Bruins for Life emerges as UCLA football’s new NIL arm in reboot
UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.Bruins for Life,…
Chase Griffin hopes new NIL venture attracts talent to UCLA
According to U.S. Dept. of Education figures, UCLA topped all Big Ten schools by receiving $692 million in donations from 2022-23.But that zeal for lavishing…
Four takeaways from UCLA’s first spring football practice under coach DeShaun Foster
If there was a College Football Playoff for the offseason, DeShaun Foster would have his team in contention. Name an aspect of program-building — assembling…
UCLA’s ‘Friday Night Lights’ showcases a vision of competitive fun
For a few hours, UCLA football was once again a player in a sports landscape that had practically abandoned it. Fans jammed one side of…
UCLA spring practice preview: Will anyone challenge Ethan Garbers?
UCLA linebacker Joquarri Price, right, tackles Washington’s Giles Jackson during a game in October 2021. (Steph Chambers / Getty Images) UCLA’s defense could be living…
How one play may have led to 25 years of misery for UCLA football
One play remained. Rivalry revelry was assured. UCLA was bludgeoning USC at the Rose Bowl a quarter of a century ago. Ahead by three scores,…
UCLA-Arizona State: Signs of ‘disunity,’ four other things to watch
Seventeen seconds into an interview, the usual everything-is-fine, we-will-get-this-fixed player pablum was abandoned Monday when UCLA linebacker Oluwafemi Oladejo revealed a rift between the Bruins’…