EXCLUSIVE: Kieran McCartney has revealed what fans don’t see on The Apprentice including what Lord Alan Sugar, Baroness Karren Brady and Tim Campbell are really like
Kieran McCartney has revealed what the BBC bosses don’t show on The Apprentice.
The estate agent from East London is one of the eight remaining candidates in the running to become Lord Alan Sugar’s next business partner.
Last week, he put his neck on the line by cutting a dramatic “win or walk” deal with the business tycoon to save himself from being fired.
He’s the first contestant in the BBC show’s 21-year history to make a pact with Lord Sugar that he would lead the next task to victory – or walk away.
As fans wait to see the outcome of the bold move, Kieran’s shared some behind-the-scenes secrets including what Lord Sugar and his aides Baroness Karren Brady and Tim Campbell are really like.
“Those boardroom showdowns are as real as it gets,” he explained, before adding: “Everything is done in one take and they film everything once and once only. It’s all real and raw.
“What you see is what you get. Karren’s [Brady’s] very strong but a big softy and she grows on you.
“[Lord Alan] Sugar had lots of banter and I love that so I was giving it back to him. I don’t think anyone’s ever given back to the way I did and Tim’s just a lovely guy.”
Baroness Brady joined The Apprentice as one of Lord Sugar’s aides in 2010 replacing Margaret Mountford and Tim won the first series of The Apprentice in 2005 taking over Claude Littner in 2022.
Kieran went on to share exactly how much time he spent with Lord Sugar’s trusted advisors during the process.
He added: “When you split into your two teams, you then go into further two teams so there’s four groups overall.
“Karren and Tim spend the morning with one group and the afternoon with the other and then you see them in the boardroom.
“They kind of just sit there but I’m not sure they actually write anything down like you see on camera.”
To remember his ultimatum, Kieran has had a tattoo on his leg of Lord Sugar, Baroness Brady and Tim’s faces with the words “The Apprentice 2026” and catchphrase “win or walk”.
Addressing his thinking process behind his bold offer, he joked: “Lord Sugar will either love my tattoo or send me a legal letter.”
He continued: “I’d love to sit here and say it was all part of a bigger plan but it was a total impulse.
“I thought I was a goner and was going home, it was a last resort and I just came out with it.
“I had to make that deal with Lord Sugar to survive and I put my neck on the line. It was a one-off, never been done and that’s a bit of me.”
Kieran McCartney was speaking to BestBettingSites.co.uk – the leading comparison site for casino sites and The Apprentice airs Thursdays on BBC One and BBC iPlayer at 9pm



