Barbie

Rugby star Ilona Maher is a two-time Olympian, a “Dancing With the Stars” alum, a social media favorite and now a Barbie doll.

Mattel announced Monday that it had assembled a team of four international rugby athletes to help encourage girls to embrace their confidence and stay in sports. The new “Team Barbie” campaign is to celebrate International Day of the Girl, which is Oct. 11.

“We all doubt ourselves at times, myself included,” Maher said in a statement. “If sharing my story can inspire other young girls to believe in themselves the way I have, then I’ll have truly made an impact. Being part of Team Barbie is about showing girls that confidence isn’t something to shy away from, but something to own.”

Also part of Team Barbie are Ellie Kildunne from the U.K., New Zealand’s Portia Woodman-Wickliffe and Nassira Konde from France.

A breakout star at the 2024 Paris Olympics even before the rugby sevens team’s historic bronze medal, Maher became known for her social media videos that offered a humorous glimpse into the day-to-day life of an Olympic athlete. She has also used her platform to empower women, champion body positivity and help raise the profile of rugby in the U.S.

The Barbie doll versions of international rugby stars Ellie Kildunne, left, Ilona Maher, Nassira Konde and Portia Woodman-Wickliffe.

(Mattel)

“As women, a lot of times our body has been this object to be looked at and to be objectified, and I hate that there’s girls out there that feel like they don’t have a purpose for their body, and so they want to change it constantly,” Maher told The Times last year. “To get into sports and a sport like rugby, a sport like canoe, and track and field gives your body a purpose, shows what it can do and what it’s capable of. It’s not just something that is for others to judge.”

As part of its campaign, Mattel conducted a study to try to better understand why girls tend to stop participating in sports. The research found that only 53% of girls ages 6 to 14 feel confident while playing sports and that 1 in 3 girls stops playing sports by age 14 “primarily due to body confidence concerns, self-doubt, and a lack of visible female role models.”

“At Barbie … [w]e’re committed to breaking down the barriers — from gender stereotypes to self-doubt — that hold girls back from realizing their limitless potential,” Krista Berger, the senior vice president of Barbie, said in a news release for the new campaign. “By showcasing the stories of incredible role models whose confidence has fueled groundbreaking success, we’re showing girls that the future of sports — or wherever their passion takes them — is theirs to claim, with Team Barbie cheering them on.”

The Team Barbie campaign is not the first time the company has put the spotlight on athletes. Last year, Barbie teamed up with WNBA icon Sue Bird as part of its 65th anniversary celebration. Barbie has also teamed with the Chicago Sky for Barbie-themed game days in the last two WNBA seasons.

Other female athletes Barbie highlighted last year included tennis player Venus Williams, soccer stars Christine Sinclair and Mary Fowler, boxer Estelle Mossely, gymnasts Alexa Moreno and Rebeca Andrade, paratriathlete Susana Rodriguez, swimmer Federica Pellegrini and track and field sprinter Ewa Swoboda.

RED Roses England rugby ace Ellie Kildunne is getting her own Barbie. 

The Sun can reveal that this week bosses at Mattel will announce the doll which is the first time they have ever released a rugby Barbie. 

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It comes after the brand released a Barbie careers range which included a string of sporty dolls including a football Barbie, a gymnast Barbie and a Tennis player Barbie. 

The new doll will feature a brand new Barbie body with a more athletic torso, visibly defined arms, and legs and back muscles. 

A source said: “This is a massive moment for women’s sport.  

“The Red Roses are such powerful and positive role models and the new Barbies reflect this with their athletic builds and muscle definition – a far cry from the ridiculous hourglass figures of Barbies gone by.” 

Ellie said: “We are showing the next generation of girls that you can do anything, that being strong and fast is powerful, and that you can break boundaries. 

“I thought nothing could come close to the feeling of lifting that trophy but having my own one-of-a-kind Barbie doll is a very close second! 

“She looks just like me, down to her curls, her custom boots and her Red Roses Barbie ball.  

“Now I just need to teach her how to lasso and see if she can score a few tries!” 

The Red Roses turned their World Cup dream into reality as they blew away Canada 33-10.

In front of a world record crowd of nearly 82,000, John Mitchell’s side showed why they have now won 33 straight games since their heartbreak in Auckland four years ago.

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AN ELDERLY Brit couple wrongfully jailed by the Taliban for eight months have finally been freed.

Peter Reynolds, 80, and his wife Barbie, 76, were snatched by Taliban thugs and tossed into Afghanistan’s most notorious prison.

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The parents-of-four had lived in Afghanistan for 18 years managing training projects – but were kidnapped on February 1 with no explanation.

They were locked up separately at the maximum security Pul-e-Charkhi in Kabul, and later moved to an underground cell beneath the Taliban‘s intelligence HQ.

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England women’s rugby union side will become the first UK sports team to partner with Barbie – but the deal has been launched without any of the brand’s famous dolls.

Athlete Dina Asher-Smith and boxer Nicola Adams have previously been immortalised in plastic, but the Red Roses’ range is initially restricted to t-shirts, hoodies and replica balls.

“The collaboration aims to inspire the next generation of female rugby players through grassroots initiatives, funding, merchandise and powerful storytelling,” said the Rugby Football Union.

Toy maker Mattel, the company behind Barbie, will make a £20,000 donation to the RFU as part of the deal to increase girls’ access to clubs and coaching in England.

Mattel has recreated a host of sporting figures as Barbie dolls, including American Olympic champion gymnast Gabby Douglas, fencer Ibtihaj Muhammad, snowboarder Chloe Kim and golfer Lorena Ochoa.

London 2012 Olympic champion Adams, world champion sprinter Asher-Smith and skateboarder Sky Brown are among the Britons who have also been commemorated.

The partnership could yet expand, with England hot favourites for the Rugby World Cup on home soil. Their campaign begins on Friday, 22 August against the United States in Sunderland.

Barbie has previously been criticised for promoting unrealistic body types.

In her 2000 book Body Wars, psychologist Margo Maine wrote that, external if Barbie were scaled up to adult height, she would have a figure within the guidelines for diagnosing anorexia.

The brand introduced different body, hair and skin types to its range in 2016 and the 2023 movie Barbie, licensed by Mattel, confronted the gender norms and body image the doll had previously been associated with.

When her doll was released in 2020, Asher-Smith was pleased it accurately depicted her body.

“Most importantly for me there was the muscle tone, because I think it is really, really important the young girls see all aspects of femininity,” she said.