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The 50 best staycation destinations revealed from famous beach towns to Cotswolds villages

BRITAIN’S best staycations for 2026 have been revealed, with Cornwall’s St Ives once again taking the top spot and the Northumberland village of Bamburgh in second place as a new entrant.

The annual staycation report, based on a survey of 2,000 adults, revealed Bourton-on-the-Water and Salcombe have risen in popularity while other seaside destinations also saw shifts in the rankings.

Britain’s best staycations for 2026 have been revealed, based on a survey of 2,000 adults, Credit: SWNS
Bamburgh came in second place for the first time Credit: SWNS

Brighton overtook Lyme Regis after climbing to sixth place, ahead of the Dorset town, which has moved from fifth last year to seventh.

Almost a third of adults (28 per cent) are more likely to take a holiday on home soil this year than in 2025.

The research, commissioned by Sykes Holiday Cottages, also found 38 per cent plan to take their main holiday in the UK this year, rising to 53 per cent among Gen Z.

This compares with 34 per cent of adults who said the same last year, while Gen Z’s interest in UK holidays has risen from 45 per cent in 2025.

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James Shaw, chief commercial officer at the holiday brand which launched the annual Staycation Index Report, said: “The continued popularity of UK breaks demonstrates that staycations remain a key part of how Brits holiday.

“More people are choosing to stay at home and prioritising value, flexibility and reassurance when planning time away, particularly amid ongoing uncertainty around overseas travel.

“What’s especially notable this year is the growing influence of younger travellers, Gen Z is increasingly embracing UK holidays, with more people opting for experience-led trips that combine scenery, food, culture and the chance to explore multiple destinations in one break.

Bourton-on-the-Water also remains popular Credit: SWNS
Salcombe has risen in popularity according to the report Credit: SWNS

“From seaside towns and national parks to countryside retreats, the UK continues to offer an enormous variety of holiday experiences, and that’s reflected in the strength and diversity of destinations featured in this year’s rankings.”

The research also found when it comes to budgeting, staycation goers expect to spend an average of £1,171 in total on accommodation, food, travel and spending money.

It also emerged 64 per cent are planning to – or have considered – a multi-destination road trip, stopping off at an average of three locations.

Coastal spots (65 per cent) are the most sought after, followed by rural areas (56 per cent) and national parks (38 per cent).

Tourist attractions (48 per cent) were big influences when deciding where to visit, alongside locations with fond memories (38 per cent) and good reviews and ratings (35 per cent).

Of the 78 per cent hoping for a UK break this year, 67 per cent say they enjoy the country’s scenery and nature, while 48 per cent claim it’s simply the time they have to switch off and relax.

TOP 50 UK LOCATIONS BRITS HOPE TO VISIT THIS YEAR:

1.    St Ives (Cornwall)
2.    Bamburgh (Northumberland Coast)
3.    Ambleside (Lake District)
4.    Grasmere (Lake District)
5.    Robin Hood’s Bay (North Yorkshire Coast)
6.    Brighton (East Sussex)
7.    Lyme Regis (Dorset – Jurassic Coast)
8.    Bakewell (Peak District)
9.    Salcombe (Devon)
10.  Bourton-on-the-Water (Cotswolds)
11.  Alnwick (Northumberland)
12.  Lerwick (Shetland)
13.  Tenby (Pembrokeshire)
14.  Conwy (North Wales)
15.  Fort William (Gateway to Ben Nevis & the Highlands)
16.  Betws-y-Coed (Snowdonia)
17.  Castleton (Peak District)
18.  Shanklin (Isle of Wight)
19.  Lyndhurst (New Forest)
20.  Haworth (Yorkshire Dales)
21.  Dartmouth (South Devon)
22.  Boscastle (North Cornwall)
23.  Oban (West Coast gateway to the Isles)
24.  Brecon (Brecon Beacons)
25.  Wells-next-the-Sea (Norfolk)
26.  Portree (Isle of Skye)
27.  Llangollen (North Wales)
28.  Exmouth (East Devon)
29.  Rye (East Sussex)
30.  Hastings (East Sussex)
31.  Aviemore (Cairngorms National Park)
32.  Hay-on-Wye (Brecon Beacons)
33.  Broadway (Cotswolds)
34.  Whitstable (Kent)
35.  Holt (North Norfolk)
36.  Brodick (Isle of Arran)
37.  Staithes (North Yorkshire Coast)
38.  Stamford (Lincolnshire)
39.  Salisbury (Wiltshire)
40.  Moffat (Dumfries and Galloway, Scotland)
41.  Melrose (Scottish Borders)
42.  Elan Valley (Mid Wales)
43.  Ballintoy (Causeway Coast, Ireland)
44.  Pitlochry (Perthshire)
45.  Kelso (Scottish Borders)
46.  Kingsbridge (South Hams, Devon)
47.  Symonds Yat (Forest of Dean)
48.  Dunster (Somerset)
49.  Luskentyre (Isle of Harris)
50. Anstruther (East Neuk of Fife)

The research, carried out via OnePoll, found 14 per cent have been influenced by a film or TV show, with Peaky Blinders the most influential following its film release this year (11 per cent), set in Birmingham.

Similarly, Northern Island, home of the Game of Thrones prequel, and Northumberland, which was a location for Jurassic World, were also popular (both 10 per cent).

James Shaw, added: “For many people, holidays remain one of the most important opportunities in the year to properly switch off and spend quality time together, even as budgets remain under pressure.

“What this research highlights is that UK travel continues to appeal because it offers both convenience and variety – whether that’s a coastal escape, a countryside road trip or revisiting places that hold personal memories.

“We’re also seeing more travellers embrace flexible, multi-stop breaks, with people increasingly keen to experience more of what the UK has to offer in a single trip.”

TOP 10 UK LOCATIONS BRITS HOPED TO VISIT IN 2025:

1.    St Ives (Cornwall)
2.    Ambleside (Lake District)
3.    Grasmere (Lake District)
4.    Robin Hood’s Bay (North Yorkshire Coast)
5.    Lyme Regis (Dorset – Jurassic Coast)
6.    Fort William (Gateway to Ben Nevis & the Highlands)
7.    Brighton (East Sussex)
8.    Bakewell (Peak District)
9.    Alnwick (Northumberland)
10.  Wells-next-the-Sea (Norfolk)

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Huge boost for new £600m UK theme park with four ‘villages’ and three hotels

PROPOSALS for a new £600million UK theme park have been backed by the British Tourist Authority (BTA).

The Government-funded tourist authority is supporting the plans for the historical park, which will offer live shows and reenactments.

Puy du Fou will showcase historical reenactments relevant to the local area Credit: Alamy
The park is set to open by 2029 Credit: Puy du Fou

French firm Puy du Fou submitted plans to build a site north of Bicester near the M40.

In the supporting letter, BTA director Andrew Stokes, praised the ride-free park’s established track record in France and Spain, saying it offers a “truly distinctive visitor experience through its historic theme park concept”.

He also commended the park’s collaborative approach in working with Experience Oxfordshire to create a fully authentic experience.

BTA said it “can see the potential for this project to generate significant interest and excitement among domestic and international visitors alike”.

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The attraction will be similar to the French version, pictured Credit: Puydu Fou
The £600million plans will employ 2,000 people directly Credit: Puy du Fou

Stokes added that the plans “demonstrate confidence in the UK as a destination, in our leisure sector, and in the long-term strength of the visitor economy”.

The site will include four period villages with 13 live shows and have also been backed by Experience Oxfordshire.

Support chief executive Hayley Beer-Gamage said: “The decision by Puy du Fou to invest in Oxfordshire, and specifically within the Cherwell district, is a strong endorsement of the area as a globally recognised destination.

“This investment will drive job creation, stimulate economic growth, and increase visitor spend across both the district and the wider county.”

According to the park operator, the site will directly employ around 2,000 people, while supporting a further 6,000 jobs in hotels, restaurants, suppliers, and other local businesses.

Puy du Fou also said it will deliver a £500million annual boost to the local and regional economy.

In a report published earlier this year, BTA broke down the long-term economic benefits for Oxfordshire and the Cherwell district.

“Tourism has a significantly positive regional economic impact across the UK”, Stokes said.

“Relevant to Oxfordshire and Cherwell, the South East region is the second largest recipient, accounting for £17 billion of economic activity in 2024.”

Puy du Fou first opened in 1978, and is rated the second best attraction in France behind Disneyland Paris.

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UK county with ‘cleanest soft plays’ is full of picture-perfect villages and beautiful walks

Situated along the UK coast is a county brimming with quintessential British villages and an array of scenic walking routes, and the most hygienic soft play centre for little ones

A beautiful UK county with ample walking routes and picturesque villages has the ‘cleanest soft play’ centre.

Soft play centres, with their cushioned equipment, ball pits, mats, slides and climbing frames, are not only a great way to keep young children entertained, but they also support their development. Children can improve their social skills, enhance their coordination, and develop physical movement while stimulating imagination and creativity in a fun, safe and secure environment.

So it’s no wonder that soft play is popular among parents and their little ones. Yet parents not only want to ensure the soft play is suitable for their child, but also want to know it’s hygienic before planning a visit.

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Luckily, the outdoor play specialists at Outdoor Toys have uncovered the cleanest soft play centres across 20 of the most popular UK counties, and there’s one that stood out from them all. Somerset ranked as the most hygienic soft play, according to the toy experts’ analysis of Tripadvisor reviews.

The experts revealed that fewer than 4 in 100 reviews mentioned hygiene issues at Somerset’s soft plays. Instead, unsanitary reviews made up just a mere 3.9% of all feedback on TripAdvisor, and parents praised the “clean and airy” environment at Space Adventurers Indoor Play in Taunton.

Other highly rated centres in Somerset include Play Haven SoftPlay, Ocean Adventurers Soft Play, and Safari Tots. But it’s not just the children’s play centres that warrant a visit to the county.

Somerset is packed with picture-perfect villages and picture-postcard landscapes, set against rolling hills, patchwork fields, dramatic gorges, coastal shores and ancient woodlands. Thanks to its acres of lush landscapes, the county is famously home to Glastonbury Festival at Worthy Farm in Pilton, and when the festival isn’t on, it offers ample walking opportunities, including to the summit of Glastonbury Tor.

Dunster is considered one of the prettiest villages in Somerset, with its preserved medieval architecture, more than 200 listed buildings and 17th-century Yarn Market, nestled within Exmoor National Park. There’s also the picturesque village of Selworthy, with its array of thatched cottages, All Saints Church, and scenic walking routes to Selworthy Beacon, a hill and Marilyn of Exmoor, which offer panoramic views across the coast.

There’s also the small village of Allerford, with its whitewashed thatched cottages and 15th-century packhorse bridge, located on the edge of Exmoor National Park. As well as the historic village of Mells, which has often been dubbed one of the prettiest in the UK, thanks to its ‘chocolate-box’ charm, with honey-coloured houses and walks along the Wadbury Valley and Mells River.

So why not combine a trip to the cleanest soft play centre with exploring the stunning vistas of Somerset? And with its position along the coast, you could even spend a day at the seaside during the warmer months.

Top 10 regions with the cleanest play areas

1. Somerset

  • Total reviews: 908
  • Unsanitary reviews: 35
  • Unsanitary reviews (%): 3.9%

2. South Yorkshire

  • Total reviews: 1,040
  • Unsanitary reviews: 57
  • Unsanitary reviews (%): 5.5%

3. Lancashire

  • Total reviews: 1,106
  • Unsanitary reviews: 65
  • Unsanitary reviews (%): 5.9%

4. Greater Manchester

  • Total reviews: 1,344
  • Unsanitary reviews: 87
  • Unsanitary reviews (%): 6.5%

5. Nottinghamshire

  • Total reviews: 401
  • Unsanitary reviews: 33
  • Unsanitary reviews (%): 8.2%

6. Essex

  • Total reviews: 1019
  • Unsanitary reviews: 87
  • Unsanitary reviews (%): 8.5%

7. Hampshire

  • Total reviews: 1,020
  • Unsanitary reviews: 96
  • Unsanitary reviews (%): 9.4%

8. Lincolnshire

  • Total reviews: 564
  • Unsanitary reviews: 55
  • Unsanitary reviews (%): 9.8%

9. North Yorkshire

  • Total reviews: 457
  • Unsanitary reviews: 50
  • Unsanitary reviews (%): 10.9%

10. West Midlands

  • Total reviews: 447
  • Unsanitary reviews: 49
  • Unsanitary reviews (%): 11.0%

Kim May, Creative Arts Therapist at ISP Fostering, revealed the benefits of soft play centres for young children. She told the Outdoor Toys team: “Spending time in play centres helps children to embrace the play and imagination stages of their development and is beneficial for socialisation and the development of physical and cognitive skills.

“When children are in their most infant years, development is about harnessing imagination and mobility skills, and lots of what they learn is through sensory experiences – soft play can positively contribute to this. For children under four years old in particular, they rely on their sensory memory a lot (taste, touch, sound, feel, and sight). Even if a child is too small to physically move or interact with toys or a play area, they are still learning and developing through their senses.”

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