Rivalry

How streaming platforms reignited the YA boom: TSITP to Heated Rivalry

The “Heartstopper” universe began as a small web comic that gained traction on Tumblr nearly a decade ago. It’s now a global phenomenon.

Alice Oseman’s fictional world, where LGBTQ+ teenagers freely explore love, friendship and identity, expanded first to graphic novels before being turned into a hugely popular Netflix series.

The rom-com, which debuted in 2021, is part of a growing portfolio of young adult book adaptations that have flooded streaming platforms in recent years. Hulu’s college drama “Tell Me Lies” and HBO Max’s hockey romance “Heated Rivalry” have become pop culture sensations, joining hits like Amazon Prime Video’s “The Summer I Turned Pretty” and the “To All the Boys” trilogy on Netflix.

“We really thought it was going to be quite a niche show that was seen by a specific group of people,” Oseman said of “Heartstopper.” “It kind of blasted up beyond our expectations.”

After three seasons on the streaming giant, the British coming-of-age series will conclude with a film later this year.

Corinna Brown and Kizzy Edgell on a roof in "Heartstopper."

Corinna Brown and Kizzy Edgell starred in Alice Oseman’s queer romance “Heartstopper.”

(Teddy Cavendish / Netflix)

These adaptations often tell tales as old as time of young love and emotional turmoil, but it’s the diverse representation that draws audiences in, said Yalda T. Uhls, founder and chief executive of UCLA’s Center for Scholars & Storytellers.

Audiences gravitate toward authenticity, Uhls added. Young people increasingly want to see stories that reflect their lives, according to a survey administered by Uhls’ nonprofit last year.

“It has to resonate and feel authentic to the time,” Uhls said. “This generation really sees stereotypes pretty quickly … they’ll see inappropriate behavior quickly, and they will call it out.”

Viewers are hungry for diverse casting and storylines across Hollywood. Last year, audiences showed up to the theater at higher rates for movies that had people of color in the cast, according to the annual UCLA Hollywood Diversity Report, released in March.

Netflix’s focus on YA adaptations has paid off, driving more than 1.2 billion total views worldwide in 2025. Audiences are drawn to the platform’s fresh and inclusive interpretations of the genre, said Jinny Howe, Netflix’s head of scripted series for the U.S. and Canada.

“It is still harder to get marginalized stories sort of made and seen by people, but ‘Heartstopper’ is part of that journey,” said Oseman, who also serves as series creator and executive producer.

Lovie Simone texts while laying in bed "Forever."

Lovie Simone plays track star Keisha Clark in “Forever,” a reimagining of Judy Blume’s 1975 novel.

(Elizabeth Morris / Netflix)

“Forever,” a reimagining of Judy Blume’s 1975 book that debuted on Netflix last year, follows two young Black protagonists who fall in love in Los Angeles. The audience had “such a fervent passion for that story, I think, because of the specificity of those perspectives,” Howe said. “Los Angeles was really seen through these eyes.” The show’s second season will reportedly start filming in May.

Prime Video has leaned heavily into the genre, platforming hits like “Maxton Hall,” “Red, White & Royal Blue” and “The Summer I Turned Pretty,” which wrapped up a three-season run last year and has a film in the works.

Young adult adaptations are at the core of the platform’s broader efforts to champion diversity in storytelling, said Peter Friedlander, Prime Video’s head of global TV.

“We’re always looking for shows that give a reflection or a window into other people’s stories,” said Friedlander, also former head of U.S. and Canadian scripted series at Netflix. “This business has been building for a long time, and it’s exciting to see what’s coming out of it.”

Representation in these shows, however, is still far from perfect, said Nicholas Rickards, a doctoral candidate at Brock University in Ontario, Canada, whose research focuses on YA adaptations. Many shows that center a woman of color often still feature white male love interests, he said.

“Studios aren’t totally prepared to tell that story yet,” he said.

Filling a YA void

Streaming platforms’ focus on YA adaptations came as cable TV, which previously dominated the genre, tapered off.

YA retellings had long captivated audiences, finding widespread success during the 2010s. Networks like the CW and Freeform reigned then, airing now-classic teen dramas like “Pretty Little Liars” and “The Vampire Diaries.” The “Twilight” and “Hunger Games” universes and John Green book adaptations also dominated the box office.

Then the entertainment landscape changed. Social media and streaming became preferred modes of content consumption for young audiences, paving the way for platforms like Netflix, Prime Video, Hulu, Disney+ and HBO Max. Diverse storylines, coupled with the global reach of streaming platforms, have reignited an explosion of YA adaptations, and it’s a race that isn’t slowing down.

Younger generations are often difficult to attract, and YA reimaginings are just one way platforms are trying to break into the teenage demographic, said Jennifer Hessler, an assistant professor of cinema and media studies at the University of Southern California.

Lola Tung and Gavin Casalegno stand next to a red car in "The Summer I Turned Pretty."

Lola Tung’s Belly is in a love triangle with Gavin Casalegno’s Jeremiah and Christopher Briney’s Conrad in “The Summer I Turned Pretty.”

(Erika Doss / Prime Video)

Netflix’s initial breakout success in the genre came with the release of “To All the Boys I’ve Loved Before,” a movie trilogy adapted from books written by Jenny Han, who’s also behind “The Summer I Turned Pretty.” The movies became massive hits and continue to drive viewership, drawing more than 55 million views globally last year, nearly eight years after the first film’s release, according to Netflix.

Younger generations are the target demographic of YA series at Prime Video, but the shows attract audiences of all ages, Friedlander said. Identifying and helping cultivate fresh storylines driven by relatable characters are integral to that success.

“If you really make the best version of a story, it can ripple out among different fandoms,” Friedlander said. “I do think that’s the ability of what streaming platforms can achieve as well, because you can really introduce the narrative to wider audiences.”

Made for streaming

Netflix doesn’t have a formula for a breakout success, Howe said, but strong voices that feel universal must be at the show’s core.

Jeff Norton, whose work focuses on book-to-screen adaptations, said he looks for characters he can fall in love with when choosing books to pitch for development.

“That’s the most important thing — to find a main character or a set of characters that I think the audience will resonate with,” said Norton, who is an executive producer of Netflix’s “Geek Girl,” which was greenlit for a second season.

The structures of young adult novels “lend themselves really nicely” to short TV series, Howe said, because it allows fans “to have more time as they’re living inside of these worlds and these experiences — it’s just that much more enriching.”

Streaming platforms usually release shorter seasons, often with six to 10 episodes — about half the episode order of a typical cable TV series.

Balancing the expectations of a book’s existing fandom while trying to attract a new audience is a major component of Friedlander’s role, he said, adding that “the television medium will often demand that you do change some of the journey along the way so it fits the rhythm.”

Norton, the showrunner of Netflix’s “Finding Her Edge,” said much of that show’s plot diverges from Jennifer Iacopelli’s novel. However, he focused on maintaining the book’s tone and found “the readership is actually very forgiving if you keep the characters whole and intact, but give them more to do.”

Oseman’s shift from novelist to TV writer — and now screenwriter — came with a steep learning curve. The growing pains were worth it, she said, because her story reached audiences who might never have picked up her books. Visual media has been crucial in bridging that gap.

“I want young queer people to be able to see themselves in the stories that they’re consuming,” she said. “I really hope that the existence of ‘Heartstopper’ will encourage people who are commissioning TV and movies … to take a chance.”

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Contributor: MLB’s biggest rivalry this season will be players vs. owners

The Major League Baseball Players Assn. is arguably the strongest union in the United States whose members include some of the most conservative athletes in professional sports. The owners of Major League Baseball’s 30 teams, who made their wealth through the workings of free enterprise capitalism, want to limit what players can be paid. This apparent political and philosophical irony will most likely lead to a shutdown of baseball at the end of this season.

Wednesday is opening day for the 162-game major league season. The 2025 season ended Nov. 1 with an 11-inning Dodgers victory over the Toronto Blue Jays in what was one of the most mesmerizing World Series ever. Last season, the Dodgers attracted more than 4 million fans for the first time. The Dodgers weren’t alone. More than 71 million fans attended major league games — the third straight season of growth. Over the last decade, league revenue has increased 33%.

And yet, despite all this good news about the health of baseball’s finances, team owners have threatened to lock the players out — essentially an ownership strike — at the end of this season over terms of a new collective bargaining agreement soon to be negotiated with the players union.

Major League Baseball, unlike the NFL, the NBA and the NHL, does not have a hard salary cap that limits what teams can spend on players. This is the key issue for the 30 team owners and Commissioner Rob Manfred, who argues that the system is “broken.” Small-market teams can’t effectively compete, Manfred insists, with economic behemoths like the Dodgers and Yankees. But over the past 10 seasons, 14 teams have made it to the World Series, so the league is not dominated by only a few big spenders.

Major leaguers and fans have weathered five player strikes and four owner lockouts since 1972. The 1994-95 strike lasted 232 days, canceling more than 900 games, including the World Series. Unlike in the NFL, where top players like San Francisco 49ers quarterback Joe Montana crossed a picket line during the 1987 NFL Players Assn. strike, unionized baseball players have remained united. So far, no star players have been strikebreakers in baseball. Both Paul Skenes of the Pittsburgh Pirates and Tarik Skubal of the Detroit Tigers — the 2025 Cy Young Award winners for their respective leagues — also serve in players union leadership roles.

A recent report analyzing major league ballplayers’ political affiliation found that among those who live in states that allow public access to voter registration records, nearly 54% of the players were Republicans compared with 8% Democrats. Why does a rightward-leaning membership retain such strong union loyalties?

For Miami Marlins pitcher Pete Fairbanks, who is also a member of the players union leadership, it comes down to recognizing that they stand on the shoulders of players who challenged the baseball establishment.

“If you look at the history of the union, we’ve had a foundation set for us,” Fairbanks said. “They fought for players’ rights and for the general betterment of the whole and it’s the job of the veteran players to pass that history on to the younger players.”

Marvin Miller, a former Steelworkers Union leader, revolutionized the players’ union and baseball when he led the association from 1966 to 1982. He told the New York Times in 1999 that he was “irked” that many players did not know that it was the union that made their enormous salaries and benefits, arbitration and free agency possible. “When you don’t know your history, you tend to relive it,” Miller said.

Miller, who died in 2012, was a labor history buff who realized that highly skilled workers often developed elaborate ethical codes that promoted solidarity with other employees.

Bruce Meyer, the current executive director of the players association, puts the union’s fractious history with the owners at the center of his communications with players. He spent weeks talking with union members during spring training in Florida and Arizona, emphasizing the importance of unity in the ranks. “The bottom line is that our players have always been of the view that they are fighting not just for themselves but for their teammates and for the players that come after them,” Meyer said.

Manfred’s strategy as commissioner of Major League Baseball has been to talk directly with the players himself, especially the lower-earning younger players who he claims are being shortchanged. He argues that “10% of our players make 72% of the money,” numbers that Meyer disputes.

The commissioner is essentially telling players that their union has engaged in malpractice, losing touch with its own members while the economics of baseball changed around them. Meyer regards Manfred’s attempt to divide players as “standard management-labor tactics.”

Top agent Scott Boras said that, unlike in the NFL, baseball’s open salary system works for players because “your talent allows you to earn what you can earn without taking money from anybody else’s pocket.”

Paradoxically, the union has embraced the principles of Adam Smith: Let the free market work. No one forced the Dodgers to pay Shohei Ohtani $700 million. Good for Ohtani, great for Dodger fans. And this year, the Japanese clothing retailer Uniqlo will be a field sponsor at Dodger Stadium. The owners, who embrace team revenue sharing and luxury taxes and demand restrictions on salary competition, sound like socialists.

When labor-management disputes interrupt baseball, many fans undoubtedly feel like they are victims of a squabble between “millionaires and billionaires.” Ryan Long, a 26-year-old minor league pitcher in the Baltimore Orioles system and a union leader, thinks the players association should try to understand how regular working people feel about a potential lockout. “Whether it’s people selling hot dogs at stadiums or cleaning rooms at local hotels, the union should help in whatever way it can for other workers who may be hurt if baseball shuts down,” he said.

In late February at the Yankees spring training field in Tampa, I spoke with season ticket holder Richard Barnitt, who wore a shirt designed like a baseball, looking like he could be scuffed up and pitched. “There has to be some kind of cap because the Dodgers and the New York Mets had unlimited money,” he said. Another fan, Carlos Rodriquez, an airplane mechanic living in Tampa, disagreed. “I don’t think a salary cap would be fair to the players,” he said. “The players association does magical work for those guys.”

If locked out, the players are going to want support from fans, to whom a salary cap might sound reasonable. Owners will do what owners do: maximize profits and franchise values. The players union should find ways to show the fans they are not forgotten.

During a previous owners lockout, the association created a million-dollar fund to help pay the bills of stadium concession workers who were thrown out of work. They can do the same again, letting fans know that they understand that most Americans struggle paycheck to paycheck. And maybe Ohtani can chip in a couple hundred bucks — like former Dodger Mike Piazza did decades ago — for each home run.

Kelly Candaele produced the documentary “A League of Their Own,” about his mother’s years playing in the All-American Girls Professional Baseball League.

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What’s really going on with exes Gaz Beadle and Emma McVey? Insiders reveal bitter rivalry and a gut wrenching twist 

WHEN Gaz Beadle and Emma McVey announced their split in 2023, their fans were shocked. 

Geordie Shore lothario Gaz had always described the model, who he had two children with, as his ‘rock’. But, just months after she underwent heart surgery, Gaz announced their eight-year relationship was over. Now, insiders tell us tension has been bubbling behind the scenes.

Gary Beadle and Emma McVey fell for each other in 2016 but it wasn’t an easy start
Gaz Beadle is now expecting a baby with his new girlfriendCredit: Instagram

Things are said to have reached boiling point after Gaz announced he was expecting a baby with his new girlfriend, Maia, 13 years his junior.  

Our insider says: “Gaz and Emma have both moved on and are in happy, loving relationships with new people.

“But fans have noticed there is a level of competitiveness between them, and they seem to be trying to outdo each other.

Emma got engaged, and then Gary announced he was having a baby. It was a huge shock and very eye-opening.

“She feels like she has a very small group of loyal friends, and exactly who they are has become very clear since her split from Gary.”

It’s certainly not the first time Emma has been blindsided by Gaz – she was shocked when he announced they had split during a Q&A with fans.

He casually revealed they had split three weeks prior and insisted there was no bad blood between the couple, who share kids Chester, eight, and Primrose, six.

Sources said Emma felt it was ‘unfair’ and was keen to announce it to her own followers herself.

She didn’t shy away from how hard the breakup was, in contrast to Gaz’s laissez-faire attitude.

In a heartbreaking post, she told her followers: “It’s been really hard for me and the kids to be separated. There’s been a lot of crying on FaceTime, which really breaks my heart.

“I’ve been numb and focusing on my children while still trying to work. I’ve honestly not known what to say. I’m hoping this will get easier in time.

“Sending so much love to anyone going through something similar, and thank you so much to everyone who has been checking in on me.”





If Gary took them to the park, the next week Emma took them to a theme park


Our insider

And when she moved on with a new man and a fan accused her of being unfaithful, she shot back with a jibe that appeared to be aimed at Gary: “I was unfaithful? What with someone I met 7 months after my separation? No darlin, you clearly have NO IDEA who was unfaithful.”

Our insider continued: “There was tension from the get-go but they masked it pretty well. They both doted on their kids whenever they had them, but fans noticed how they often posted competing snaps. If Gary took them to the park, the next week Emma took them to a theme park.”

Cheating allegations

Emma and Gaz first started dating in 2016, but just a year later, they called time on their relationship, with Emma accusing Gaz of cheating and dumping her by text.

She ranted: “When he’s been filming Geordie Shore, he decided to send me a TEXT ending things, telling me to move my stuff out of OUR home that I furnished and paid for without explanation.

Emma has also moved on and is engaged to James StaszewskyCredit: Instagram
Her marriage to Gaz ended in 2023 – two years after they said I DoCredit: Sophie Eleanor Photography

“After begging me to go to Australia with him and making me leave my career, I still find out he still managed to cheat on me throughout our relationship and continually lie.”

But the pair reconciled, and in 2017, they announced they were having a baby. Their son Chester was born in January 2018, and their second child, a daughter named Primrose, was born in December 2019.

Gary popped the question while she was pregnant with baby number two – the whole thing was filmed.

They tied the knot in 2021 in front of 90 guests and their kids in Cheshire.

Bedding 1000 women

Gary appeared to be a very different man – his wild Geordie Shore days were well in the past.

He once boasted about sleeping with over 1000 women – his tumultuous relationship with Charlotte Crosby was well documented – but after quitting the show in 2017, he turned his life around. 

He told us previously: “My life couldn’t be more different.

“My DM’s have changed dramatically, I can tell you that. It’s gone from mum’s wanting to shag me to mums and dads talking about colic, acid reflux, nappies, and bath toys.

“I had ten-years of partying and doing whatever I wanted. I was so used to life being all about me then I had a baby and quickly realised life wasn’t about me anymore.”

It wasn’t an easy time for any of them, as Emma suffered a series of debilitating health issues 

The model, who once dated Towie’s Mario Falcone, had no idea she’d been born with three holes in her heart until a monitor was fitted following her second pregnancy.

Emma’s new man has slotted into family life – and now lives with Primrose and ChesterCredit: Instagram
Maia has also grown close to the kidsCredit: Instagram

She’d suffered years of seizures, exhaustion and fainting episodes – but while the diagnosis was illuminating, medics were cautious about operating because Emma is also battling ulcerative colitis.

The condition, which affects roughly one in 420 in the UK, causes ulcers and inflammation in the digestive tract.

The steroid treatment used to treat it can lead to bone loss and breakage, which doctors warned could stop Emma’s bones from fusing back together.





I thought, ‘I’m going to get put to sleep and I’m not coming back out’.


Emma, on her heart surgery

Around Christmas time of 2023, her tricuspid valve – the valve between the two right chambers of the heart – further deteriorated, and the decision was made to proceed with the op in spite of the risks.

She later said: “I knew in surgery I’d be connected to a heart machine that would be keeping me alive while my heart was stopped, and I kept thinking, ‘They’re not going to be able to start my heart again’. 

“I thought, ‘I’m going to get put to sleep, and I’m not coming back out’.”

It was a life-changing experience for all the family, and made their split even more surprising. 

It wasn’t long until they both moved on, though. Emma started dating electrician James Staszewsky, and he became a huge part of her life and that of the kids as they set up home. 

Gary had a brief romance with pro golf star Charley Hull, before falling for student Maia.

In what some felt was a dig at influencer Emma, Gary gushed about Maia:  “I like how she’s got a normal job. Like, she got in at 8 o’clock this morning after leaving at half past 7 last night… 13 hours. She’s doing it again tonight, it’s inspirational.

Emma underwent heart surgery shortly before her split from Gaz
Loved-up Emma with her new man – the couple are now planning to head down the aisleCredit: Instagram

“It almost brings me down a peg and I think that’s why I’m getting more normal and normal.

“I just love to pop to the pub for a bit of food and a walk with the dog, cutting the grass, like, I’ve become quite a normal boring person.”

The romances both came under fire and in a very surprising move they joined forces once again in order to issue a lengthy statement in which they addressed their marriage ending and the attention their new romances had gained.

‘One team’

Gaz hit back to insist they are “really good friends” and that they are both “happy and happy for one another” despite being in “new relationships”.

He added: “Both of us are in new relationships and we all get along well, and we can say we are so proud of ourselves to be able to all stay as one team.”

We’re told it was a brief period of calm for all parties involved but it wasn’t long that changed.

Gaz’s baby news was said to be one of those moments that rocked the boat.

Only a couple of years ago, Gaz had told The Sun he wouldn’t be having more kids, he said: “Two is hard enough. I think if you asked us before we may have said three but that was before we realised how hard it is.

“If we had two boys or two girls, then maybe it would be different but we have one of each, which is perfect.”

A baby bombshell

In a post last week, Gary told fans that nursing graduate Maia, 24, was pregnant.

He told fans: He wrote: “We’ve been keeping a little secret…

“Baby Beadle, you are so loved already.”

He recently returned to Geordie Shore after eight years away, though in a far cry from his wild days on the show he did it all sober.

He insisted that Maia won’t be joining the show because she has her own career, but with a baby on the way that could all change.

Friends are hoping it might put a stop to the one-upman ship.

They tell the Sun: “Everyone knows having a baby changes everything.

“They both have their happy ever afters now and can concentrate on that, and of course, the kids they share.

“There is room for them both to enjoy the limelight, without having to compete.”

Gaz is very proud of his girlfriend Maia’s career as a nurseCredit: Instagram

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