SYDNEY Sweeney bounced in a little white bralette and underwear – while launching the latest Syrn campaign.
The Euphoria and White Lotus actress, 28, launched lingerie brand Syrn in January 2026.
Sydney Sweeney bounced in a little white bralette and underwear for a Syrn campaignCredit: Instagram/syrnThe actress, 28, showed off her incredible physique while modelling the clothingCredit: Instagram/syrn
On Instagram, Syrn’s account posted a clip of Sydney showing off her incredible physique as she modelled some of its clothing range.
The caption read: “Comfy, cozy and layered for extra support.
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“Syd’s look: Top: Tit for Tat Triangle Bralette layered with the Lowdown Cami.
“Bottoms: No Show High Rise Short layered in Pillow Fight and After Dark.”
Sydney launched Syrn in January 2026 – and has set fans’ pulses racing previously with other campaignsCredit: Instagram/syrnSydney is well known for her roles in projects such as Euphoria and The White LotusCredit: Getty
One person commented: “I want this outfit.”
Another penned: “So adorable but I know I won’t look like this.”
SYDNEY Sweeney has flashed her underboob in a very short lace crop top as she arrived to the Venice Film Festival.
The American actress, 28, is attending the city’s annual film festival in her role as an ambassador for Armani Beauty.
Sydney Sweeney has flashed her underboob in a very short lace crop top as she arrived to the Venice Film FestivalCredit: SplashThe American actress is attending the city’s annual film festival in her role as an ambassador for Armani BeautyCredit: Getty
The Housemaid star looked stunning in a gold lace handkerchief top which she paired with a pair of cream bermuda shorts.
But the cheeky star, who turns 29 in a few days, couldn’t help flash a bit of underboob under her gorgeous short top.
Sydney looked sensational as she made her way to the film festivalCredit: SplashSydney was seen kneeling at a fridge in just her undiesCredit: SyrnSydney is seen pulling down her underwear with a look of surprise on her faceCredit: SyrnSydney Sweeney with her boyfriend Scooter BraunCredit: Getty
She is also seen pulling down her underwear with a look of surprise on her face.
In one particularly raunchy scene, she slapped flour onto her backside and left hand prints all over bottom.
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Sydney captioned the post: “celebrate my birthday month with my newest @syrn collection. coming september 1st.”
The actress went Instagram official with her new boyfriend Scooter Braun in April – as he gushed he’s a “lucky b******”.
Sydney confirmed the romance in a loved-up post, sending fans into a frenzy.
Meanwhile, Venice Film Festival’s red carpet events began last week with the premiere of British director Danny Boyle’s film Ink which is about the rise of media magnate Rupert Murdoch.
It closes on September 12, with Italian costume drama Dio Ride (God Laughs), written and directed by Giovanni Veronesi.
This included Sydney licking cake off her fingersCredit: Instagram Sydney Sweeney SyrnThe popular actress, 28, is celebrating her birthday on September 12Credit: Instagram/Sydney Sweeney Syrn
While a third wrote: “Keep breaking the internet while you already demolished it.”
SYDNEY Sweeney has shown off her bra from her new Syrn line to commemorate its release.
The Euphoria star celebrated “launch day” with a clip of herself wearing several articles from her new Campus Crush collection.
Sydney Sweeney flashed her breasts in a white bra while changing in her trailerCredit: Instagram/syrnSydney filmed herself showing off the new pieces in Syrn collection, Campus CrushCredit: Instagram/syrn
In the video posted on Syrn’s official Instagram page on Wednesday, Sydney, 28, briefly flashed her chest in a white Plot Twist Bralette while changing in her trailer.
She filmed herself putting on a white Victory Lap Baby Tee, paired with navy blue Booty Call Knit Boxers.
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Sydney tousled her long blonde hair in loose waves while posing and smiling at the camera.
“IT’S LAUNCH DAY. Shop the new Campus Crush collection now,” the post’s caption read, while noting each piece of her new wardrobe.
The actress has debuted multiple new collections from her lingerie brand, Syrn, in recent months.
Earlier this month, The Housemaid star promoted the company’s new Romantic line, featuring various lace bras and underwear.
She also dropped a racy black lingerie set for her Seductress line, and an array of underwear, bras, and loungewear from her Playful collection, Small Town Girl.
Sydney enlisted model Amélie Tremblay to help her promote the new Playful pieces, sharing videos and photos of the pair modeling matching sets in the mirror.
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The ladies also captured themselves having an impromptu dance session and Sydney playfully smacking Amélie’s butt multiple times.
Sydney shared similar posts early last month, showcasing her breasts, bare butt, and washboard abs in numerous pieces from the collection, which launched on July 16.
She had been pulling double duty, working on her Syrn brand, while in Australia filming a new project.
Her boyfriend, Scooter Braun, also joined her on set.
Sydney recently modeled sexy new lingerie as a part of her Seductress collectionCredit: instagramSydney has debuted multiple new pieces from her Syrn lingerie brand in recent monthsCredit: Instagram/SYRN
Fans were reminded of Sydney’s previous starring role in the erotic thriller The Voyeurs when the film landed on Amazon Prime in May.
The spine-chilling movie premiered in 2021, and involved some of Sydney’s raciest scenes, as she portrayed an optometrist who becomes dangerously obsessed with spying on her neighbors.
Sydney’s character, Piper, strips down completely naked in the film and gets intimate with her on-screen lover, among other raunchy moments.
The White Lotus star has since starred in many other promiscuous scenes in her following TV and film roles.
Her most talked-about role was playing Cassie Howard in HBO Max’s Euphoria.
The latest season showed Sydney wearing scandalous outfits, including dressing like a sexualized baby and a puppy, in an effort to increase Cassie’s OnlyFans following.
Sydney and the show’s creator, Sam Levinson, faced a slew of backlash for her X-rated behavior on camera; however, an insider exclusively told The U.S. Sun that the actress had “no shame” and “laughed” at the critics.