LA28 and Rams to give free Olympic tickets to local nonprofits
Growing up in Inglewood, Andrew Hernandez heard plenty about the Olympics. Since L.A. was awarded the Games almost a decade ago, the 18-year-old watched preparations slowly improve the infrastructure of his hometown. He still never thought he would ever be able to attend.
Until now.
LA28 and the Rams donated 1,000 free tickets to 10 nonprofit organizations Monday, giving local youth such as Hernandez a seat at Olympic flag football or swimming competitions in 2028.
The tickets are the first gifts from LA28’s community ticket program, which launched in November with a $5 million inaugural donation from the Rams. When Rams coach Sean McVay delivered the news to members of the nonprofits at Rams training camp Monday, kids’ jaws dropped as the group broke into applause.
Hernandez, a member of South L.A.-based Brotherhood Crusade, posed in the group behind a giant commemorative Olympic ticket.
“Having grown up in Inglewood, you don’t really have the funds to [go to sporting events],” Hernandez said. “So if it wasn’t for programs like this or the Rams giving out tickets, a person like me, I would have never had imagined I’d be in a stadium watching the game. It’s opened my eyes.”
In addition to Brotherhood Crusade, A Place Called Home, After School All-Stars, Al Wooten Jr. Heritage Center, Boys & Girls Clubs of Metro L.A., Heart of Los Angeles, Project Blue, Social Justice Learning Institute, Swim Up Hill and YMCA of Metro L.A. were selected by the Rams and LA28 for their investment in local youth and their presence in communities near Olympic venues.
“The local organizations receiving these tickets today are groups that we work closely with year-round to uplift and support our neighbors all across the Los Angeles region,” Rams president Kevin Demoff said in a statement. “This investment ensures that the people and nonprofits that commit themselves to Los Angeles are able to experience this once-in-a-lifetime event right in their hometown.”
The Boys & Girls Club Metro L.A. started increasing awareness about the Games about three years ago. Members, ranging from 6 to 18 years old, participated in youth Olympic events and met Olympic and Paralympic athletes. But as excitement for the Games grew, many kids were already saying they couldn’t afford to go. They asked Kim Washington, the club’s vice president of philanthropy and marketing, whether they could at least watch events on TV at the club.
“Having this opportunity to have tickets for these kids and families, it’s going to be beyond their wildest dreams,” said Washington, who volunteered in the opening ceremony at the 1984 L.A. Olympics.
Rams running back Blake Corum, left, signs a T-shirt during an L.A. Olympics ticket donation ceremony at Rams training camp on Monday.
(Eric Thayer / Los Angeles Times)
Each organization will distribute tickets directly to members. The donated tickets are for two of the most in-demand Olympic sports. Flag football is making its Olympic debut and was among the new sports that sold out through its ticketing availability during the first ticket drop. Swimming, one of the marquee sports of the Summer Games, will take place in SoFi Stadium, which will be transformed into the largest Olympic swimming venue in history.
Paralympic swimmer Jamal Hill founded Swim Up Hill with a goal to teach underprivileged children how to swim. The 2021 bronze medalist primarily works with second to fourth-graders, with a significant number coming from the L.A. Unified School District. Some have already voiced ambitions to become Olympians or Paralympians.
“You see something happen, something that you consider magnificent or magical … it says, ‘Wow, now I want to do this,’” Hill said. “Whether or not you end up doing that, it puts you on a path of just thinking bigger, going above and beyond, having the incentive of self-driven goals that just ultimately build better community members.”
After selling a record 4 million tickets in the first drop this year, Olympic tickets go back on sale this week. Fans who registered for the ticket lottery with a Visa credit card received information Monday about time slots to purchase tickets during the Visa presale that runs July 29-31. Email notifications for time slots in the second drop that begins Aug. 10 and lasts until Aug. 20 will hit inboxes between Aug. 6-7.
When Olympic tickets went on sale in April, fans were shocked and frustrated at high prices, a 24% service fee and limited availability for key events. LA28 has tried to keep tickets affordable, but hearing that nearly half of the tickets are under $200, including the service fee, and 75% are under $400 is still a steep price for many fans. Half of the 1 million tickets priced at $28 were scooped up during the locals presale in April, but more will be made available in the next drop.
Individuals, organizations and community leaders interested in participating in LA28’s community ticket program can access more information at la28.org. The Rams’ initial $5-million donation is expected to fund several more ticket donations to local organizations in the coming months.
Although he grew up near SoFi Stadium, Hernandez, who will be a freshman at San José State in the fall studying civil engineering, had never attended a major live sports event until this year. Through Brotherhood Crusade, he went to a Rams game. It only made him more excited for future opportunities.
“It almost helped me with my goals,” Hernandez said. “I’m like, ‘You know what, I want to be in that space again.’ I want to be able to afford a ticket and go to games. That’s kind of why I want to go to college, want to get an engineering degree, and make sure that maybe I can take my kids one day to a Rams game. The next time the Olympics come back, I can be able to get my own ticket and go.”










