super bowl lx

Is there a better inkblot test for America right now than reaction to Bad Bunny being the halftime act for Super Bowl LX?

Soon after his name was announced, social media exploded into meritocracy debates as if the National Football League’s decisions are culturally motivated and not commercially. Taylor Swift is the most streamed artist in Spotify history. Bad Bunny is No. 2. For a domestic sports league trying to grow its popularity globally, the rationale seems clear.

And yet because he is a Puerto Rican who sings in Spanish, conservative talking heads must project outrage and offer listeners nonsensical objections.

“It’s so shameful they’ve decided to pick somebody who seems to hate America so much to represent them at the halftime show,” Corey Lewandowski, a longtime confidant of President Trump who currently advises the Department of Homeland Security, told conservative podcast host Benny Johnson. “We should be trying to be inclusive, not exclusive. There are plenty of great bands and entertainment people who could be playing at that show that would be bringing people together and not separating them.”

Suggesting Bad Bunny hates America is an interesting take given Puerto Ricans have been U.S. citizens since 1917. The three-time Grammy winner also has four No. 1 albums on the very American Billboard pop charts and has already performed during halftime at the Super Bowl back in 2020 with Jennifer Lopez and Shakira. The Federal Communications Commission received more than 1,300 complaints about the show that year with the vast majority being from parents complaining about the stripper pole and twerking of the women, not Bad Bunny’s alleged hate of America.

I don’t know if Lewandowski and Johnson knew any of that before they started talking, but I get the feeling it wouldn’t have mattered anyway. Once Lewandowski suggested ICE was going to be at the Super Bowl — an event that had an average resale ticket price of $8,600 in 2024 — it was clear their conversation wasn’t about solving the immigration problem.

It was clear they didn’t know much about the history of halftime acts either.

In 2006, a Super Bowl held in the heart of Detroit — the birthplace of Motown — rolled out the Rolling Stones, who are from London. In 2010, a Super Bowl in Miami — home of salsa and Afro-Cuban jazz — gave us the Who … who are also from England. In 2002, months after the 9/11 terrorist attacks, U2 — a band from Dublin, Ireland — did the show. There is a decades-long precedent for non-Americans to headline the Super Bowl. Though, again, quick geography lesson: Puerto Rico is part of the United States and Puerto Ricans are U.S. citizens.

Detractors like Lewandowski and Johnson want to make English being Bad Bunny’s second language an indictment of his patriotism, as if growing up speaking English is a criterion for citizenship. It isn’t and never has been. Perhaps instead of using their platform to stir fear at a time when calm is needed, the two could see next February’s show as an opportunity to grow. Because honestly, it is so counterproductive to allow influential voices to gaslight the country into forgetting the milestones it’s already crossed. “La Bamba” by Los Lobos was sung in Spanish and hit No. 1 nearly 40 years ago. The only English in the K-pop hit “Gangnam Style” is “hey, sexy lady,” and that song made PSY an international sensation.

Instead of making people fear Spanish at the Super Bowl, maybe encourage them to spend this NFL season learning something beyond “gracias.“ Because in this world, there are people who choose to speak in English and there are people who have no other choice. Only one of those scenarios feels like freedom to me.

That was the topic of discussion in the summer of 2008 after then-Sen. Barack Obama said this at a campaign stop in Georgia: “Understand this, instead of worrying about whether immigrants can learn English — they’ll learn English — you need to make sure your child can speak Spanish. You should be thinking about how can your child become bilingual.”

At the time many conservatives — such as Tucker Carlson and Lou Dobbs — used those comments not as a prompt to debate the merits of Obama’s remarks regarding U.S. education but as a weapon to attack him. They accused him of being divisive — when years ago Nelson Mandela said when you talk to someone “in his own language, that goes to his heart.” In fact, Dobbs said “instead of diversity, he’s talking about factionalism.” Nonsense that sounds a lot like the echoes we hear from Lewandowski and Johnson today.

It’s not just a question of if our children should be bilingual; it’s also about being curious about the world we live in. This NFL season has already featured games in Ireland and Brazil. Mexico City is an annual event. The league is in it for the bag. And eventually there will be a team based overseas where Spanish is heard, visiting teams carry passports and Bad Bunny is no stranger.

YouTube: @LZGrandersonShow

After making a cameo during Shakira and Jennifer Lopez’s 2020 halftime show in Miami, Bad Bunny will return to the Super Bowl stage next year — this time, as the headlining act.

The 2026 Super Bowl LX will take place Feb. 8 at Levi’s Stadium in Santa Clara, Calif. The Puerto Rican hitmaker’s performance is expected to be the first fully Spanish-language performance on the stage, and he’s the first Latino man to headline.

The announcement came after Bad Bunny, full name Benito Antonio Martínez Ocasio, said he would not tour his latest album, “Debí Tirar Más Fotos,” to the continental U.S. due to the ongoing threat of ICE arresting his concertgoers. “There was the issue of — like, f— ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about,” he told i-D magazine.

Instead, the Grammy-winning artist’s No Me Quiero Ir de Aquí (I Don’t Want to Leave Here) residency — which took place at the Coliseo de Puerto Rico in San Juan — brought an estimated $733 million to Puerto Rico as 600,000-plus tourists came to the island for his concert.

As an unincorporated territory of the United States, Puerto Rico still has an ICE presence. In June 2025, Benito posted footage on his Instagram stories of an ICE raid in progress in Carolina, showcasing agents arresting alleged undocumented immigrants.

Yet since announcing his Super Bowl halftime show, the singer hasn’t voiced concerns about ICE. His post on X, which strays from his previous remarks on avoiding the States as a stance against ICE, reads: “I’ve been thinking about it these days, and after discussing it with my team, I think I’ll do just one date in the United States.”

As Santa Clara County is a sanctuary jurisdiction, Lina Baroudi, an immigration attorney in San Jose, believes local law enforcement is unlikely to cooperate with ICE. “Federal agents can operate independently. Sanctuary laws don’t prevent them from entering public spaces or executing federal warrants,” she says.

Between January and July in the Bay Area, ICE made 2,640 arrests— a 123% increase compared with 2024. “By June 2025, around 60% of ICE daily arrests in California were of people without criminal charges or convictions,” Baroudi says. The agency has historically had an increased presence in cities hosting the Super Bowl. ICE will likely be prohibited from operating inside the stadium, but ICE can operate in public spaces such as the parking lot, where fans may gather to hear the performance.

Amid an uptick in violent ICE arrests, mass deportations, people dying in ICE custody and the Supreme Court’s approval of profiling people for speaking Spanish, it’s of deep cultural significance that Bad Bunny will perform at the Super Bowl. Still, some fans are speculating that his firm stance against performing in the U.S. due to ICE was performative, now that he has accepted the Super Bowl gig.

And yet, given the Trump administration’s hostility toward immigrants and Spanish speakers in the U.S., it feels especially poignant that the country’s biggest sporting event of the year will showcase a performance sung entirely in Spanish.

“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

It’s worth noting that Bad Bunny’s appearance at the Super Bowl poses a massive commercial advantage for the NFL. Second to the United States, the largest resale of Super Bowl tickets on StubHub were purchased by fans in Mexico. There are 39 million Latine fans of the league in the U.S., making them the most rapidly growing fan base. Latine viewership of the Super Bowl rose 51% from 2021 to 2024.

The NFL has made a concerted effort over the years to globalize American football, with a special focus on building a fan base in Latin America; it recently enlisted Colombian pop star Karol G to perform at a halftime show in Brazil. Given that the Latine buying power in the U.S. is estimated at $3.6 trillion, tapping Bad Bunny as the headliner is a strategic move toward the league’s international expansion.

The global superstar’s performance will likely boost ratings as well. Bad Bunny broke Amazon Music’s livestream record last week with the most-watched single artist performance on the platform. Upon its release in January, “Debí Tirar Más Fotos” topped the Billboard 200 and maintained Bad Bunny’s place as one of Spotify’s most-streamed artists in three of the past five years.

Year after year, since 2022, artists have broken the record for the highest viewership during a Super Bowl halftime show. During the 2025 Super Bowl, Kendrick Lamar drew the largest audience ever, with 133.5 million people tuning in for his performance, surpassing the actual game’s viewership.

While the Bad Bunny halftime show has the potential to break viewership records, bring in new audiences and educate viewers on the Puerto Rico he loves — it also poses a potential security risk for his Latine fans in attendance, who deserve solidarity and increased institutional support.

The NFL announced the musical headliner for Super Bowl LX’s halftime show, and — much to MAGA’s chagrin — it’s not Kid Rock.

Music’s most lucrative spot went to a relevant artist who actually sells albums: Bad Bunny. Letting the Puerto Rican rapper and singer turned global megastar perform 2026’s halftime show gifts right-wing influencers with a fresh conduit for the old grievance that woke culture has permeated every crevice of American culture, especially the Super Bowl.

Their proof: The NFL chose a predominantly Spanish-language artist who is known to wear women’s dresses, who endorsed Kamala Harris in 2024, and who has decried this year’s immigration sweeps. Clearly, this decision was designed to irk them rather than serve Bad Bunny’s millions and millions of fans.

“The NFL is self-destructing year after year,” conservative commentator Benny Johnson wrote on X. He said of Bad Bunny: “Massive Trump hater. Anti-ICE activist. No songs in English.”

Other critics accused the reggaeton artist of flip-flopping, particularly following Bad Bunny’s statements earlier this month that he would not include any mainland U.S. dates on his Debí Tirar Más Fotos world tour out of concern that U.S. Immigration and Customs Enforcement agents might target and detain his fans.

“There were many reasons why I didn’t show up in the U.S., and none of them were out of hate — I’ve performed there many times,” he said to I-D magazine. “But there was the issue of — like, f—ing ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about.”

The artist, whose real name is Benito Antonio Martínez Ocasio, explained his decision to join the long list of Super Bowl halftime notables in a short statement following the NFL’s announcement Sunday.

“What I’m feeling goes beyond myself,” he said. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

Bad Bunny in glasses, not a dress.

(Jordan Strauss / Invision / AP)

The year-after-year decision to cast top-ranking pop artists and music legends in the featured Super Bowl halftime spot is hardly a mystery. They are stars that sell or performers that appeal to millions. But that dull reality hasn’t stopped the characterizations that the Bad Bunny decision is a deep state conspiracy, designed to rot American households from the inside out.

“Barack Obama’s best friend Jay-Z runs the Super Bowl selection process through his company Roc Nation which has an exclusive contract with the NFL. This is who chooses the halftime show, the most-watched musical performance in America,” wrote alt-right figure Jack Posobiec.

The NFL in 2019 partnered with rapper Jay Z’s entertainment and sports company, Roc Nation, to produce its Super Bowl halftime shows. The first show under the new partnership featured 2020’s Latin music in performances by Jennifer Lopez and Shakira. Since then the institution’s halftime performances have largely featured hip-hop artists such as Kendrick Lamar, Rihanna and the OG trio of Snoop Dogg, Dr. Dre and Eminem.

Lamar’s 2025 politically charged performance was the source of condemnation from the right. Clad in red, white and blue, his predominantly Black dance crew assembled in an American flag formation. And guest star Samuel L. Jackson, dressed as Uncle Sam, called out the nation’s systemic racism. Lamar had already rankled the right with 2017’s “The Heart Part 4,” where he referred to Trump as a “chump.”

Kendrick Lamar performs during halftime of the NFL Super Bowl 59.

(Frank Franklin II / AP)

It’s one of many moments over the last decade that have galvanized conservative factions around calls to boycott the Super Bowl, or at least publicly bash the event. Beyoncé’s 2016 Super Bowl halftime show was once such flash point, where she performed “Formation” featuring dancers in Black Panther-inspired outfits and paid tribute to the Black Lives Matter movement.

At least those complaints were rooted in a performance that actually happened, as opposed to claims that the NFL was manipulating games for the Kansas City Chiefs to enable tight end Travis Kelce and his then-girlfriend (now fiancée) Taylor Swift to endorse Joe Biden. Sure, totally feasible.

Yet there should be no secret around why the Super Bowl hasn’t featured wildly popular, globally celebrated MAGA-promoting performers: There aren’t any. It’s no wonder Kid Rock and Lee Greenwood always seem to be the entertainment of choice for Trump rallies.

Bad Bunny is the most-streamed male artist on Spotify, running just behind the platform’s most-streamed artist of all time, Swift. As of Sunday, his release “DeBÍ TiRAR MáS FOToS” became the first album of 2025 to surpass 7 billion streams on Spotify. And the 31-year-old artist just finished a sold-out, month-long residency at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico.

Though the Super Bowl is still five months away, those who aren’t among the haters can enjoy an early kick off: Bad Bunny is scheduled to host the new season opener of “SNL” this weekend.