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Disney to integrate Hulu and Disney+ in 2026

Walt Disney Co. is on track to fully integrate its streaming platforms Hulu and Disney+ in 2026.

Hulu isn’t disappearing; Disney hasn’t set a date to retire the stand-alone app. But the Burbank entertainment giant is making progress on its plan to fold Hulu content into the Disney+ platform sometime next year.

The Burbank entertainment giant announced last summer that it was merging Hulu programming onto Disney+. Executives declined Tuesday to provide a timetable for the launch of the integrated platform.

“We are building on Disney’s value proposition in streaming by combining Hulu into Disney+ to create a unified app experience featuring branded and general entertainment, news, and sports, resulting in a one-of-a-kind entertainment destination for subscribers,” Disney Chief Executive Bob Iger told Wall Street analysts during an August earnings call.

Disney acquired the controlling stake of Hulu as part of its $72-billion purchase in 2019 of much of Rupert Murdoch’s Fox assets. But the full integration of Hulu was paused until earlier this year, when Disney finalized its purchase of Comcast’s one-third stake in the service after a testy dispute between the two rivals.

Until 2019, Hulu was owned by Comcast’s NBCUniversal, Disney and Fox.

Earlier this month, Disney engineers refreshed the Disney+ homepage to allow users to seamlessly move among its various catalogs — Disney+, Hulu and ESPN.

Disney has said Hulu will live on as the global brand for general entertainment, with such shows as “Only Murders in the Building,” “Paradise” and “The Secret Lives of Mormon Wives.”

As part of the Mouse House’s choreographed months-long rollout, the company switched the Star tile for international Disney+ customers in October. Now, the green Hulu logo appears for those users. (Star, a popular television service in India, was also among the Fox assets that Disney acquired nearly seven years ago.)

Disney separately operates Hulu + Live TV, a pay-TV service with popular broadcast and cable channels, including ABC, CBS, CNN, Fox and ESPN. Eventually, that service will be folded into the Disney+ app.

Hulu subscribers will continue to be able to access the app well into next year.

After the launch of the combined platform, Hulu subscribers will be able to watch Hulu-branded shows, but Disney is designing the experience to entice users to upgrade to a Disney bundle. The company’s goal is for fewer subscribers to drop their plans and, instead, spend more time on the Disney+ app.

As the year draws to a close, Disney is celebrating a successful year at the box office. It released two movies that surpassed $1 billion in global ticket sales: “Zootopia 2,” and “Lilo & Stitch.” The James Cameron movie “Avatar: Fire and Ash,” which debuted this month, so far has made more than $750 million worldwide.

The company’s TV programmers are under pressure to boost their slate of original television and streaming shows.

Disney mustered just three entries in Nielsen’s Streaming Top 10 for the last week of November, according to the rating agency’s most recent report.

All were acquired shows, including “Homeland,” a decade-old Showtime production that runs on both Hulu and Netflix. “Homeland,” starring Claire Danes and Mandy Patinkin, was ranked fifth for that week, lagging well behind Netflix’s “Stranger Things,” which broke records. Paramount+’s “Landman,” from Taylor Sheridan, was the second-most popular streaming show.

“Bob’s Burgers,” a show created for Fox and available on Hulu, ranked seventh. “Bluey,” an Australian cartoon distributed by Disney+ was the eighth most popular streaming show.

Disney programmers are preparing reboots of nostalgic 20th Television-produced shows, including “Malcolm in the Middle” and “Scrubs.”

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Latinos are underrepresented on streaming shows, new UCLA report shows

Latinos remain severely underrepresented in the television industry, according to UCLA’s latest Hollywood Diversity Report.

Released Tuesday, the report examined the top 250 series available on streaming, including both library offerings and current titles. Overall, it revealed a steep fall in cultural diversity among 2024’s top comedies and dramas, as well as fewer projects created by people of color and women.

For Latinos, representation on screen and behind the camera is scarce. Only 1.1% of the top streaming scripted shows were created by Latinos. Of the top streaming comedies and dramas, 3.3% had Latino lead actors and 5.2% were co-led by Latino actors. When looking exclusively at current streaming shows (excluding library titles), 1.1% were created by Latinos and 6.2% were led by Latino actors.

UCLA’s Hollywood Diversity Report dates back to 2014. The first iteration of the study used data that had been collected since 2011. Ana-Christina Ramón, UCLA’s director of the Entertainment and Media Research Initiative, says that this level of underrepresentation across all kinds of media is nothing new.

“It’s a consistent finding in our reports. But the numbers are such a stark level of underrepresentation because of the fact that we’re almost 20% of the population,” said Ramón. “Even when the numbers are a little bit better, they’re never close to where they should be.”

This lack of representation isn’t exclusive to the Latino population. The report found that four out of five leads in the most-watched streaming comedies and dramas were white actors, and white men account for nearly 79% of all show creators — leaving nearly every other race and ethnicity severely marginalized.

The downward trend comes at a time when President Trump has consistently targeted and called to end all diversity, equity and inclusion efforts. As a result, much of Hollywood has followed his lead. Paramount Global changed its staffing goals related to gender, race, ethnicity and sex; Warner Bros. Discovery restated its DEI activities as “inclusion”; and Walt Disney Co. got rid of its “diversity and inclusion” performance standard used to calculate executive compensation.

These findings generally defy American audiences’ preference for diverse content. The research shows that “a relatively diverse cast and diverse credited writers often resulted in higher ratings,” especially when these stories from diverse communities are live-action and scripted.

This trend isn’t isolated to television — eight of 2024’s top 10 streaming films and 14 of the top 20 streaming films featured casts with more than 30% people of color, according to previous UCLA research.

Despite the lack of Latino representation, Netflix’s narco-drama starring Sofia Vergara, “Griselda,” was the fifth-most-streamed television of 2024. In Latino households specifically, it reached third place, behind children’s TV shows “Bluey” and “Bebefinn.”

“The silver lining is that [‘Griselda’] was very popular, and though it’s a stereotypical topic, because it was made by the same people that made ‘Narcos,’ it had a prestige factor that gets passed along,” said Ramón.

She finds that the shows that tend to do well have to have a well-known lead actor, be of an interesting topic and be attached to something that is already established or popular. In 2023, the report included Netflix’s “Wednesday” at the fourth-most-streamed show and “The Last of Us” at No. 7, both shows featuring Latino lead actors.

All three titles “have a high production value and are familiar stories” — as “Griselda” was based on a true story, “Wednesday” builds off the IP of “The Addams Family” and “The Last of Us” is based on a video game.

“Regardless of which [ethnic] group you’re talking about, it really has to do with these very specific pieces,” said Ramón. “The very promising finding is the fact that underrepresented stories, which include Latinx stories and other BIPOC stories, tend to do better than shows that don’t, in terms of reviews and ratings.”

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