Atack

The new ITV quiz show is fronted by Danny Dyer and Emily Atack

ITV has unveiled the first look at its new reality quiz show with a surprising twist.

Fronted by Danny Dyer and Emily Atack, Nobody’s Fool has been billed as a “unique reality event packed full of drama and deception.”

In this ruthless contest, participants’ survival depends not on their actual intelligence, but on how clever their rivals perceive them to be.

Throughout the series, ten competitors from across the UK will share a purpose-built “Smart House,” taking part in a game where perception, tactics and trickery matter just as much as brainpower.

With challenges completed behind closed doors, assumptions, biases and initial impressions will prove crucial, as hasty conclusions and deliberate misdirection keep both contestants and audiences second-guessing.

The show will feature daily individual quizzes testing various forms of intelligence, with correct answers contributing to a collective prize fund.

However, in a clever twist, only the participants themselves will know their actual performance – leaving them free to share as much or as little truth as they wish with their housemates.

As the series progresses, players must identify the weakest link among them and vote them out.

Discussing the programme, Danny Dyer enthused: “this is a blinder of a game show and unlike anything I’ve seen before. Emily and I had a brilliant time making it and much like the audience at home will be, we kept guessing right until the very end.”

Emily Atack added: “It’s so exciting to be part of something this new and fresh. The chance to work with Danny again was a no brainer for me. We had such a laugh. Can’t wait for everyone to watch, it’s an absolute must see.”

Sue Murphy, Director of Factual Entertainment at ITV, and Kate Teckman, Head of Development and Commissioning Editor at ITV, said: “Nobody’s Fool is an innovative reality/quiz crossover show that puts preconceptions, stereotypes and judgements to the test.”

They continued: “Danny and Emily are the perfect pairing to host this game of surprise and prejudice, that will no doubt have audiences on the edge of their seats.”

Meanwhile, Richard Cowles, MD, and Tom Gould, Director of Entertainment and Formats at Lifted Entertainment, added: “Nobody’s Fool takes a simple premise – How do you really determine how smart someone is?

He added: “Trust your preconceptions and judgement or what they tell you? – and turns that into a high stakes reality game show with up to £100k up for grabs.

“There is drama at every turn but with Danny and Emily on hosting duties, the fun and laughter is also never far away.”

Nobody’s Fool is coming to ITV soon