theater

The box office hit a power-up this weekend, as “The Super Mario Galaxy Movie” continued a healthy streak for family films in theaters.

The animated sequel from Universal Pictures, Nintendo and Illumination raced to $190 million in the U.S. and Canada in its five-day holiday weekend debut, placing it solidly in first place, according to studio estimates and Comscore data. That total was in line with expectations of a $186-million domestic opening.

Globally, the film earned $372.5 million, the largest opening so far in 2026.

The first film based on the video game franchise, “The Super Mario Bros. Movie,” made $146.4 million in its 2023 debut.

“The Super Mario Galaxy Movie,” which had a production budget of $110 million, continues the story of iconic Nintendo characters Mario, Luigi and Princess Peach as they journey to rescue Princess Rosalina.

Amazon MGM’s “Project Hail Mary” came in second at the box office with a domestic total of $30.7 million – pushing its total to $217 million. A24’s “The Drama ($14.4 million), Disney’s “Hoppers” ($5.8 million) and Universal’s “Reminders of Him ($2.2 million) rounded out the top five.

The success of “Mario” this weekend is another example of the power of family films at the box office.

Animated movies like Sony Pictures Animation’s “Goat” and Walt Disney Co. and Pixar’s “Hoppers” have performed well in theaters this year, along with the strong holdover performance of Disney’s 2025 hit “Zootopia 2,” which has now made more than $1.87 billion worldwide.

That’s all contributed to a stronger first quarter in the theatrical business, as this year’s revenue was up more than 20% compared with the same period in 2025. March was especially strong, with the massive haul from “Project Hail Mary.”

As “The Super Mario Galaxy Movie” lands in theaters, coloring stations, collectible popcorn containers and mascot Marios are all in place to entice arguably the most prized moviegoers to Hollywood today: kids.

By Sunday, Universal Pictures expects the five-day opening of the “Super Mario” sequel to reach $186 million domestically, and around $350 million worldwide. That would make it easily the biggest hit of the year, surpassing a pair of successes that also launched with young moviegoers in mind: Pixar’s “Hoppers” ($297 million worldwide) and Amazon MGM’s “Project Hail Mary” ($300.8 million).

It’s not the start of a new trend but the culmination of one. In 2024, PG-rated movies outgrossed any other rating for the first time in decades, with $3.18 billion in domestic ticket sales according to Comscore. Five of the top six movies worldwide were PG movies: “Inside Out 2,” “Moana 2,” “Despicable Me 4,” “Wicked” and “Mufasa: The Lion King.”

Last year was no different. PG-rated films amassed $2.96 billion, again besting the longtime leader, PG-13. The top draws globally were “Ne Zha 2,” “Zootopia 2,” “Lilo & Stitch,” “A Minecraft Movie” and the PG-13-rated but not exactly kid-adverse “Avatar: Fire and Ash.”

Good news has been hard to come by in Hollywood. Contraction, most recently with Paramount Skydance’s planned purchase of Warner Bros. Discovery, has added to the anxieties of an already jittery industry. While ticket sales are up so far in 2026, they remain more than 20% below pre-pandemic levels. In February, AMC, the nation’s largest exhibitor, said it would continue to shutter underperforming theaters.

But despite a lot of talk about the imperiled future of moviegoing, future moviegoers — kids — are turning out in droves.

“There’s a recognition that this is an increasingly important group of movie fans and we’re doing everything we can to make sure their experience is wonderful,” says Michael O’Leary, president and chief executive of Cinema United, the trade group for theater owners.

Gen Alpha, those aged 12 or younger, may even be the movies’ best hope. A study last year by the National Research Group found that no generational group wanted to watch movies on the big screen, as opposed to at home, more than Gen Alpha.

“We’re emboldened by some of the research that indicates younger folks are the fastest growing demographic of people going to the movies,” O’Leary says. “We’re very much focused on the fact that we have to build the next generation of movie fans.”

Mario, Minions and more

In 2023, “The Super Mario Movie,” part of Universal’s collaboration with Nintendo and “Minions”-maker Illumination, grossed $1.36 billion. Its sequel is likely to get close to that, and add to a mounting string of $1 billion kids movies. The most recent was The Walt Disney Co.’s “Zootopia 2,” which became the highest-grossing Hollywood animated film of all time with a whopping $1.87 billion.

Increasingly, a generation that grew up with smartphones, iPads and Netflix is propelling today’s biggest blockbusters.

“What’s been true for a long time and is maybe even truer today: Families want to be out,” says Jim Orr, distribution chief for Universal, which recently announced the expansion of its exclusive theatrical window from three weekends to five. “They want to do things. They want to make memories.”

“No one talks about: Remember that great time when we sat on the couch?”

And this year may be the most kid-catered year at the movies yet. There are 26 wide-release PG movies slated for 2026, up from 24 in 2025 and 18 in 2024.

That includes a summer lineup that’s family friendly on a nearly week-to-week basis. Potential blockbusters lined up include “Toy Story 5” (June 19), “Minions & Monsters” (July 1) and the live-action “Moana” (July 10). Though currently unrated, “The Mandalorian and Grogu” (May 22) and “Supergirl” (June 26), not to mention “Spider-Man: Brand New Day” (July 31), will all also target young moviegoers.

A PG comeback

The PG surge comes several years after most family movies detoured to streaming during the pandemic, a shift that some, at the time, feared would become permanent.

“The family film has literally come back from near-extinction,” says Paul Dergarabedian, head of marketplace trends for Comscore. “The one genre that really took a major hit with the pandemic was the family film.”

But kids increasingly count among a key category for theaters: the habitual moviegoer. That’s considered going to six or more movies a year. And it’s not just younger kids. Last year, 41% of Gen Z moviegoers went to the movies at least six times, according to NRG, up from 31% two years earlier.

For cinephiles who have long feared movie theaters effectively turning into mini theme parks, the predominance of kid-oriented franchise blockbusters is unlikely to allay those concerns. Mid-budget, adult releases are increasingly rare. Dramas and comedies have struggled to attract audiences. Family-friendly movies occupying a bigger slice of cinemas is partially because adult moviegoing has waned.

But if older moviegoers are harder to coax away from the couch, families have been more eager. For them, the appeal of getting out of the house, despite rising ticket costs or the options on streaming services, is as strong as ever.

“In many instances, they’re going to the theater to get away from all of the other screens that inhabit their lives,” says O’Leary. “When I was a kid, you went to the movies, in part, to escape from something. So it’s a new variation on that old theme.”

Dergarabedian has taken to calling PG the new PG-13. If slightly adult-leaning movies once occupied the center of the multiplex, that territory now belongs to the PG movie.

“The kids that are going to the movies today are going to take their kids tomorrow,” Dergarabedian says. “As long as people keep making kids, the future of the movie theater experience is assured.”

Coyle writes for the Associated Press.

• The shift to L.A. Live will place the ceremony within a larger, campus-style complex, allowing the red carpet, show, press operations and post-show events to be staged in a more centralized footprint with increased capacity.

• The move will coincide with the Oscars’ shift to YouTube, part of a broader reset for the ceremony as it looks to expand its global reach after years of declining television viewership.

The Oscars are leaving Hollywood — or at least Hollywood Boulevard.

Beginning in 2029, the Academy Awards will move from the Dolby Theatre, their home for nearly a quarter century, to L.A. Live in downtown Los Angeles, the Academy of Motion Picture Arts and Sciences and AEG announced on Thursday. The ceremony will be held in the theater currently known as the Peacock Theater, which is expected to be renamed before the Oscars arrive as part of a new naming rights deal.

The new agreement runs through 2039. Discussions about the move have been underway for the last couple of years, according to people familiar with the planning who were not authorized to speak publicly.

The change in venue comes as the Oscars are also moving away from their traditional home on broadcast television. Earlier this year, the Academy announced that the ceremony will begin streaming live worldwide on YouTube in 2029, ending a five-decade run on ABC.

Since 2002, the show has been closely associated with Hollywood Boulevard, where the red carpet runs alongside the Walk of Fame and, for one night a year, the area becomes the symbolic center of the film industry. The Dolby Theatre sits at the corner of Hollywood and Highland, inside a retail and entertainment center near the TCL Chinese Theatre and the El Capitan.

L.A. Live offers a more centralized, campus-style setting, with venues and event spaces clustered together. The complex is adjacent to Crypto.com Arena and the Los Angeles Convention Center and is part of a larger sports and entertainment district developed and operated by AEG that regularly hosts concerts, sporting events and awards shows, including the Emmys and the Grammys. AEG has recently proposed adding a new hotel, residences and additional entertainment space to the complex, part of a longer-term expansion of the site.

In some ways, the move out of the Dolby is less a break than a return: The ceremony was staged for years in downtown L.A. at the Dorothy Chandler Pavilion and at the Shrine Auditorium before settling at the Dolby.

At the Oscars’ new home, the red carpet, ceremony, press operations and post-show events can all be staged within a compact footprint that includes the adjacent JW Marriott hotel and its ballroom. The theater itself is expected to undergo upgrades to its stage, sound and lighting systems, allowing it to be configured more specifically around the show. The move is also expected to increase capacity, a growing consideration as the academy’s ranks have expanded significantly in recent years, now numbering more than 11,000 members.

At the Dolby, space has long been tight. Each year, multiple blocks of Hollywood Boulevard are shut down for days at a time, rerouting traffic and turning the area into a heavily secured zone — conditions that were even more restrictive this year with security tightened further amid the war in Iran, including a one-mile police buffer around the theater.

The Academy had been looking for a venue that offered greater control over how the show is staged, including how the audience is arranged and how the room is used for both the broadcast and the live event. The new venue is expected to provide more room for press areas, green rooms and backstage operations, along with upgraded technical infrastructure for staging the ceremony.

Early design renderings released by the academy suggest that, for viewers at home, the Oscars may not look all that different. The stage retains the sweeping, curved proscenium that has defined the Dolby Theatre era, suggesting a similar visual approach at a larger scale, with expanded screen space and a more immersive ceiling design.

For both the academy and AEG, which owns and operates the complex, the appeal is in keeping everything in one place — arrivals, ceremony, the Governors Ball and afterparties — rather than spreading events across multiple locations. The setup also creates new opportunities for hospitality and sponsorship tied to the broader campus.

“L.A. Live was built to host the moments that define culture and there is no greater global stage than the Oscars,” said Todd Goldstein, AEG’s chief revenue officer. “Together, we will create an environment that celebrates creativity, honors excellence and delivers an unforgettable experience for movie fans everywhere.”

Taken together, the changes amount to a significant reset for the Oscars, which have seen their audience decline from more than 40 million viewers in the late 1990s to 17.9 million this year, down 9% from the previous year. Moving to YouTube offers a way to reach a broader, more global audience at a time when traditional television viewership has declined.

The Oscars will remain at the Dolby through the 100th ceremony in 2028 before making the transition the following year.

“For the 101st Oscars and beyond, the Academy looks forward to closely collaborating with AEG to make L.A. Live the perfect backdrop for our global celebration of cinema,” Academy Chief Executive Bill Kramer and President Lynette Howell Taylor said in a statement.

The Ryan Gosling-led “Project Hail Mary” rocketed to the top of the box office this weekend, marking a big win for Amazon MGM Studios.

The film — which stars Gosling as a science teacher who embarks on a space mission to save humanity — hauled in $80.5 million in the U.S. and Canada, making it the biggest domestic debut of the year so far. Globally, “Project Hail Mary” brought in $140.9 million.

The movie is an adaptation of a novel by Andy Weir, author of “The Martian” — another successful book-to-screen adventure. The big opening weekend for “Project Hail Mary” is a boost for Amazon MGM Studios, which had heavily promoted the film as an example of the big blockbusters it could produce.

“We believe deeply in the Hail Mary, and it’s clear audiences do as well,” Kevin Wilson, head of domestic theatrical distribution for Amazon MGM Studios, said in a statement. “What we’re seeing in theaters —the energy, the exit scores, the word of mouth — is everything we believed this film would deliver.”

Walt Disney Co. and Pixar’s “Hoppers” came in second at the box office this weekend with a domestic total of $18 million. The original animated film has now garnered $120.4 million in the U.S. and Canada since it debuted in theaters earlier this month.

Indian action film “Dhurandhar The Revenge” came in third with $10 million, followed by Disney-owned Searchlight Pictures’ horror film “Ready or Not 2: Here I Come” and Universal Pictures’ romance “Reminders of Him” rounding out the top five.

Inara George looks back on it now as wistfully as someone remembering a love affair or a semester abroad.

“It was at this tiny theater on Pico near LaBrea, next to a barbecue place,” she says. “Our backstage was behind the theater, so we’d sit out there wearing these crazy corseted outfits while the guy next door was smoking brisket.”

A fixture of the Los Angeles music scene known for her solo records and as half of the Bird and the Bee, George is recalling the summer she spent working as a 20-something actor in “The Wandering Whore,” a musical set in 18th century London by composer Eliot Douglass and lyricist Philip Littell that played L.A.’s Playwrights’ Arena in August 1997.

“There was a scene where I die,” George adds, “and then I get reanimated by a ghost and someone pays — I don’t know if you need to put this in the article — someone pays to have relations with me.” She sighs.

“It was just such a rich time.”

Three decades later, George’s warm feelings for that era — and especially for the duo who soundtracked it — have led to an exquisite new album, “Songs of Douglass & Littell,” on which she sets aside her own songwriting to interpret nine tunes by these under-the-radar veterans of West Coast musical theater: searching, funny, vividly emotional songs like “Tired Butterfly,” about a busy insect in search of “a little nap,” and “The Extra Nipple,” which ponders a “harsh encounter with another heart.”

Think of the record as George’s take on one of Ella Fitzgerald’s classic “Song Book” LPs from the late ’50s and early ’60s, when the jazz star was systematically enshrining the work of Cole Porter, Irving Berlin and other authors of the Great American Songbook.

“These men deserve to have some attention,” George says of Douglass and Littell, the latter of whom she’s known since she was a little girl performing in plays at Topanga Canyon’s Theatricum Botanicum. “I want to give them their flowers.”

Yet if the album is rooted in the creative awakenings of George’s youth, it’s also the 51-year-old’s way of embracing middle age.

Inspired by singers like Helen Merrill and Chet Baker — “Elis & Tom,” a 1974 duo album by Brazil’s Elis Regina and Antônio Carlos Jobim, was another touchstone — George turns on “Songs” from the Bird and the Bee’s blippy electronica and the folky pop of her solo work to a jazzier sound that puts her cool, breathy vocals amid piano, strings and horns.

“This is a grown-up record,” says George, who shares three teenage children with her husband, the movie director Jake Kasdan. “I don’t want to be making music that makes me feel like I’m trying to be younger — I wanted to make something that makes me feel my age.”

Inara George at home this month.

(Christina House / Los Angeles Times)

The singer is at home near Griffith Park on a recent afternoon; with her kids at school and Kasdan away on a film shoot, the house is quiet, though signs of music are everywhere: a drum set, a grand piano, a guitar once owned by George’s late father, Lowell George, who founded the cult-fave L.A. rock band Little Feat and who died of a heart attack when Inara was only 4.

“As a woman, it’s a weird time in life — there’s something in-between about it,” she says. “Even the question of what do you wear. When you’re younger, you’re like, I’m gonna wear a dress — is it sexy, is it cute? Now, all of a sudden, all I want to do is wear suits.” She laughs.

Douglass, who plays piano on the new album, hears a “groundedness” in George’s singing all the more remarkable given that the arrangements represent “a new kind of school for her,” he says. “I was wondering how she would approach it, and she’s done it with such aplomb and wisdom.”

On Friday night, Douglass will accompany George — along with more than a dozen other players — in a record-release concert at Largo at the Coronet, with proceeds going to the nonprofit LA Voice, which seeks to organize voters on issues related to immigration and affordable housing.

George happily describes “Songs of Douglass & Littell” as a passion project. “I think you get to a certain point where selling a million records is not your intention,” she says. “Obviously, I wouldn’t make a record like this if I had that intention.” (Counterpoint: the arena-filling success of Laufey.)

“I’m just about the experience,” she adds, “and this has been an amazing experience.”

The experience began one night a few years ago when George hosted a wine-soaked reunion of performers who’d worked with Douglass and Littell back in the ’90s on shows like “The Wandering Whore” and “No Miracle: A Consolation,” the latter a song cycle rooted in the losses of the AIDS epidemic.

Philip Littell, from left, Eliot Douglass and Inara George.

(Thomas Heegard)

After her years of childhood dramatics at the Theatricum — Littell remembers meeting “this bird of a girl with these huge eyes” — George had gone to Boston’s Emerson College to study acting but dropped out and returned to L.A., where she eventually made her name as a musician. (In addition to the Bird and the Bee, her duo with the Grammy-winning producer Greg Kurstin, she’s also played with the Living Sisters and sung with Foo Fighters.)

Yet her postcollege stint in the experimental theater scene always stuck with her, she says. Reconnecting with Littell, whose other work includes the libretto for André Previn’s operatic adaptation of “A Streetcar Named Desire,” and Douglass, who played piano for years with Cirque du Soleil, got George thinking about how she might help preserve their music and bring it to a modern audience.

In 2024, she put together a trio for an intimate gig at Pasadena’s Healing Force of the Universe record store; her old friend Mike Andrews, who produced her solo albums, was there and told her they should record the material. Given the number of ballads she’d worked up, George asked Douglass and Littell to write a couple of new uptempo tunes; among the ones they came up with was the frisky “La Lune S’en Va.”

Does George speak French?

“Not at all,” she says, smiling. “But Philip does. It’s so fun — I was like, ‘Yeah, I’ll take it.’ I think the pronunciation’s OK.”

She and a small crew of musicians cut the album live in the studio over three days — in part an attempt to capture some energy, in part an acknowledgment of an economic reality.

“Is music just a hobby for me now? Yeah, it is,” says George, who’s putting “Songs” out through her own label, Release Me Records. “I mean, I’m spending money to do it.” She worries about the disappearance of music’s middle class even as she notes happily that “Again & Again” by the Bird and the Bee “recently had a little TikTok moment,” as she puts it. (With 86 million streams, it’s the duo’s most popular track on Spotify, followed by an ethereal cover of the Bee Gees’ “How Deep Is Your Love.”)

Yet all that seems less important to George than taking the opportunity to honor “these incredibly talented, very sensitive people” who she says shaped the artist she became.

“Their songs just mean so much to me,” she says of Douglass and Littell. “More than ever, this is the music I want to listen to.”

The Bird Cage Theatre has stood inside Knott’s Berry Farm for 72 years — albeit not always soundly. Long framed by a tin roof and a tent, the theater had a reputation for discomfort, as it was a source of punishing heat and the occasional mouse sighting.

“It was hot, it stunk and it was dirty,” says Payden Adams, the park’s VP of entertainment.

Still, though it has long felt like an endangered species, the Bird Cage Theatre is one of Southern California’s most historic revival houses, a place for vaudeville-style, fourth-wall-breaking shows that deviate from the expected theme park fare. To quote the theater’s most recent production, its entertainment can be “flirtatious and a little bit saucy.”

Knott’s Berry Farm’s Bird Cage Theatre is modeled after a historic venue in Tombstone, Ariz.

(Kyusung Gong / For The Times)

Opened in 1954, the Bird Cage Theatre has specialized in vaudeville-style melodramas.

(Knott’s Berry Farm)

And now, against all odds, the Bird Cage is getting a second life. Knott’s Berry Farm recently completed a renovation designed to keep it thriving for another 72 years. Gone is the tarpaulin roof: The Bird Cage is now a fully enclosed, soundstage-like structure. And blessedly, it has modern air conditioning.

The theater reopened this past weekend with “The Great Bank Robbery,” a 30-minute-plus show in which audiences are encouraged to boo, hiss and swoon over the characters, a Bird Cage tradition since 1954. Characters are caricatures, be it a villain that feels plucked from a cartoon western, complete with a purring raccoon for a sidekick, to a greedy wannabe politician of a bank manager. Though set in Ghost Town with period garb, there are modern flourishes, such as tongue-in-cheek nods to the theme park’s attractions and a damsel in distress who ultimately proves to be anything but.

Though it once operated as a daily theater, the Bird Cage is today most active during holidays and seasonal events, such as the park’s annual Boysenberry Festival, which also began this weekend. Popular summer show “Miss Cameo Kate’s Western Burle-Q- Revue” is a 20-minute cabaret-style performance, complete with a torch song and a slightly risqué cancan finale.

When it’s running, the Bird Cage is a must-see attraction. Live theater in theme parks can feel like a moving target, as conventional wisdom often argues that today’s smartphone-addled guests are after thrills and more attention-grabbing, interactive experiences. But when it works, such as during the over-the-top silliness of “The Great Bank Robbery,” or at Universal Studios’ “Waterworld”-themed stunt show, it can offer guests some of the most memorable, personal moments at the parks.

The Bird Cage Theatre reopened this past weekend with the show “The Great Bank Robbery.”

(Kyusung Gong / For The Times)

“You’re not wrong, especially when it comes to attention spans. We experience that,” says Adams, who oversaw the theater’s restoration. “The way we’ve pivoted and navigated is just ensuring our shows are tight and clean. It might be a little over 30 minutes, but audiences are engaged. In melodramas, we ask the audience to participate, and we can train them how to participate beforehand. When you see characters, even when they’re heightened or over-the-top, people still connect with them.”

The Bird Cage Theatre first opened in the summer of 1954, its facade a near-replica of the original Bird Cage in Tombstone, Ariz. That the family-focused Knott’s would nod to the Arizona locale is an oddity in and of itself, as the actual theater had a bawdy reputation. Stories today speak of a place that initially opened with grand ambitions but eventually succumbed to gambling and prostitution.

At Knott’s, the theater was built around existing structures, although park founder Walter Knott, according to the book “Knott’s Preserved” by Chrstopher Merritt and J. Eric Lynxwiler, often talked about completing it as a full tribute to the Arizona space. That never really happened.

Knott’s re-created the original wallpaper of the Bird Cage Theatre for its remodeling.

(Kyusung Gong / For The Times)

And yet over the years the Bird Cage won over audiences thanks to programming from Vaudeville veterans. Early on, students from nearby colleges would appear at the space, including Steve Martin, whose signed photograph graces a celebrity wall in the Bird Cage’s introductory hall. Donna Mills and singer Rick Nelson have graced the Bird Cage’s horseshoe-shaped stage, as have Dean Jones and Skip Young.

It was, to say the least, a quirky place to perform. “Knott’s Preserved” tells of a show in which a mouse once sat at the base of the stage, and quotes Martin as reminiscing over performances affected by the weather. “When it rained, no one could hear each other because the rain was beating so hard on that tarp,” Martin said.

None of that should be a problem anymore, although returning guests will likely feel they’re in a familiar space. Though the Bird Cage has been outfitted with modern lighting capable of new theme park tricks and projections, the rig is hidden among curtains designed to re-create the look of the original tent. Lights, in bird cage enclosures, still hang above the audience seating area, which has room for about 250 guests.

The Bird Cage Theatre at Knott’s Berry Farm now has a properly enclosed roof and air conditioning.

(Kyusung Gong / For The Times)

And along the way a few discoveries were made. Adams says that when they began stripping away wooden walls added sometime in the 1970s, they found the Bird Cage’s original wallpaper, a scarlet-red strip that surrounds the space with flower-adorned bird cages. Not all of it could be salvaged, so Knott’s meticulously re-created the look. With the new-old wallpaper intact, Adams estimates that guests can count about 11,055 bird cages throughout the theater.

The original pieces will be preserved in the park and gifted to important Bird Cage players. Adams jokes, “If you have a mailing address for Mr. Steve Martin, I have a gift to send him.”

Universal Pictures will now keep its new films in theaters for at least five weekends, a reversal from the studio’s previous policy of at least 17 days that was set during the pandemic.

The change takes place immediately, the studio said Thursday. That means it will apply to its newest film, the Colleen Hoover romance “Reminders of Him,” which is out in theaters this weekend. Other upcoming films include Christopher Nolan’s “The Odyssey,” which will be released in July.

“Our windowing strategy has always been designed to evolve with the marketplace, but we firmly believe in the primacy of theatrical exclusivity and working closely with our exhibition partners to support a healthy, sustainable theatrical ecosystem,” Donna Langley, chair of NBCUniversal Entertainment, said in an email to the New York Times, which first reported the news.

Focus Features, Universal Pictures’ specialty film arm, will keep its existing theatrical exclusivity policies, which vary on a case-by-case basis. Chloé Zhao’s “Hamnet,” for instance, was in theaters for 99 days, while 2024’s “Nosferatu” played for 58 days. The minimum is 17 days.

The amount of time films are available exclusively in theaters — known as “windowing” in industry jargon — has become a contentious topic of conversation in Hollywood.

That debate ramped up during the pandemic, when some studios shortened theatrical exclusivity periods in order to move films to release for video on demand or streaming.

Prior to the pandemic, those windows could be as long as 90 days. Now, the average is around 30 days.

Theater owners have argued that shorter windows cut into box office profits and train audiences to wait to watch a movie at home. Distributors have countered that a one-size-fits-all approach doesn’t necessarily work for smaller or mid-budget films, which may find a bigger audience via at-home viewing.

At last year’s CinemaCon trade conference, top theater lobbyist Michael O’Leary called on distributors to establish a minimum 45-day window, arguing there needed to be a “clear, consistent starting point” to set moviegoers’ expectations and affirm commitment to theatrical exclusivity.

The debate has become even more fierce as box office profits still have not recovered from the pandemic. Last year, theatrical revenue in the U.S. and Canada totaled about $8.87 billion, just 1.5% above 2024’s disappointing $8.74-billion tally.