sagging

RHIAN Sugden has joked she’s gone from “sagging to bragging” after showing off the results of her breast reduction. 

The 39-year-old took to Instagram to share a look at her new boobs after going four sizes smaller in what she has called a “life-changing” operation. 

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Model Rhian posted a video of her at the clinic after being signed off by her surgeon following the procedure. 

She said: “I’m nine weeks post-op. 

“As you can see, I’m wearing a halterneck top so this is a first for me. 

“I’m absolutely in love with my boobs, I’ve just been signed off by the doctor – he’s also very pleased and I love them.”

Rhian, who shares son George, one, with her actor husband Oliver Mellor, added: “From sagging to bragging.

“These are the results from my breast reduction and uplift @pallmallcosmetics no implant, all still natural. Just lifted and reduced.

“4 sizes smaller (I say small) I wanted them kept on the larger side. My scarring is fading so well too!”

Former Page 3 girl Rhian was flooded with messages after showing off the results, with one fan writing: “They are amazing, so happy for you Rhian and glad you’re doing well and you feel great and better for doing it.”

Another said: “I think they look amazing and good on you for doing it. Your body, your choice.”

And a third added: “I’m so happy for you! And it’s amazing to share that you can have surgery without the need of implants and also for yourself and what you want!”

Rhian made the decision to go under the knife after her cup size jumped from a DD/E to a HH following her pregnancy. 

She previously told fans: “This breast reduction + uplift (no implants) has been completely life-changing.

“The weight off my back, the freedom to choose clothes I actually like, the confidence boost, the energy to move without pain, it’s like I’ve been given a new lease of life.”

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Days earlier, Novo Nordisk cut its sales and profit forecast for first time since the launch of Wegovy four years ago.

Wegovy-maker Novo Nordisk has pushed out CEO Lars Fruergaard Jorgensen over concerns the company is losing its first-mover advantage in the highly competitive obesity drug market.

Novo Nordisk announced the decision on Friday.

Days earlier, Novo Nordisk cut its sales and profit forecast for the first time since the launch of Wegovy four years ago, though Jorgensen had predicted a return to growth in its biggest market in the second half of this year.

Novo’s chairman, Helge Lund, tried to reassure analysts and investors on a call that the company’s strategy was intact and the plan for executing it had not changed.

He told the Reuters news agency that discussions to replace Jorgensen had occurred over the past few weeks. Novo said earlier that Jorgensen will remain in his role until a successor is found.

Under Jorgensen’s leadership, Novo Nordisk became a world leader in the weight-loss drug market, with skyrocketing sales of its Wegovy and Ozempic treatments.

Analysts and investors were unconvinced of the need to replace him.

“He was leading the company for eight years and was, in my opinion, extremely successful,” Lukas Leu, a portfolio manager at Bellevue Asset Management, told Reuters.

Danske Bank analyst Carsten Lonborg Madsen was similarly caught off guard.

“The way we know Novo Nordisk is that normally you have patience when you’re on the right track, and then you let things move in the right direction once you have the strategy right,” he said.

“It just feels like there’s something that has gone pretty wrong here,” he said on the call.

Novo’s shares have plunged since hitting a record high in June last year as competition, particularly from US rival Eli Lilly, makes inroads into its market share and as its pipeline of new drugs has failed to impress investors.

“The changes are made in light of the recent market challenges Novo Nordisk has been facing, and the development of the company’s share price since mid-2024,” Novo said in its statement.

Shares down

Jorgensen, at 58, has been CEO since 2017. He said in an interview with Danish broadcaster TV2 that he did not see the decision coming, and was only informed very recently.

Booming sales of Wegovy helped make Novo the most valuable listed company in Europe, worth $615bn at its peak in June last year, but its market value has halved to about $310bn.

Novo Nordisk’s share price fell on the news, trading 0.8 percent lower by 14:01 GMT after being 4 percent higher earlier in the day.

The shares are down 32 percent year-to-date and 59 percent from their all-time high.

Eli Lilly has seen US prescriptions for its Zepbound obesity shot surpass Wegovy since mid-March in its biggest market. Eli Lilly shares were up 2.6 percent after the news.

Camilla Sylvest, Novo’s head of commercial strategy and corporate affairs and a consistent presence alongside CEO Jorgensen, stepped down last month without citing a reason.

Former CEO of Novo Nordisk for 16 years and current chair of the Novo Nordisk Foundation, Lars Rebien Sorensen, will join the board as an observer with immediate effect with the aim of taking a seat at the next annual general meeting, Novo said.

The company is controlled by the Novo Nordisk Foundation through its investment arm, which owns 77 percent of the voting shares.