Science and Technology

Hollywood groups say the AI video tool uses the likeness of actors and others without permission.

China’s ByteDance has pledged to address concerns over its new artificial intelligence video generator, after Hollywood groups claimed Seedance 2.0 “blatantly” violates copyright and uses the likenesses of actors and others without permission.

The company, which owns TikTok, told The Associated Press news agency on Sunday that it respects intellectual property rights and pledged action to strengthen safeguards.

The tool, called Seedance 2.0, is available only in China for now and lets users generate high-quality AI videos using simple text prompts.

The Motion Picture Association (MPA) said last week that Seedance 2.0 “has engaged in unauthorized use of US copyrighted works on a massive scale”.

“By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs. ByteDance should immediately cease its infringing activity,” Charles Rivkin, chairman and CEO of the MPA, said in a statement on February 10.

Screenwriter Rhett Reese, who wrote the Deadpool movies, said on X last week, “I hate to say it. It’s likely over for us.”

His post was in response to Irish director Ruairi Robinson’s post of a Seedance 2.0 video that went viral and shows AI versions of Tom Cruise and Brad Pitt fighting in a post-apocalyptic wasteland.

Actors union SAG-AFTRA said on Friday it “stands with the studios in condemning the blatant infringement” enabled by Seedance 2.0.

“The infringement includes the unauthorized use of our members’ voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood,” SAG-AFTRA said in a statement.

“Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent. Responsible AI development demands responsibility, and that is nonexistent here.”

ByteDance said in response that it has heard the concerns regarding Seedance 2.0.

“We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users,” it told the AP.

Jonathan Handel, an entertainment journalist and lawyer, told Al Jazeera the developments mark “the beginning of a difficult road” for the film industry.

Until courts make a significant ruling, AI-generated videos will have major implications on the film industry,” he said.

“Digital technology moves a lot quicker, and we are going to see in several years full-length movies that are AI-generated,” he said.

These tools are trained primarily on unlicensed data, Handel said, and the output could resemble faces and scenes from famous movies, “and so you’ve got copyrights, trademarks, all of those rights are implicated here”.

Musk says solar powered and space-based data centres are the only way to meet AI’s burgeoning energy demands.

Elon Musk’s SpaceX has acquired his AI company xAI as part of an ambitious scheme to build space-based data centres to power the future of artificial intelligence.

The billionaire, who is also the CEO of Tesla, announced the merger in a statement on Tuesday on the SpaceX website.

Musk said the merger will help to address the emerging question of how to meet the power-hungry demands of artificial intelligence.

AI demand will require “immense amounts of power and cooling” that are not sustainable on Earth without “imposing hardship on communities and the environment,” he said.

Space-based data centres that harness the power of the Sun are the only long-term solution, according to Musk.

“In the long term, space-based AI is obviously the only way to scale. To harness even a millionth of our Sun’s energy would require over a million times more energy than our civilisation currently uses!” he wrote.

“The only logical solution therefore is to transport these resource-intensive efforts to a location with vast power and space,” he continued, predicting that within the next “2 to 3 years, the lowest cost way to generate AI compute will be in space”.

The merger of SpaceX and xAI will bring several of Musk’s space, artificial intelligence, internet, and social media projects under one roof.

SpaceX operates the Falcon and Starship rocket programmes, while xAI is best known for developing the AI-powered Grok chatbot. Last year, xAI also acquired X, the social media platform known as Twitter, until it was bought by Musk in late 2022.

Both companies have major contracts with US government agencies such as NASA and the Department of Defense .

SpaceX’s Starshield unit specifically collaborates with government entities, including military and intelligence agencies.

Musk is not the only tech CEO looking to space as a solution to AI’s energy quandary.

Jeff Bezos’s Blue Origin and Google’s Project Suncatcher are both working on solar-powered space-based data centres.

“In the history of spaceflight, there has never been a vehicle capable of launching the megatons of mass that space-based data centres or permanent bases on the Moon and cities on Mars require,” Musk wrote.

Musk also said his long-term plan for SpaceX is to launch a million satellites.

To achieve this aim, SpaceX’s Starship rocket programme aims to one day launch one flight per hour with a 200-tonne payload, he said.

Musk said Starlink, a subsidiary of SpaceX that offers satellite-based internet service, will soon get a major boost with the launch of SpaceX’s next generation of V3 satellites.

They will each add “more than 20 times the capacity to the constellation as the current Falcon launches of the V2 Starlink satellites”, he wrote.

Airports use technology for passenger flow, baggage tracking and predictive maintenance to enhance efficiency and experience.

As global air passenger traffic is forecast to hit 10.2 billion in 2026, a 3.9 percent year-on-year increase, investments have been pouring in to improve airport infrastructure and operational efficiency and use artificial intelligence to achieve it.

Working with data released by Airport Council International, airports are relying on the increasing use of AI to embrace the rise in demand.

AI is now being embedded in airports’ workflows to reshape everything from passenger flow management to airside maintenance, cybersecurity, lost luggage and enhancing on-site and virtual customer experiences, according to analysts and experts at the Airport AI Exchange event this month during discussions of the technology’s existing use and its potential.  

The use of AI-powered analytics to anticipate congestion at security, immigration and boarding points is also helping to prevent delays. Resources are being allocated to shift from reactive crowd management to predictive operations.

AI-powered baggage optimisation tools and biometric processing – which would allow passengers to walk through immigration without the need to present a physical passport – are also gaining traction as airports seek to improve passenger experience while maintaining operational efficiency.

“AI started changing very rapidly in 2017 and initiated this entire AI race and enabled us to really use AI, the neural network that we talked about and heard about since the 1940s,” Amad Malik, chief AI officer at Airport AI Exchange, said.

“Since then, the progressions have been very, very steep. If you look at the curve from the first day to now, AI is able to do so much more. In only the last two years, the ability has grown exponentially.”

What are airports using AI for?

In addition to quicker immigration controls, analysts said AI is aiding automated check-ins and boardings, baggage handling and tracking, and predictive maintenance. It is also enhancing passenger experience, providing security screening, and offering personalised services and assistance, they said.

AI-powered analytics can enable airports to tailor services and experiences to individual passenger preferences, fostering a more personalised and efficient journey from check-in to boarding, according to Mahmood AlSeddiqi, former vice president of IT for the Bahrain Airport Company.

While insights shared at the Airport AI Exchange suggested AI has advanced at an exponential pace over the past few years, some argue that aviation’s adoption of the technology has remained comparatively limited.

“AI has progressed exponentially over the past few years, but compared to that curve, aviation’s use of AI is still negligible,” said Malik, adding that that gap is partly explained by the sector’s reliance on legacy systems and its inherently cautious operating model.

Much of the technology still underpinning aviation operations dates back decades and innovation is often slowed by the industry’s safety-critical nature, he said.

“When you’re dealing with people’s lives, safety and regulation outweigh speed of innovation,” Malik noted.