warms

SANTA BARBARA — “In this next song,” said Paul McCartney, “we’d like you to sing along.”

Oh, this was the one?

By an hour or so into his concert Friday night at the Santa Barbara Bowl — basically somebody’s backyard by the standards of the former Beatle — McCartney had already gotten the capacity crowd to join in on a bunch of all-timers including “I’ve Just Seen a Face,” “Love Me Do,” “Jet,” “Getting Better,” “Lady Madonna,” “Let Me Roll It” and “Got to Get You Into My Life.”

But for Sir Paul, even (or especially) at age 83, there’s always a way to take an audience higher.

So as his keyboard player plunked out the song’s lovably lopsided lick, McCartney and his band cranked through a fast and jumpy rendition of “Ob-La-Di, Ob-La-Da” that left nobody any choice but to hop up and holler about the sweet certainty of life’s going on.

Paul McCartney and his band.

(Michael Owen Baker / For The Times)

A sellout pretty much as soon as it was announced, Friday’s show was a kind of warm-up gig ahead of the launch next week of the latest leg of McCartney’s Got Back world tour, which began criss-crossing the globe in 2022 and will resume Monday night in Palm Desert after a nine-month break.

On the road he’s playing arenas and stadiums, but this hillside amphitheater seats only 4,500 or so; to make the evening even more intimate, fans had to lock their phones in little pouches on the way into the venue. (The presence of several cameras swooping around on cranes suggested that McCartney was filming the concert for some unstated purpose.)

“That’s our wardrobe change of the evening,” he said at one point after taking off his jacket, and indeed this was a slightly trimmed-down version of the flashy multimedia production that he brought to SoFi Stadium three years ago. That night in 2022, he played three dozen tunes over two and a half hours; on Friday he did a dozen fewer — no “Maybe I’m Amazed,” no “Band on the Run” — in about an hour and 45 minutes.

The advantage of the smallness, of course, was that you could really hear what McCartney and his longtime backup band were doing up there: the folky campfire vocal harmonies in “I’ve Just Seen a Face,” the propulsive groove driving “Get Back,” the barely organized chaos of a downright raunchy “Helter Skelter.”

Then again, that assumes that tracking those details is why anybody turned up in Santa Barbara.

Though he dropped an album of new solo songs in 2020, McCartney has been pretty deep in nostalgia mode since the 2021 release of Peter Jackson’s widely adored “Get Back” docuseries. He’ll tend the machine this fall with a new book about his years with Wings and an expanded edition of the Beatles’ mid-’90s “Anthology” series; next year, a documentary about the Wings era is due from director Morgan Neville; in 2028, director Sam Mendes will unveil the four separate biopics he’s making about each Beatle, with Paul Mescal in the role of McCartney.

Paul McCartney takes the stage.

(Michael Owen Baker / For The Times)

All that looking back can make it hard for even a devoted fan to take in the legend standing before them in the flesh; instead of overwriting memories with fresh information, the mind steeped in myth can train itself to do the opposite (especially when the owner of that mind has shelled out hundreds of bucks for a concert ticket).

Yet you have to hand it to McCartney, whose face bore a dusting of silvery stubble on Friday: As predetermined as this audience was to have a good time, he was tapped into the energy of a musician making minute-to-minute decisions.

He opened the show with a zesty take on the Beatles’ “Help!,” which experts on the internet say he hadn’t played in concert since 1990, then followed it up with one of his quirkiest solo tunes in the disco-punk “Coming Up,” which he juiced with a bit of Henry Mancini’s “Peter Gunn” theme.

After a flirty “Love Me Do,” he asked the women in the crowd to “gimme a Beatles scream,” then nodded approvingly at the sound. “Imagine trying to play through that,” he added.

“Jet” had a nasty swagger and “I’ve Got a Feeling” a sexy strut; “Live and Let Die,” meanwhile, was just as trashy as you’d hope.

McCartney told moving if familiar stories about meeting Jimi Hendrix and about his mother coming to him in the dream that inspired “Let It Be”; he also told one I’d never heard about screwing up a performance of “Blackbird” — “Lot of changes,” he said of the song’s complicated guitar part — in front of Meryl Streep. Because his wife Nancy was in the house, he said, he played “My Valentine,” a weepy piano ballad anyone but Nancy probably would’ve gladly exchanged for “Junior’s Farm” or “Drive My Car.”

But then what was that choice if not a commitment to the circumstances of the moment?

Paul McCartney arrives at the Santa Barbara Bowl.

(Michael Owen Baker / For The Times)

Singapore – On a weekday afternoon in the heart of the central business district, the BYD showroom on Robinson Road is a picture of futuristic cool.

Inside, sleek electric cars gleam under bright white lights as young professionals drift through the space.

Just a short walk away, diners mingle in a BYD-branded restaurant over craft beer and bar bites in a chic, members’ club-like setting – one of several lifestyle ventures the Chinese electric vehicle giant has rolled out across Singapore.

It is a scene that reflects a larger shift.

Once seen as cheap and functional at best, Chinese brands are fast becoming desirable – even aspirational – among Singapore’s middle class.

Shenzhen-based BYD was by far the top-selling carmaker in the city-state in the first half of 2025.

The EV maker sold almost 4,670 cars – about 20 percent of total vehicle sales – during the period, according to government data, compared with about 3,460 vehicles sold by second-ranked Toyota.

Many other Chinese brands have also made major inroads, from the tea chain Chagee to toymaker Pop Mart and electronics maker Xiaomi, shaping how Singaporeans work, rest and play.

Singapore and Malaysia had the biggest concentration of Chinese food and beverage brands in Southeast Asia last year, according to the research firm Momentum Works, with 32 China-based firms operating 184 outlets in the city-state as of June 2024.

At the same time, Chinese tech firms, including ByteDance, Alibaba Cloud and Tencent, have chosen Singapore for their regional bases.

Healthcare worker Thahirah Silva, 28, said she used to be wary of the “Made in China” label, but shifted her perspective after a visit to the country last year.

“They’re very self-sufficient. They have their own products and don’t need to rely on international brands, and the quality was surprisingly reliable,” Silva told Al Jazeera.

These days, Silva regularly samples Chinese food brands, often after seeing particular dishes or snacks taking off on social media.

Compared with Japanese or Korean brands, she said, Chinese chains are “creative, quick to innovate and set food trends”, though she admits it sometimes feels like they are “taking over” from local brands.

“Somehow, it made me feel there won’t be much difference visiting China, since so many of their brands are already here”, she said.

For younger Singaporeans, the old stigmas around products “made in China” are fading, said Samer Elhajjar, senior lecturer at the marketing department of the National University of Singapore’s (NUS) Business School.

“Many of these brands are now perceived as cool, modern and emotionally in tune with what young consumers want. They feel local and global at the same time,” Elhajjar told Al Jazeera.

“You can walk into a Chagee and feel like you are part of a new kind of aesthetic culture: clean design, soft lighting, calming music. It is not selling a product. It is selling a feeling.”

Moulded by China’s hyper-competitive e-commerce landscape, Chinese companies have been especially adept at rolling out digitally savvy marketing strategies, Elhajjar said.

“These brands are now playing the same emotional game that legacy Western brands have mastered for decades,” he said.

Singapore, where about three-quarters of the population is ethnic Chinese, is an especially attractive testbed for Chinese brands looking to expand overseas, according to analysts.

Doris Ho, who led a brand consultancy in Greater China from 2010 to 2022, said that Chinese brands have been able to succeed in Singapore with a bold, creative approach to innovation that appeals to local sensibilities.

This “new China edge”, Ho said, shows up in BYD features, such as built-in fridges and spacious, fold-flat interiors that can be used for sleeping, and hotpot chain Haidilao’s extravagant hospitality, which sees customers treated to live music performances, shoeshines, hand massages and manicures.

“When they innovate, they don’t follow the same lines you’d expect. It’s their way of looking at something and coming out with a completely surprising answer,” Ho told Al Jazeera.

For Chinese brands, Singapore offers “a sandbox with real stakes” as a compact, ethically diverse and globally-connected market, Elhajjar said.

Because Singapore is seen as sophisticated, efficient and forward-looking, success in the city-state “sends a powerful message”, he said.

The rise of Chinese brands has coincided with Singapore’s growing reliance on China’s economy.

China has been Singapore’s largest trading partner since 2013, with bilateral trade in goods last year reaching $170.2bn.

As Western firms scaled back or paused expansion, Chinese brands moved in, with many effectively propping up Singapore’s property sector and entrenching themselves in the country, said Alan Chong, senior fellow at the S Rajaratnam School of International Studies (RSIS).

Singapore’s government has also actively courted Chinese firms amid the uncertainty from US President Donald Trump’s arrival on the geopolitical scene, Chong said.

“You see the positive image of the United States slipping quite consistently,” Chong told Al Jazeera.

“The US has acted in a miserly, resentful sort of way with ongoing trade tariffs, whereas China remains a factory of the world – seen as an economic benefactor – so there will be a swing in terms of looking at China favourably.”

Chong said that Singapore has also become a virtual second home for some middle-class Chinese nationals, many of whom own property in the city-state.

Singaporean universities have also made a concerted effort to attract Chinese students, with some even introducing programmes taught in Mandarin Chinese.

In a report released earlier this year by China’s Ministry of Education and the Beijing-based Center for China and Globalization, Singapore was ranked the second-most popular destination for Chinese students after the United Kingdom.

Some analysts have observed the rise of “born-again Chinese” (BAC) – people of Chinese descent outside China, especially in Singapore and Malaysia, who embrace a strong pro-China identity, despite limited cultural or linguistic ties.

Donald Low, a lecturer at the Hong Kong University of Science and Technology, has defined so-called BACs as those who adopt an “idealised, romanticised” idea of a China that is “inevitably rising” and “stands heroically against a hegemonic West”.

The success of Chinese brands in Singapore has not been without some pushback.

Some Singapore residents have felt alienated by stores that operate mainly in Mandarin Chinese, Elhajjar said, given that the city-state has one of the world’s largest immigrant populations, as well as large minorities of native-born Malays and Indians.

There have also been concerns raised about homegrown brands being priced out of the market by the arrival of large firms with deep pockets.

Rising rents resulted in the closure of 3,000 F&B businesses in 2024, the highest number since 2005, Channel NewsAsia reported in January.

In a recent white paper, the Singapore Tenants United for Fairness, a cooperative representing more than 700 business owners, called for curbs on “new and foreign players”.

Leong Chan-Hoong, the head of the RSIS Social Cohesion Research programme, cautioned against blaming Chinese enterprises for social tensions or rising rents, describing the inroads made by some brands as part of the natural cycle of a market-driven economy.

“As a global city-state, we are always at the forefront of such transitions,” Leong told Al Jazeera.

Indeed, for many residents in Singapore, the growing presence of Chinese brands is simply an unremarkable part of daily life.

Ly Nguyen, a 29-year-old Vietnamese migrant working in tech sales, said she started collecting Labubu, the globally popular gremlin-like toys created by Pop Mart, after being captivated by their “ugly but fun” aesthetic.

“Labubu represents independent creativity and a newfound confidence in Chinese-designed memorabilia,” Nguyen told Al Jazeera.

For Nguyen, the popularity of Labubu dolls, which have been spotted with celebrities such as Rihanna and BLACKPINK’s Lisa, points to a generational shift in how Chinese cultural exports are viewed.

“The more familiar people become with these brands, the more likely younger generations will have a new, much more favourable perception towards China as a cultural power,” she said.