A popular sun-drenched and culturally rich country has topped the poll as the place to book for Brits heading on holiday this year – but have you been?
As Brits look towards booking some summer sunshine, the UK’s top trending destination has been revealed – and it’s a sun-drenched country steeped in history just a four-hour plane ride away.
Tour operator Riviera Travel has compared bookings for January and February 2026 to last year’s and discovered the fastest-growing destination has had a 310% increase in demand.
The figures show travellers are increasingly looking beyond typical European destinations and spreading their net to the Middle East and even as far as Southeast Asia. The location with the biggest surge in demand for 2026 is Egypt.
In addition to Egypt’s mostly dry weather that sports lots of sunshine and very little rain, as one of the world’s oldest civilisations, the country has a wealth of unparalleled history.
The Ancient Egyptian civilisation – with a history spanning close to 3,000 years – left a compelling legacy in the many monuments that have stood the test of time. From the mighty pyramids to the impressive temples, sacred chambers, and treasure-filled tombs, there is an abundance of world-famous attractions for travellers to visit.
Many people take the opportunity to cruise down the world-famous Nile while holidaying in Egypt and Will Sarson, travel expert at Riviera Travel, explained why that was proving so popular for holiday makers in 2026.
He said: “Egypt’s 310% surge in interest reflects the timeless draw of the Nile, where travelling by river offers a uniquely immersive way to experience one of the world’s oldest civilisations. Ancient temples, riverside villages and fertile banks unfold gradually, creating a powerful sense of continuity between past and present.
“Time along the Nile allows for deep exploration of monumental sites such as Luxor, Karnak and the Valley of the Kings, balanced with quieter moments watching daily life along the water. The experience feels both awe-inspiring and surprisingly intimate, with history never far from view.”
The best time to visit the country is between October and April when the daytime temperatures are comfortable, and the nighttime temperatures are cool. The coolest month is January and the hottest are from June to August.
For those wanting to experience some sand and sea as well as some culture, Egypt’s beaches offer something for every kind of traveller. From the snorkel-friendly water in Hurghada and Sharm El Sheikh to the wildlife-rich bays of Marsa Alam, Egypt’s Red Sea coast lines up some of the country’s best beaches.
Those deciding to visit and stay in one place often travel to the tourist-friendly region of Sharm El Sheikh or Hurghada, which offer a wide array of child-friendly attractions and hotels.
The Mirror’s Jess Phillips was recently blown away by a visit to Egypt. “I genuinely feel as though I discovered one of Egypt’s best-kept secrets after jetting off from London Gatwick on a direct TUI flight to Marsa Alam International – the country’s first privately owned and operated international airport, which opened in 2003,” she wrote.
“Marsa Alam is a burgeoning coastal resort catering to tourists from around the world. The area is still actively developing – though that definitely doesn’t mean it’s lacking in things to do – and offers the best of both worlds: incredible beaches, perfect blue water, and the more traditional Egyptian desert experiences.”
