The website Travelsupermarket has looked at where families can save hundreds of pounds on their week in the sun this summer
Bulgaria has emerged as the top spot for a bargain summer getaway this year, families have been advised.
With January’s peak booking season in full swing, website TravelSupermarket revealed what it says are the most affordable countries for those planning an all-inclusive sunshine holiday in 2026. Bulgaria claimed the top spot, with an average of £760 per person for a week-long stay. In second place was Morocco, at an average £852 per person for seven nights, then Malta at £862.
The data was based on analysing family holiday searches conducted between October 5 last year and last week, for travel between May and September 2026. It found big price differences across popular destinations.
Looking across 13 popular destinations, the average price of a week in Bulgaria has fallen by £54 per person – or 7% – since last summer. At the other extreme, Cyprus was found to be the most expensive in the selection, at £1,186 per person.
Spain, ever popular with Brits, and including the Balearic and Canary Islands, ranked fourth in this year’s list, at £888 per person, with prices remaining virtually unchanged from 2025. Turkey was in 11th place, costing an average £1,057, with Greece in 12th position at £1,096.
Croatia is 10th cheapest for this summer, at an average £1,046 person. But the cost of typical break to the country has tumbled by 12% since last year, making it £136 cheaper this summer.
Travelsupermarket also looked at where families looking to head long-haul could get the most bang for their buck. It found Cape Verde offered the best value, at £1,247 per person, followed by the United Arab Emirates (£1,297), then the Dominican Republic (£1,664), and Mexico (£1,694).
Chris Webber, head of holidays and deals at TravelSupermarket said: “Bulgaria looks set to reclaim its crown as the go-to bargain all-inclusive destination.
“Despite the increases, Tunisia and Morocco remain firmly in the top five cheapest countries, so families can still find excellent value there. Croatia had been starting to get a reputation as a pricey destination, especially since adopting the Euro in January 2023, so this 12% price drop is really good news for families who were beginning to feel priced out of this beautiful destination.”
Cheapest short-haul summer holiday destinations for 2026
- Bulgaria £760
- Morocco £852
- Malta £862
- Spain £888
- Tunisia £934
- Italy £948
- Egypt £1,010
- Portugal £1,017
- Montenegro £1,037
- Croatia £1,046
- Turkey £1,057
- Greece £1,096
- Cyprus £1,186