Amazon

Indigenous communities warn of criminal group in Peruvian Amazon

A wall shows the phrase “No stealing in the community,” signed by the criminal gang CV, or “‘Comando Vermelho” at the entrance to the community in the Vila da Barca neighborhood in Belem, Brazil, on Friday. Photo by Sebastiao Moreira/EPA

Nov. 4 (UPI) — Indigenous communities in the Yurúa district, on the remote border between Peru and Brazil, have raised the alarm over the growing presence of members of Brazil’s Comando Vermelho criminal organization in their territory.

They say the group is exploiting what they describe as a “state vacuum” that leaves those living there unprotected against the advance of organized crime.

The armed Brazilian group has been crossing from Brazil into the Peruvian Amazon, taking part in drug-trafficking routes, illegal logging and other illicit activities that threaten the physical, cultural and territorial integrity of the Amazonian peoples, according to reports.

Those reports come from the Interethnic Association for the Development of the Peruvian Rainforest, the Regional Organization AIDESEP Ucayali and the Association of Native Communities of the Yurúa-Sheshea District.

In the Yurúa and Breu river basins, residents have reported sightings of small planes landing on improvised airstrips in the early morning hours, establishment of unfamiliar camps inside Indigenous reserves and movement of boats carrying cargo without government oversight.

The situation has reinforced perceptions that Comando Vermelho and allied criminal networks are operating with relative impunity in the region.

After a large-scale operation at the end of October against organized crime in Rio de Janeiro, the Comando Vermelho’s main base of operations, alarms sounded over possible attempts by senior members of the criminal organization to seek refuge in neighboring countries.

Indigenous organizations are not only denouncing the problem but also demanding immediate and coordinated action from the Peruvian government, La República reported.

To that end, they have outlined five key areas for response: maintaining a permanent security presence, coordinating efforts between the Interior and Defense ministries, protecting Indigenous leaders, promoting alternative development for local communities and granting legal recognition to a “Transborder Indigenous Guard” to monitor the frontier with Brazil.

Former Interior Minister Rubén Vargas warned in an interview with Radio Exitosa that Comando Vermelho is conducting criminal operations in Peru, mainly along the Amazon River route, reinforcing community warnings in Yurúa and surrounding areas.

And the reach of this criminal network has expanded into the regions of Pasco and Huánuco, in the area known as Puerto Inca, a hub for drug trafficking and illegal mining.

“There are two businesses that interest Comando Vermelho: cocaine and illegal mining,” Vargas said.

Although press reports dating to 2019 have documented the activities of the criminal organization in Peru’s Amazon territories, many details about Comando Vermelho’s operations along the Peru-Brazil border remain unclear because of the region’s inaccessibility, lack of disaggregated official data and clandestine nature of the networks.

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OpenAI, Amazon sign $38bn AI deal | Technology News

The announcement comes less than week after Amazon laid off 14,000 people.

OpenAI has signed a new deal valued at $38bn with Amazon that will allow the artificial intelligence giant to run AI workloads across Amazon Web Services (AWS) cloud infrastructure.

The seven-year deal announced on Monday is the first big AI push for the e-commerce giant after a restructuring last week.

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The new deal will give the ChatGPT maker access to thousands of Nvidia graphics processors to train and run its artificial intelligence models.

Experts say this does not mean that it will allow OpenAI to train its model on websites hosted by AWS – which includes the websites of The New York Times, Reddit and United Airlines.

“Running OpenAI training inside AWS doesn’t change their ability to scrape content from AWS-hosted websites [which they could already do for anything publicly readable]. This is strictly speaking about the economics of rent vs buy for GPU [graphics processing unit] capacity,” Joshua McKenty, CEO of the AI detection company PolyguardAI, told Al Jazeera.

The deal is also a major vote of confidence for the e-commerce giant’s cloud unit, AWS, which some investors feared had fallen behind rivals Microsoft and Google in the artificial intelligence (AI) race. Those fears were somewhat eased by the strong growth the business reported in the September quarter.

 

OpenAI will begin using AWS immediately, with all planned capacity set to come online by the end of 2026 and room to expand further in 2027 and beyond.

Amazon plans to roll out hundreds of thousands of chips, including Nvidia’s GB200 and GB300 AI accelerators, in data clusters built to power ChatGPT’s responses and train OpenAI’s next wave of models, the companies said.

Amazon already offers OpenAI models on Amazon Bedrock, which offers multiple AI models for businesses using AWS.

OpenAI’s sweeping restructuring last week moved it further away from its non-profit roots and also removed Microsoft’s first right to refusal to supply services in the new arrangement.

Image hurdles

Amazon’s announcement about an investment in AI comes only days after the company laid off 14,000 people despite CEO Andy Jassy’s comment in an earnings call on Thursday saying the layoffs were not driven by AI.

“The announcement that we made a few days ago was not really financially driven, and it’s not even really AI-driven, not right now at least,” Jassy said.

OpenAI CEO Sam Altman has said the startup is committed to spending $1.4 trillion to develop 30 gigawatts of computing resources – enough to roughly power 25 million United States homes.

“Scaling frontier AI requires massive, reliable compute,” said Altman. “Our partnership with AWS strengthens the broad compute ecosystem that will power this next era and bring advanced AI to everyone.”

This comes amid growing concerns about the sheer amount of energy demand that AI data centres need to operate. The Lawrence Berkeley National Laboratory estimates that AI data centres will use up to 12 percent of US electricity by 2028.

An AP/NORC poll from October found that 41 percent of Americans are extremely concerned about AI’s impact on the environment, while another 30 percent say they are somewhat concerned as the industry increases its data centre footprint around the US.

Signs of a bubble

Surging valuations of AI companies and their massive spending commitments, which total more than $1 trillion for OpenAI, have raised fears that the AI boom may be turning into a bubble.

OpenAI has already tapped Alphabet’s Google to supply it with cloud services, as Reuters reported in June. It also reportedly struck a deal to buy $300bn in computing power for about five years.

While OpenAI’s relationship with Microsoft, which the two forged in 2019, has helped push Microsoft to the top spot among its Big Tech peers in the AI race, both companies have been making moves recently to reduce reliance on each other.

Neither OpenAI nor Amazon were immediately available for comment.

On Wall Street, Amazon’s stock is surging on the news of the new deal. As of 11:15am in New York (16:15 GMT), it is up by 4.7 percent.

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UPS cut nearly 48,000 jobs in 2025, more than initial expectations

A UPS truck pictured in April as it pulls into the Bayonne UPS hub in Jersey City, N.J. On Tuesday, United Parcel Service revealed more jobs in 2025 were cut than originally anticipated. File Photo by Angelina Katsanis/UPI | License Photo

Oct. 28 (UPI) — Delivery company UPS reported on Tuesday higher-than-expected earnings but bigger job cuts in its business turnaround goals.

United Parcel Service revealed its workforce had been cut this year by some 34,000 jobs, about 14,000 more than its estimated reduction of 20,000. In addition, UPS eliminated around 14,000 corporate and management roles.

“We are executing the most significant strategic shift in our company’s history, and the changes we are implementing are designed to deliver long-term value for all stakeholders,” according to UPS CEO Carol Tome.

The cuts have already begun, UPS told CNBC in a statement.

Tome added that with the holiday shipping season quickly approaching, the 118-year-old UPS was “positioned to run the most efficient peak in our history while providing industry-leading service to our customers for the eighth consecutive year.”

Meanwhile, Wall Street saw UPS shares rise about 8% during early morning trading.

UPS, with its headquarters in Georgia, initially planned to shutter around 70 facilities.

However, around 93 leased or owned buildings closed in the first nine months of this year year.

Over the summer UPS offered buyouts to full-time drivers as part of its execution of “the largest network reconfiguration” in the company’s history.

According to UPS officials, its turnaround resulted in savings to the tune of $2.2 billion by end of third quarter and an estimated $3.5 billion in year-over-year total savings this year.

The UPS chief said the shipping conglomerate planned to incorporate artificial intelligence into its daily operations.

“The third quarter brought a wave of tariff changes, some expected, others unforeseen, and our team navigated these complexities with exceptional skills and resilience,” Tome says.

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Amazon Web Services returning after global Internet outage

Oct. 20 (UPI) — Amazon Web Services’ cloud services global outage disrupted Internet service for companies, governments, universities and individual users on Monday. It wasn’t until a half day later, the coverage was heavily restored.

By Monday afternoon on the U.S. East Coast, Amazon said the connectivity issues had been “fully mitigated,” though there were still reports of problems.

More than 1,000 companies were affected, including large tech companies, CNET reported, but there is no evidence it was caused by a cyber attack. Instead, “the root cause is an underlying internal subsystem responsible for monitoring the health of our network load balancers.”

AWS accounted for 37% of the global cloud market in 2024, according to market research firm. That represents revenue more than $107 billion for the tech company. Amazon’s total revenue was $639 revenue that year.

The services run on 3.7 million plus miles of fiber optic cables.

Downdetector, a website that aggregates user-submitted reports of disruptions, logged 6.5 million global reports related to the outage, a spokesperson for the site’s parent company Ookla told CNN.

Toms Guide showed how traffic was affected at major companies, including Verizon, Lyft, McDonald’s, Snapchat, and airl as Delta, Southwest and United airlines.

Also were the New York Times’ website, T-Mobile and AT&T were affected. Even massive tech companies, Google and Apple, were impacted. And Zoom, which gained prominance during the pandemic for people to communite, had outage issues.

Disrupted, too, were banks and cryptocurrency exchange Coinbbase and Venmo.

Amazon’s own services were disrupted. Alexa-enabled smart plugs, which allow people to control appliances and other devices remotely, didn’t have service. Amazon’s Ring doorbell cameras weren’t working. Some reported they were unable to access the company’s website or download books to their Kindles. And Netflix wasn’t available.

“The incident highlights the complexity and fragility of the internet, as well as how much every aspect of our work depends on the internet to work,” Mehdi Daoudi, CEO of internet performance monitoring firm Catchpoint said in a statement to CNN. “The financial impact of this outage will easily reach into the hundreds of billions due to loss in productivity for millions of workers that cannot do their job, plus business operations that are stopped or delayed — from airlines to factories.”

Tenscope showed that Amazon alone was losing $72.3 milion per hour, and customers lost several hundred thousand dollars each 60 minutes.

In cloud services, AW provides a space where businesses can rent the services instead of building their own servers.

“It’s like: ‘Why build the house if you’re just going to live in it?'” Lance Ulanoff, editor at the technology publication TechRadar, told CNN.

And there are problems with devices when service is disrupted.

“They just don’t work without the Internet,” Ulanoff said. ” They’re not designed that way,. We’ve designed everything to work with that constant connectivity and when you pull that big plug, everything, basically becomes dumb.”

Apparently, the problem originated from a system designed to monitor how much load is on the network. As a workaround, Amazon said it was allowing companies to create new instances of its Elastic Compute Cloud, a virtual machine that allows customers to build cloud-based applications.

At the peak of the incident, early Monday, AWS reported more than 70 of its own services were impacted.

“Some requests may be throttled while we work toward full resolution,” it said, urging customers to utilize the “clear cacheclear cache” option in the settings of their browser if problems with errors persisted.

Amazon reported at 1:26 a.m. EDT that there was a “significant error rates for requests.”

“Error 404” messaged popped up on computers.

At 3:11 a.m. EDT, Amazon “reported increased error rates for multiple services and determined that the issue was related” to the Northern Virginia region, according to a news release.

Amazon reported at 5:24 a.m. EDT, service was “fully mitigated.”

Then at 10:29 a.m., Amazon said there were application programming interface errors and connectivity issues “across multiple services in the US-EAST-1 Region.”

Around 3:30 p.m., AWS said its systems mostly were back online. “We continue to observe recovery across all AWS services,” the company said.

In Britain, Gov.uk and His Majesty’s Revenue and Customs, the two main portals of the British government, said they had been affected.

“We are aware of an incident affecting Amazon Web Services, and several online services which rely on their infrastructure. Through our established incident response arrangements, we are in contact with the company, who are working to restore services as quickly as possible,” said a government spokesman.

Lloyds Bank and subsidiary, Halifax, two of the country’s largest banks, and National Rail also experienced problems.

The outage comes 15 months after a global IT outage in July 2024 that crashed millions of computers used by 911 centers, airlines, financial institutions, airlines and media around the world, due to an issue with a third-party security update for Microsoft Windows systems.

The auto download from Texas-based CrowdStrike cybersecurity for its Falcon software caused computers to hang after they were able to fully restart after the update.

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Amazon Web Services issue spurs outage of global websites and apps | Internet News

Internet users have reported difficulties accessing popular websites and apps including Signal, Coinbase and Robinhood.

Major websites including popular gaming, financial and social media platforms have been facing serious connectivity issues after Amazon’s cloud services unit AWS was hit by an outage.

Amazon Web Services (AWS) confirmed the issue in an update on its status page on Monday, after web users reported difficulties accessing websites.

“We can confirm significant error rates for requests made to the DynamoDB endpoint in the US-EAST-1 Region,” said the AWS status update.

In a subsequent update it said it had “identified a potential root cause for [the] error rates” and was “working on multiple parallel paths to accelerate recovery”.

Major platforms including AI startup Perplexity, trading app Robinhood, messaging app Signal and crypto exchange Coinbase all said their issues were due to the AWS outage.

“Perplexity is down right now. The root cause is an AWS issue. We’re working on resolving it,” Perplexity CEO Aravind Srinivas said in a post on X.

AWS is one of the giant cloud computing service providers, competing with Google’s and Microsoft’s cloud services to offer on-demand computing power, data storage and other digital services to companies and institutions.

Issues with its servers can wreak havoc on the web, with so many companies relying on its infrastructure to function.

Downdetector, a site where web users report outages, carried a roll call of popular sites where users had experienced access difficulties amid the outage.

Names on the list included Zoom, Roblox, Fortnite, Duolingo, Canva, Wordle and more.

Amazon’s shopping website, PrimeVideo and Alexa were also facing issues, according to the site.

The Reuters news agency reported that Uber rival Lyft’s app was also down for thousands of users in the US, while many UK bank customers were also reporting outages.

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Amazon Is Backing This Genius Quantum Computing Leader

Seeing which company a big tech player is investing in is a wise move by investors.

Quantum computing is becoming a popular investment theme in the market, but there’s just one problem: It’s still a few years away from commercial relevance. This makes it nearly impossible to predict which company will be a major winner in this field. Adding to the difficulty of quantum computing investing is that the technology is incredibly complicated and can be difficult to understand. However, not investing in quantum computing could be a massive mistake for your portfolio’s future returns.

So, what should investors do? One advantage investors can get in this investment sector is looking at which competitors have strong backers. Amazon (AMZN -0.61%) is one tech giant that is investing in this space and is backing one of the leading pure plays: IonQ (IONQ -3.92%). This gives IonQ a vote of confidence from one of the biggest companies in the world, making IonQ an intriguing stock to invest in.

Amazon owns a small amount of IonQ

We know that Amazon is investing in IonQ from its Form 13F, which informs investors what other stock holdings Amazon has because its investment portfolio is greater than $100 million. As of its last report filed for Q2 holdings, Amazon holds nine stocks, with IonQ being one of them.

Amazon holds just over 850,000 shares of IonQ. While that may sound like a lot, that’s only about 0.3% of IonQ’s total shares outstanding. So, Amazon isn’t a controlling party in IonQ; it’s just an investor like you and me (although it has a lot more capital than you and me).

Just because Amazon doesn’t own 10% or so of the company doesn’t mean this isn’t an insignificant investment. Amazon clearly likes what it saw, and with Amazon having more technical prowess than the average investor, I think this makes IonQ an intriguing quantum computing investment.

One thing that sets IonQ apart from its competitors is the path it’s taking. While most quantum computing players are using superconducting technology, which requires cooling a particle to nearly absolute zero, IonQ uses a trapped-ion approach, which can be performed at room temperature. Furthermore, the trapped-ion technique is inherently more accurate than superconducting, which is a trade-off for slower processing speeds.

Because the biggest hurdle in quantum computing technology is accuracy, I think IonQ is one of the more compelling investment options right now, as it is the leader in this category, holding two world records.

This makes IonQ my top option in the quantum computing investment world. But is the stock worth buying right now?

An investment in IonQ will be volatile

IonQ has had an incredible run over the past few months as quantum computing investing has risen in popularity. The stock is up around 90% since the start of September, which is a massive movement considering that we’re still years away from viable quantum computing technology.

Most companies in this realm point toward 2030 as the turning point for quantum computing adoption, and IonQ is no different. Earlier this year, IonQ’s CEO Peter Chapman gave investors the projection that the company will be profitable with sales approaching $1 billion by 2030. That’s still five years away, which is a long time to wait and hold the stock to see if IonQ is an eventual winner in the quantum computing arms race.

With how much attention quantum computing has gotten in recent weeks, it’s impossible to tell where the stocks involved in this sector will head. It’s possible that there is a quantum computing investing mania ongoing, and the stocks continue to rise at an irrational pace.

It’s also possible that the stock could be ripe for a sell-off, especially after the past few weeks of strong gains. However, as long-term investors, we need to avoid that noise. If you’re buying IonQ stock now, you need to have the mindset of buying and holding through at least 2030, regardless of what the roller coaster ride of the stock market is like.

If you’re confident in IonQ, buying today makes sense, but your measure of success cannot be the stock price; it must be the company’s announcements. If IonQ wins the quantum computing arms race, the stock will be a winner over the long term, but keep in mind that it will be incredibly volatile along the way.

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Amazon slashes £59 off Nespresso coffee machine that’s a ‘gamechanger for morning coffees’

Many of us love a morning coffee boost, and investing in a coffee machine can make the at-home experience a lot nicer.

The Nespresso Citiz Coffee Machine has been reduced from £175 to £116.10 on Amazon right now.

Black Nespresso coffee machine with an espresso cup and various coffee pods.

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The coffee machine is great for a quick drink fix.

Nespresso Citiz Coffee Machine
£116.10 (was £175)

Buying coffee out has become very expensive, but sometimes instant coffee just can’t compete.

It may not be a household essential, but a coffee machine is nice little luxury to own, especially for those slow weekend mornings when you have time to sip at a frothy coffee.

The Nespresso Citiz Coffee Machine is compact, so it won’t take up too much precious counter space.

With black and silver details, it’s a super-sleek design, and very simple to use too.

To make your coffee, you just have to pop a pod into the top, and then choose from two buttons – lungo for a longer, weaker drink or espresso for a more intense shot that you can drink straight away.

Seven coffee pods are included so you can get brewing straight away, but it also uses the size of coffee pods that are very readily available at supermarkets, so when you need a top-up you can get cheaper own brand versions too.

If you’ve got a thermal flask, you can easily take a coffee out and about with you, especially if you’re hoping the investment will save you money buying takeaway drinks.

The coffee machine has made its way into Amazon’s bestsellers list, so it’s proving popular online.

Shoppers are leaving their feedback on the Nespresso device, with one saying: ‘’Such a game-changer for morning coffees.

‘’Couldn’t live without it after I’d experienced having this.

‘’Easy to use, easy to clean, small and compact but still stylish on the kitchen side.’’

Another shopper commented: ‘’Great coffee machine!

‘’Love the style and colour, also fits cheaper brand coffee pods such as the Amazon range and Lidl.

‘’Makes lovely coffee, I’m so glad I invested in this machine!‘’

A third shopper added: ‘’A replacement for our old coffee machine which went well.

‘’We’re very pleased with it so far as it’s not too big and sits on our worktop nicely, plus it makes lovely coffee.’’

Nespresso Citiz Coffee Machine
£116.10 (was £175)

If you’re still unsure which is the perfect machine for you, take a look at our pick of the best coffee machines.

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Amazon Prime shoppers race to buy Calvin Klein boxers multipack cut to £7 per pair – they’re selling FAST

CALVIN Klein is practically retail royalty when it comes to boxers, and a multipack has been slashed by 46% in the Amazon Prime Day sale.

A three-pack of classic black boxers would usually costs £42, but shoppers can pick up the set for £22.87 for a limited time.

Three black Calvin Klein boxer briefs with white waistbands.
The popular boxers are reduced by 46%

Calvin Klein 3-Pack Boxers, £22.87 (was £42)

Calvin Klein boxers are the most popular men’s underwear for an reason, and the deal works out as just £7.60 per pair.

Stock is selling seriously fast, but other colourways have also been slashed.

Fashion fans can also get a three-pack with a red, white and blue pairs for £22.91.

The boxers would make the perfect Christmas gift for men, or as a treat to yourself.

Read more Amazon Prime Day

Amazon’s Big Deal Days sale is running until tomorrow, but as one of the bestsellers so far, it’s likely that all sizes will be gone before the deal expires.

For more of the best discounts, read our roundup of the best Prime Day deals, which we’re constantly updating with more deals.

Amazon Prime Day: the 10 best deals

The Amazon Prime Big Deal Days sale kicks off today and runs until midnight tomorrow (Wednesday 8th October) – here’s our pick of the best deals.

*If you click on a link in this boxout we will earn affiliate revenue

  1. Amazon Fire TV Stick HD, £19.99 (was £39.99) – buy here
  2. Poounur Fitness Smartwatch, £23.99 (was £129.99) – buy here
  3. Ninja 7.6L Foodi Dual Zone Digital Air Fryer, £119 (was £218.99) – buy here
  4. BaByliss Air Style 1000 £29.99 (was £75) – buy here
  5. LKOUY Portable Charger, £12.99 (was £59.99) – buy here
  6. Silentnight
  7. Remington Shine Therapy 45mm Hair Straightener, £29.99 (was £79.99) – buy here
  8. Apple iPhone 16e, £494 (was £549) – buy here
  9. Amazon Fire HD 10 tablet, £69.99 (was £149.99) – buy here
  10. Felix 40-pack Jelly Wet Cat Food, £9.48 (was £14.77) – buy here

When the sale lands, you’ll find more top bargains here:

Just remember, you’ll need to sign up to Amazon Prime to take advantage of these bargains.

The classic designer boxers have received brilliant ratings from shoppers, with over 5,700 five-star reviews on the Amazon website.

One wrote: “I recently purchased these Calvin Klein underwear for my partner, and he’s extremely pleased with the quality, comfort, and fit. 

From the moment they arrived, I could tell they were made from high-quality materials, and they definitely live up to the reputation Calvin Klein has for premium undergarments. 

The fit is absolutely spot-on, and my partner says they are some of the most comfortable underwear he has ever worn.”

Another added: “The fit is so precise it feels like Calvin Klein himself took my measurements.

Five stars is an insult, these deserve their own constellation.”

Amazon has been cutting prices across all sections, and shoppers can save on everything from Dyson Airwrap alternatives to Samsung tablets reduced from £260 to £146.

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Prime Video’s hit series My Fault London set for two sequels – and they’re out very soon

The love story between Noah and Nick in the Culpables Trilogy has flown all the way to London for a version of its own, and the second part has just wrapped up its filming – here’s what you need to know.

The countdown for the third and final instalment of Mercedes Ron’s Culpables Trilogy, Culpa Nuestra, has begun – but the UK fans are wondering when the London version will release its second and final film, Your Fault and Our Fault.

Just like the Spanish version, it follows the story of Nick and Noah, who fall in love with each other despite being step-siblings. And of course, all the drama. The British version starred Matthew Broome and Asha Banks as the lead characters, and both will reprise their roles.

As we await the second and third chapters of the story, we’ve listed some information to keep all Culpables on top of the news.

READ MORE: Taylor Swift says fans got ‘actual amnesia’ after attending her Eras TourREAD MORE: Amazon Prime Day 2025: Big Deals ahead of October sale

What is My Fault: London about?

Continuing the dramatic yet romantic ending in My Fault: London, the second sequel shows Nick and Noah embarking on a life-changing adventure that threatens their relationship. Nick begins to work with his father, and Noah starts a new chapter as a university student at Oxford.

Nick and Noah are now separated and meeting new people, which will test their love for each other as they find themselves entangled with temptation, rivalries and betrayals. Fight for love, or risk losing everything.

For more stories like this subscribe to our weekly newsletter, The Weekly Gulp, for a curated roundup of trending stories, poignant interviews, and viral lifestyle picks from The Mirror’s Audience U35 team delivered straight to your inbox.

When are is the My Fault sequel coming out?

The sequel to Prime Video’s breakout hit My Fault: London is on its way. Good news for fans – Your Fault: London finished filming in the summer of 2025, and is expected to be out worldwide sometime in 2026.

As per the last part of the story, Our Fault: London has just started filming, and given the production timeline, it’s reasonable to expect that it will also be released next year. But news have yet to be confirmed.

If you haven’t been keeping up with the Spanish version of the film, both movies are available to watch on Prime Video. Its final part, Culpa Nuestra, will be released on October 16, exclusively on Amazon Prime Video. My Fault: London is also available to stream.

READ MORE: The Twits Netflix release date and cast for film based on Roald Dahl best-seller

Who will be in the My Fault sequels?

As reported by Amazon, Your Fault: London will have familiar faces and some newcomers. Meet Louisa Binder, Joel Nankervis, Scarlett Rayner, and Orlando Norman.

Louisa Binder will interpret the role of Sophia, a beautiful and ambitious young woman who will stir some drama in the relationship between Noah and Nick, as she starts working at Leiste Enterprises. On the other side, Noah will be busy with Michael (Joel Nankervis), an Oxford student who becomes friends with her, but secretly wants more.

Scarlett Rayner will play Briar, a seemingly kind and manipulative strategist who becomes friends with Noah at Oxford, but is hiding something. Then, Orlando Norman as Cruz, Ronnie’s right-hand man in the underground racing world.

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Prime members snap up £70 Skullcandy headphones with ‘marvellous noise cancelling’ for £44 this Prime Day

PRIME Day is finally here, and these Skullcandy headphones are at their lowest price all year

Currently, Prime members can pick them up for £43.99 instead of £69.99, making them one of the first proper tech steals of the day.

Black Skullcandy ANC headphones with a USB-C charging cable.

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This is the lowest we’ve seen these noise-cancelling Skullcandys all yearCredit: Amazon

Skullcandy Hesh ANC Headphones, £69.99 £43.99

Amazon’s 48-hour sale is underway, with deals on everything from top gadgets to beauty buys, and these headphones are already a clear frontrunner.

The Hesh ANC headphones have dropped by a huge 37% for Prime members, and shoppers can’t get enough of them.

Having tested plenty of the market’s best noise-cancelling headphones myself, I know how rare it is to see this spec list at this sort of price.

With 4-mic active noise cancelling, they block out the world so you can sink into your playlists, podcasts or plane movies in peace.

Battery life clocks in at a generous 22 hours, and the Rapid Charge feature earns you enough juice for three hours of listening on just a ten-minute charge.

They’re cleverly built too, with easy controls for calls, volume and tracks right on the earcup, and Tile tracking tech baked in so you can hunt them down in seconds if they go missing.

They fold flat, collapse down for travel, and even come with a bonus USB-C charging cable, which is a small but handy extra that makes them feel like a real all-rounder.

More audio savings

On the hunt for headphone deals? Prime Day’s providing big savings on top audio brands from.

Here are some of my top picks:

  • Apple AirPods 4, £119 £105 – buy here
  • Beats Solo 4 Headphones, £199.95 £114 – buy here
  • Beats Flex Wireless Earphones, £69.99 £39 – buy here
  • Anker Q30 Hybrid ANC Headphones, £79.99 £42.99 – buy here
  • Bose QuietComfort Headphones, £289.95 £179.45 – buy here

And with Christmas now creeping closer, they’re the kind of gift you’ll feel smug saving on early.

If you’re not already a member, you can sign up for a free 30-day trial and still cash in on the deals while the sale’s live.

Shoppers are already raving, earning the Skullcandy Hesh Headphones a strong 4.6 out of 5-star rating.

One says “the noise cancellation is really quite marvellous, nice and comfy too. I’d recommend at this price point.”

Another calls them “the best headphones I ever bought, the bass is clean, love the details and Tile feature. Great buy, premium quality.”

A third says they’re “excellent on flights with very good battery life.”

If you’re browsing beyond headphones, there are more gems to be found, like Blink’s ‘easy to install’ £120 home security kit, now just £31, its lowest ever price.

And for those after Amazon’s device deals, we’ve rounded up the top deals on Fire TV Sticks, Echo speakers, Kindles and more.

You can also head straight to our guide to the best Prime Day deals to see every top offer worth snapping up before the sale ends.

Amazon Prime Day: the 10 best early deals

The Amazon Prime Big Deal Days sale kicks off tomorrow (7th-8th October), but there’s already some early deals to snap up.

*If you click on a link in this boxout we will earn affiliate revenue

  1. Amazon Fire TV Stick HD, £19.99 (was £39.99) – buy here
  2. Poounur Fitness Smartwatch, £23.99 (was £129.99) – buy here
  3. Hangsun 12L/Day Dehumidifier, £88.38 (was £118.98) – buy here
  4. LKOUY Portable Charger, £12.99 (was £59.99) – buy here
  5. Slumberdown Feels Like Down King Size Duvet, £21.56 (was £31.19) – buy here
  6. Remington Proluxe Ceramic Hair Straightener, £34.99 (was £109.99) – buy here
  7. Felix 40-pack Jelly Wet Cat Food, £9.48 (was £14.77) – buy here
  8. Amazon Fire HD 10 tablet, £69.99 (was £149.99) – buy here
  9. LKE 268W UV Nail Lamp, £16.14 (was £28.99) – buy here
  10. EverFoams Women’s Shearling Memory Foam Slippers, £15.97 (was £22.99) – buy here

When the sale lands, you’ll find more top bargains here:

Just remember, you’ll need to sign up to Amazon Prime to take advantage of these bargains.

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Best Amazon Prime Day deals UK 2025: Dates CONFIRMED for October sale

GET ready, Prime members! Amazon’s next major sales event is just hours away.

In recent years, Prime members have been treated to two exclusive sales – Prime Day in July and Prime Big Deal Days, which typically takes place in October.

Amazon logo on a cardboard box.
Amazon’s Prime subscription service gives you access to a treasure trove of benefits

Amazon Prime Day deals

Amazon’s last Prime Day sale kicked off on July 8 and ran for four days, ending on July 11.

During the sale, Prime subscribers scored discounts on everything from tech and kitchen essentials to hair and beauty bargains and robot vacuum cleaners.

We also spotted plenty of deals on Amazon devices such as Echo speakers, Fire TVs, and Ring security systems, plus major price drops on top brands and trending tech products, such as dash cams, and we’re predicting similar savings next week.

It’s the last major sales event from Amazon ahead of Black Friday – so make sure you don’t miss out, especially if you’re hoping to get a head start on your Christmas shopping or pick up a few affordable winter essentials.

Just remember: to take advantage of the deals, you’ll need an Amazon Prime subscription (there’s a 30-day free trial), currently costing £8.99 per month or £95 per year.

Jump to…

When does Amazon Prime Day 2025 start?

Amazon’s second Prime Day sale of the year, Prime Big Deal Days, will take place on October 7, 2025.

The two-day shopping event ends on October 8, 2025.

In 2024, Amazon Prime Big Deal Days ran from October 8 to 9.

Amazon Prime Day: The best deals live now

We’ve rounded up a wide range of deals you can shop right now.

Best Amazon home deals

A woman running on a black treadmill, next to an image of the treadmill folded upright.
Prime Day is the perfect time to pick up big-name brands for lessCredit: Amazon
  • Treadmill Walking Pad Running Machine, £149.99 for Prime members (was £599.99) – buy here
  • LEENON Dehumidifiers for Home, £109.99 (was £159.99) – buy here
  • Amazon Smart Air Quality Monitor (Newest gen), £26.99 (was £69.99) – buy here
  • Alexander Graham 3 Tier Heated Clothes Airer Dryer, £92.65 (was £109) – buy here
  • Slumberdown Sleepy Nights Electric Blanket King Size, £32.60 (was £42.99) – buy here
  • Slumberdown Feels Like Down King Size Duvet 13.5 Tog, £21.56 (was £31.19) – buy here
  • Yankee Candle Scented Candle Vanilla Cupcake Large Jar, £16.99 (was £29.99) – buy here
  • Roborock Q10 S5+ Robot Vacuum, £349.99 (was £399.99) – buy here
  • VACTechPro V15 Cordless Vacuum Cleaner, £79.97 (was £129.99) – buy here
  • Keplin 9L Dual Zone Air Fryer, £50.99 (was £89.99) – buy here
  • Nespresso Vertuo Plus Automatic Pod coffee machine, £75.98 (was £139) – buy here
  • SodaStream Terra Sparkling Water Maker, £54.99 (was £109.99) – buy here
  • Ninja Perfect Temperature Kettle, £79 (was £99.99) – buy here
  • Tefal Induction Non‑Stick Coating 5‑Piece Cookware Set, £66.99 (was £150) – buy here
  • Tefal Blendforce II Blender, £29.99 (was £49.99) – buy here

Best Amazon everyday essentials deals

Finish Powerball Ultimate Plus Infinity Shine 73-count dishwasher detergent.
Save on everyday essentialsCredit: Amazon
  • Finish Dishwasher Tablet (73 tablets), £9.53 (was £12.50) – buy here
  • Calgon 4-in-1 Washing Machine Cleaner and Water Softener Tablets, £17.95 (was £23.33) – buy here
  • Lenor Outdoorable Fabric Conditioner 480 Washes (8×60), £23.80 (was £40) – buy here
  • Comfort Pure Sensitive Fabric Conditioner 4.8 L, £6.64 (was £9) – buy here
  • Vanish Professional Oxi Action Carpet & Upholstery Stain Remover Spray, £7 (was £10.35) – buy here
  • Dettol Antibacterial Laundry Sanitiser, £13.51 (was £19) – buy here
  • Fairy MaxPower Washing Up Liquid Lemon 8 x 545 ML, £20.32 (was £24) – buy here
  • Splesh by Cusheen 3-ply Toilet Roll Aloe Vera Fragrance (72 Pack), £21.84 (was £32.99) – buy here
  • Flash Speedmop Mrs Hinch’s Wet Mop Head Floor Cleaner Starter Kit, £10 (was £16) – buy here
  • Energizer Alkaline Power – AA Batteries (24 Pack), £11.04 (was £12.99) – buy here
  • Heinz Salad Cream Extra Light 415g, £2.21 (was £3.39) – buy here
  • Heinz Baked Beans Snap Pots 200g (4 pack), £2.66 (was £3.50) – buy here
  • FELIX Tasty Shreds Mixed Selection in Gravy Wet Cat Food 40x80g, £12.30 (was £20.77) – buy here

Best Amazon tech deals

Black portable power bank with built-in USB-C and Lightning cables, and a digital display showing "100% FAST".
Expect massive discounts on must-have techCredit: Amazon
  • Power Bank Fast Charging 26800mAh, £26.99 for Prime members (was £219.99) – buy here
  • Echo Pop (Newest gen), £22.99 (was £44.99) – buy here
  • Amazon Fire HD 10 tablet (newest gen), £69.99 (was £149.99) – buy here
  • Amazon Fire HD 8 tablet (newest gen), £49.99 (was £99.99) – buy here
  • Amazon Fire Max 11 tablet (newest gen), £129.99 (was £249.99) – buy here
  • Amazon Fire HD 8 Kids Pro tablet (newest gen), £69.99 (was £149.99) – buy here
  • Made for Amazon BuddyPhones Bluetooth Child Headphones with Boom Microphone, £19.49 (was £39.99) – buy here
  • Kindle Scribe (2022 release), £199.99 (was £329.99) – buy here
  • Apple 2025 MacBook Air 13-inch Laptop with M4 chip, £849 (was £999) – buy here
  • Samsung Galaxy A16 4G Android Smartphone, £119 (was £169) – buy here
  • Soundcore by Anker P20i True Wireless Earbuds, £16.99 (was £29.99) – buy here
  • Amazon Fire TV 32-inch 2-Series, £169.99 (was £249.99) – buy here
  • Amazon Fire TV Stick 4K (Newest gen), £25.99 (was £59.99) – buy here
  • New Blink camera (Outdoor 4) + Blink Mini 2 White, £31.49 (was £99.98) – buy here
  • Ring Battery Video Doorbell (2024 release), £39.99 (was £99.99) – buy here

Best Amazon beauty deals

La Roche-Posay Effaclar Duo+M triple correction anti-imperfections cream with a label stating "Brand Recommended by Dermatologists".
Prime members can bag luxury beauty for lessCredit: Amazon
  • La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel Moisturiser, £15.68 (was £20.90) – buy here
  • Olay Super Serum 30ml, £18.89 (was £39.99) – buy here
  • Weleda Skin Food, £8.95 (was £12.07) – buy here
  • COSRX Advanced Snail 96 Mucin Power Essence 100ml, £15.85 (was £23.99) – buy here
  • L’Oréal Paris Laser Renew Triple Action Anti-Ageing Night Cream, £14.99 (was £29.99) – buy here
  • Mighty Patch Original Spot Patches by Hero Cosmetics, £9.89 (was £17.99) – buy here
  • Philips Electric Shaver 3000 Series, £54.99 (was £139.99) – buy here
  • Remington PROluxe Midnight Hair Dryer, £29.99 (was £84.99) – buy here
  • Pantene Molecular Bond Repair Intensive Hair Mask with Biotin 300ml, £4.71 (was £10) – buy here
  • COLOR WOW Dream Coat Supernatural Spray, £19 (was £27) – buy here
  • Olaplex No. 4 Bond Maintenance Shampoo, £18.90 (was £28) – buy here
  • Maybelline New York Lash Sensational Sky High Mascara, £7.69 (was £12.99) – buy here
  • Maybelline Instant Anti Age Eraser Eye Concealer, £6.50 (was £9.99) – buy here
  • OPI Infinite Shine Nail Polish Red, £6.73 (was £18) – buy here
  • Sarah Jessica Parker Lovely EDP Spray 200ml, £17.75 (was £96.70) – buy here

Best Amazon garden deals

Collage of a silver leaf rake raking a pile of autumn leaves and a close-up of the rake head.
Garden deals are up for grabsCredit: Amazon
  • TIKTALK Garden Rake 175cm, £15.99 (was £19.99) – buy here
  • Murray 18V Lithium-Ion Leaf Blower Kit, £49.99 (£79) – buy here
  • Garden Broom, £15.39 (was £19.99) – buy here
  • ZELATAN 52cm Cordless Hedge Trimmer, £40.99 (was £59.99) – buy here
  • Byhagern Lawn Edging Tool, £20.30 (was £29.99) – buy here
  • Patio Weed Remover Tool with Long Handle, £16.99 (was £19.99) – buy here
  • Enzeno Outdoor Garden Furniture Set Covers, £26.99 (was £40.99) – buy here
  • WFX Leather Gardening Gloves, £5.94 (was £7.99) – buy here
  • Pelle & Sol 60L Multi-Purpose Compost, £12.95 (was £16.99) – buy here
  • Miracle-Gro Evergreen Complete 4-in-1 Lawn Food, £18.90 (was £22.99) – buy here
  • Ninja Woodfire Electric BBQ Grill & Smoker, £199.99 (was £299.99) – buy here
  • Jamie Oliver by Tefal Outdoor Gas Pizza Oven, £237.49 (was £349.99) – buy here

Best Amazon toy deals

Lego Ideas Disney Pixar Luxo Jr. lamp and ball, with packaging.
Prime Day is a toybox treasure troveCredit: Amazon
  • LEGO Ideas Disney Pixar Luxo Jr. Lamp Building Set, £44.99 (was £59.99) – buy here
  • LEGO Mario Kart, £109.99 (was £149.99) – buy here
  • LEGO Botanicals Orchid, £29.99 (was £44.99) – buy here
  • LEGO Harry Potter Book Nook: Hogwarts Express Set with a Train Toy, £67.99 (was £89.99) – buy here
  • LEGO Halloween Barn, £9.99 (was £12.99) – buy here
  • Monopoly Harry Potter Edition, £21.99 (was £37.99) – buy here
  • MEGA Pokémon Charizard Action Figure, £14.99 (was £22.99) – buy here
  • Paw Patrol Adventure Bay Bath Playset, £19.99 (was £29.99) – buy here
  • PAW Patrol Fire Rescue Command Center with Marshall Figure, £37.49 (was £49.99) – buy here
  • AOLEVA Wooden Afternoon Tea Set for Toddler, £14.75 (was £17.35) – buy here
  • Pukomc 36/60in Toddler Trampoline for Kids, £26.59 (was £49.99) – buy here
  • LeapFrog Build-a-Slice Pizza Cart, £39.99 (was £59.99) – buy here

Best Prime Day deals on Amazon services

During the sales event, Amazon offers promotional deals and free trials on several services, including Prime.

Here are just a few of our favourite deals you can snap up today:

When was the last Prime Day event?

The last Prime Day sale took place between July 8 and July 11, 2025, giving bargain hunters four days to shop exclusive deals.

Prime members were treated to thousands of discounts across everything from tech and beauty to home essentials and fashion, with many items hitting their lowest-ever prices.

Here are the dates of past Prime Day sales:

  • 2015: 15 July
  • 2016: 12 July
  • 2017: 11-12 July
  • 2018: 17-18 July
  • 2019: 15-16 July
  • 2020: 13-14 October
  • 2021: 21-22 June
  • 2022: 12-13 July
  • 2023: 11-12 July
  • 2024: 16-17 July
  • 2025: 8-11 July

Do I need to be a Prime member to take part in Prime Day?

Yes, if you want access to the Prime Day deals, you’ll need to sign up for a Prime membership.

Never been a member before? You’re in luck – Amazon offers a 30-day free trial for newbies.

This essentially gives you full access to the mammoth sale and all the Prime perks, without spending a penny.

Just be sure to set a reminder – you’ll need to cancel before the 30-day trial ends to avoid being charged the £8.99 monthly fee.

If you’re planning to keep Prime long-term, you can save by opting for the annual membership at £95.

How much is Amazon Prime?

An Amazon Prime membership costs £8.99 per month or £95 for the whole year – but with all the perks on offer, it could save you a fortune.

Amazon’s yearly subscription service gives you access to a treasure trove of benefits, from quick delivery to binge-worthy telly and exclusive discounts.

The annual membership works out cheaper than paying monthly, saving you nearly £13 over the year – perfect if you’re planning to stick with Prime long-term.

Not sure if it’s worth splashing the cash? Amazon offers a 30-day free trial for new members (or anyone who hasn’t been a member in the last 12 months).

This means you can enjoy all the Prime perks, including access to the Amazon sale, without spending a penny – just remember to cancel before the 30 days are up if you don’t want to be charged.

Do Prime Day deals change daily?

The Prime Day discounts are a bargain hunter’s dream.

The mega-sale features a mix of different deal types, including:

  • “Deals of the day,” which last a limited time – or vanish even quicker if stock runs out.
  • Limited “lightning deals” which appear and disappear in the blink of an eye once stock is gone.
  • Some offers (particularly Amazon’s own devices) will stick around for the full sale period.

How long will Prime Day 2025 deals last?

As mentioned above, Prime Big Deal Days is a two-day event that will take place between October 7 and 8, 2025.

The sale is slightly shorter than July’s Prime Day event, which gave shoppers four days of unmissable deals.

It was the biggest Prime Day event to date, with customers saving billions on deals across more than 35 product categories.

Our top tip? If you spot something you’ve been eyeing up with a massive discount, grab it quickly.

Hesitate and you’ll likely miss out – these deals wait for no one!

Does Amazon have Prime Day deals on everything?

Prime Day is a shopaholic’s dream, with discounts across virtually every Amazon department.

Here are several categories worth checking out:

Whether you’re shopping for yourself or hunting for gifts, you’ll find something on sale in whatever category catches your eye.

Can students take part in Prime Day?

Yes, students can get in on all the Prime Day bargains.

Amazon offers students a special Prime Student membership that comes with the same perks as regular Prime but at a serious discount – just £4.49 monthly.

Even better, students get an incredible six-month free trial (compared to the normal 30 days), giving you access to all the Prime Day deals without spending a penny.

To qualify, you’ll need:

  • A valid university email address
  • Proof of enrollment

The student discount lasts for four years or until you graduate (whichever comes first) – making this one of the best bargains going for cash-strapped students.

How do I cancel my Amazon Prime 30-day free trial after Prime Day?

If you’re taking advantage of an Amazon Prime trial to grab Prime Day bargains, you’ll need to cancel before your 30 days are up to avoid being charged the full membership fee.

Luckily, cancelling is a doddle – here’s exactly how to do it:

On your phone or tablet:

  1. Open the Amazon app and tap the profile icon at the bottom
  2. Tap ‘Your Account’
  3. Select ‘Manage Prime Membership’
  4. Tap ‘Manage Membership’ at the top
  5. Hit ‘Update, cancel and more’
  6. Scroll down and tap ‘End membership’

On your computer:

  1. Head to Amazon.co.uk/gp/primecentral
  2. Click ‘Update, cancel, and more’ below ‘Membership’
  3. Click ‘End membership’
  4. Select the yellow ‘Cancel My Benefits’ button
  5. Click ‘Continue to Cancel’
  6. Confirm by clicking ‘Cancel Membership’

Even after cancelling, you’ll still keep all your Prime benefits until the end of your trial period.

You’ll see the exact end date displayed on the screen after cancelling.

If you end up forgetting to cancel and get charged, Amazon may offer a full refund if you haven’t used any Prime benefits since the trial ended.

How often is Amazon Prime Day?

Amazon Prime Day typically takes place once a year in July.

The retail giant also hosts a second major sales event in October, known as Prime Big Deal Days.

In addition to these two events, Amazon runs regular sales throughout the year, including a Spring Sale in March.

The retailer also offers unbeatable deals during Black Friday and Cyber Monday, so there are plenty of opportunities to save.

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The secret store where you can get 75% off Amazon toys – you have to rummage to find the ‘good stuff’ but it’s worth it

IF your heart races at the thrill of a massive bargain, prepare yourself. 

Shoppers are in a frenzy over a chain of retail outlets where you can snag Amazon customer returns and overstock for an unbelievable fraction of the price. 

A woman stands in front of an Amazon Trade Outlet, pointing and talking.

2

TikToker Megan has shared a tour of an Amazon outletCredit: tiktok/@meganmariac

TikTok user ‘meganmariac’ posted a video of her haul from one of these locations, often referred to as a Trade Outlet. 

Her video, which showed aisles filled with discounted goods, quickly racked up 180,000 views in less than 24 hours. 

Meganmariac explained that she was initially on the hunt for a few personal bits, but the sheer volume of discounted goods – especially in the kids’ and tech sections – was impossible to ignore. 

A toy originally priced at £30 was just £5, while an iPad case (RRP around £20) was a ludicrous £3. 

You can find entire sections dedicated to children’s books, games, and paint-by-numbers sets for as little as £2, making these stores an absolute cheat code for Christmas and birthday gifting.

She also grabbed a £45 wireless camera for just £5, and a fancy smartwatch that would normally cost around £90 was only £20. 

Even health and beauty items, like a box of Vitamin C and Hyaluronic Acid serums retailing for around £33, were down to a mere £6. 

Her ultimate haul of an iPad case, a screen protector, and some adorable croc charms came to roughly a tenner.

The Golden Rule

If you’re expecting a curated retail experience, think again.

Amazon unveils 4K Ring doorbell with superzoom & built-in security guard

“It’s really overwhelming. It’s so busy here,” Meganmariac admitted.

This is the liquidation zone: the home of customer returns, minor packaging damage, and overstock. 

Many of the best items are still sealed in plain brown delivery boxes, which means shoppers have to check the tiny labels to be sure of what the item is. 

Where to find them?

While there are many places that sell liquidation stock, the specific “Trade Outlet” chain meganmariac visited has become famous for its Amazon-heavy returns. 

A young woman in an Amazon warehouse rummaging through shelves of discounted toys.

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She discovered some big discounts on everything from kids toys to beauty productsCredit: tiktok/@meganmariac

If you’re based in the North West of England, you’re strategically placed for a bargain dash.

The chain has several locations, including major sites near Chester Gates (often situated opposite a Costco), Liverpool, and Trafford Park.

Top Amazon Prime Day picks

*If you click on a link in this boxout we will earn affiliate revenue.

SUN Savers Editor Lana Clements share her top picks and tips for saving on Amazon Prime Day.

Three ways to save:

  • Set deal alerts for specific items to receive notifications on price changes.
  • Use price comparison sites like Idealo.co.uk to ensure you’re getting the best value.
  • Check price history on Amazon-specific tracking websites like bobalob.com and camelcamelcamel.com.



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Amazon drops stunning early Prime Day deal on ‘lightning-fast’ premium device – was £150, now £70

AMAZON has blindsided shopper with a shock device sale, days before its Prime Big Deal Days sale is due to kick off.

One of the best deals is on a premium Fire tablet, which has been reduced to £69.99 in an epic 53% price cut.

Amazon Fire HD 10 tablet.

1

Amazon’s 10-inch Fire tablet is now better than half price ahead of the Prime Big Deal Days sale

Amazon Fire HD 10 tablet, £69.99 (was £149.99)

The next big Amazon sale starts next week, running from Tuesday to Wednesday (October 7th-8th).

Tons of prices will be slashed during Amazon Prime Day but only, of course, if you’re a Prime member.

But Amazon has launched an early device sale across its range of smart items, including Echo speakers, Kindles, Ring doorbells, Blink cameras Fire TV streaming sticks, and Fire tablets.

And better yet, these are deals open to all shoppers, not just those with a Prime membership.

The Fire HD 10 tablet (the newest generation) usually costs £149.99, but has now been slashed to an impressive £69.99.

This 10-inch device is now the best-selling tablet on the Amazon website – little wonder, with that enormous price drop.

Amazon’s line of Fire tablets are great, all-purpose devices for browsing and streaming – especially for shoppers who want to stay away from the big bucks of more powerful devices like Apple iPads and Samsung Tabs.

It also doubles up as an e-reader, though dedicated book-lovers should gravitate towards the retailer’s Kindle range.

These will all invariably go on sale next week when Prime Day begins (though a few select models are already discounted).

Read our Amazon Fire vs Kindle tablet explainer if you’re not sure which to buy.

The Fire HD 10 is perfect for watching, reading, and gaming, and it’s 25% faster than the old model.

Basically, its engine got a major upgrade – it now has a powerful processor and 3 GB of RAM, which helps everything run super-smoothly.

You get awesome HD entertainment on a big 10.1-inch screen that makes all your games and shows look great with brilliant colour.

(By the way, if you want something smaller and cheaper, the 8-inch Fire HD 8 is also on sale for just £49.99.)

The tablet has serious stamina: you can binge-watch for up to 13 hours without needing to plug into its charger.

The tablet is durable, too, with a strengthened screen that Amazon claims to to be 2.7 times tougher than the Samsung Galaxy Tab A8 (2022) in a drop test.

Need a good device to chat with friends and family? The 5MP front camera is way better for video calls than squinting at your small phone screen.

For storage, it comes with 32GB or 64GB of space, which is expandable by up to 1TB with a separate microSD card.

And this being an Amazon gadget, you can operate it via Alexa – it can help you out with streaming videos, relaying the latest news and controlling other smart devices in the same connected ecosystem.

Amazon Prime Day: early Fire Tablet Deals

  • Amazon Fire HD 10 tablet (newest gen), £69.99 (was £149.99) – buy here
  • Amazon Fire Max 11 tablet (newest gen), £129.99 (was £249.99) – buy here
  • Amazon Fire HD 8 tablet (newest gen), £49.99 (was £99.99) – buy here
  • Amazon Fire HD 8 Kids Pro tablet (newest gen), £79.99 (was £159.99) – buy here
  • Amazon Fire HD 8 Kids tablet (newest gen), £69.99 (was £149.99) – buy here

The Fire HD 10 has already racked up over 2,700 five-star reviews on the Amazon website, with customers heaping praise on the device:

“The Amazon Fire HD 10 is a fantastic budget-friendly tablet,” writes one shopper.

“The 10.1-inch screen is bright and clear, perfect for watching videos, reading, or browsing.

“The battery easily lasts up to 13 hours – ideal for all-day use.”

Another delighted customer added: “Quality item… I can’t get over the size of the screen, it’s 10 inches but looks bigger.

“The tablet is lightning-fast, and it does everything that I expect from an Amazon Fire… Well worth the investment.”

A lot more deals are on the way when the Prime Big Deal Days sale starts next week, and it’s worth keeping in mind that these early device deals might become exclusively for Prime members.

So, while this current deal is marked on the Amazon site as ending on October 14th, it’s not impossible it will only be available for Amazon Prime members soon.

Anyone without a Prime account who’s interested shouldn’t hold off for too long on buying.

Amazon Fire HD 10 tablet, £69.99 (was £149.99)

Make sure you bookmark our best Amazon Prime Day deals page, where we’ll be listing all the top bargains when the two-day sale kicks off.

For our top pick of smart gadgets available to snap up right now, head to our Amazon device deals page.

Amazon Prime Day: the 10 best early deals

The Amazon Prime Big Deal Days sale doesn’t kick off until next week (7th-8th October), but there’s already some early deals to snap up.

*If you click on a link in this boxout we will earn affiliate revenue

  1. Blink Smart Camera & Doorbell bundle, £31.49 (was £119.98) – buy here
  2. Poounur Fitness Smartwatch, £23.99 (was £129.99) – buy here
  3. Hangsun 12L/Day Dehumidifier, £88.38 (was £118.98) – buy here
  4. LKOUY Portable Charger, £12.99 (was £59.99) – buy here
  5. Slumberdown Feels Like Down King Size Duvet, £21.56 (was £31.19) – buy here
  6. Remington Proluxe Ceramic Hair Straightener, £34.99 (was £109.99) – buy here
  7. Swan Pump Espresso Digital Coffee Machine, £149.99 (was £299.99) – buy here
  8. Amazon Fire HD 10 tablet, £69.99 (was £149.99) – buy here
  9. LKE 268W UV Nail Lamp, £16.14 (was £28.99) – buy here
  10. EverFoams Women’s Shearling Memory Foam Slippers, £15.97 (was £22.99) – buy here

When the sale lands, you’ll find more top bargains here:

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Understanding This Quiet Yet Powerful Catalyst for Amazon Stock Is Key to the Bull Thesis (Hint: It’s Not AWS)

Investors have a lot to like.

Amazon (AMZN 0.57%) is best known for its e-commerce empire and its highly profitable cloud arm, Amazon Web Services (AWS). The tech giant’s shares have rallied over the last year, lifting the company’s market cap to more than $2.3 trillion as of this writing. That strength reflects solid execution across the business and optimism about the company’s growing role in artificial intelligence (AI). Yet one driver often takes the back seat to AWS: advertising.

Advertising is now a sizable, fast-growing revenue line that benefits from Amazon’s unmatched data, the shopping intent of visitors, and its expanding media footprint. Further, ad revenue accelerated again in Q2, and recent management commentary points to more opportunity ahead. Put simply, advertising is an important reason the long-term investment case remains compelling.

Two line charts with growth trends and two pie charts.

Image source: Getty Images.

Advertising momentum keeps building

Amazon’s advertising services revenue rose 23% year over year to about $15.7 billion in the second quarter of 2025 (22% growth excluding currency impacts). This followed 18% growth in the first quarter (19% excluding currency impacts), showing healthy acceleration as the year progresses. Drivers include more shopping activity, improved ad tools and measurement, the ongoing rollout of Prime Video ads, and connected-TV (CTV) partnerships that broaden where Amazon can serve ads. Notably, Amazon highlighted a June integration with Roku, with the partnership reaching an estimated 80 million U.S. households. The company’s push into CTV expands advertiser reach beyond retail search into high-engagement streaming, where advertisers are willing to pay more for ad spots.

Together with retail search, brand and display placements, and its demand-side platform (DSP), Amazon is deepening the ways it can match advertiser goals with shopper intent and authenticated audiences across its sprawling digital services. In other words, the company isn’t just selling placements; it is selling performance.

Why advertising is key to the bull case

Advertising represents high-margin revenue layered on top of Amazon’s massive retail and media ecosystem. While the company does not disclose ad margins, the economics are attractive and scale with traffic, selection, and relevance improvements.

Although management doesn’t provide specific commentary on its advertising margins, it often implies that they are key to the company’s profit growth story.

“Advertising remains an important contributor to profitability” in both its North America and international segments, said Amazon CFO Brian Olsavsky in the company’s most recent earnings call.

While Amazon does not break out operating income for advertising separately, the high-margin nature of the business is a meaningful tailwind for overall profitability in North America and internationally. AWS, of course, remains the largest profit center, generating $10.2 billion of operating income in the quarter, but advertising is an increasingly important profit contributor that diversifies and helps stabilize the overall business through cycles.

It’s also worth noting that Amazon’s capabilities in advertising are difficult for rivals to replicate, given the company’s scale. So it wouldn’t be surprising to see Amazon continue gaining market share in advertising for years to come.

But this part of Amazon’s business comes with risks. Ad budgets are cyclical, and privacy and regulatory changes can impact targeting and measurement. Additionally, competition from other large advertising platforms remains intense. Meanwhile, Amazon stock’s valuation already bakes in healthy growth across its businesses. With a market cap in excess of $2.3 trillion, trailing-12-month sales approaching $700 billion, and net income of $70.6 billion for the same period, shares trade at a premium that assumes steady execution. But advertising strengthens the case that Amazon can sustain double-digit top-line growth and rising profitability alongside AWS over time.

AWS may be the more important profit engine today, but advertising is a quiet force that is enhancing Amazon’s profit engine. The business benefits from Amazon’s data and distribution, adds higher-margin revenue to retail, and opens new monetization surfaces in streaming. For investors evaluating Amazon’s long-term return profile, understanding the momentum and durability of advertising — not just cloud — is key.

Daniel Sparks and his clients ahve no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon and Roku. The Motley Fool has a disclosure policy.

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Where Will Amazon Stock Be in 5 Years?

This dominant business has lagged the S&P 500 in the past five years.

Shares of Amazon (AMZN -1.09%) have climbed by just 42% in the past five years (as of Sept. 26), which significantly lags the broader market. However, this hasn’t always been the case, as the company’s shares have soared 738% and 10,320% in the past 10 and 20 years, respectively.

This high-quality company should be on the radar of every long-term investor. Where will this “Magnificent Seven” stock be in five years? It’s important to first consider what the business will look like before thinking about where shares are possibly headed.

cloud computing IT technician in server room.

Image source: Getty Images.

The ongoing rise of AWS

One of the most powerful secular trends in the past decade has been the rise of cloud computing, as businesses transition their IT workloads from being on-premises to a flexible and more cost-effective solution. Amazon Web Services (AWS) has been leading the charge. It brought in $30.9 billion in revenue and $10.2 billion in operating income just in the second quarter (ended June 30).

CEO Andy Jassy believes there is a huge runway ahead. He says that more than 85% of IT spending is still on-site.

In the past few years, companies across the board have been looking at artificial intelligence (AI) and trying to figure out ways to leverage this technology to become more efficient, more productive, and more focused on customers and end users. Here’s where AWS comes into the picture again. The advent of AI provides even more sustainable demand because companies will need to use AWS tools to build their own AI applications.

In the second quarter, AWS represented 18% of the entire company’s revenue and 53% of its operating income. Looking out five years from now, I would suspect that these two metrics will be higher. That’s probably a safe assumption given the impressive trajectory that AWS has been on.

Don’t forget about online shopping

When we look at what Amazon might be in the year 2030, it should be obvious that online shopping will remain a key part of the business. That’s not a controversial perspective. It has dominated this niche in the overall retail sector, and that’s not going to change anytime soon. In the U.S., nearly $4 of every $10 spent online happens on the Amazon marketplace.

And there is clearly more room to run. Even after the rise of e-commerce spending in the past couple of decades, physical retail still represents 84% of the entire sector in the U.S., according to data from the Federal Reserve Bank of St. Louis. Not all spending is moving online, but there’s plenty of expansion potential.

Amazon will benefit, as it has in the past. It has a huge selection of items. And it has a robust logistics network that facilitates fast and free shipping, which provides consumers with a superior user experience. This setup is difficult to compete with.

Can Amazon stock beat the market?

In the most recent quarter, Amazon reported $167.7 billion in revenue. Even at this scale, investors can be confident that the business will keep growing at a healthy rate. In addition to AWS and online shopping, the company is also finding remarkable success in digital advertising, a segment whose sales were up 22% in the second quarter year over year. This will also be a profit driver in the years ahead.

Amazon shares underperformed the market in the past five years, but I believe the rest of this decade will prove to be much better. Overall revenue and earnings will be higher five years from now. That provides a nice tailwind for investors.

What’s more, the valuation right now is very reasonable, in my view. Shares trade at a forward price-to-earnings ratio of 28.2. For such a dominant business that has its hands in various high-growth markets, Amazon is a smart bet to make for investors with a five-year time horizon.

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy.

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Ditch your old vacuum – Amazon’s £200 “powerful” & “life-changing” robot cleaner comes with two stunning features

LOOKING for some domestic help around the house this autumn?

Head straight to Amazon, where there’s a self-emptying robot vacuum on a massive, limited-time sale, slashed to under £200.

Self-emptying robot vacuum with remote and app interface.

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This self-emptying robot vacuum is now 39% cheaper on Amazon

Vexilar Self-Emptying Robot Vacuum
Cleaner, £199.98 (was £329.99)

Robot vacuums come in a wide variety of budgets and capabilities, from basic models that just sweep to high-end devices that map your entire home and even mop.

But you don’t always have to splash the cash for great features, as Amazon often drops the price on some leading cleaning devices.

Right now, you can snap up the Vexilar Self-Emptying Robot Vacuum Cleaner for an absolutely steal.

It was priced at £329.99, but is currently reduced to just £199.98 – that’s a discount of almost 40%.

We in the Sun Shopping team haven’t tested out this particular models ourselves – for some tested recommendations, you’ll need to head to our best robot vacuum cleaners page.

But this device has proved incredibly popular with shoppers, currently ranking as the third-best selling robot vacuum on the Amazon site.

The Vexilar packs two pieces of impressive tech for a price that’s now firmly in budget territory.

Firstly, it’s unusual to get a robot vacuum for less than £200 that comes with a self-emptying bin – that’s usually the domain of premium devices.

(I recently reviewed a flagship robot vac that self-empties, but it costs a whopping £1,119 – read my Eureka J15 Max Ultra review if you’re curious.)

The Vexilar’s base station contains a 2L dust bag, which is advertised to last for 60 days before you need to empty it.

That’s a massive plus for busy households.

Secondly, there’s the laser-mapping, which is something you’ll not often see with cheaper devices.

Basically, its Advanced LDS Laser Navigation will precisely map your home in 360 degrees, allowing it to plan the most efficient cleaning route.

It even lets you set virtual ‘no-go’ zones and customise suction or water levels for specific rooms via the app.

When it comes to power, the vacuum boasts a 6000Pa suction, and the manufacturer says it’s effective at tackling pet hair and debris on everything from hardwood floors to low-pile carpets.

The device also has a long 180-minute runtime on a single charge in quiet mode, before returning to its base station to re-charge.

You can control it via the companion app, or connect it to your smart home using Alexa, Google Home, or Siri – that’s seriously hands-off cleaning.

A black robot vacuum next to its self-emptying base station, charging from a wall outlet.

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The Vexilar robot vacuum will run for 3 hours off a single charge in quiet mode

Vexilar Self-Emptying Robot Vacuum
Cleaner, £199.98 (was £329.99)

Over 800 people have left five-star reviews on the Amazon page for this device.

“Worth it – powerful, reliable, and hassle-free,” says one happy customer.

“[I’m] really happy with this robot vacuum. Easy to set up, cleans well, and the auto-empty base is a big time saver.

It navigates around furniture without any issues and picks up dust and pet hair easily… Makes life a lot easier. Definitely recommend.”

Another shopper writes: “I’ve been using this for a few days now but oh boy! I’m honestly impressed!

“The battery lasts long enough to finish the whole house, and if it runs low it goes back, recharges and picks up where it left off.

“I also like that I can control it with the app or just ask Alexa to start cleaning,” said another.

“Worth every penny, don’t hesitate!” wrote a third shopper, while other buyers described it

“Complete game-changer,” commented a fourth.

“Life-changing,” was the verdict of a fifth reviewer.

This huge saving on the Vexilar Self-Emptying Robot Vacuum Cleaner is marked as a limited-time deal, so you shouldn’t wait too long if you want to bag this bargain.

Keep in mind that Amazon Prime Day is happening next week (October 7th-8th), and it’s not impossible that this device could drop even lower in price.

However, any potential further discount will likely be a deal only available to Amazon Prime members.

Shoppers getting winter-ready shouldn’t miss a superb deal on a heated throw, which has been reduced by 54% on Amazon.

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Microsoft cuts off Israeli military’s use of Azure for surveillance

Sept. 26 (UPI) — Microsoft has ended a portion of the Israel Ministry of Defense’s access to technology it used to spy on Palestinian civilians’ phone calls in Gaza and the West Bank, calling it a violation of Microsoft’s terms of service.

Late last week, Microsoft told Israeli officials that spy agency Unit 8200 were in violation of Microsoft’s terms of service by storing surveillance data in Azure, a cloud service, The Guardian reported.

Microsoft released a statement that it wrote to employees Thursday about its internal investigation after an article The Guardian published in August that revealed what the Ministry of Defense was using Azure for.

“While our review is ongoing, we have found evidence that supports elements of The Guardian’s reporting. This evidence includes information relating to IMOD consumption of Azure storage capacity in the Netherlands and the use of AI services,” Brad Smith, vice chair and president of Microsoft, said in the statement.

The Guardian conducted a joint investigation with +972 Magazine and the Hebrew-language outlet Local Call. The Guardian wrote that Microsoft and Unit 8200 had worked together on a plan to move large volumes of sensitive intelligence material into Azure.

According to The Guardian’s reporting, Unit 8200 built such a large database, it could collect, play back and analyze the cell phone calls of the entire population. So much so that a mantra emerged: “A million calls an hour.”

The information was stored in a Microsoft data center in the Netherlands, but soon after The Guardian’s reporting, the data appears to have been moved out of the country. The Guardian reports that sources said the Israel Defense Forces planned to move the data to an Amazon Web Services cloud.

“We therefore have informed IMOD of Microsoft’s decision to cease and disable specified IMOD subscriptions and their services, including their use of specific cloud storage and AI services and technologies,” Smith said. “We have reviewed this decision with IMOD and the steps we are taking to ensure compliance with our terms of service, focused on ensuring our services are not used for mass surveillance of civilians.”

Microsoft has faced strong pressure to disengage with Israel, including from its employees. In late August, two Microsoft employees were fired for allegedly breaking into Smith’s office.

An online group called No Azure for Apartheid announced on X that Microsoft fired them for “participating in a sit-in at the office of Brad Smith” at the Microsoft location in Redmond, Wash., to demand the company cut its ties to Israel.

Seven people were arrested that day, two of whom were Microsoft employees.

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Sunbeam recalls more than 1.2 million Oster ovens for possible burn hazard

Sept. 26 (UPI) — Sunbeam has recalled a popular countertop oven that has sold more than 1.2 million at Costco and other retailers for a potential burn hazard.

The affected ovens, with an Oster label, have a “spring-loaded bilateral” glass door, the Consumer Product Safety Commission said. Sunbeam has received 95 reports of the doors closing unexpectedly, resulting in burns to users, including two with second-degree burns.

Users will get a repair kit that will include a clip-on device that provides additional holding force to help keep the doors in the open position when reaching in the oven, along with repair instructions and a QR code link to an installation video. The repair kit does not require any tools to install.

According to the release, ovens with model numbers TSSTTVFDXL, TSSTTVFDDG, TSSTTVFDMAF, and TSSTTVFDDAF are involved in the recall. Some have air fryer capabilities. The ovens were sold in the United States and Canada at Bed Bath and Beyond, Costco, Walmart, Amazon.com and Overstock.com from August 2015 through July 2025 for between $140 and $250.

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