watch party

Like most good stories, this one requires planning. Organizers with the L.A. Sports and Entertainment Commission spent nearly nine years preparing to bring the FIFA World Cup to L.A. The most popular sporting event in the world was just the start of a mega-event trilogy that turns the page to Super Bowl LXI at SoFi Stadium and will culminate with the largest Olympics ever in 2028.

“We are on the international stage for three years,” said Kathryn Schloessman, president and chief executive officer of L.A. Sports and Entertainment Commission, or LASEC, said. “What story are we telling and how are we doing that?”

The World Cup was a riveting first chapter. The 39-day tournament brought more than 560,000 fans to SoFi Stadium for eight matches, 250,000 fans to 10 official fan zones and a projected $892 million in economic impact across L.A. County, according to LASEC.

The expanded World Cup, with 48 teams and 104 matches over 16 venues in three countries, is only a logistical qualifying match compared to the 2028 Olympic and Paralympic Games. The first Olympics in L.A. in 44 years will welcome 11,198 athletes across 51 sports from more than 200 countries competing over 20 days. The 2028 Paralympics will come to L.A. for the first time with a 23-para sport schedule that will begin competition before the opening ceremony for the first time.

Despite the difference in scale, John Harper, chief operating officer of LA28, called the successful World Cup’s local matches “an immense learning opportunity for us in a lot of ways.”

Attending World Cup matches as a fan and behind-the-scenes observer, Harper was impressed by the transportation services provided by L.A. Metro. The agency said it provided more than 212,000 rides directly to and from SoFi Stadium and 15 parking and transit hubs in L.A. and Orange counties through an enhanced service. Harper was encouraged by the interagency work between different public partners that helped the eight matches go off without a major hitch.

But the biggest lesson was in the spirit of the fans who packed watch parties, streets and bars.

“It really demonstrated the power of sport,” Harper said. “Not only the energy in the stadium, but the energy in the city and L.A. being such a diverse city, you really saw the world come to life on the streets of L.A.”

The World Cup exceeded expectations, Schloessman said, delivering economic effects, local supplier opportunity and community engagement. LASEC hosted fan areas at 10 different locations, highlighted by the tournament-opening festival at the Coliseum. The City of L.A. hosted seven free “Kick It In the Park” watch parties. Sports bars and restaurants overflowed with customers who drank beer taps dry.

“It was just this six-week interlude of time when people liked each other and people were having fun together,” Schloessman said.

LA28 hopes to create a similar, harmonious energy during the Games with sports parks at major sports zones. Areas where multiple venues are clustered together, such as L.A. Live, Exposition Park, Long Beach, Inglewood and Carson, will have dedicated areas for pin trading, sport trials, entertainment zones and sponsorship activations.

Fans cheer during a watch party at LA Plaza de Cultura y Artes during a World Cup match between Mexico and Ecuador on June 30.

(Gina Ferazzi / Los Angeles Times)

While LA28 will be responsible for hosting official live sites for the Games, local communities can organize their own Games-time activities. LASEC worked with local organizations and businesses leading up to the World Cup to promote opportunities, including watch parties, meetups or themed decorations while still adhering to strict rules regarding FIFA broadcasts and logos. LA28 will provide similar guidance leading up to the Olympic and Paralympics Games.

“It is our responsibility, with the organizers, with the authorities, to create an Olympic experience for as many people as possible,” said Pierre Ducrey, International Olympic Committee sports director, who was impressed by the atmosphere of a FIFA fan event in Kansas City where he attended a match featuring his native Switzerland facing off against Argentina. “Whether they have a ticket to be in the stadium or they don’t, we want to create special moments for them that they can remember.”

LA28 sold more than 4 million tickets in its first ticket drop, and after last week’s presale, the second drop will resume Aug. 10. With 14 million tickets available, the 2028 Games could break the sales record set by Paris 2024, which sold 12 million tickets between the Olympics and Paralympics.

The biggest World Cup ever also boasted the highest attendance, but some of the tournament’s best parties came outside of stadiums.

Santa Monica put screens on every block of the Third Street Promenade for World Cup watch parties where patrons were allowed to carry alcoholic beverages within a specific area of the open-air mall. More than 40,000 people walked through a fan hub on the Santa Monica Pier. The city closed down more than a mile of downtown Santa Monica during the World Cup final for a block party that attracted 20,000 people.

And, Santa Monica Mayor Caroline Torosis proudly emphasized, it was free.

“I think major global events have an extractive history,” Torosis said. “We are trying to change that. We are also trying to use it as an opportunity to showcase the city itself. So how do we benefit our local community but also reintroduce Santa Monica to the region?”

Santa Monica balked at the chance to host competitions for the 2028 Games. Talks to host beach volleyball near the iconic pier broke down in 2025, six months after a study indicated that being a venue city could result in a net loss of $1.45 million, while not hosting the competition could still generate $10.65 million in profit because of the city’s status as a popular tourist destination.

Santa Monica already has deals in place to host hospitality houses for several countries in 2028, including France and Switzerland. Broadcast partners will set up studios on the city’s iconic pier. With plans for watch parties and other accessible celebrations for fans, Torosis envisions Santa Monica being “the place to be” during the Games.

“We are prepared for the influx of people that are going to be in the city,” Torosis said. “I think that FIFA was a great dry run.”

Inglewood was at the center of the World Cup with eight matches at SoFi Stadium. The city got an economic boost from an estimated 625,000 fans, including thousands who traveled to support their national teams without a match ticket, Inglewood Mayor James T. Butts Jr. said.

Fans from all over the world, sporting their country’s colors, flooded Market Street for the city-hosted Wood Cup festival to begin the tournament. Packed prematch marches stunned organizers who were unfamiliar with the tradition. While SoFi Stadium’s name was changed to “Los Angeles Stadium” per FIFA’s sponsorship rules, broadcasters still emphasized they were in Inglewood.

“It really gave a boost to community pride that Inglewood is now an international city,” Butts said.

Inglewood will remain the setting for the mega-event story. SoFi Stadium, in addition to hosting a second Super Bowl in five years, is the scene for the 2028 Olympic opening ceremony — which will be shared with the Coliseum — as well as Olympic swimming and the Paralympic opening ceremony. Neighboring Intuit Dome will host the Olympic basketball tournament.

The consistent stream of global events doesn’t faze Butts. In a city that will have hosted an NBA All-Star Game, eight World Cup matches and another Super Bowl in less than a calendar year, the Olympic chapter is already written.

“We do it time and time again,” Butts said. “This is what we do.”

NEW YORK — Donald Trump is set to be the first sitting U.S. president to attend an NBA Finals game, bringing strict security measures that will require New York Knicks fans to navigate an extensive safety perimeter around Madison Square Garden and an expected lengthy wait to get inside the building.

The security for Game 3 between the Knicks and San Antonio Spurs and the scene around the arena more closely resembled New Year’s Eve in Times Square, and for fans, it might seem more akin to a trip to the airport. They were asked to get to the game two hours early and will be required to provide a ticket to get past various checkpoints along with passing through a TSA-style magnetometer.

Trump’s appearance led the New York Police Department and Secret Service to establish a multi-block security perimeter around the arena, cancel a watch party outside and institute a no-bag policy for ticket-holders. Fans had gathered around the Garden to watch games during this playoff run, during which the Knicks have won 13 games in a row to reach the final for the first time since 1999 and move two victories from their first NBA title since 1973.

“The NYPD in coordination with the Secret Service made the decision for Game 3, where we have a presidential visit, that we could not support watch parties right outside of the Garden,” Police Commissioner Jessica Tisch said at a news conference Monday. “We are looking forward to bringing back watch parties for Game 4. But I think New Yorkers are used to presidents coming to town, and they understand that that generally means lockdowns of areas and that’s what you’re going to see tonight at the Garden.”

Trump has attended several major sporting events in his time as president, and the security measures have created major hassles for fans.

Thousands of fans missed the start of last year’s U.S. Open men’s singles final between Carlos Alcaraz and Jannik Sinner because of lengthy security lines. Even though the U.S. Tennis Association pushed back the start of the match by a half-hour, many fans still couldn’t get in because added measures meant that they had to go through screening not only when they arrived at the Billie Jean King National Tennis Center but again in front of the steps into Arthur Ashe Stadium, where Trump watched from a suite.

Asked his thoughts on Trump attending, Knicks center Mitchell Robinson said: “Cool, I guess. We can still get out there and play (no matter) who’s here and who’s not.”

Mayor Zohran Mamdani and other dignitaries are also expected to be at the game Monday night.

It was already hard enough for Knicks fans to get inside Madison Square Garden because of astronomical ticket prices. The get-in price for a ticket is higher than the average cost of monthly rent in New York, surging over $6,000. The best seats are tens of thousands of dollars. Mamdani said he bought his ticket for about $1,000 directly from Madison Square Garden.

The difficulty of seeing the game in-person has prompted fans to crowd bars, streets and watch parties all over the city. The watch party near the Garden has become a major event all through the playoffs, but with Trump attending, that event will be moved a few blocks away outside the security perimeter, at Bryant Park.

“We improvise,” said Knicks guard Jose Alvarado, who is a New York native. “We’re New Yorkers. We’re going to find a way to watch a game, and that’s what we’re doing.”

Whyno writes for the Associated Press. AP writer Brian Mahoney contributed to this report.

NEW YORK — Donald Trump was booed loudly by fans inside Madison Square Garden when he was shown on video screens during the national anthem prior to Game 3 of the NBA Finals on Monday night.

Trump was shown for several seconds giving a military salute. The boos ended when the U.S. flag followed him on the screens, and fans cheered when New York Knicks players were shown. Mentions of the San Antonio Spurs also elicited loud boos.

Trump is watching from Knicks owner James Dolan’s suite, along with granddaughter Kai, personal adviser Boris Epshteyn and Cabinet secretaries Lee Zeldin, Sean Duffy and Doug Burgum. He is the first sitting president to attend an NBA Finals game.

Trump’s Marine One helicopter flew from his home in New Jersey and landed near Wall Street before his motorcade made its way up through Manhattan and to the arena roughly an hour before tipoff. He encountered a handful of people making rude gestures, and outside the area, one group held signs saying “Trump must go.”

He settled into Dolan’s suite shortly afterward.

During the afternoon before Trump’s arrival, the New York Police Department and the U.S. Secret Service set up a large perimeter surrounding Madison Square Garden. Fans lined up to get inside the arena more than four hours before tip-off, in a scene more closely resembling New Year’s Eve in Times Square than the usual leadup to a basketball game.

They were required to provide a ticket or pass to get past various checkpoints, along with going through a Transportation Security Administration-style magnetometer. Secret Service personnel and police were positioned at every corner and in large numbers. Daily commuters, tourists and fans were all confounded at various times as they tried to maneuver the security.

New Yorkers forced to adjust

After traveling from his new home in Florida for the game, Knicks fan Greg Weldon said the main inconvenience he’s faced so far has been the lack of information.

“We’ve asked so many cops, Secret Service, guys with machine guns, what to do, where should we go,” he said. “Nobody knows.”

Knicks coach Mike Brown and Spurs counterpart Mitch Johnson downplayed any concept of being inconvenienced by the closures and enhanced security because of Trump.

“There’s a lot going on, and I’d much rather be a part of it than not,” Johnson said.

With security stepped up, a watch party outside was canceled, and ticket holders were not allowed to bring bags inside the Garden. Fans had gathered near the arena to watch games during this playoff run, during which the Knicks have won 13 games in a row to reach the Final for the first time since 1999 and move two victories from their first NBA title since 1973.

“We are looking forward to bringing back watch parties for Game 4,” Police Commissioner Jessica Tisch said at a news conference Monday. “But I think New Yorkers are used to presidents coming to town, and they understand that that generally means lockdowns of areas and that’s what you’re going to see tonight at the Garden.”

Incidents heighten attention to Trump’s security

This is the latest major sporting event Trump has attended during his time as president, and the security measures have created major hassles for fans.

Thousands of fans missed the start of last year’s U.S. Open men’s singles final between Carlos Alcaraz and Jannik Sinner because of lengthy security lines. Even though the U.S. Tennis Assn. pushed back the start of the match by a half hour, many fans still couldn’t get in because added measures meant that they had to go through screening not only when they arrived at the Billie Jean King National Tennis Center, but again in front of the steps into Arthur Ashe Stadium, where Trump watched from a suite.

Federal law enforcement officials have been reexamining Trump’s security in light of three incidents in the past two years: a shooting at a 2024 rally in Butler, Penn.; the discovery of a man armed with a rifle as Trump played golf in West Palm Beach, Fla., later that year; and the recent shooting at the White House Correspondents’ Assn. dinner.

Asked Sunday his thoughts on Trump attending, Knicks center Mitchell Robinson said: “Cool, I guess. We can still get out there and play [no matter] who’s here and who’s not.”

New York City Mayor Zohran Mamdani and other dignitaries were also at the game.

It was already hard enough for Knicks fans to get inside Madison Square Garden because of astronomical ticket prices. The get-in price for a ticket is higher than the average cost of monthly rent in New York, surging over $5,000. The best seats are tens of thousands of dollars. Mamdani said he bought his ticket, which he said was standing room only, for about $1,000 directly from Madison Square Garden.

The difficulty of seeing the game in person has prompted fans to crowd bars, streets and watch parties all over the city. The watch party near the Garden has become a major event all through the playoffs, but with Trump attending, that event was moved a few blocks away outside the security perimeter, at Bryant Park.

“We improvise,” said Knicks guard Jose Alvarado, who is a New York native. “We’re New Yorkers. We’re going to find a way to watch a game, and that’s what we’re doing.”

Whyno and Price write for the Associated Press.