super bowl

The NFL mountaintop this season sits 10 stories underground.

That’s the subterranean field at SoFi Stadium, playing host on Feb. 14, 2027 to its second Super Bowl. The first came five years earlier when the Rams beat Cincinnati on their home field.

It will mark the ninth Super Bowl in the Los Angeles area across three venues: the Coliseum (two), Rose Bowl (five) and SoFi (two). But in some ways, all those previous games were a drumroll leading up to this one — Super Bowl LXI, in a futuristic $5-billion stadium, absent the lingering restrictions of a pandemic.

“Super Bowl LVI was an amazing experience, but it was still on that tail end of COVID, and it was not everything that this Super Bowl LXI could be,” said Peter O’Reilly, NFL executive vice president of club business, international and league events.

“We didn’t do a Super Bowl Opening Night — it was virtual — and there were a lot of things we were still adjusting. … It was absolutely spectacular during the weekend and on game day, but I do think this Super Bowl gives us all the chance to do it full-on, in the way an L.A. Super Bowl can and should be.”

In the weeks leading up to the first Super Bowl at SoFi, there were misguided rumblings that the game might be moved to Dallas, because the NFL had secured that city as a backup. But those type of contingency plans are in place for every Super Bowl, and the game was not in serious peril of being moved. Still, there was a cloud of public doubt lingering over the event.

“Those rumors created a lot of havoc and uncertainty in our market,” said Kathy Schloessman, chief executive of the Los Angeles Super Bowl Host Committee for both games. “It was hard to get the excitement going because people didn’t know if the city was open or closed. I almost hate to say it because I don’t want to jinx anything, but this is our first normal Super Bowl planning.”

Super Bowls can take over a city. Look at the games played in New Orleans, Indianapolis or Houston. Seemingly every resident was aware the game was happening. But in some of the bigger cities — New York, Los Angeles, Miami — there aren’t reminders everywhere you turn.

Something that might offset that this season is ESPN is broadcasting the game for the first time, and has been hyping it ever since the most recent Super Bowl ended.

“It’s a year of the Super Bowl for them that ends in Los Angeles,” O’Reilly said. “That feels natural and poetic. I can’t say enough good things about the way they’ve embraced it.”

South side view of the field at SoFi Stadium.

(Sam Farmer / Los Angeles Times)

Disney is the parent company of ESPN, and likewise has embraced the game, which feels like a true confluence of the sports and entertainment industries.

“When I think about L.A. and brands coming together — Disney, SoFi Stadium, the Rams — I think it takes advantage of what the NFL had always hoped when bringing a Los Angeles team back,” Rams president Kevin Demoff said. “SoFi Stadium is that marriage of the NFL and entertainment.”

Whether they play in the game or not, the Rams are intimately connected to this Super Bowl, as they are the host team. That means they have a degree of financial responsibility to make good on the commitments made to the NFL when Los Angeles was awarded the game. They also are allotted more tickets to the game than the other franchises not hosting (or playing in) the event.

Although the Chargers were co-hosts for the first Super Bowl at SoFi, they opted not to host this one. According to a Chargers spokesman, they chose to cede the stage to Rams owner Stan Kroenke, whose vision they credit for the stadium and Hollywood Park development, but will make a “significant seven-figure financial commitment” to the host committee in the run-up to the game.

Part of Kroenke’s vision in moving the Rams and building the stadium and surrounding campus was to shift the center of gravity of the sporting world to Los Angeles. It’s worth noting that SoFi was a central location of the World Cup — the first U.S. goal was scored there — and will play host to swimming events in the 2028 Olympic Games.

“[SoFi] is now established as one of the world’s greatest sporting stages, which the Super Bowl helped put on the map the first time,” Demoff said. “But now it’s in the middle of this global run.”

It isn’t just the Super Bowl. SoFi will also play host to the NFL’s first-ever Thanksgiving Eve game — Rams versus Green Bay Packers — on Netflix.

“If you’re looking at the arc — not as a Super Bowl but how the NFL wanted to come back to Los Angeles — you have Disney, a longstanding, old-school entertainment partner,” Demoff said. “And then you have this element of streaming and new media and where the NFL is heading. It’s a really interesting juxtaposition.”

Shades of 2021.

That was the year, after going all-in with blockbuster moves before and late in the season, the Rams won Super Bowl LVI at SoFi Stadium.

Five years later?

After a series of head-turning trades, signings and one legendary player’s return from retirement, the Rams and 10th-year coach Sean McVay are well beyond all-in.

On paper, the star-studded offense is seemingly invincible, the reconstructed defense inarguably impenetrable.

“It gets down to: how do we come together as a team,” McVay said. “But it’s hard to say top to bottom that the collection of individuals is not very special.”

The Rams are an overwhelming favorite to win Super Bowl LXI at SoFi Stadium.

It’s Super Bowl or bust. Again.

McVay said at the outset of training camp that the season would not be considered a success or a failure by whether the Rams win the Super Bowl.

Tell that to Rams fans.

Quarterback Matthew Stafford is the reigning NFL most valuable player — and shows no sign of slippage as he enters his 18th NFL season.

Receiver Puka Nacua led the league in receptions last season, and future Hall of Famer Davante Adams led the league in touchdown catches.

After their secondary was exposed in an NFC championship game defeat by the Seattle Seahawks, the Rams traded for All-Pro cornerback Trent McDuffie. They signed cornerback Jaylen Watson, McDuffie’s former Kansas City Chiefs teammate. And then general manager Les Snead pulled off another stunning deal for defensive end Myles Garrett, a two-time NFL defensive player of the year.

And that was before Aaron Donald, a three-time defensive player of the year, ended a two-year retirement to join a team about to embark on a boom-or-bust season.

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Defensive lineman Aaron Donald has come out of retirement to join the Rams’ Super Bowl title push.

“You know all these other teams probably hate us,” Rams safety Quentin Lake said, chuckling. “They think we’re like the new Dodgers or something like that.”

Lake made that comment before Rams owner Stan Kroenke agreed to buy the Angels. But baseball parlance was already in the air.

Defensive line coach Giff Smith described the acquisition of Garrett, who amassed an NFL-season record 23 sacks last season, as “a grand slam.”

So what could possibly go wrong?

Nacua and left tackle Alaric Jackson are under investigation by the NFL regarding separate off-the-field incidents. If the league determines they violated the NFL’s personal conduct policy, they could be suspended.

The offensive line is experienced but short on quality depth at tackle. If Jackson is injured or suspended, Stafford is at more risk of injury.

Garrett sat out most of training camp and preseason practices because of a knee issue. Donald has not played a snap in two years.

Kicker Harrison Mevis came on last season and solidified a suspect field-goal unit, but it remains to be seen whether new coordinator Bubba Ventrone turns special teams from a liability into a strength.

Regardless, the Rams are built to win another title on their home turf.

“It’s special to be part of a team that can truly go all-in and bring in some new firepower to help us be able to reach the goals that we have in store for ourselves,” defensive lineman Kobie Turner said.

The Rams open the season this week against the San Francisco 49ers in Melbourne, Australia. The 49ers traveled there last week. The Rams are scheduled to depart Tuesday evening, arrive Thursday morning and play on Friday.

Unlike after other previous international trips, there will be no off week before the Rams play their home opener against the New York Giants. Then it’s consecutive road games against the Denver Broncos and the Philadelphia Eagles before a home game against the Buffalo Bills.

Rams defensive end Myles Garrett smiles during training camp in July.

(Robert Gauthier / Los Angeles Times)

The Rams then host the Arizona Cardinals before playing three of the next four games on the road at Las Vegas, Washington and Arizona.

It doesn’t get easier after a shortened bye week. The Rams play the Green Bay Packers the night before Thanksgiving. Then it’s a home game against the Chiefs, a trip to Santa Clara to play the 49ers, and a home game against the Dallas Cowboys.

The Rams play the defending Super Bowl champion Seahawks twice in the final three weeks, with a game at Tampa Bay sandwiched in between.

After all the buildup, the Rams are ready to embark on their quest.

They plan to finish it by hoisting the Lombardi Trophy at SoFi Stadium.

“It’s our time,” Turner said, “to go and make those dreams a reality.”

A few hours after their season-ending defeat in the NFC championship game last January, the Rams boarded a plane for their flight home from Seattle.

Quarterback Matthew Stafford was seated a row in front of veteran receiver Davante Adams, who once again had fallen just short of finally reaching the Super Bowl.

“He’s turning around, he’s looking at me, like, ‘I’m sorry, man, I wanted that for you so bad,’” Adams recalled. “Not for him, but he wanted it for me.”

Adams, 33, is expected to get another shot at playing on the NFL’s biggest stage.

The star-studded Rams are favored to not only play in but win Super Bowl LXI at SoFi Stadium.

Since the Green Bay Packers selected him out of Fresno State in the second round of the 2014 draft, Adams has played in and lost five NFC championship games, including last season’s 31-27 defeat by the eventual Super Bowl-champion Seahawks.

Adams was visibly upset in the locker room — “a mess” he said — so he is aiming for a happier result if the Rams reach the conference championship game for the fourth time under coach Sean McVay.

Last season, his first with the Rams, Adams led the NFL with 14 touchdowns catches.

And that was after the three-time All-Pro got no training-camp reps with Stafford, who sat out because of a back issue.

Stafford, an 18th-year pro, and Adams struggled to consistently connect on the field through the first six games. But that changed when the Rams traveled to London to play the Jacksonville Jaguars.

McVay described what happened at Wembley Stadium as “a turning point” for Stafford and Adams.

Rams wide receiver Davante Adams jogs with the ball during training camp at Loyola Marymount on July 26.

(Robert Gauthier / Los Angeles Times)

In the 35-7 rout, Adams caught three touchdown passes, all from two yards or closer.

“They really hit their stride,” McVay said.

Adams was sidelined the next game and the final two games of the regular season because of a hamstring injury. He returned for the playoffs and made several huge plays, including a spectacular sideline catch in a divisional-round victory over the Chicago Bears in Chicago.

Last spring, with the Philadelphia Eagles shopping wide receiver A.J. Brown, McVay acknowledged that Adams’ name had come up in trade talks.

“It’s just the way that this business goes,” Adams said at the outset of training camp. “You gotta evaluate, you gotta look at certain things, and ultimately I’m still a Ram and I’m here and I’m happy to be here.”

Stafford and Adams had scheduled rest days during camp but they still got plenty of reps together as the Rams prepared for next month’s opener against the San Francisco 49ers in Australia.

“We’re getting a whole different start than what we did last year,” Adams said, adding, “Any time you can have these grinding days where you come out here, play ball and lock in on the details, that’ll help you be in a much better position when it’s time to really go.”

During the offseason, the Rams added All-Pro cornerback Trent McDuffie, cornerback Jaylen Watson and defensive end Myles Garrett, the reigning NFL defensive player of the year.

McDuffie and Watson have helped Adams and fellow star receiver Puka Nacua hone their skills.

“It’s the epitome of iron sharpens iron,” Adams said when asked about McDuffie.

For both.

Adams is the best route runner in the NFL, McDuffie said.

“The more we can keep ping-ponging back and forth against each other, the more we can keep rising our standard,“ McDuffie said. “It’s going to be a great year for both of us, so I enjoy it a lot.”

Despite being the oldest wide receiver on the roster — “This is dog years out here,” he said, laughing — Adams is learning from and being pushed by his younger teammates.

“I am the old man and I feel young because I can still go out there and do young-man stuff,” he said. “But then my body don’t necessarily feel the same way. … If I can continue to play at a high level, I’ll deal with the other stuff, whether it’s talking about me being old or a little bit of extra pain.

“It’s just a little extra work you have to do to come out of it.”

Davante Adams catches a pass at Rams training camp on July 26.

(Robert Gauthier / Los Angeles Times)

Stafford and Adams are aiming for a celebratory postgame exchange if the Rams once again reach the NFC championship.

Of his interaction with Adams on the plane after their loss to the Seahawks, Stafford noted that Adams had been a part of good teams that fell short of playing in the Super Bowl.

“As much as I wanted to go play in that game, and a lot of other guys did too, I wanted it more for other guys that haven’t either gotten the opportunity to be there or win it,” Stafford said, adding, “[It was] on my heart at the moment and I decided to tell him how I was feeling.”

Adams appreciated the sentiment from Stafford and all of his teammates.

“For them to feel that way about me and to care that much to want to get me a [Super] Bowl before I get out of here, it says a lot about who they are,” he said, “and a little bit about who I am.”