Swift

TRAVIS Kelce showered Taylor Swift with gifts from the heart at the weekend – but that’s just the start of something special, insiders have told The U.S. Sun.

Loving Travis wanted to commemorate their last Valentine’s Day together before their blockbuster wedding this summer with a string of surprises.

A source close to the A-list pair said the Cruel Summer star was treated to three stunning Louis Vuitton items, a beautiful Hermes caftan and two classy, stylish watches costing in excess of $100,000.

The insider says NFL legend Travis wanted to make their last Valentine’s Day as an engaged couple “unique and special” and ended up spending $141,000 in total.

But The U.S. Sun understands in the build up to the big day, which is slated for June, the romantic three-time Super Bowl winner, who has a strong track record of beautiful gift surprises, has something very loving in the works. 

“Starting 100 days before the big day — then again at 50 days, 30 days, and every day during the final month — he will have flower bouquets delivered to her,” claimed the well-placed insider.

“She’ll receive all her favorite flowers: roses in many colors, hydrangeas, and orchids. He wants her to feel overwhelmed in the best possible way — surrounded by one of the things she loves most in life: flowers and their sweet scent.”

The U.S. Sun revealed last year that Taylor wants to turn the proposed wedding venue – her sumptuous $32 million pad in Rhode Island – into a floral wonderland. 

There are plans to reportedly spend a whopping $1.2 million on the landscaping, including hiring specialist gardeners to ensure their dreams are transformed into a stunning reality.

But as our insider revealed, Taylor will have fallen further in love after Travis’ super thoughtful Valentine’s day surprises.

The couple love keeping up with the latest trends – it’s claimed they regularly text each other with pieces they are interested in.

So Travis, knowing Taylor had mentioned the Louis Vuitton pieces recently, snapped up a $3,900 knit jacket, a $2,330 skirt and a signature patch varsity jacket. 

“Travis had them very high on his list of gifts for his fiancée,” said the source.

According to the official description, the Denim-Effect Knit Jacket looks like classic denim but feels far more luxurious. 

It’s tailored and polished, and effortlessly cool – perfect to throw on for a casual day out or dress up for a night in the city. 

Ever the fashionista, Travis paired it with the matching Denim-Effect Knit Skirt, while the Varsity Jacket is described as a “statement piece.”

THOUGHTFUL GIFTS

The Hermès caftan was spotted in a magazine recently and Travis reportedly “immediately thought” of his superstar singer partner. 

The source said Travis felt it was the kind of piece she would love wearing on upcoming trips — especially with trips to warmer destinations in the coming weeks and for their honeymoon.

“They fit her style perfectly,” added the insider. 

It’s a wonderful haul – but Travis wasn’t finished there. 

He also bought her an Audemars Piguet Royal Oak watch costing a cool $91,600.

The couple noticed the shiny, extremely luxurious piece on someone’s wrist a couple of weeks ago. 

Travis, says the source, loves watches and wants his wife-to-be to build a strong collection too.

On top of that, there was also a classy, $33,600 Rolex 1908 — a more masculine model, which fits her taste. 

“She likes incorporating slightly masculine pieces into her style, whether it’s jackets, vests, or watches, to add edge to her outfits. He enjoys spoiling her with beautiful, high-end items like that.”

The adage that records are made to be broken definitely applies to the TV ratings for the Super Bowl.

For three straight years, the game deciding the champion for the NFL season has set new viewing records, including last year’s Philadelphia Eagles crushing victory over the Kansas City Chiefs 40-22 that scored an average audience of 127.7 million viewers on Fox.

Both the 2024 and 2025 games had the benefit of the pop culture sizzle generated by Chiefs tight end Travis Kelce’s romance with pop superstar Taylor Swift, bringing in more casual fans.

This season, the Chiefs won’t be in the game for the first time in three years as NBC will have the Seattle Seahawks facing off Sunday against the New England Patriots in Super Bowl LX, not the match-up experts predicted for this year.

But that doesn’t mean it can’t set another ratings record.

Kansas City tight end Travis Kelce and Taylor Swift celebrate the Chiefs’ victory over the Buffalo Bills in the AFC Championship on Jan. 26, 2025, in Kansas City, Mo.

(Charlie Riedel / Associated Press)

“I believe it can,” said Lee Berke, president of LHB Sports, Entertainment & Media, noting the lift the NFL ratings have seen this season as viewing information from set-top devices and internet connected televisions in 45 million households are now included in Nielsen’s audience measurement.

“It’s definitely showing up and bumping up ratings throughout the year for the NFL,” Berke said.

A recent report from the Video Advertising Bureau found that the new measurement from Nielsen has boosted ratings for prime time NFL games in the mid-to-high single digit percentages.

Other changes to Nielsen’s measurement in recent years have given the Super Bowl a boost. While surpassing 100 million was once a reasonable goal, the numbers started climbing above that threshold since out-of-home viewing was added in 2021.

History is on the side of a robust audience number this year. The last time the Patriots faced the Seahawks in 2015, the NBC telecast set a viewership record at the time of 114.4 million. Fans watching Sunday can expect to see clips of Malcolm Butler’s interception at the goal line that helped give Tom Brady’s Patriots the win that year.

But NBC doesn’t need a record audience number for the Super Bowl to be a financial success. A robust TV advertising marketplace helped the network sell out the game at a record average of $8 million per 30-second spot, with some going for $10 million.

NBC has also sold spots that will air only on its Peacock streaming platform. The network pulled in the range of $3 million a spot, significantly above the $2 million Fox took in for ads last year when the game was streamed on its Tubi service.

This year NBC was able to use Super Bowl LX to drive ad sales for its coverage of the Winter Olympic Games in Milan that begin Friday and run through Feb. 22, (which is also sold out). The network also has the NBA All-Star Game at the Intuit Dome in Inglewood on Feb. 14, which is why Mike Cavanaugh, co-chief executive of NBCU parent Comcast, recently described February as “the most consequential month in live sports history.”

In 2022, NBC’s combination of both the Winter Olympics and the Super Bowl, accounted for $1.5 billion in revenue according to Comcast’s earnings report, a number the company will likely surpass this year. The company isn’t commenting on revenue but has said it expects to set a record for Super Bowl ad revenue.

Mark Marshall, chairman of global advertising sales and partnerships for NBCUniversal, said 70% of the companies in the Super Bowl are also running commercials in the Olympics.

In previous decades, a Super Bowl commercial was an event in itself with the reveal happening on the telecast. But Marshall noted that, as part of a larger marketing effort, advertising campaigns are now introduced with teasers ahead of the telecast and many get a full preview online.

This year, NBCU was able to offer the Olympics to help marketers connect with more consumers.

“We told advertisers ‘you’re going to spend eight figures (on producing a commercial) — extend the reach of that,” Marshall said.

Technology companies make up the largest share of advertisers. Several AI companies, including Anthropic and Genspark, will be first-time Super Bowl ad buyers. Viewers will also see returning entries from Google, Meta, Wix and Amazon, which will air a spot for its Alexa device.

While there are the usual array of snack food and soft drink companies that will appearin the commercial breaks, viewers will also see a spurt in pharmaceutical ads. Marshall said the category has increased its presence on NFL games. The Super Bowl spots will focus on a message of “wellness,” rather than straight ahead product spots with disclaimers listing unpleasant drug side effects.

Marshall said NBCU does not expect the announced alternative halftime show presented by Turning Point USA to have an impact on the ratings. A concert featuring Kid Rock and lesser known country artists Brantley Gilbert, Lee Brice and Gabby Barrett, will stream on YouTube, X, Rumble and several right-wing TV channels.

The concert promoted by the right-wing group founded by the late Charlie Kirk and now run by his widow Erika is in response to conservatives outraged over the NFL’s selection of Grammy-winning music superstar Bad Bunny, who sings primarily in Spanish, as the halftime act. (President Trump called the decision “terrible” and is skipping the game.)

But the league has not wavered for a moment amid the blowback, as it seeks to expand its global reach by having the most streamed artist in the world on the stage of its marquee event.

The only effective counter-programming gimmick against the Super Bowl halftime show came in 1992. Fox, still an upstart network, ran a live edition of its sketch comedy show “In Living Color” against the halftime of the CBS telecast of Super Bowl XXVI, which featured ice skaters Dorothy Hamill and Brian Boitano.

The pronounced dip in viewership prompted the NFL to sign Michael Jackson as the halftime act in 1993. The game saw a significant ratings boost and the league has booked contemporary music acts for the game ever since.