LOVE Island viewers have been left baffled after spotting Ellie Chadwick is rarely seen without her iconic £2,000 Prada bag.
Despite engaging in some tense chats in the villa, fans of the hit ITV show have been left distracted by her trusty wicker basket bag never being far from sight.
And it turns out there is a key reason why real estate videographer Ellie, 24, is always carrying her beloved accessory around the villa.
Amy Bannerman, eBay‘s Pre-Loved Style Director, told The Sun that bags were added into the Love Island pad for the first season of Love Island All Stars in January 2025.
She explained: “I wanted a way to add more eBay to the Islanders’ non-swimwear looks and give us an opportunity to talk about eBay’s Authenticity Guarantee (AG) offering.
“The Love Island All Stars cast all really veer towards premium brands too, so it felt like the perfect place to introduce it.
“There isn’t more of a focus on bags this season, but they have got more airtime from Ellie’s iconic Prada moment, which is great.”
Viewers have been left in fits of giggles after spotting Ellie’s bag habit and have taken to social media to discuss it further.
One wrote: “Ellie is the first girl I’ve seen carry a bag around the villa, she’s so real go find those designer bags girly show us the villa collection.”
This person replied: “And the only thing in there is probably her phone and some lip gloss.”
This person asked: “Can tell you right now that there’s nothing in Ellie’s bag,” while someone else echoed: “Why is Ellie the only person in love island to ever carry a handbag?”
Someone shared a picture of Teletubbies character Tinky Winky and their famous red handbag, while another posted a picture of Mr Tumble and his yellow spotted bag.
This viewer shared: “Ellie walking around the villa with a handbag, quite possibly is the first time I’ve seen that happen on that show, since I began watching it, all those years ago. Definitely not on my bingo card.”
Another added: “It’s really making me laugh that Ellie carries a handbag, like girl why do you need a handbag in the villa?”
And some fans have even suggested: “If she stays long enough, she’s going to have some bag deals.”
Amy clarified that there is no quota for how many eBay items Islanders have to use, but they have the option to choose from their “incredible choice of brands and styles.”
Amy explained: “They pick pieces from a shared wardrobe that includes everything from Versace and Gucci to vintage Topshop and Marks & Spencer.
“Last season, unbranded vintage was the most-worn category, which was very exciting for us!”
The eBay staff member said they also added men’s bags as the “boys all seemed keen to join the girls in carrying AG bags.”
She added: “We have also added luxury AG men’s sliders too, so they’re wearing more eBay around the pool during daytime moments.”
The love triangle between Scottish lass Ellie and brothers Aidan and Kavan reared an ugly head on Sunday’s episode of Love Island, with Ellie branding Aidan as a ‘p****’.
Since Kavan entered the villa as a surprise bombshell he caught Ellie’s eye, despite her previously being coupled up with his brother.
The blonde beauty continued to express interest in both of the lads for a while until Sunday when everything came crashing down.
Ellie and Aidan were sitting on a sofa together talking about how Aidan kissed someone else when she was briefly booted from the villa.
Ellie left for around 12 hours alongside Samraj after bombshells Yasmin and George were tasked by host Maya Jama to axe a lad and a lady from the show.
However they weren’t really dumped from the programme, and instead went on secret dates with bombshells Priya and Kavan.
Ellie then returned to the villa and discovered that Aidan hadn’t been faithful.
She brought it up with Aidan tonight saying she can’t get past it and needed to “draw a line” under things.
An unconvinced Aidan didn’t take her seriously, saying he thinks she “still likes him”.
But Ellie then shut the romance down well and good, saying that the difference between Aidan and his brother Kavan is that Kavan “is not a p****”.