A Which? survey of thousands of customers judged Coaching Inn Group to be the best in the UK. Fresh from a trip to the Wetherspoons hotel, Milo Boyd went to see what all of the fuss is about
A lesser-known hotel chain has just been named the best in the country.
Earlier this month, a panel of 4,631 customers judged Coaching Inn Group to be the best in the UK. The chain has 36 individual hotels across the country, so I decided to hop on a train to Sheringham and then cycle across the beautiful North Norfolk countryside to the Manor Coastal Hotel and Inn in Blakeney to see what all the fuss is about.
During my first evening at the hotel, the lights cut out, prompting a quick fix from the staff. Minutes later – darkness. Off and on they went until defeat was conceded, prompting the arrival of candles. If anything, the effect was cosier, especially with a howling wind hammering against the windows throughout the night. Such unexpected acts are liable to happen, particularly at a rural hotel deep in the Norfolk countryside.
In 2013, the Manor suffered a far more serious misfortune. On 5 December, thousands across Norfolk and Suffolk were ordered to leave their homes as a great storm surge caused riverbanks to burst, sending houses toppling into the water. The cost of the damage was estimated at £1bn.
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“It happened so quickly,” Sophie, one of half a dozen of the Hill family who work in the Manor, told me, before showing how high the water rose as it rushed through the bar. “We weren’t fully open again until the following summer.”
The hotel bounced back from the flood then, and has seemingly gone from strength to strength ever since. Today, it sprawls across a large section of land replete with a trickling fountain and stone arches that tempt you to walk through the maze of walled gardens and ancient mulberry trees.
In total, the Manor has 36 rooms, the cheapest of which can be booked for £99 next week. It is classic budget hotel fare, albeit of the quality end of the spectrum. A comfortable double bed, a medium-sized TV, and a well-decorated bathroom. Everything is solid and clean.
The most expensive room – The Mulberry Suite – is the size of a small flat and features not just a living room, kitchenette, and two bathrooms, but a twin room as well as a master bedroom.
As pleasant as the rooms are, they’re not the main reasons why a visit to the Manor is a good idea, nor why it won the Which? award. Those reasons are the location and the charming staff.
The location
Blakeney is a lovely place. Just metres from the hotel’s front is the River Glaven, which winds its way through the National Nature Reserve. If you do decide to follow it along to the North Sea, make sure you pick up a pair of wellie boots from the front desk, or else suffer the same waterlogged shoe and muddy-trousered fate as I did.
Blakeney Point is renowned for its seal colonies, with Beans Boat offering guided tours throughout the year. Now is a particularly good time to go, as the pupping season is in full swing. A slightly more unusual day out can be had at Langham Dome over by the RAF base. During WWII, moving images projected onto the inside of the Dome taught trainees how to shoot down enemy aircraft. Today, a group of veterans is on hand to explain how it worked.
Dozens of times throughout my stay, the tranquility of village life was disrupted, for a moment, by the sound of training jet fighters flying over the North Norfolk Area of Outstanding Natural Beauty. For me, that’s a big bonus.
In the 19th century, the coastal village was much closer to the sea than it is today. The estuary has silted up over the past 100 years, coinciding with the decline of the fishing industry in the area, which has prevented all but the smallest boats from reaching the quay. What was once a fishing village is now a tourism village. In the summer, Blakeney’s two pubs and three hotels are packed full.
The staff
For me, this is the real reason why the Manor scored so well, and why people keep coming back. Many of the staff have been there for well over ten years. About half of them seem to be members of the Hill clan, including Tore, Karen, Sophie and Wayne. They were all on hand at various points during my stay to ensure everything was in its right place and to offer insights into the local area. For me, and the chatty returning customers who knew staff by name, such warmth is a major plus. It transforms the hotel from a place to stay and eat for the night, to somewhere homely that you want to be.
The verdict
The average cost of a room at the Manor is £128. While that isn’t very cheap, in the Which? survey, the hotel was one of only two to score four out of five stars for value for money. The other was Wetherspoons. I visited the Spoons Hotel in Canterbury last week, where a room for the night can be yours for just £55 and the average price is £70.
What Spoons offers that the Manor doesn’t is energy and vibes. The downstairs area was packed with thirsty customers from across the age spectrum. Everything in the room was solid enough, especially given the price.
However, what the Manor serves up – and where it stands apart from the competition – is its ability to deliver a stay that feels premium for a (sort of) budget price. From the tastefully decorated interiors to the warm, spacious rooms; and the natural surroundings to the lovely staff; everything about the hotel feels extremely well done. It very much lives up to the hype.




















