Atlas

Hyundai Atlas robot shows soccer skills in World Cup campaign

The ATLAS prototype robot by Boston Dynamics walks on stage during a press conference at the 2026 International CES, at the Mandalay Bay Convention Center in Las Vegas, Nevada on Monday, January 5, 2026. File. Photo by James Atoa/UPI | License Photo

May 29 (Asia Today) — Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical artificial intelligence technology ahead of the World Cup.

Hyundai Motor Group said Friday it released its “School of Football” campaign video, which shows Atlas, a humanoid robot developed by Boston Dynamics, learning and improving through soccer movements.

The campaign is part of Hyundai Motor’s World Cup campaign, “Next Starts Now,” which is rooted in the company’s vision of “Progress for Humanity.”

The video series consists of five parts, including a launch film featuring Atlas and training scenes showing the robot practicing various soccer movements.

The launch film follows Atlas as it becomes interested in soccer after observing the emotions, energy and dynamic movements of players.

The training videos show Atlas gradually learning basic soccer skills such as footwork, passing and shooting, as well as more advanced techniques including crossed-leg shots and crosses.

Hyundai Motor said it plans to release a making-of film June 4 featuring interviews with Boston Dynamics officials who led Atlas’ training during preparations for the campaign.

“The campaign is meaningful because it presents the future of robotics through soccer in an engaging and human-centered way as part of Hyundai Motor’s World Cup campaign,” said Jee Sung-won, executive vice president and head of Hyundai Motor’s brand marketing division. “We plan to continue creating diverse brand experiences using mobility and robotics.”

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260529010008721

Source link

Hyundai Motor Group accelerates Atlas humanoid robot production push

An infographic shows Hyundai Motor Group’s roadmap for deploying Atlas humanoid robots at manufacturing facilities, including plans to build annual production capacity of 30,000 units by 2028 and expand robot operations from parts sequencing to assembly work at its Georgia smart factory. Graphic by Asia Today and translated by UPI

May 25 (Asia Today) — Hyundai Motor Group is accelerating plans to mass-produce humanoid robot Atlas and deploy it at manufacturing sites, creating new software-defined factory and robotics parts organizations as it pushes to build AI-driven future factories.

Industry officials say the leading candidate for Atlas mass production is the company’s Hyundai Motor Group Metaplant America, or HMGMA, in the U.S. state of Georgia.

Analysts say Hyundai’s strategy goes beyond simply introducing robots into factories and instead aims to simultaneously establish AI-based manufacturing systems and a dedicated robotics supply chain.

According to industry sources Sunday, Hyundai Motor Group recently created a new “Software Defined Factory,” or SDF, division and appointed Alpesh Patel to lead the effort.

SDF refers to a next-generation manufacturing system in which AI integrates and controls factory-wide production, quality management and logistics through unified software systems.

The goal is not only factory automation but also real-time analysis of manufacturing data and optimization of quality control and logistics operations.

Patel, formerly with consulting firm McKinsey & Company, joined Hyundai Motor Group in 2023 and previously served as chief innovation officer at the Hyundai Motor Group Innovation Center Singapore, or HMGICS, where he led development of digital manufacturing systems.

Industry observers said Hyundai’s decision to move Patel into a broader group leadership role reflects plans to expand smart manufacturing systems validated in Singapore across global production sites.

Patel is also expected to oversee digital twin operations, production data management and AI-driven factory systems while coordinating future deployment of Atlas robots in manufacturing facilities.

Analysts say humanoid robots require integrated coordination among production equipment, logistics systems and worker movement within a unified software environment to function effectively in factories.

Hyundai Motor Group is also expanding its robotics supply chain infrastructure.

The company recently established a dedicated Robotics Parts Procurement Office and appointed So Hyun-sung to lead the division.

The office will oversee sourcing and cost competitiveness for core humanoid robot components such as actuators, robotic grippers and head modules as Boston Dynamics moves toward mass production.

Boston Dynamics reportedly requested that key Atlas components be mass-produced by Hyundai Mobis.

Hyundai Motor Group plans to build a mass-production system centered on Hyundai Mobis while linking it to global procurement networks to secure supply stability and pricing competitiveness.

Industry officials have also discussed the possibility of constructing a U.S.-based actuator production facility capable of producing about 350,000 units annually.

The company has additionally reorganized teams handling global trade risks amid rapidly changing international trade conditions.

Hyundai recently established a Global Trade Strategy Office under its Global Policy Office to oversee diplomacy, trade and tariff issues, appointing Jang Jae-ryang to lead the division.

Industry analysts said the move is intended to address growing risks involving global manufacturing and supply chains.

Georgia has emerged as the leading candidate for Atlas mass production over Massachusetts, where Boston Dynamics is headquartered, according to industry sources.

Officials reportedly concluded Georgia would allow newly produced robots to be immediately deployed and tested at HMGMA production facilities.

HMGMA already operates as a smart factory combining about 1,700 workers and more than 1,000 robots.

Industry officials said the facility offers advantages for repeated testing, machine learning and operational improvement of Atlas robots in real manufacturing environments.

The site is also viewed as strategically favorable for vertically integrating component procurement, robot production and deployment logistics.

Hyundai Motor Group plans to establish annual Atlas production capacity of 30,000 units by 2028 and gradually deploy more than 25,000 of those robots across Hyundai and Kia production facilities.

Initially, Atlas robots are expected to handle parts sequencing operations at the Georgia factory before expanding into assembly work.

Hyundai also plans to extend SDF technologies to facilities including its Pune plant in India and a dedicated electric vehicle factory in Ulsan, South Korea.

An industry official said Hyundai Motor Group is pursuing more than a traditional automated factory model.

“What Hyundai is building is a future manufacturing system combining AI and humanoid robots,” the official said. “The creation of SDF organizations, robotics supply chains and production hubs is essentially preparation for the era of mass-produced robots.”

— Reported by Asia Today; translated by UPI

© Asia Today. Unauthorized reproduction or redistribution prohibited.

Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260526010007193

Source link