Amazon Prime Day 2025 is now in full swing, saving you huge amounts on thousands of products. Here are the very best deals with the biggest savings to shop today
Get set to save some serious money, as it’s day two of Amazon’s popular annual Prime Day sale, and it’s the perfect time to shop for all your summer essentials, from beauty and tech to homeware and gardening gear.
Whether you need a new fan, garden furniture, plants or beauty product top-up, you’ll find thousands of products slashed in price during this mega-sale, which is running until Friday 11 July.
And if you need some help filtering out the offers, The Mirror’s team of shopping experts – who have been covering Prime Day sales for years – have rounded up the very best deals worth buying, with many items at the cheapest price they’ve been all year.
READ MORE: Ninja Portable Air Fryer lands in Amazon Prime Day deal with over £55 off
READ MORE: Get into gardening with 10-piece kit that has ‘all the essentials for weeding and planting’
Best Amazon Prime Day 2025 deals
- Shark FlexBreeze TableMate Cordless Fan: Was £149.99, now £89.99
- SMILOVII 24V Cordless Strimmer: Was £89.99, now £42.49
- Flexi Hose Expandable Garden Hose: Was £34.99, now £19.99
- Apple AirTag: Was £35, now £28
- Jugeman Store Smart Watch: Was £99.99, now £23.99
- Olay Super Serum: Was £39.99, now £19.98
- soundcore by Anker P20i True Wireless Earbuds: Was £29.99, now £15.98
- Apple AirPods Pro 2 Wireless Earbuds: Was £229, now £179
- Ninja CRISPi Portable Air Fryer: Was £179.99, now £124
- Yankony Underseat Cabin Bag: Was £29.99, now £16.99
- HP Chromebook 14″: Was £249.99, now £139.99
- Remington Shine Therapy Hair Straightener: Was £79.99, now £19.66
- Sarah Jessica Parker Lovely Eau de Parfum 200ml: Was £95.79, now £20.50
- Braun IPL Silk-Expert Pro 5: Was £610, now £299.99
- Nespresso Vertuo Next coffee machine with milk frother: Was £199, now £89
- Amazon Fire HD 8 Kids tablet: Was £149.99, now £59.99
- Wet & Forget Mould, Lichen & Algae Remover: Was £35.99, now £22.01
- Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker: Was £539.99, now £399.99
- Foreo Bear Smart Microcurrent Face Device: Was £319, now £167
- Isle of Paradise Self Tan Mousse: Was £15.26, now £9.50
- Vera Wang Women’s Flower Princess Eau de Toilette: Was £34, now £16.19
- Ninja Thirsti Water Bottle and Flask: Was £34.99, now £21.99
- Russell Hobbs Handheld Clothes Steamer: Was £59.99, now £33.24
- Apple iPhone 16e 128GB: Was £599, now £494
- Levi’s Women’s 80s Mom Jeans: Was £99, now £39.67
- Gozney Roccbox Pizza Oven: Was £399.99, now £319.99
- Revlon Salon One-Step Hair Dryer & Volumiser: Was £49.99, now £27.99
- L’Oréal Paris Revitalift Filler Replumping Water Cream: Was £29.99, now £13.79
- Radley London Henrietta Place Tote Bag: Was £259, now £79
- Shark CryoGlow LED Face Mask with Under-Eye Cooling: Was £299.99, now £238.49
- Wonderskin Wonder Blading Lip Stain Peel Off Masque: Was £18, now £13.68
- Amazon Kindle Scribe: Was £379.99, now £267.99
Shark FlexBreeze TableMate Cordless Fan
This is the fan that we’re all talking about this summer, and even considering ditching our Dysons for it – and this is the cheapest price we’ve seen it since the hot weather began. And we’re not the only ones – celebs have also been singing the praises of this Shark model. Hailing it “the best” during the UK’s recent heatwave, Louise Thompson pointed fans in the direction of her new favourite fan, which she’s even touted as better than built-in air conditioning.
SMILOVII 24V Cordless Strimmer
As the nice weather continues for much of the UK, now is the perfect time to invest in some must-have equipment for keeping your outdoor space neat and tidy. Whether you’re looking for an easy and cost-effective way to keep grass trimmed on a small lawn or battling overgrown weeds, this strimmer set has the solution to it all – plus, you can save nearly £50 thanks to this Amazon sale, where, again, it’s currently the cheapest we’ve seen it.
Flexi Hose Expandable Garden Hose
Perhaps not the most exciting purchase, but certainly a useful one for your garden this summer – and at a great price.
This highly rated, kink-free expanding hose promises to make watering your plants less of a chore and has hundreds of five-star reviews, and right now, you can get it with a huge discount.
Apple AirTag
Apple products are rarely on sale, so they’re worth snapping up when they are. AirTags are a must for frequent travellers, and an excellent way to keep track of items, misplaced or otherwise.
Packs of one, two, three and four AirTags are all reduced on Amazon at the moment, making it an excellent time to snap them up.
Jugeman Store Smart Watch
We’re so impressed with the saving on this smartwatch: over £70, and a huge 76% discount. If you’re looking for a high-end quality model such as the Apple Watch then this won’t be for you, but if you have a small budget and need something basic, this is it. The 1.96-inch device has fitness tracking, a step counter, a sleep monitor, and more than 100 sports listed in its activity tracker. There’s also a Bluetooth calling feature, so if your phone is in your pocket you’ll be able to call through the watch – similar to how you would use a pair of wireless headphones.
Olay Super Serum
Looking for a one-and-done skincare solution? Olay’s best-selling Super Serum is the answer. It contains five potent ingredients to deliver five skin benefits: better texture, more even tone, firmer skin, smoother lines, and long-lasting hydration – and it’s now half price.
Free Amazon Prime membership
Fancy free takeaway delivery? Access to Deliveroo Plus is one of a host of advantages of Amazon Prime membership, including exclusive Prime Day discounts and perks on Hello Fresh, music, books and Prime Video. Usually £8.99 a month, you can now get a 30-day free trial to get access to the latest deals.
soundcore by Anker P20i True Wireless Earbuds
If you’re not fussy about owning ones from a big-name brand, you’ll often find plenty of affordable earbud headphones on sale during Amazon Prime Day – including this nifty pair, now with almost 50% off and tens of thousands of five-star reviews.
If you do want the big brand, you’ll won’t want to miss out on…
Apple AirPods Pro 2 Wireless Earbuds
…which, with £50 off, are the cheapest price they’ve been all year, according to Amazon.
The Apple AirPods Pro 2 are the best-in-class noise-cancelling earbuds on the market — perfect for busy commutes, travelling or just zoning out all the background noise (we can confirm that this noise-cancelling technology is worth every penny).
Ninja CRISPi Portable Air Fryer
Because it wouldn’t be an Amazon sale without an air fryer slashed in price, and here’s your chance to grab the cute, compact and portable Ninja CRISPi with almost a third off. Amazon shoppers are calling it “great for single portions” and “very easy to use”.
Yankony Underseat Cabin Bag
Even though Ryanair has just announced measures to increase the size of cabin bags allowed on board, you can still potentially save money on your flight booking by travelling with an under-seat bag instead; this one’s an excellent price, and guaranteed to fit under seats on Ryanair flights.
HP Chromebook 14″
Now’s a great time to buy big-ticket items too, including tech such as laptops, especially if you – or someone you know – will be heading to collage or university after summer. Again, this is the cheapest price we’ve seen it in ages (it was £159.99 last week).
Don’t forget to shop around for the best deals at other retailers such as Currys and Argos.
Remington Shine Therapy Hair Straightener
If you’re in need of a new pair of hair straighteners, these are a shopper favourite. They’re now under £20, and with a whopping 75% off – even cheaper than yesterday, when they were selling for £23 – and shoppers are even calling them “just as good as ghds”. Snap them up now before the price rises or they sell out, as they’re a popular buy every Prime Day.
Sarah Jessica Parker Lovely Eau de Parfum 200ml
Sarah Jessica Parker’s Lovely would usually cost over £90 for a hug 200ml bottle – but has dropped down to £20.50 for Prime Week.
One shopper has sworn by it for almost two decades, writing: “An absolute gem of a fragrance! I wear as my work perfume and also everyday fragrance. It’s light and flowery but not overpowering which is ideal when working in the NHS. People comment in this all the time, and because it is EDP it lasts all day! I have been buying this for 17+ years and it never fails to make me feel fab!”
Braun IPL Silk-Expert Pro 5
If you’ve always wanted to try an at-home hair removal IPL device, now’s the time to shop, as this popular Braun device has a whopping £300 off – and the top-of-the-range model, the Braun Smart IPL Skin i·Expert, has an even bigger discount, down from £899.99 to £399.99.
Shoppers are calling the Silk-Expert Pro a “total game-changer”, reporting that they’ll “never going back any other hair removal”.
Nespresso Vertuo Next coffee machine with milk frother
“I’ve tested a number of different Nespresso machines and the Vertuo makes the best tasing coffee by far,” says our beauty editor (and former barista) Laura Mulley.
This bundle is a complete all-in-one, enabling you to make milky coffees such as lattes and cappuccinos – and it’s now better than half price.
Amazon Fire HD 8 Kids tablet
If you’re looking for ways to keep the kids entertained when travelling this summer, now’s the time to snap up one of these Amazon Fire HD 8 Kids Tablets, now with60% off their usual price.
Shoppers are calling it “great for planes and holidays” and the “best kids tablet on the market”.
Wet & Forget Mould, Lichen & Algae Remover
Perhaps not the most exciting purchase, but this product caused such a stir when we discovered it earlier this year and flew off the shelves, so it’s a must-buy for anyone looking for an effortless way to clean their outdoor space this summer – simply mix, apply and leave to work, no scrubbing required.
Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker
It’s not cheap (although it is does currently have £140 off), but if you love cooking and eating outdoors in summer, you’ll get so much use out of this multi-way cooker, which can grill, smoker, air fry, roast, bake, dehydrate and reheat, all in one.
Check out our full review of the Ninja Woodfire here to see if it’s something you want to treat yourself to this summer.
Foreo Bear Smart Microcurrent Face Device
The Foreo Bear Smart Microcurrent Face Device claims to give “facelift-like” results with consistent use. Utilising two microcurrent spheres that channel energy deep beneath the skin to tone, this gadget works to improve sagging, puffiness, and jawline contours.
It’s now priced at £167, down from £319, making Amazon the cheapest place to buy one right now (you can pick up the same Foreo Bear Face Device for the reduced price of £317.16 over at Foreo’s own site, for £273.84 from Sephora, or for its full price at Boots).
Isle of Paradise Self Tan Mousse
This is one of my all-time favourite self-tans – and popular with other members of our beauty team too – so I’ll be stocking up this Prime Day now that it’s on sale. It blends in well and leaves a very natural colour, giving me the confidence to get my normally pasty legs out in shorts over summer.
Vera Wang Women’s Flower Princess Eau de Toilette 30ml
Another popular classic perfume, and now at an incredible price: just over £16. Top notes of water lily, golden apricot and mandarin meringue are blended with base notes of vanilla chiffon, amber and forbidden woods, delivering the ultimate fruity, floral fragrance.
Ninja Thirsti Water Bottle and Flask
This bestselling water bottle keeps flying off the shelves, but it’s back in stock and on sale this Prime Day – although we can’t say how long it’ll stay in stock.
The Ninja Thirsti leak-proof travel bottle is designed to hold any drink but a feature that sets it apart from other vessels is a clever smooth interior, retaining bubbles for lasting fizzy beverages. It also claims to keep cold drinks fizzy and chilled for up to 24 hours, hot for up to 12 hours and iced for up to two whole days.
Russell Hobbs Handheld Clothes Steamer
Perfect for travelling, or when you just can’t be bothered to spend hours slaving over a heavy iron, this lightweight steamer is the solution – especially now that it’s almost half price. It can be used horizontally or upright, and kills 99.9% of bacteria in clothes.
Apple iPhone 16e 128GB
In recent years I’ve found that it works out cheapest to buy a SIM-only phone contract and a separate handset rather than sign up for a pay-monthly contract, and so this Prime Day I’m seriously tempted by the deal on this iPhone 16e, now with a rarely-seen £100+ off its usual price.
Levi’s Women’s 80s Mom Jeans
Here’s an unmissable chance to nab an absolute wardrobe staple at an amazing price: authentic Levi’s jeans, which usually cost £99, now less than £40. At the time of writing they were still available in a huge array of sizes and lengths, with the price varying slightly depending on which colour of denim you select.
Gozney Roccbox Pizza Oven
If you’ve always fancied an outdoor pizza oven, now’s a great time to shop, as the bestselling Gozney Roccbox now has £80 off on Amazon today. This portable pizza oven fits conveniently on a countertop or table, or can even be placed on the ground if you’re using it whilst camping. It has foldable legs and a compact design which make it easy to transport, so you can set it up in minutes and take it anywhere from the beach to the campsite.
If you’re looking for a pizza oven that’s even more budget friendly, the VonHaus Pizza Oven Outdoor is now £119.99 down from £144.99. Meanwhile Ninja’s Artisan Electric Outdoor Pizza Oven & Air Fryer is £299.99, whilst Ooni’s Koda 12 1st Generation is also £299.
Radley London Henrietta Place Tote Bag
I’ve been on the lookout for a new work bag for ages – one that fits in the many things I need throughout the working day – and I’m seriously tempted by this chic and spacious Radley bag.
This oversized tote bag is usually priced at £259, but now thanks to the Prime Day sale you can get your hands on it for £79 – saving you a huge £180. The bag is made from real leather and touted as being big enough to fit your laptop in, making it the perfect pick for a work bag.
Revlon Salon One-Step Hair Dryer & Volumiser
Getting a professional blow-dry can soon start to add up, but beauty fans have found a way to get a ‘professional finish’ at home for under £30. Revlon’s One-Step Hair Dryer and Volumiser has been a viral hit, racking up more than 40,000 reviews on Amazon. At £49.99 full price it’s still a lot cheaper than getting hair blown out in a salon, however thanks to this Amazon Prime Day deal, it’s currently even more of a bargain, on sale for £27.99.
L’Oréal Paris Revitalift Filler Replumping Water Cream
Zara McDermott recently shared her two-product trick to instantly glowing skin, and this plumping face cream is one of them – and it’s currently better than half price. Shoppers are calling it a “brilliant cream” that “really does plump and hydrate”.
Zara mixed it with the L’Oréal Paris Lumi Glotion, which is also slashed from £12.79 to £8.99 today.
Shark CryoGlow LED Face Mask with Under-Eye Cooling
Give your skin a boost with this clever LED mask – it tackles fine lines, blemishes and puffiness in just a few minutes. With red, blue and infrared light plus cooling under-eye tech, it’s like a mini facial from the comfort of your sofa. Our head of shopping Zoe uses hers just about every night, and says it has really helped calm her reactive skin.
Amazon Kindle Scribe
Of course, you’d probably expect one of Amazon’s own inventions, the Kindle, to be included in the Prime Day sale, and you’re not wrong. The latest generation Amazon Kindle Scribe is now available for £267.99, £112 off its usual price of £379.99. According to price comparison site Camelcamelcamel, this is the lowest price the Scribe has ever been listed for on Amazon.
For those seeking a more budget-friendly option, Amazon is also offering discounts of up to 31% on several other models, including the Amazon Kindle Paperwhite, which is touted as the fastest ever Kindle, now reduced to £118.74 from £159.99.
Wonderskin Wonder Blading Lip Stain Peel Off Masque
This unusual transfer-proof, waterproof lip stain gives your lips a bold, smudge-free pop of colour that stays put all day. It feels lightweight and comfortable, so you can go about your day without worrying about touch-ups. Our tester wore the Charming shade to a wedding last week and it didn’t budge for six hours, and you can read our shopping writer Meghan’s full review of it here.
When is Amazon Prime Day 2025?
Amazon’s annual Prime Day 2025 began at 00:01 yesterday on Tuesday 8 July and will run until 23:59 on Friday 11 July – running over four days for the first time ever. This gives shoppers even longer to shop for a bargain – although be aware that prices may change, or deals may end early, over this period.
What is included in the Amazon Prime Day 2025 sale?
We’re already seeing thousands of top products reduced across pretty much every category: homeware, tech, beauty, gardening, fashion and more. As we’re reaching the height of summer, there are loads of offers on warm weather essentials, such as fans, sun creams and gardening tools (see above for our top picks).
How do I access these deals?
To shop these deals when they launch you’ll need to be an Amazon Prime member. Membership costs £8.99 a month and gets your loads of perks, including next day delivery on thousands of items plus access to Prime Video, where you can watch hit TV shows such as Clarkson’s Farm and Molly-Mae: Behind It All.
If you’re not yet a member, you can sign up here for a 30-day free trial.
Don’t forget that Amazon isn’t the only place where you’ll find a great deal this summer. Lookfantastic and Boots always run plenty of offers on beauty (including the super-popular Boots £10 Tuesday on today), Boden is currently running a huge sale, and Yimbly, the shopping platform owned by The Mirror’s parent company Reach Plc, has lots of garden furniture at excellent prices.
