, giving you a proper, authentic slice of Greek island hospitality right at your sunbed.
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Prague, Czech Republic
You could book a city break to Prague for £175pp before settling down to a lager for under £1Credit: Getty
I couldn’t write an article about cheap beer without including the absolute capital of lager.
No, it doesn’t have a beach, but if your idea of a holiday involves wandering historic cobbled streets and dropping into ancient beer halls, it’s unbeatable.
While the centre has indeed gotten pricier over the years, lots of people pointed me toward U Zlateho Tygra (don’t ask me how to pronounce that), a historic pub where a world-class Czech Pilsner still costs around about a quid.
You can grab a city break at the Bohem Prague Hotel, flying direct from Bristol in early September on a room-only basis, from just £175pp (is it me, or are trains to and from Manchester and London more expensive than that these days?)
The real win at the Bohem though is its location in the Smichov district.
This hotel sits completely outside the overpriced tourist zones, putting you right next to the local Staropramen neighborhood bars where food and drink prices drop by 50 per cent compared to the Old Town Square.
Cheers to that!
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You can grab a room-only city break for three nights at the Bohem Prague Hotel, flying direct from Bristol from September 6, from £175pp.
WE’VE all gone a little K-razy – with Brits obsessed with K-pop, K-drama and K-beauty.
So it’s no wonder Virgin Atlantic chose to launch new direct flights to South Korea’s cool capital Seoul.
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The Buddha statue at Bongeunsa Temple looks across at Seoul’s modern skyscrapersCredit: GettyWomen in traditional Hanboks in Bukchon Hanok, SeoulCredit: Getty
From the music legends BTS and Netflix hits KPop Demon Hunters and Squid Game to the latest in advanced skin treatments, would my first trip live up to the hype?
After a whistlestop three days, I can definitely say yes — it was all I thought it would be and so much more.
The journey from Incheon International Airport to the city centre was eye-opening as we rattled along a highway next to the great expanse of the Han River that splits the city into its historic northern half and glitzy southern districts.
In the shadows of the countless skyscraper apartment blocks, locals gather on the riverfront’s parks, walking trails and cycling paths.
And this high-tech capital of endless high rises and neon-lit streets is also home to ancient palaces and surprisingly tranquil green spaces.
Locals and tourists alike flock to the five grand Joseon-era palaces and if you wear a Hanbok — the traditional Korean clothing — admission to them all is free.
While it may seem a little odd to us, embracing the traditional garb is actively encouraged and there are plenty of boutique rental shops surrounding the palace district that will, for a small fee, dress you head to toe in the brightly coloured garments and even braid your hair.
With little time to waste, we went straight from the plane to the palaces.
Top tip: plan your days carefully.
The magnificent main palace, Gyeongbokgung, is closed on Tuesdays, while the nearby Changdeokgung shuts its gates on Mondays.
We spent time wandering Changdeokgung’s ancient courtyards — just make sure to book ahead if you want to see its famous, tranquil Secret Garden.
Next morning, it was time to shake off the jetlag and embrace modern Seoul with a K-Pop dance class in the city’s university district.
Our incredibly patient instructor walked us through a routine to the Saja Boys’ hit Soda Pop, from Netflix’s KPop Demon Hunters.
The 90-minute session was an absolute blast, and even someone with two left feet like me could just about pick up the moves — albeit I was a few beats behind the music!
More modern-day Korean fun came next with a visit to one of the flagship Olive Young K-beauty stores in the Myeong-dong shopping district.
You’ll find smaller stores on almost every street corner here, packed with Korean beauty products from floor to ceiling.
A hands statue near COEX shopping centre is tribute to Psy’s 2012 hit Gangnam StyleCredit: SuppliedA feline friend rests at the Roof Cat Me cafeCredit: Supplied
The trick is to do your research before you go — it can be overwhelming looking at the overflowing aisles but you can score amazing bargains, with some products just a third of the price you’d pay in the UK.
Next up was another Korean trend that has taken social media by storm — colour analysis.
Stepping into a deliberately all-white room, your personal stylist will assess the colours that suit your skin tone best.
While I am sure the colours picked for me suited the Korean aesthetic — you’ll rarely see very bright tones on locals strolling streets by day or night — I felt they missed the mark.
After my colour analysis, we stumbled across the Roof Cat Me cafe which, as a feline fan, was a must.
The £10 entry fee included unlimited drinks for the humans — and the chance to chill next to some of the most beautiful pedigrees, all of whom appeared extremely happy with their spotlessly clean, custom-built hangout.
What surprised me the most was the great value — and warm welcome — we got everywhere we went.
While the efficient metro system costs just 80p per journey, it was also very easy to grab an Uber — and journeys were a fraction of the price we’d pay in the UK.
Download the Naver app to get around though, as Google and Apple maps are limited to public transport routes.
Local beers cost just £2.50 and you can even enjoy unlimited beef Korean barbecue for around £15.
And what’s more important, even at night I felt completely safe on the buzzing streets of bars, clubs and restaurants.
The Sun’s Lisa Minot trying a Korean trend that has taken social media by storm – the colour analysisCredit: SuppliedLisa at the Changdeokgung Palace, which has a popular gardenCredit: Supplied
There is none of the edgier atmosphere you can get in big cities.
We ticked one last thing off the bucket list with a trip to the Gangnam southern district — known for its upscale shopping and nightlife made famous by the original smash-hit song from Psy.
There was just time to pose under the giant Psy hands statue outside the COEX mall before it was back to the airport and I was boarding my Virgin Atlantic flight home to London.
My feet were tired but my skin was glowing.
Seoul is a dizzying, delightful mix of old and new — and it more than lives up to the hype.
GO: SEOUL
GETTING THERE: Virgin Atlantic flies daily from Heathrow to Seoul with fares from £889 return.