Travel giant Expedia has shared its top 10 destinations of the year, which are powered by real-time data from daily visitors to its site and app
If you fancy exploring hidden gems, these top 10 spots revealed by the travel giant might be perfect for your upcoming getaway. Expedia’s 2026 destinations of the year list draws on real-time data from daily visitors to its site and app.
The announcement coincides with the travel giant launching its Unpack ’26: The Trends in Travel report. It showcases where worldwide interest is surging rapidly.
This year’s selection features France, Italy, alongside more distant locations in Canada and Mexico.
Six of these emerging hotspots also satisfy the requirements for Expedia’s fresh Smart Travel Health Check, which acknowledges destinations that actively manage tourism sustainably, reports the Express.
Ariane Gorin, CEO of Expedia Group, said: “Some of my most unforgettable travel moments come from immersing myself in local cultures, supporting local economies, and exploring less-travelled destinations.
“With one billion average monthly travel searches, Expedia Group isn’t just a travel marketplace, we’re a catalyst for positive change.
“We have a responsibility to shape the future of travel: one that’s smarter, more sustainable, and deeply respectful of the places we go.”
Big Sky, Montana, U.S.
Nestled within the Rocky Mountains’ core, Big Sky in Montana provides year-round activities.
During winter months, the area becomes a snow enthusiast’s haven, whilst summer brings spectacular walking routes.
Okinawa, Japan Okinawa
Japan’s southernmost island chain, offers a blend of turquoise waters, coral reefs and a unique Ryukyuan heritage. Once a kingdom in its own right, the region now provides a mix of hospitality, history, and a relaxed island lifestyle.
Sardinia, Italy
Sardinia is a hidden jewel in the Mediterranean, offering crystal-clear waters, ancient history and untouched landscapes. From glamorous beaches to a bustling city, Sardinia provides an Italian getaway without the crowds.
Phu Quoc, Vietnam
Located off the southwest coast of Vietnam, Phu Quoc Island boasts white sandy beaches and emerald waters. Once a tranquil fishing hub, it’s now a fusion of beach resorts and night markets.
Savoie, France
Tucked away in the French Alps, Savoie is home to world-class ski resorts, making it perfect for a winter holiday. In summer, anticipate hiking, cycling and sailing, as well as indulging in cheese fondue and alpine wines.
Fort Walton Beach, Florida, U.S.
North Florida’s Gulf Coast is a region of exceptional natural beauty, with picturesque beaches and nature walks where you can explore the state’s native parks. It’s the ideal spot for those who love the outdoors, with activities such as snorkelling, hiking and dolphin watching.
Ucluelet, Canada
Visitors to Ucluelet can enjoy surfing, kayaking, and spotting whales and sea lions just offshore. There are also plenty of land-based activities like rock climbing, ziplining, biking and wildlife watching.
Or, if you prefer to relax, there are numerous top hotels and holiday rentals available.
Cotswolds, UK
The Cotswolds, one of England’s most scenic regions, is home to quaint towns like Bourton-on-the-Water and Stow-on-the-Wold. Here, you can wander through historic gardens, savour a pint in traditional English pubs and tearooms, and admire the iconic Cotswold stone.
San Miguel de Allende, Mexico
Tucked away in Mexico’s central highlands, San Miguel de Allende is a compact city boasting stunning architecture, ancient religious structures and cobbled streets. It’s renowned for its community of artisans and artists, with some of their finest works on display at the Fabrica La Aurora galleries and studios.
Hobart, Australia
Once notorious as a penal colony, this harbour city has transformed into Tasmania’s cultural heart, drawing food enthusiasts and nature buffs from around the globe. Hobart serves up some of the country’s most inventive cuisine, and its beer, wine and produce are celebrated across Australia.











