Alton

A UK-based theme park has beaten competition from across the globe to be named the best in the world, and a brand-new ride that only opened this summer also scooped a major award

The Park World Excellence Awards has named its top theme park picks for 2026, and the coveted Best of the Best award has been given to a British theme park that has beaten competition from across the world.

The north west resort scooped the prestigious prize at the awards ceremony held on Wednesday (September 23). The awards, which focus on parks in Europe, the Middle East and Asia, included categories from the Best Roller Coaster to the Best Water Park, and competition was stiff, with nominations for huge theme parks including PortAventura, Futuroscope, and Land of Legends.

Pleasure Beach Resort in Blackpool took the top prize, which was described as being awarded to “theme parks, rides, or tourist attractions recognised for excelling as the best of all time within its respected industry.” The Best of the Best award is given to parks that offer “the absolute pinnacle, reflecting everything that is great about our industry”.

Formerly known as Blackpool Pleasure Beach, the iconic theme park has been celebrating its 130-year anniversary in 2026, making it one of Europe’s oldest, and it is fourth-generation family-owned. It’s the first UK theme park to win the award, with former recipients including Germany’s Europa Park and Siam Park in Tenerife.

The theme park also scooped Best Ride of the Year for Aviktas, the largest ride of its kind in the UK, which swings passengers 138ft in the air on a rotating pendulum. Aviktas opened in May 2026 and was an £8.27 million addition to the park. Meanwhile, Valhalla, a Viking-themed attraction, was the runner-up in the Best Water Ride category. It’s the fifth time the water-based ride has been nominated in this category.

The Pleasure Beach Resort is also home to the UK’s only Nickelodeon Land, which includes SpongeBob SquarePants and PAW Patrol-themed rides for all the family.

It’s Halloween event, Journey to Hell, is set to open on October 17, just in time for half term. Described as an “immersive scare experience”, it’ll include three new scare mazes and a selection of rides that stay open until 9pm.

Amanda Thompson, managing director of the Pleasure Beach Resort, said in a statement: “To be named Best of the Best is a massive achievement for our park. Our industry is full of so much talent, so to be recognised among the best speaks volumes on the dedication and hard work that has kept us moving forward for 130 years.

“Avitkas has been a hugely valuable addition to the park and I’ve been delighted by its reception so far. If they haven’t already I’d absolutely encourage people to visit Pleasure Beach and give our ride, now recognised as one of the world’s best a go!”

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