theater owner

A wave of purple and hot pink hair and cartoon K-pop bops is taking over multiplexes.

With summer blockbusters in the rearview mirror and only a few new films out, movie theaters expected a bit of a lull at the box office this weekend.

Then Netflix dropped a bombshell. The streamer would release its hit animated film “KPop Demon Hunters” — already a viral phenomenon on streaming — in theaters Saturday and Sunday for sing-along screenings.

The movie will be shown on more than 1,750 screens in the U.S. and Canada, with 1,150 shows sold out as of Thursday, according to industry sources. It’s an unusually high-profile move by Netflix into cinemas, which is using the big screen experience to capitalize on and promote one of its biggest wins.

Packed houses include the theaters of Dallas-based Look Dine-In Cinemas, which has locations in Glendale, Redlands, Downey and Monrovia.

“This will be the dominant force for the weekend,” said Look Chief Executive Brian Schultz. “We could put it on every screen in our auditorium.”

But is this theatrical release really gonna be golden, to paraphrase one of the musical’s most infectious earworms? We won’t know for sure. Or at least how golden.

Los Gatos-based Netflix will not release box office figures, sticking with the company’s long-standing policy that has long frustrated industry pros. All the same, based on presale numbers, the movie could haul in $16 million to $22 million, according to estimates from analysis site Box Office Theory. That total, if Netflix reported it, would unseat the expected official No. 1 domestic movie, “Weapons.”

The release is a welcome surprise for theater owners — particularly in the doldrums of summer, when even late breakout hits like Warner Bros.’ horror film “Weapons” have been out for weeks. But it also underscores the tricky relationship between exhibitors and Netflix, which has famously eschewed traditional theatrical film releases.

The streamer has briefly put films in theaters for Oscar consideration, as it did with “Roma” and “The Irishman,” and did give director Rian Johnson’s 2022 comedy “Glass Onion: A Knives Out Mystery” a short window in cinemas. (It will also have a three-week exclusive theatrical run for Guillermo del Toro’s “Frankenstein” in October.)

But the streamer has long been adamant that its focus is on growing its subscriber base — not on developing a theatrical business. Earlier this year, Netflix co-CEO Ted Sarandos said the theatrical movie experience was “outdated” for most people. When the company does theatrical releases, it views them as marketing efforts.

That has led to long-standing complaints from theater owners, who argue that streaming has lessened their business and trained audiences to wait until films are available at home.

“Netflix and a sizable share of theatrical exhibition have spent so many years toeing the line as frenemies, if not outright adversaries,” Shawn Robbins, director of movie analytics at ticket seller Fandango and founder of Box Office Theory, said in an email. “This is a weekend that again highlights how they could, and perhaps should, start working together more often to the benefit of both sides.”

The film, produced by Culver City-based Sony Pictures Animation, is the most-watched original animated movie in Netflix’s history, according to the streamer.

It’s also now the second-most-watched film ever on Netflix behind the 2021 action-comedy “Red Notice” starring Dwayne Johnson, Ryan Reynolds and Gal Gadot. The movie’s soundtrack has also been a hit, with the song “Golden” peaking at No. 1 on the Billboard Hot 100 charts and continuing to hold onto a high ranking.

“KPop Demon Hunters” focuses on a popular girl group called Huntr/x that uses its music and dance moves to battle evil, including a demon boy band. The movie has spawned a number of memes, including close-ups of the characters’ expressive faces.

The music, as well as the film’s strong female characters, were a draw for Heather Hollingsworth and her 10-year-old daughter, Kayleigh, who have now watched “KPop Demon Hunters” multiple times and are planning to see a screening this weekend with Kayleigh’s best friend and her mom. “Golden” is Hollingsworth’s favorite song from the film, and the one that gets stuck in her head most.

“The songs are really catchy,” said Hollingsworth, 41, a speech language pathologist who lives in Littleton, Colo. “Also the characters’ vulnerability being their strength — that strong friendship — it’s a very powerful message.”

Though they could continue watching “KPop Demon Hunters” at home on Netflix, Hollingsworth said the appeal of the theatrical screening was the social experience.

“There’s something about having it in a movie theater that is way more fun for the kids, especially,” she said.

The sing-along screenings follow similar showings for “Wicked,” as well as concert films such as Taylor Swift’s “Eras Tour” and Beyonce’s “Renaissance World Tour.” Unlike “KPop Demon Hunters,” those films were exclusively in theaters first, resulting, in the case of “Wicked” and Swift, in hundreds of millions of dollars in ticket sales.

For Look Cinemas, sing-alongs have long been big business and often result in a demand for party bookings, Schultz said. Indeed, tickets for “KPop Demon Hunters” have been selling in large groups.

“It’s going to make for a very fun weekend,” he said.

Times staff writer Kaitlyn Huamani contributed to this report.

A chaotic blue alien and the high-flying escapades of Tom Cruise propelled the Memorial Day weekend box office to record heights, giving relief to theater owners still struggling from a post-pandemic malaise among moviegoers.

Walt Disney Co.’s live-action film “Lilo & Stitch” hauled in $183 million in its opening weekend in the U.S. and Canada, according to studio estimates, placing it in first place. It’s the biggest Memorial Day weekend opener ever, not adjusting for inflation, topping “Top Gun: Maverick,” which debuted with $160.5 million in 2022.

Paramount Pictures and Skydance Media’s “Mission: Impossible — The Final Reckoning” brought in $77 million domestically for second place. “Final Destination Bloodlines,” “Thunderbolts*” and “Sinners” rounded out the top five this weekend.

The two new studio blockbusters were big overseas, too. Globally, “Lilo & Stitch” collected $341.7 million including domestic ticket sales. The worldwide tally for “Mission: Impossible,” the eighth in the series, was $190 million.

Aria Clark fills up her Lilo and Stitch cup with slushy before going into the movie with her mom, Lexi, and brother Leo at AMC Century City.

Historically, the holiday has been one of the biggest moviegoing weekends of the year, serving as a springboard for the busy summer months. But since the 2020 pandemic and the dual writers’ and actors’ strikes in 2023, it has become a less reliable indicator of the theatrical business.

“The calendar thinned out a little bit, particularly post-pandemic,” said Eric Handler, media and entertainment analyst at Roth Capital. “You just didn’t have the depth that you used to have. But it’s good to see that there’s two big event movies this year.”

“Lilo & Stitch” and “Mission: Impossible” also largely catered to different audiences, lowering the risk that audiences would pick and choose between similar films. Box office grosses have typically done better with more genres in theaters.

The reported budget for “Lilo & Stitch” was $100 million, while “Mission: Impossible” reportedly cost $300 million to $400 million to produce, placing it among the most expensive movies ever.

Movie goers attend showings of “Lilo & Stitch” at AMC Century City.

The strong showing on Memorial Day weekend adds to a solid spring at the box office. Powered by films including Warner Bros. Pictures’ “A Minecraft Movie” and Ryan Coogler’s “Sinners,” domestic theatrical revenue for April totaled $875 million, close to the pre-pandemic average of $886 million for the same month from 2015-19, Handler said.

Then in May came Disney and Marvel Studios’ “Thunderbolts*” and Warner Bros. Pictures’ “Final Destination Bloodlines,” which have kept up steady business at theaters.

“This spring has been so good for the box office, it usually means the summer is going to be strong,” said Kimberly Owczarski, associate professor in the department of film, television and digital media at Texas Christian University. “Last year, we didn’t have those big tentpoles in April and early May that usually start the season. Because we’ve had that, people are in the moviegoing mood.”

Last year, the holiday weekend grossed just $132 million, making it the worst Memorial Day weekend box office in nearly 30 years. Films like “Furiosa: A Mad Max Saga” and “The Garfield Movie” brought in about $30 million each that weekend, a distinct difference from the mega-hauls that blockbusters traditionally gross during Memorial Day weekend.

KK McDermott attends a showing of “Mission: Impossible” at AMC Century City.

The slow start last year to the all-important summer movie season made distributors and exhibitors anxious. It wasn’t until Disney-Pixar’s “Inside Out 2” debuted in mid-June that the box office started to turn around.

This year, however, a seemingly strong lineup of familiar blockbusters for most of the summer has given industry insiders optimism.

Sony Pictures’ “Karate Kid: Legends” comes out at the end of the month, followed by Lionsgate’s “John Wick” spin-off “Ballerina” in early June. Other anticipated releases include Universal Pictures’ live action “How to Train Your Dragon” and “Jurassic World Rebirth,” Disney-Pixar’s original animated film “Elio,” Warner Bros.’ “Superman” and Disney and Marvel Studios’ “The Fantastic Four: First Steps.”

That’s boosted hopes for a stronger overall theatrical business this year.

Analysts say the 2025 domestic box office could gross an estimated $9.2 billion to $9.5 billion, which would be an improvement on last year’s $8.7 billion. More importantly, it’s higher than the 2023 box office total of $9 billion, which would indicate continued growth and a “true recovery,” Handler said.

However, those numbers still pale in comparison with pre-pandemic box office totals, including $11.4 billion in 2019 and $11.9 billion in 2018.

Moviegoers head to showings of “Lilo & Stitch,” one of this Memorial Day weekend’s biggest films at AMC Century City.

Even before the pandemic, theaters were starting to see declines in attendance, a trend that accelerated during COVID-19 when people got used to staying at home and watching movies on streaming platforms. As the pandemic and the strikes decreased the number of movies in theaters, and the length of time between a movie’s theatrical debut and its availability for home viewing shortened, theaters lost more of the crucial business of the casual moviegoer.

“When the content is good, people show up,” Handler said. “The content cycle is favorable right now, and hopefully we’ll see that continue through the next two years.”