angry

The show has been ranked as the second most disappointing show in London in a Private Tours England study of TripAdvisor data. For me, it more than lived down to the hype

In the months after the first Avatar film hit the silver screen in 2009 and smashed its way to the title of the highest-grossing film ever, it’d be fair to assume that the future of cinema was 3D.

Indeed, the film’s director James Cameron has repeatedly argued as much, declaring in 2014: “I believe all movies should be made in 3D, forever”, praising 3D films as “stunning visual experiences which ‘turbocharge’ the viewing of the biggest, must-see movies.”

A decade on, it’s clear that the movie industry at large disagrees. Since the record year of 2011, when more than 100 3D movies were shown in theaters, new 3D releases have steadily declined to a quarter of that number.

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I side with film critic Roger Ebert, who argued that “3D is a waste of a perfectly good dimension” that is “unsuitable for grown-up films of any seriousness” and causes “nausea and headaches.”

In exactly the same way, Van Gogh: The Immersive Experience (recently named the second most disappointing attraction in London in a Private Tours England study of TripAdvisor data) manages to turn the work of one of the greatest painters into a farcical, queasy spectacle.

The show is the work of Fever Up and first welcomed visitors in 2021. It did so a year after Emily of Emily in Paris fame visited a similar exhibition in the French capital, leading several companies to set up similar shows in Europe and the US.

Perhaps I was unlucky and chose the wrong one. Or maybe they’re all as disappointing as one another.

The warning signs began when I walked right down Shoreditch’s Commercial Street and past the exhibition entrance, which was very easy to miss. Once safely through the inauspicious door, I found myself in a strangely dark, cramped hallway where a woman sat in a chair checked my ticket. It was a Monday evening, but the low-effort entrance felt curiously at odds with the £25-a-person entrance fee.

It would’ve been entirely forgotten had Fever Up invested the savings into the exhibition itself. In reality, what lay beyond the hallway was a complete mess of a show that not only added nothing to the work of the Dutch painter but made it much worse.

The exhibition features two main rooms. The first is fairly similar to a typical gallery, featuring printouts of Van Gogh’s paintings on the walls and a brief overview of the artist’s life. This was my favourite bit, despite the fact I could’ve just read the Van Gogh Wikipedia page and learned considerably more. Or gone to see one of the many Van Goghs that are permanently displayed for free in London, such as the National Gallery’s Sunflowers and The Courtauld’s Self-Portrait with Bandaged Ear, rather than the texture-free printouts.

The second room, and the supposed main event, was even more disappointing. The large space was devoid of physical objects beyond a couple of deckchairs and a bench. Projected onto the wall were computer-altered versions of Van Gogh’s paintings in which the swirls swirl and the petals flutter about a little. Maybe I had expected too much, but I was not immersed.

Others have suffered worse fates. One colleague told me they’d been sick after gazing up at the lightly undulated walls for too long.

I left the exhibition just 30 minutes after walking in, feeling not only short-changed but also quite sad.

One of the Wikipedia-style blurbs had detailed Van Gogh’s final years, when he cut off his ear before suffering through several months of hallucinations, paranoid spells and a period in Saint-Paul asylum. Shortly after, he walked into a wheat field and shot himself in the chest with a revolver.

From afar, it seems that an unbearable sadness hung over Van Gogh throughout his life, made worse by his self-perceived failure as an artist and great concern that he was a burden on his brother. That he never lived to see how revered and beloved his work is today is a great shame. The only scrap of solace is that he never lived long enough to endure an evening at Van Gogh: The Immersive Experience.

The exhibition closed in London last autumn and subsequently moved to Belfast, Bristol, York and Leicester.

Fever Up has been contacted for comment.

Have you been to Van Gogh: The Immersive Experience? Let us know what you thought of it in the comments below or by emailing webtravel@reachplc.com

Thousands protest as EU leaders clash over trade pact farmers fear will flood Europe with cheaper South American goods.

Hundreds of tractors have clogged the streets of Brussels as farmers converged on the Belgian capital to protest against the contentious trade agreement between the European Union and South American nations they say will destroy their livelihoods.

The demonstrations erupted on Thursday as EU leaders gathered for a summit where the fate of the Mercosur deal hung in the balance. More than 150 tractors blocked central Brussels, with an estimated 10,000 protesters expected in the European quarter, according to farm lobby Copa-Cogeca.

It made for a twin-tracked day of febrile tension outside and inside at the EU summit as leaders were perhaps more focused on a vote to determine whether they are able to use nearly $200bn in frozen Russian assets to support Ukraine over the next two years.

Outside the gilded halls on the streets, farmers hurled potatoes and eggs at police, set off fireworks and firecrackers, and brought traffic to a standstill.

Authorities responded with tear gas and water cannon, setting up roadblocks and closing tunnels around the city. One tractor displayed a sign reading: “Why import sugar from the other side of the world when we produce the best right here?”

“We’re here to say no to Mercosur,” Belgian dairy farmer Maxime Mabille said, accusing European Commission chief Ursula von der Leyen of trying to “force the deal through” like “Europe has become a dictatorship”.

Protesters fear an influx of cheaper agricultural products from Brazil and neighbouring countries would undercut European producers. Their concerns centre on beef, sugar, rice, honey and soya beans from South American competitors facing less stringent regulations, particularly on pesticides banned in the EU.

“We’ve been protesting since 2024 in France, in Belgium and elsewhere,” said Florian Poncelet of Belgian farm union FJA. “We’d like to be finally listened to.”

France and Italy now lead opposition to the deal, with President Emmanuel Macron declaring that “we are not ready” and the agreement “cannot be signed” in its current form.

France has coordinated with Poland, Belgium, Austria and Ireland to force a postponement, giving critics sufficient votes within the European Council to potentially block the pact.

However, Germany and Spain are pushing hard for approval. German Chancellor Friedrich Merz warned that decisions “must be made now” if the EU wants to “remain credible in global trade policy”, while Spanish Prime Minister Pedro Sanchez argued the deal would give Europe “geo-economic and geopolitical weight” against adversaries.

The agreement, 25 years in the making, would create the world’s largest free-trade area covering 780 million people and a quarter of global gross domestic product (GDP).

Supporters say it offers a counterweight to China and would boost European exports of vehicles, machinery and wines amid rising US tariffs.

Despite provisional safeguards negotiated on Wednesday to cap sensitive imports, opposition has intensified. Von der Leyen remains determined to travel to Brazil this weekend to sign the deal, but needs backing from at least two-thirds of EU nations.

Brazil’s President Luiz Inacio Lula da Silva issued an ultimatum on Wednesday, warning that Saturday represents a “now or never” moment, adding that “Brazil won’t make any more agreements while I’m president” if the deal fails.